Box Truck Business Plan Example
Box Truck Business Plan Example
[YEAR]
Box Truck
A truck fills your house and office.
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
https://upmetrics.co
Table of Contents
Executive summary 4
Problem Definition & Validation 5
Solution 5
Objectives 5
Short Term (1 -3 Years) 5
Long Term (3-5 years) 6
Mission statement 6
Keys to success 6
Financial highlights 7
M&P - 5 Year Highlights 7
Chart 7
Business overview 8
Company Ownership/Legal Entity 9
Location 9
Interior Operating Facilities 9
Hours of Operation 9
Startup summary 10
Products & Services 11
Service Offerings 12
Market Analysis 13
Market segmentation 14
Market Trends 14
Target market 14
Competitive Advantage 14
SWOT analysis 16
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Online Marketing Channels 21
Offline Marketing Channels 22
Pricing strategy 22
Operational Plan 24
Organization chart 25
Chart 25
Mr Atkins 25
Jane Doe 25
John Doe 25
Management Team 25
Personnel Plan 25
Hiring plan 26
Milestones 26
Movers & Packers LLC 26
Financial plan 28
Important Assumptions 29
Brake-even Analysis 29
Projected Profit and Loss 29
Profit Yearly 31
Chart 31
Gross Margin Yearly 31
Chart 31
Projected Cash Flow 32
Projected Balance Sheet 33
Business Ratios 34
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Executive summary
Problem Definition & Validation
Solution
Objectives
Mission statement
Keys to success
Financial highlights
Solution
Objectives
Mission statement
Our mission is to build a successful box truck business that operates not just in
Minnesota but all of the United States. We wish to achieve this by becoming
the preferred choice of moving partner for light-duty furniture/appliances
through a reliable network of material handlers and transporters across the
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USA.
Keys to success
Financial highlights
1.50M
1.00M
500.00k
-500.00k
2021-22 2022-23 2023-24
Business overview
Company Ownership/Legal Entity
Location
Interior Operating Facilities
Hours of Operation
Startup summary
The company will be registered as a limited liability entity with the Department
of State. Further, since the company envisions setting up operationsMinnesota,
it will also register with the local county. The business will be wholly owned and
Managed by Founder Mr. Atkins, who will also be the principal investor of the
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business.
Location
M&P will begin operations from an office space in Brooklyn Park, Minnesota.
Known as the “North Start State,” Minnesota has an outstanding business
climate with a history of leading the nation for new business 5-year survival
rate and Main Street Entrepreneurship. Minnesota entrepreneurs also benefit
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from low operating costs, competitive tax rates, and streamlined regulatory
The company will begin operations from a rented office space in a commercial
area in Minnesota. Initial investments will be made to set up an office, website,
and management software to schedule, manage and facilitate moving
contracts. Additions to space will be made as the company expands
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operations.
Hours of Operation
Startup summary
The Founder will infuse a capital sum of £50,000 into the company.
Approximately £10,200 will be spent on a range of start-up expenses such as
marketing, advertising, and professional fees. At the same time, another
£7,100 will be earmarked for sales tax payment and the acquisition of
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computers and other office equipment. The balance funds, estimated at
Service Offerings
Transport Storage
Local and long-distance Warehousing and storage services
transportation of household and for individuals who wish to keep
office goods their appliances or furniture for long
term storage
Packing Logistics
Safe and scratch-proof packing of Process, distribution, and logistics
furniture and appliance for the consulting and advisory Services
purpose of moving
Market Analysis
Market segmentation
Market Trends
Target market
Market segmentation
Market Trends
Target market
M&P's target market comprises any individual who has cause to move light
goods and materials from one location to another.
The average American moves 11.7 times in their lifetime. According to new
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Census data, nearly 31 million people moved to the United helpin
States Upmetrics!
try2019.
That’s 9.8% of all Americans moving every year. Taking the average American
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Competitive Advantage
Experience Price
SWOT analysis
S W
Opportunities Threats
O T
M&P will approach potential commercial clients directly, either through cold-
calling or e-mail to arrange pitch meetings. The company’s sales
representatives will use these opportunities to display the product catalog
directly.
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Direct Sales
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The Company will advertise in specific trade publications that are targeted
towards the appropriate target markets such as the Boston Magazine.
Trade Publications
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Euro Trucks will establish a presence at various trade shows that are relevant
to the target market. For example, the Multimodal event (www.multimodal.org)
is an annual exhibition that is considered the US’s premier freight transport,
logistics, and supply chain management event.
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Trade shows
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Website
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The focus will be on Google Ads, which are more likely to drive commercial
leads than other online advertising platforms (such as Facebook). The
advertising will target specific keywords relevant to M&P’s offering (e.g.
“moving services”, “temporary storage solutions” etc.).
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Positioning Statement
The company seeks to carve a niche for its services in the US market by
capitalizing on its position between the country's thriving moving industry and
its ability to formulate the most competitive business development strategies
through a diversified operation facilitated by a team of skilled professionals.
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M&P is uniquely supported by a winning combination of skill, experience,
Sales strategy
Americans shifting houses and offices form the company's primary target
market. While push marketing efforts will be deployed to reach these
companies and make them aware of the range of services provided, pull
marketing efforts will drive engagement for the company's services. These
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efforts will have an interlinked impact on the company’sToROI as an increasing
Networking Referral Conferences
Being a part of trade The company will offer referral The company will participate in
association such as discounts and packaged leading conferences and make
International Association of services to valued, regular their presence known through
Movers. clients marketing materials and
presentations
Pricing strategy
Operational Plan
Management Team
Personnel Plan
Milestones
Organization chart
Mr Atkins
Managing Director
Management Team
Personnel Plan
The company plans to create two full-time equivalent jobs within the first five
years of operations.
Hiring plan
2 0 2
Filled Hired Open
Group By
FY2021 FY2022 FY2023 FY2024
Department
Transport &
Logistics 0 1 1 1
Manager
Sales &
Marketing 0 0 1 1
Assistantq
Milestones
Establish
M&P will rent an office space at
the heart of Miinesota's
commercial hub alongside
developing a fully optimized and
YEAR 1 informative website. During this
period, the company will also
acquire operator licenses for
trucks. Marketing activities will
also begin during this stage to
build awareness and launch the
brand into the market.
Grow
Begin expanding across the
US >Year3
Consider market expansion
beyond US
Financial plan
Important Assumptions
Brake-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
Important Assumptions
The company’s financial projections are forecasted on the basis of the following assumptions. These
assumptions are quite conservative and are also expected to show deviation but to a limited level such
that the company’s major financial strategy will not be affected.
Plan Month 1 2 3
Other 0 0 0
Brake-even Analysis
Assumptions:
Other $0 $0 $0
Expenses
Leased Equipment $0 $0 $0
Other $0 $0 $0
Profit Before Interest and Taxes $105 205 $146 040 $186 875
Interest Expense $0 $0 $0
Profit
15.00k
10.00k
5.00k
0
Year1 Year2 Year3
Year1 10000
Year2 12000
Year3 14000
Gross Margin
15.00k
10.00k
5.00k
0
Year1 Year2 Year3
Year1 10000
Year2 12000
Year3 14000
SUBTOTAL CASH FROM OPERATIONS $47 143 $53 651 $59 359
Dividends $0 $0 $0
Current Assets
Long-term Assets
Current Liabilities
Current Borrowing $0 $0 $0
Long-term Liabilities $0 $0 $0
TOTAL LIABILITIES AND CAPITAL $198 839 $232 978 $267 117
Percent of Sales
Main Ratios
Additional Ratios
Activity Ratios
Debt Ratios
Liquidity Ratios
Net Working Capital $120 943 $140 664 $160 385 N.A.
Additional Ratios
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