BPO Report Final 1
BPO Report Final 1
April 2021
Contributors to this study
Art Robbins
Director Americas at Twimbit
Manoj Menon
Founder of Twimbit
Ashish Passi
Co-Founder at Twimbit
Leadership Consultant & Executive Coach
Pranav Ramakrishnan
Market Research Intern at Twimbit
Baskar Subramanian
Customer Experience Management,
Startup Mentor, Visiting Faculty @ NIT-Trichy
Expert
advisors
Rajendra Deshpande
Partner at Ingroup Consulting Services LLP
There is an expectation for the global outsourcing The BPO industry has experienced dramatic
industry to reach USD330 billion by 2025. In spite growth over the last 20 years, especially the
of the cost cuttings by businesses today, the BPO processes encompassing Customer Experience
industry will continue to grow at 6% annually for (CX) delivery.
the next six years.
Source: Twimbit
EX for CX
BPO industry leaders understand, design, and deliver stakeholders; everyone is a customer. Companies
a differentiated employee experience (EX). The who treat their employees like customers will
heightened emphasis on EX is evident in the achieve higher levels of employee performance
Business Roundtable’s new statement on the that will benefit all stakeholders, thereby achieving
Purpose of a Corporation signed by 181 CEOs. It greater financial returns.
states these companies have one thing in common.
They all believe their reason for being is for the In fact, this new philosophy is key criteria used by
benefit of all stakeholders – customers, employees, top talent deciding who to work for or top clients
suppliers, communities, and shareholders. deciding who to do business with. EX is now table
stakes. “Employee as a Customer” is a prerequisite
It is a tectonic shift from shareholder value being the for CX BPOs to play in this market. They not only
only shining star. This universe belongs to all the have to adopt EX but excel at it to be competitive.
The right employee experience is not a set of Distilled the top 10 with in-depth case
repeatable tactics that companies can adopt and studies
apply. They are unique for each industry, company,
and most of all, each employee. The journey occurs This study is one part of our market
from attracting talent to talent exiting (i.e., from intelligence offering. Follow-up events,
hiring to retiring) and, ideally, beyond. webinars, customer engagement, and
expert opinions will make this piece more
authoritative.
Source: Twimbit
Twimbit has developed a unique framework to next page, we describe the attributes of each,
evaluate EX performance for CX BPOs. We use six illustrating a baseline of performance for CX BPO’s
pillars: Communication, Investment in Technology, that benchmarks the performance of each
Voice of Employee, Learning and Development, company. A summary follows the said framework
Social Connection, Rewards, and Recognition. In the for each Top 10 EX company.
Voice of Employees can voice The company notes down Is the pulse of the workforce
Employee questions, comments, and questions, comments, and felt?
concerns to and about concerns from employees.
management. Are periodic surveys
The company has a regular administered for feedback?
These questions, comments, survey or suggestion
and concerns are noted mechanism to voice these Does significant recruitment
down and attended to by opinions. happen through referrals?
the company.
Employees have a platform Has attrition declined?
The company takes ideas to voice their ideas or
voiced by employees into suggestions.
equal consideration.
Source: Twimbit
Learning and The company provides The company requires that Are future careers mapped
Development regular training for its each employee train for a set out?
employees. minimum number of hours.
Is the upskilling organized?
The company provides The company has a digital
opportunities for employees learning management Are knowledge and
to advance in their system. information shared
respective careers. effectively?
The company has varying
training tracks based on Is employee experience a
employee performance. measurable KPI?
Social Connection The company shows The company donates Is there a higher purpose for
willingness to participate in money to charitable causes. the organization?
social agendas.
The company has a How connected are the
The company encourages diversity and inclusivity employees to the said
employee participation in agenda. higher purpose?
social and charitable
agendas. The company has a Is the organization helping
sustainability agenda. employees be part of
The company has a diversity communities of choice?
and inclusivity agenda.
Do the employees feel
The company has a socially elevated because of
sustainability agenda. the organization?
Rewards and The company provides The company provides Is there a culture of genuine
Recognition necessary benefits for its basic benefits, including but appreciation?
employees. not limited to health
insurance, life insurance, Are the benefits in line with
The company provides paid time off, maternity and the original promise?
performance bonuses or paternity leave, etc.
equity options to Are employee experience
employees based on The company provides the measurements acted upon?
performance. same benefits package for
everyone. It is not
personalized, but it is also
not lacking.
Source: Twimbit
Headquartered Overall
Rank Company Number of Employees
in Country EX Rating
Voice of
Communication 9 Technology 8 Employee
7
Learning and
Development 9 Social
Connection
9 Rewards
and Benefits
8
*Rating scale 1 to 10
About Highlights
Recognize that employee satisfaction is key to the accounts for the unique cultural differences by
success of a company and that it is necessary to country (i.e., the United Cultures of Teleperformance)
approach this goal strategically with comprehensive to ensure understanding and enthusiasm and
programs in each area compliance
Use the resources of the company to offer The company has a stated goal to follow CSR
state-of-the-art-technology but account for the local (Corporate Social Responsibility) best practices which
cultures in the 80 countries they do business (i.e., drives initiatives related to local charities, climate
balancing hi-tech with hi-touch); Teleperformance is a change, and diversity and inclusion
global company but operates as local businesses
Focus on enabling employees to achieve their full
Focus on being able to effectively and consistently potential and get maximum incentives and
scale and roll out new programs and improvements opportunities
to over 380,000 people globally; Teleperformance
Communication
The company meets the required baseline, plus: Teleperformance Leadership conducted several
Every year, the company has several open discussions townhall sessions across its locations globally as part
to encourage discourse among employees and allow of the company’s continuous mission to protect
them to share their views on how to achieve employees and ensure their safety during a global
Teleperformance’s goals health pandemic
The annual employee satisfaction survey (e-Sat) The primary objectives are to express appreciation for
measures Teleperformance employee satisfaction and all employees, provide updates on the company’s
engagement actions to ensure employee safety (which includes
social distancing practices and PPE delivery), and give
The company has several communication programs employees a much-needed motivation boost and
that include ‘‘Chat with the CEO’’ program, focus assurance that the company is together with its
groups, and Interactive Talk employees throughout the crisis
These programs bring Teleperformance leadership United Cultures of Teleperformance program enables
closer to the team by creating an ongoing two-way the company to scale across multiple cultures in 80
dialogue countries and focus on sharing best practices and how
to replicate them successfully in each country
Technology
The company meets the required baseline, plus: Both productivity and
Teleperformance has an employee-focused mobile
employee satisfaction
app, MyTeleperformance increased during the pandemic
These solutions help provide important information This platform will support a
to employees from anywhere and at anytime
balanced WFH / In-Office
Teleperformance has a powerful Work from Home model in the future.
cloud-based collaboration platform. The said
platform enabled 80% of the workforce to work
remotely in 10 weeks at the onset of the pandemic
Voice of Employee
The company meets the required baseline, plus: The company has several communication programs
that include ‘‘Chat with the CEO’’ program, focus
The annual employee satisfaction survey (e-Sat) groups, and Interactive Talk
measures Teleperformance employee satisfaction
and engagement These programs bring Teleperformance leadership
closer to the team by creating an ongoing two-way
dialogue
The company meets the required baseline, plus: Teleperformance Academy is a facility exclusively
designed for various and diverse training initiatives.
Teleperformance provided 4.19 million training hours
last year worldwide, which is approximately 127 The Teleperformance e-Institute is an e-Learning
training hours per employee. platform that ensures that all executives are trained
in the group’s best practices and other management
JUMP! is a development program created to identify skills to calibrate knowledge levels all around the
and prepare high-potential employees to take on world
leadership positions in the company
Future investments in additional executive education
Teleperformance University is a customized college for management with MBA style courses
course that transmits culture while gathering and
sharing its worldwide best practices and innovative
projects in customer relationship and experience
management
Social Connection
EUR 40.1 million (USD 47.74 million) Teleperformance has committed to continuously
in total donations since inception reducing its carbon footprint per employee
82,000 volunteer hours in 2019 In 2019, the Group’s carbon footprint was 0.682 tons
per employee, a decrease of -4.21% vs 2018
39 schools supported
“The best thing about
working at Teleperformance
is the people! Getting to see
Diversity and Inclusion people grow professionally
and taking on new roles. It is
49% of women in Teleperformance Group the best source of positive
energy for me when I take
24% of women in Teleperformance Group's
Management Committee
on my daily tasks and
challenges.”
43% of women in the Board of Directors
Viktoria Hafredal,
82% of employees trained on the Diversity Contact Centre Manager,
& Inclusion policy TP Norway
The company meets the required baseline, plus: “More than 60% of the entire workforce at
TP in Brazil are women, while women hold
The company provides comprehensive benefit 53% of leadership positions. This has been
packages that are localized to meet the specific a natural process, made possible because
needs and cultures of each country the company values competence. Rather
than resulting from stringent policies that
More than 60% of Teleperformance employees gain facilitated this high percentage of women
from extra holidays in addition to the local statutory in the workplace and leadership roles, this
allowance status came from a forward-looking
mentality that puts professional
Around 80% of employees receive partially or fully competence first. When we have a
subsidized meals, depending on local laws and balanced management with men and
customs: access to a canteen, restaurant vouchers, women, we have a better chance of
or food purchase vouchers success.”
Lessons learnt
70% of subsidiaries offer employee discounts to
cultural activities such as movies, concerts, shows, Continuously improve top-quality operations
exhibitions, etc on a massive, global scale
Voice of
Communication 9 Technology 9 Employee
7
Learning and
Development 8 Social
Connection
7 Rewards
and Benefits
8
*Rating scale 1 to 10
About Highlights
high-performance solutions.”
83%
of employees have a tertiary education
#BeHappier empowers the company to develop “I’m immensely proud of our campuses for
employer branding strategies that resonate with the exemplifying a core value of TDCX - human
workforce capital. Clearly, the leadership across
countries share the same belief and take
Openness and transparency create channels that lead ownership of their role by listening to
to more face-to-face time with managers employees’ sentiments, noting cultural
nuances, and keeping abreast of
To use a Total Engagement Assessment Model employment trends. These recognitions are a
(TEAM) that measures engagement level in areas of vote of confidence that we are on the right
company culture, self, and work as well as the track towards our expansion goals,”
collective thinking, feeling, and actions of the
workforce to boost employee engagement Laurent Junique,
Chief Executive Officer, TDCX
Communication
The company meets the required baseline, plus: All HR events are on display on the platform. TDCX
gives its employees timely notice so that they may
TDCX has a digital communication platform that sign up for the events.
allows employees to access various features,
including those involving communication between Twice a year, the CEO has a session where he connects
management and employees. A comprehensive with many employees to take part in icebreakers,
change management plan drives the said platform. business updates, Q&As and then conducts a poll
Technology
The company meets the required baseline, plus: TDCX has its own Human Resources Information
System (HRIS):
TDCX has a consolidated Digital communication
platform that allows them to access various features
FLASH Home, TDFLASH, or SAP
that include:
SuccessFactors External HRIS tool, which is the
central HR platform
HR Connect Call
FLASH Hire, Digital Hiring Solution (DHS)
HR knowledge base internal hiring tool leveraging AI
platform
FLASH Chat, Internal chat tool
Immediately after a meeting, a CSAT survey pops up
for employees to complete FLASH Pulse, External tool for employee
pulse check survey
Voice of Employee
The company meets the required baseline, plus: For the year 2020, the survey had 8,509 respondents
and 8,575 participants, with a completion rate of
TDVoice is the employee satisfaction channel 99.2%
available on the company’s digital communication
platform where employees can raise concerns, 88% of employees said they were satisfied to be
comments, and questions employees of TDCX
Employees take part in a daily huddle, townhall, and Employees can attend the CEO Connect panel to voice
employee assistance program their concerns, comments, and questions directly to
the CEO
The company has a yearly survey regarding employee
satisfaction
The company meets the required baseline, plus: The company meets the required baseline, plus:
In 2021, a total of 8,405 employees trained at TDCX Compensation is 20% above the market average
with a total of 95,173 training hours across the board
Allowance for transportation and housing
Employees at TDCX Singapore have time allocations
for learning at TDUniversity. (The company’s in-house Wellness programs
learning platform)
Flexible time off
There is a 26% increase in learning hours through
digitalization Celebrations and outings
TDCX provides actionable insights for advanced Endless coffee, snacks, and freebies
process improvement
Campuses are modern with aesthetic workspaces and
Comprehensive virtual onboarding for new designed with employees' preferences in mind. There
employees is available on the digital communication are various rooms and collaborative spaces to spark
platform new inspiration
Continuous performance review program and Clients help set up bespoke sites that communicate
dialogues between employees and managers their culture and style
Social Connection
Education
Human rights
Inclusive economic growth
Economic empowerment
Supporting frontliners
Diversity and inclusion
Disaster relief programs
Gender equality
Partnerships with NGOs
Learning and development
Responsible Sourcing
Wellness and safety
Lessons learnt
Water Conservation
Have environmentally friendly goals that
Environmental preservation
Sustainable merchandise
Voice of
Communication 7 Technology 7 Employee
7
Learning and
Development 8 Social
Connection
9 Rewards
and Benefits
8
*Rating scale 1 to 10
About Highlights
Accenture is a global service and consulting to USD866 million with the company’s
Mission: Helping our clients create their future. their clients, including cloud and remote
collaboration tools
Reimagine the EX model to be more enriching The Accenture Employee Experience Platform,
powered by SynOps, is an HR journey guided by
Use digital platforms to enhance employee trusted advisors, AI, analytics, and digital engagement
experience
Communication
The company meets the required baseline, plus: Julie Sweet, CEO
The company meets the required baseline, plus: Accenture parents get 16 weeks paid maternity leave,
eight weeks time off for primary caregivers, and two
Accenture has a wellness program, which includes an weeks for secondary caregivers
app to track fitness, nutrition, and resiliency with
quarterly cash rewards The company gives subsidized backup dependent
care and a concierge service for dependents
The company’s medical plan holders get to access
telemedicine, digital weight loss programs, and Primary caregivers can work locally for a full year
complimentary second opinion services when they return from the birth/adoption of a child
Social Connection
Volunteer Work
The Accenture global corporate initiative, Skills to
Plan for water risk
Succeed, empowers employees to volunteer their
time. The employees provide support to equip people By 2025, the company will develop plans to
globally with the necessary skills to get a job or build reduce the impact of flooding, drought, and
Voice of
Communication 7 Technology 8 Employee
7
Learning and
Development 7 Social
Connection
8 Rewards
and Benefits
8
*Rating scale 1 to 10
About Highlights
information technology services and consulting. experience on a large and global scale
To offer employees an effortless and serene The company meets the required baseline, plus:
experience of an aesthetically beautiful next-gen
HRMS interface Some of the virtual platforms used by TCS to enhance
and enrich employee experience engagement are:
This next-gen HRMS must provide a flexible, agile,
and intelligent employee experience Cara: AI-based HR assistant that answers
employee questions on HR policies.
Features include:
The company meets the required baseline, plus: Fit4life: Builds a fraternity of health and
fitness-conscious employees and creates a
Knome, KnowMax, GEMS: Platforms for social culture of fitness.
collaboration within the organization, learning,
sharing, and for rewards and recognition Purpose4life: Forum for volunteering
for community projects in the areas of
Cara: AI-based HR assistant that answers employee education, health, and environment.
questions on HR policies
Maitree: Community of TCSers and their
Source: IIFL Securities families who plan activities that help create a
bond among employees and promote
work-life balance.
Voice of Employee
The company meets the required baseline, plus: The company meets the required baseline, plus:
TCS has in place a plan to revamp workplace culture almost every state across the US and Canada
Inclination and aspiration: activities such as park clean-ups, where they work to
remove invasive plant species and cleaning up local
Today’s employees have an inherent inclination shorelines
to make an impact and are more aware of their
career path and aspirations Rewards and Benefits
Voice of
Communication 7 Technology 7 Employee
6
Learning and
Development 8 Social
Connection
8 Rewards
and Benefits
7
*Rating scale 1 to 10
About Highlights
Applying Hyper-Personalization to a diverse The company meets the required baseline, plus:
workforce
Talent Next of Mphasis gears itself to ensure that
Effectively engage a diverse workforce employee competencies are strategically driven,
relevant, and a priority to the business, thus
Offer a customized recruitment strategy developing the company’s competitive edge
The company meets the required baseline, plus: The company meets the required baseline, plus:
Mphasis uses various digital platforms to enhance Each employee has to attend the Mphasis Learning
employee experience Academy from the point of hiring
The usage includes platforms that help with There are three steps included:
communication, onboarding, feedback, etc. The first is the Pre-Employment Program:
The company meets the required baseline disabilities, Mphasis will specifically focus on the
following:
Social Connection Inclusive vocational training and skill
The company meets the required baseline, plus: development relevant to ITeS
Voice of
Communication 7 Technology 8 Employee
6
Learning and
Development 8 Social
Connection
8 Rewards
and Benefits
6
*Rating scale 1 to 10
About Highlights
Be flexible with employees regarding various issues The company meets the required baseline, plus:
Redesign HR for the digital age OneTEAM allows management and employees to
have a constant line of communication so that
Empower employees to make a difference information passes along efficiently
The company meets the required baseline, plus: The company meets the required baseline, plus:
Social Connection
“You have to show that you develop leadership skills. This program will
allow employees to fill management positions
care for people. You don’t in the company.
just talk about it – You live it.”
Chuck Sykes,
President & CEO
Voice of
Communication 6 Technology 7 Employee
6
Learning and
Development 8 Social
Connection
9 Rewards
and Benefits
7
*Rating scale 1 to 10
About Highlights
Genpact is a leader in the globalization of services Genpact has a robust workplace culture
Improve the service quality delivered to employees The company meets the required baseline, plus:
and clients
Adapt and Rise, a role-based online learning platform
Provide better development and career opportunities that leverages the company’s expertise honed from
for shared-services employees delivering real-world change for hundreds of clients
Empower employees and management to spend Genome is a virtual continuous learning platform that
more time on their core responsibilities helps employees learn skills that are now critical to
succeeding. This platform serves as part of the
Avoid a one-size-fits-all mentality to EX adaptive workforce required in the digital economy
Technology
The company meets the required baseline, plus: “Whether it’s a graduating student, a
transitioning worker, or a working
Genpact has provided many digital platform-based professional, we at Genpact believe that
programs to help employees during the quarantine everyone should have the opportunity to
with topics such as mental health and social learn from our experience accumulated
responsibility through thousands of engagements with
hundreds of clients,”
The company is leveraging its workforce mobilization
program, TalentMatch, to solve the demand and Gianni Giacomelli,
supply challenges related to talent and staffing Chief Innovation Leader, Genpact
Social Connection
The volunteers surpassed their ambition and helped 40% women in the global workforce, and rising
combat pandemic-induced hunger with almost 25
million meals Genpact has seen significant increases in the
representation of women at top levels of
Sustainability Goals leadership, with 22% women at the SVP level, 25%
By 2025 reduce its scope of 1 and 2 Greenhouse gas women in the Genpact Leadership Council (the
emissions by 15% from the 2019 baseline highest level of leadership), and 25% women on
board
By 2025, limit water intensity per sq. ft. to 0.09 at
owned sites in India Women in Genpact (WINGS) network has engaged
more than 50,000 employees since 2016, with more
Procure 25% renewable energy in locations by 2025 than 500 Genpact clients hosting nearly 100 forums
Zero use of nonessential plastic disposables globally As of January 2019, Genpact has achieved 47%
by 2022 female participation in our Global Leadership
Development programs
Number of top 50 suppliers to be the third party
audited yearly on sustainability parameters by 2025 Pay it Forward, the sponsorship program of
Genpact, is accelerating the growth of 650 high
Improve PUE by 20 % at data centers in India by potential women through the right resources
2025 from the base year 2016
Work-life continuity that promotes employee
Achieve Zero Liquid Discharge(ZLD) at owned sites well-being through inclusive policies, support
by 2025 systems, services, and employee assistance
programs
100% recycling of food waste in India by 2022
Lessons learnt
Diversity and Inclusion
The current geographic spread of the Genpact Avoid a one-size-fits-all mentality to EX
Philippines
Discuss and come up with detailed
Genpact has increased paid maternity leave in India sustainability goals that are robust and
Voice of
Communication 6 Technology 7 Employee
7
Learning and
Development 8 Social
Connection
8 Rewards
and Benefits
6
*Rating scale 1 to 10
About Highlights
Continuous Self Improvement The company meets the required baseline, plus:
Always Strive for Excellence
Inspire Others by Believing in Yourself TaskUs created a proprietary Learning Management
Exercise Emotional Intelligence System and distributed it across its campaigns to
Teamwork Makes the Dream Work train and administer new learnings across teams
Be Ridiculous
Work Hard, Have Fun A Learning Management System (LMS) is software (or
Do More with Less a mobile app) that delivers and manages educational
programs, certifications, resources, and content to
enable learning
Communication
The company meets the required baseline LMS provides an intuitive user interface and applies
gamification to make the platform enjoyable to users
Voice of Employee
The company meets the required baseline Learning Management System is required for most
employee positions
“Our commitment to D&I (Diversity & The design is such that it is easy to track who has
Email Support is one of the most frequently utilized Project STARK: COVID-19 Response – Inspired by the
communication sources. It is considered a Tony Stark “Iron Man” and Pepper Potts’ Stark Relief
mission-critical service offering. Foundation, TaskUs launched Project Stark to aid
employees and communities affected by the
One of the primary Email Support benefits is the pandemic. TaskUs distributed pooled funds to
ongoing thread of communication., The same employees as a one-time financial aid. The company
teammate is not required to answer multiple email also redirected Food Forward Funds to support
communications frontline health workers, public hospitals, and
partner-communities
Source: Ramped Marketing
Social Connection
Be the Light: Solar Kit Distribution The tools include equipment such as Jaws
TaskUs distributed solar home kits to more screen readers, electronic video magnifiers,
than 200 indigent families in Barangay Puray, and refreshable Braille displays
Rizal in the Philippines
TaskUs provides mandatory unconscious bias and promote diversity and inclusion
Voice of
Communication 7 Technology 7 Employee
6
Learning and
Development 8 Social
Connection
7 Rewards
and Benefits
6
*Rating scale 1 to 10
About Highlights
Continue to invest in technologies that allow Everise Team meetings are delivered regularly via virtual
to incubate innovation and successfully adapt to an conference and chat tools. Individual weekly coaching
ever-changing business landscape sessions utilizing the same technology make it easy
to share screens, chat, and provide high-quality
coaching
The company meets the required baseline The company meets the required baseline
The company meets the required baseline, plus: Everise Accelerator Training
This powerful mentor relationship increases Various digital platforms help maintain a line of
readiness for career advancement communication between management and
employees, even during remote work situations
Social Connection
The company meets the required baseline, plus: “The culture that we have at
Everise, it ensures that all our
Diversity and Inclusion
Globally and locally, the Everise experience centers
colleagues are actually
are incredibly diverse and support 47 languages and happier.”
cultures
Sudhir Agarwal, CEO
Efforts to improve gender diversity have also shown
growth: Everise is powered by women, with 64% in
leadership positions or higher Lessons learnt
Voice of
Communication 6 Technology 6 Employee
6
Learning and
Development 7 Social
Connection
8 Rewards
and Benefits
7
*Rating scale 1 to 10
About Highlights
30%
reduction in employee attrition
Hinduja Global Solutions (HGS) is helping make its
clients more competitive every day. Steps taken
include combining technology-powered services in 35%
automation, analytics, and digital with domain improvement in issue resolution
Provide agile response feedback at a company-wide The company meets the required baseline
scale
Technology
Reduce the roadblocks between insights provided
The company meets the required baseline
and actions taken
Empower leaders with insights that will help guide Social Connection
the actions taken to make HGS a great place to work The company meets the required baseline, plus:
The company meets the required baseline, plus: The programs ensure health and nutrition among
children, provide remedial education, undertake
Office Perks infrastructural reforms, promote sports and enable
technology-facilitated learning
Free Food
Company Social Outings
The programs include:
Legal Assistance
Work from Home Policy
State-of-the-art schools for
Unique Office Space
5,000 children
Social Connection
The company provides support to improve the health “Being brilliant at the basics means we hire,
and well-being of the local communities and make train, and retain our best employees. HGS is
quality healthcare accessible to all committed to achieving brilliance across all
facets of our business, and we are proud to
HGS undertakes the following healthcare projects:
be recognized for the best-in-class experience
we provide to our employees. From our
Providing quality tuberculosis care to over 100
flexible Work@Home program to ongoing
underprivileged patients
training and development programs, along
with our continuous employee engagement,
Setting up a fully equipped medical vehicle to
our goal is for all HGS team members to feel
reach and provide affordable primary healthcare
supported and well-positioned for career
& diagnostics to over 10,000 people in rural
growth.”
communities
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