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The Reflection Paper

The document summarizes three advertisements and the psychological principles they demonstrate: 1) The first ad uses classical conditioning to associate admiration for famous footballers like Ronaldo and Neymar with the Nike brand by showing the players wearing Nike products. 2) The second ad applies operant conditioning by showing a product reducing a woman's back pain through negative reinforcement, allowing her to resume normal activities. 3) The third ad demonstrates observational learning by showing children imitating aggressive behaviors they observe from parents and warning about negative effects of doing so.

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15 views

The Reflection Paper

The document summarizes three advertisements and the psychological principles they demonstrate: 1) The first ad uses classical conditioning to associate admiration for famous footballers like Ronaldo and Neymar with the Nike brand by showing the players wearing Nike products. 2) The second ad applies operant conditioning by showing a product reducing a woman's back pain through negative reinforcement, allowing her to resume normal activities. 3) The third ad demonstrates observational learning by showing children imitating aggressive behaviors they observe from parents and warning about negative effects of doing so.

Uploaded by

shahriar980ti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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North South University

The Reflection Paper:


Submitted to- Ms. Ashma Rahman (AmR1)

Submitted by- Hasan Md Shariar

ID-1931604630, Course-Psy101 Sec- 20


Advertisement 1:
Classical conditioning:
In this advertisement, a group of young boys playing football and says "Winner Stays On" in a
local park look to be some of the finest football players in the world. One of the leaders
responds, "think I'm Cristiano Ronaldo then," and the player from the other team tells him he's
going to be Neymar. The athletes' talents and skills have evolved along with their physical
makeover as they show their football prowess on the pitch.
Unconditioned Stimulus (US): The skills and success of famous footballers like Cristiano
Ronaldo, Neymar, Wayne Rooney, etc.
Unconditioned Response (UR): The admiration and excitement football fans feel watching these
players.
Conditioned Stimulus (CS): The Nike brand and products worn by these players in the
commercial.
Conditioned Response (CR): The association of the admiration and excitement (originally for the
footballers) with Nike’s products.
In conclusion, Nike's "Winner Stays On" ad successfully sells its brand and products by linking
them with the winner through the deft application of classical conditioning. skills, success, and
excitement of professional football. Football lovers all throughout the world connect with this
straightforward but realistic concept. Because of this, anytime viewers see Nike products, they
immediately think of their admiration and respect for these top football players. Advertising uses
the effectiveness of classical conditioning in this manner.

Advertisement 2:
Operant conditioning: Negative enforcement is being used in this advertisement.
Negative reinforcement: Because of her back problems, the woman was unable to move or work.
Her spouse then handed her the Moov product. Back discomfort was the negative reinforcement,
and after using it, she was back to normal. As a result, after receiving a massage with the
product, the pain subsided and she was able to resume her normal activities. the item used as a
painkiller.
The operant conditioning is well used to this advertisement because it was a straightforward
cream that could be used to lessen the pain.
Advertisement 3:
Observational learning: In this advertisement NAPCAN is delivering massage to the viewers that
what children see children do.

1) Model selection: Parents or adults are the first subject that children are observing the
behavior from.
2) Observing the behavior: The children are watching them throwing trash on the road,
rage and yelling at people
3) Retaining the observed experience: after observation children are learning that the
behavior, they are observing that’s what elders do and getting satisfaction.
4) Intimidating: After applying all these behaviors they become intimidating.
NAPCAN concluded that children learn from their parents and other adults, and that this
commercial served to warn them to avoid acting aggressively so that their mental health would
not suffer in any way.

Reference:

Advertisement 1:
https://www.youtube.com/watch?v=eGUor824a74&t=181s&ab_channel=SportsOnScreen
Advertisement 2:
https://www.youtube.com/watch?v=7aWmkuvt5rQ&ab_channel=MoovIndia
Advertisement 3:
https://www.youtube.com/watch?v=jOrGsB4qG_w&ab_channel=napcan

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