2024 Edition

SEAN FERRES
The Gmail Maverick
 What if I told you you could become a
high-paid remote copywriter and make
an extra $4k, $6k, or even $10k a month
writing 2-3 simple emails a day from home,
regardless of your skills and experience?

Even in the middle of a looming recession,

AI takeover, harrowing warfare and Putin’s
unquenchable thirst to conquer the globe?
N FERRES
HEY! MY NAME IS SEA
And what if you could do it quickly? Like without
In case this is our first time meeting,
wasting time building a portfolio, sending
you should know that I suck at a lot
hundreds of cold emails, or spending your life of things. But I’m famous for helping
posting in random Facebook groups? ordinary people make extraordinary
incomes with ‘Gmail Copywriting.’
Bold promise, I know.
I’m the founder of the Copy Millions
Blueprint™ (CMB) Program – a global
Stay with me.
movement of freelance copywriters
from 30+ countries who’ve helped
See, when the pandemic struck in 2020 and the businesses sell hundreds of millions
economy went into freefall, I thought the whole of dollars of their products.
‘corona’ thing had us all doomed as freelancers.
Between my team and my students,
we’ve worked with some of the
And then, something crazy happened… biggest in the game. Here are a few:

Tony Robbins, Grant Cardone, Dean

Graziosi, Alex Hormozi, Vshred, Dan
start of pandemic Lok, Dan Kennedy, BioTrust, Jordan
$19,900
Belfort, Tai Lopez, Elliott Hulse,
Craig Clemens, Craig Ballantyne,
Bedros Keuilian, Brandon Carter, Joel
Marion, Jason Stone & more.

THE CLIENTS-ON-COMMAND DM™ 2

Almost out of the blue, I had a record month And he was right… My students and I did
in March 2020 - over $40,000. indeed stop making a ‘good’ income from
copywriting…
And then $50k the next month. And then
60k the next… then 70k, then 80k, then And started making extraordinary income.
$90k, $100k and so on.
Productivity skyrocketed, and I started
Even crazier… tons of my students started
getting messages like these every day…
landing dream clients faster than ever.

And in late 2022, history repeated itself.

On November 30th 2022, ChatGPT took the

market by storm and enabled anyone with
half a brain and an internet connection to
crank out thousands of words in seconds…

Programs like Andrew Tate’s ‘Hustlers

University/ ‘The Real World’ flooded the
market with droves of hungry teenagers
calling themselves “copywriting experts”…

Naturally, this led to a flood of fear

mongering with many people proclaiming
that copywriting is “too saturated” to make
a good income in 2024 and beyond.

Or that ‘AI is going to replace copywriters.’

Hell, I even had my super successful tech

startup multi-millionaire neighbour Chris
tell me, and I quote, “brother, it’s over for
copywriting. Time to pivot – FAST.”

THE CLIENTS-ON-COMMAND DM™ 3

Once again, a so-called “crisis” led to an Over 330 MILLION businesses worldwide,
income explosion for me and my students. for that matter (according to Statista).

Because copywriting is like bartending. And guess what? EVERY single one of them
needs a copywriter.
When times are good, people drink. And
when times are bad, people drink more. The truth is, it’s never been easier to land
high-paying copywriting clients.
Just like… when times are good, businesses
need sales. All we need is a way to cut through the
noise and put ourselves in front of them.
And when times are bad, businesses need
sales like oxygen in their lungs. A message that penetrates a prospect’s inbox
like a hot knife through butter.
Copywriters are the rainmakers that bring
sales. They are the lifeblood of business.
I’m tired of seeing copywriters like you wind
up undervalued, underpaid and ripped off,
And I don’t personally know a single
merely because they lack the right approach.
copywriter who’s been ‘replaced’ by AI.

So, allow me to give you the right approach.

In the short to medium term future, I view
AI as nothing but a tool. One we can use
to double or even triple our output.

And if you’re freelancing, a 2-3x increase in

productivity means a nice fat pay increase.

So yes, there are far more ’copywriters’

now than there were a year ago…
In my recent interview with Alex Hormozi, we go deeper
on business, copywriting, AI and even topics like dating
But there are also far more businesses
and steroids. Alex has a very interesting take on the
now than there were a year ago.
future of copywriting AI that I completely agree with

THE CLIENTS-ON-COMMAND DM™ 4

 PRINCIPLE #1: ADDRESS THE ELEPHANT IN THE ROOM

Before I get into the exact script, there’s

three key principles needed to make this
work.

As good as this DM is, it’s still a cold DM.

Your prospects don’t know you, and you
don’t know them – yet.

So instead of ignoring the elephant in

the room like everyone else in their
inbox, how about we address it?

There are 2 ways to do this: we can either And the easiest way to create this effect?
kill the elephant, or tame the beast and Name-drop. Shamelessly.
ride it.
Name-dropping gets a bad rap, but it’s
#1) Kill The Elephant easily the simplest and most effective way
to build a huge amount of rapport with a
There’s an old saying in sales that goes stranger instantly.
“you never want to build rapport, you
want to assume it.” And it’s very true. For instance… a bit over a year ago, I tried
to get into contact with 9-figure fitness
And what better way to assume rapport titan, Bedros Keuilian, about collaborating
than to let your prospects conclude that with him on a track (surprise - yes, I’m also a
you and they are a part of the same tribe? full-time artist, DJ and music producer).

You’re part of the same circles and you Given he’s worth over $200M, has 2M+
hang out with the same people. followers, and runs one of the largest gym
franchises in the world with 5000+
We call this the in-group bias effect. locations, I had my work cut out for me…

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For 4 long months, I tried everything from Not even 10 minutes later, he’d replied
finding and cold emailing his employees with a voice message: “Hey Sean! Just
to mailing gifts to his friends’ houses with listened to your track with Elliott. It’s sick! I’d
a hand-written note asking for an intro. love to do this and share it with my audience.
If there’s anything you need, just ask brother.”
No success. So in a last-ditch attempt to
get in touch with Bedros, I pulled out this My jaw nearly hit the floor. From no reply
very cheat sheet, dusted it off, and sent in 4 months, to dropping everything to
him a DM following these principles. listen to my track and reply on the spot…
What the hell changed?
I mentioned the tracks I’d done with
people he knows and that I’d love to do
I name-dropped (see screenshots below).
something similar with him. And then I
made him a zero effort, no-brainer offer.
And you can too. In fact, you should. This
could be something as simple as one short
I nervously hit ‘send’, not overly hopeful
sentence along the lines of:
given his crazy CEO work schedule.

I checked my phone one last time before Hey NAME, I’m Sean. Our friend (X)
bed, and to my utter astonishment… recommended that we talk. blah blah blah

In case you’re curious, the song is called

‘Titans’ by BIGMOO feat. Bedros Keuilian

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“That’s great Sean, but they’re a 9-figure
whale and we don’t have any mutual
friends whatsoever” I hear you protest.

Not to worry, we can still create the in-

group bias effect. We just need to get a
little creative J

For instance, who is someone who you

know they know? (either personally, or
someone they look up to)
Ray Pang, Bali
ys)
($0-10k/mo IN 31 da
Let’s pretend you want to sign a particular
person in your industry as a client. Let’s “Just smashed $51k in revenue for
call him Mr. X. Feb, a little over 6 months after
joining CMB. I barely even knew this
From a brief social media stalk, you find industry existed 6 months ago lol
out that Mr. X is also friends with Dr. and last week I just finished writing
David Doolittle. Great! Your opening a VSL for Jordan Belfort. Beyond

message would start with: grateful for your teachings Sean 🙏"

Hey NAME, I’m Sean. Heard good things

What if you heard Dan say good
about you from Dave. blah blah blah
things about Mr. X on a podcast? Or a
YouTube video? Or a Facebook post?
Now, it sounds from the outset that you
Or an Instagram story? Or an email?
know Dr. David Doolittle personally, and
that you and David were talking about Mr.
We’ll let Mr. X come to his own
X in a 1:1 conversation…
conclusions 😉

Except you’ve never personally met David

Now, onto way #2 we can address the
in your life (and I would never encourage
elephant in the room…
you to blatantly lie). However…

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#2) Ride The Elephant The reason this works is because it’s
disarming, just as with principle #3.
They say if you can’t beat ‘em, join ‘em.
Almost like a perfectly timed cold read,
Meaning if you can’t find a way to kill the we’re addressing the thought in the
elephant, then climb up there and ride prospect’s head at the exact moment
that son of a bitch. they have it.

Own it. Call it out. (In copywriting terms, the $1.2B/yr copy-goliath
Agora would call this process “copy-boarding”).
Shamelessly admit that you guys are
complete strangers and that you’re Your blatant honesty captures their
doing this for selfish reasons. Admit that attention and simultaneously crushes
they have no reason to trust you, or their first objection which is “who are
really to pay you any attention at all. you and why are you messaging me?”

“Seems a bit counterproductive, you sure

In a world where everyone is trying to
that’s a good idea Sean?”
bullshit each other 24/7, honesty can be

Yes, I am. the most refreshing approach of all.

Winning the HSS People’s Choice Award after my speech on ‘living life with urgency’ captured
the hearts and minds of the 950+ attendees at Jason Capital’s 2019 business conference. The
energy of that audience was unlike anything I’ve seen (apart from maybe Ultra Music Festival)

THE CLIENTS-ON-COMMAND DM™ 8

 PRINCIPLE #2: SIMON COWELL SELLING

Jordan Belfort. Brian Tracey. Zig Ziglar.

Alex Hormozi. Dan Lok. Grant Cardone.
Jeremy Miner.

Love ‘em or hate ‘em, they’re all world-

renowned closers and sales trainers.

However, I have a sneaking suspicion

that Simon Cowell might just be the best
salesman on the planet.
lia
JAMES CONTI, Austra
YS)
Why? ($0-25K/MO IN 90 DA

“Three months ago, I was working at

Because no one realizes he’s selling. a café for minimum wage, earning
$300/wk. I had no sales or marketing
Simon Cowell doesn’t sell anyone to experience and lacked direction in
audition for the X Factor, or travel long my life. Fast forward 90 days, and I
distances and wait in line for hours in the just had my first $25,000 month. I’m
bitter cold to be on the X Factor. making more than both my parents
combined and I just turned 19! Can’t

People beg for a spot in his program. thank you enough bro ❤”

They beg to be accepted.

“If you’re not a fit, then we don’t want you
Do you think Simon Cowell is spending and we’ll part ways as friends. If you are a
his days on sales calls, frantically dialing fit, however, then you NEED this. You’re in
and following up? Or is he laid back in his serious trouble if you let this opportunity
chair deciding: “fit, or no-fit?” go to waste.”

Of course, it’s the latter. That’s the mentality we’re going for.

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Meaning, before we can even start to 1. Tell me more about your situation
think about pitching our services, we
2. What’s your goal with X?
need to determine: “is this person a fit?”
3. What’s stopping you from achieving X?
We need to ‘audition’ them, much like the 4. Is this a ‘now’ thing or a ‘later’ thing?
the applicants for Simon’s talent show.
5. Would you like some help with this?
And the way we do this is by asking a very
The exact wording and order of these
particular set of questions to determine
questions will vary, but that’s the gist of it.
the following:

Just be sure to add some ‘social lubricant’

1. Do I like this person?
and demonstrate your expertise after each
I don’t want you working with anyone question. This isn’t a damn interrogation!
whom you don’t like as a person. The
headache isn’t worth any amount of You want to come from a doctor/ advisor
money, trust me. frame while balancing their ego - business
owners often have a pretty big one!
2. Can I help this person?

Can you actually help them achieve You’re Simon Cowell. You’re sitting on your
their goals? If not, point them towards throne, and they’re auditioning for you.
someone who can and move on.

3. Can they pay?

You need to find this out ahead of time

for obvious reasons. Spending 45 mins
on the phone with someone only to
discover they have $500 in their bank
account isn’t fun for either of you.
Myself and the “Trillion Dollar Man”, Sir Dan Peña.
For this part, I like to use a simple 5 He started an oil business with $820 and grew it to
$1B+. Dan’s since created over a trillion dollars in
question framework as follows: equity between himself and his mentees. He also lives
in a 15th century castle – that’s one big ass throne!

THE CLIENTS-ON-COMMAND DM™ 10

PRINCIPLE #3: TEXT LIKE A DRUNK 21-YEAR-OLD GIRL IN A LOUD NIGHTCLUB

Ok, hear me out…

There’s something so pure, innocent, and disarming about the way teenage and young
adult women text each other.

Charlie Munger, business partner and advisor to Warren Buffet, talks about using
inversion to solve problems. “Because avoiding stupidity is easier than seeking brilliance.”

So before I explain what the hell I’m talking about, let’s consider the opposite.

Take a look at these messages:

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Yuck.

I want to vomit just looking at those giant blocks of

text, and that’s before reading the terrible copy &
paste sales pitches that follow.

Not a great place to be as a prospect, is it?

Imagine one of these eye-sores popped up in your

DMs. What’s your gut reaction?

Canada
If you’re anything like me, your thought dialogue Tyson ’4D’ Benoit,
ONTHS)
probably goes something like this: ($0-20K/MO IN 10 M

“Yo Sean, just wanted to say that

1. Who the hell are you?
Matt's lives and copy critiques
2. Stop trying to sell me shit are super helpful. His live classes
alone are definitely worth the
3. This message was likely sent to 1000+ people, and
CMB price. Also, that Sean guy is
was clearly not meant specifically for me
some fuckin genius I tell you. I
4. Did you even ask if I was interested in real estate haven't been super active, but I
investing, “iris reading” or buying Instagram likes thought I'd share. 0 - $20k/mo in
before you shamelessly pitched me? No, wanker, about 10 months after joining

you didn’t. CMB. Big thanks to Ray and

Matthew especially.”
5. Go pester someone else. *deletes request*
(before Tyson stole all my shit and
All reflexively, in the span of about 1 second. started re-teaching/ selling it, but
that’s another story for another day)

Talk about starting from a difficult position…

you’ve lost the battle before it’s even begun. So what can we learn from this?

Long formal message = sales pitch = automatic “piss off, I’m not interested.”

You see the DM and reflexively your guard goes up. You’re cold, skeptical and closed off.

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And your chances of buying? (or even The barrage is so spontaneous, so
responding for that matter) chaotic, yet so elegant and organic.

Zip. Nada. Zero. And oh so perfect for booking calls &

closing deals 😏

And that’s no bueno if you’re trying to land

Afterall, how could something that
clients in the DMs, my friend.
looks like this possibly be planned,
contrived or hiding an ulterior motive?
Besides, we know that we shouldn’t be
trying to pitch people off the bat anyway. Hey girlfriend
what’s up
We haven’t auditioned them yet… how do Let’s grab drinks 😘
we know if they’re a good fit? How do we So hungry rn fml
know if they even want what we’re selling? last night soooo good tho
We don’t. And that’s another problem. Dj on point
so many creepy
👌 old dudes hitting on me :((
So what’s the solution? missed u there x
feel like shit today tho omg
Text like a drunk 21-year-old girl. head feels like its been hit by a bus
chipotle at 6?
You’ve seen it before: The onslaught of
carelessly executed one-liners that assault
your screen in rapid succession, turning
your iPhone into an industrial vibrator.

Those messages come in

One.
Line.
At a time.
Two of my first mentors: Jason Capital and
Dan Lok. They helped me go from 0 to 6 figs
With such overwhelming speed and power. when I was first starting out. Both very smart
copywriters and businessmen.

THE CLIENTS-ON-COMMAND DM™ 13

It’s almost as if her fingers are working faster than her mind, and each message is sent
the instant the idea pops into her brain.

Totally spontaneous and unplanned. And that’s exactly how we want it to seem.

Take a look at the following two dialogues. The words are almost identical. But pay
attention to the formatting - there’s a huge difference in the way they come across.

Ignore the fact that you might be wondering “How the hell did I get Elon Musk’s
number?” Imagine you’re Elon and this is a cold DM you got from a stranger.

o Big block of text is intimidating and o Messages are little bite size chunks
physically difficult to read making it much easier to read & digest
o Looks like it was copy-pasted and sent o Was clearly written only for the recipient
to a lot of people and not copy-pasted
o Gut reaction is it looks like a sales o Looks completely spontaneous and
pitch, or like there’s some ulterior unplanned - no ulterior motive
motive behind the message o Language is casual and informal.
o Language is stiff and formal. Who Who speaks informally to each other?
speaks formally to each other? That’s right – friends!
That’s right – strangers!

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In the second one, you show up like no one else. It’s
very humanizing and most of all, it’s totally disarming.

You slide up in their DMs like Severus Snape and sneak

right past the “bullshit” detector at the front of their
brain – allowing your message to actually get through.

And after extensively testing both variations hundreds

of times in every niche imaginable, I’m telling you - the
2nd type works.
Sweden
Rebecca Bideburg,
“Sean, is this some type of crude April Fools joke? Are you Months)
(0 to $10k/mo in 4
seriously telling me to use lower case, emojis, and ‘text
speak’ to close high-ticket copywriting deals? This is “One year has passed since I

serious business here 😤” started my own business and left

my full-time job behind. Today I
received an email from my
Yes, I am.
accountant. From Dec 2020 to
Dec 2021, my business made a
In a world rife with automation, chatbots, and canned grand total of $132,000! I never
sales scripts, you stick out like a slab of rib-eye at a dreamt of or planned to make
vegan convention. A slab of rib-eye that’s real, raw these figures and I would never
and above all, authentic. have made it without the GOAT
Sean Ferres and all the other
People buy from people. Specifically, people that they MVP’s in here ❤”
know like and trust. And that’s only going to become
more important as technology and AI continue to play an ever-larger role in our lives.

Typing in lowercase, with casual language, signals familiarity – a “we know each other
so we don’t need to be formal” type of vibe. It comes across as honest and unfiltered.
The general vibe is more relaxed, and the stakes feel lower.

THE CLIENTS-ON-COMMAND DM™ 15

It also implies status with its “I’m not sucking up to
you” nonchalance. Just like body language, the best
copy isn’t the words on the page.

The unwritten speaks louder than words ever could.

If formal, professional language worked the best,

then every Buttcoin MLM forex fuckboy on LinkedIn
would be a billionaire by now…

Hi Susan,
icago
Renzo Guevarra, Ch
I hope this message finds you well. eeks)
($4k-16K/MO IN 8 W
I am writing to you this day to inform you of a grand
opportunity of which you might not yet be aware. “I’ve been with Sean and CMB
since September 2020 and went
We’re currently helping doctors, lawyers, brain
from $4k a month to $16k and
surgeons and other professionals replace their current
then $65k a month after a year.
income and quit their jobs at an alarming rate.
Now I’m doing over $100k a
Perhaps we could schedule a time for a call to discuss month consistently. A couple
this further? This is a very lucrative opportunity I months after joining CMB, my
assure you won’t want to miss out on! mom was diagnosed with cancer
and the treatment was a hefty
Warm Regards,
price of $20-30k. But thanks
Mike Litoris to your program allowing me to
hit multiple 5 figure months

Gimme a fucking break. *delete* consistently, I was able to help

my family afford the best
treatment for her in the United
Note that I am NOT saying to use incorrect spelling
States. Thankful to have you as
and grammar. I’m saying to use casual, informal
a mentor and role model.”
language. Misspelling words will merely serve to
make you look like an illiterate clown.

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Now, a question I typically get at this point is:

“Yes Sean, you’re right. The 2nd version looks

spontaneous, under the radar, and not at all
copy-pasted. But that’s the problem – I can’t
copy-paste and send it to tons of people.”

Introducing my secret weapon:

keyboard shortcuts.

Setup keyboard shortcuts/ “text replacement”

in your phone settings and map each sentence
to a memorable shortcut (e.g. a1, a2, a3 etc).

Sure, it’ll take 10 seconds longer to send the

full message, but I assure you it’s worth it.
We’re going after high-ticket clients here,
not selling a $7 eBook. Every prospect counts.

And yes, you should absolutely keep that ‘Mr. T’

m
format of texting up throughout the rest of the CMO, Acquisition.co
interaction. “Thanks in part to the
networking skills you taught me
So that’s principle number tres. Now, enough in CMB, I’ve been able to work
foreplay. Onto the actual message. with Alex & Leila Hormozi and
Acquisition.com as their chief
Here. copywriter and now work my

We. way up to CMO. You’ve done a

lot for me mate, I owe you one.”
Go...
(name withheld for privacy)

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 THE CLIENTS-ON-COMMAND DM™

Putting the above three principles together with some CMB magic fairy dust, we get:

FIRSTNAME!
it’s YOURNAME
heard good things about you from <PERSON B> & some others
you’ve done an incredible job with <X program/ product> dude*
hats off to you for being one of the good guys in a sea full of sharks fr
this is super random but
I signed up for your list and saw you’re promoting <X> right now
I had a minute between client projects
so I went ahead and wrote you 3 emails to send your list to help sell it out
these type of emails have made $$$ for my clients - confident they’ll crush for you too
I don’t want a dollar for them, only a quick testimonial after they perform (that’s my
‘selfish’ reason ha)
If you’re down, what’s your best email to send them to?
*The ‘dude’ is optional. Talk how you would normally talk

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*hey mate, sure thanks. My email is [email protected]*

awesome! just sent those over now

btw I also noticed something on your <opt in page/

welcome email/ recent email/ funnel/ sales page/ VSL/
ads> that could be driving potential customers away

Which I’ve seen lead to <specific problem (e.g. high CPL,

spam problems)> in similar NICHE businesses to yours

It’s a bit technical but a relatively simple fix if you know

AD, MINNESOTA
your way around <SOFTWARE (e.g. clickfunnels, your AUSTIN WEATHERHE
ks)
ESP, FB ads manager)> ($0-4K/MO in 10 wee

“I’ve been trying to make

I’m happy to jump on a quick call later this week and
money online for a long time
walk you through how to fix it if you want. As a favour
and it was always a struggle to
Or if you’d prefer to just hire me to do it for you we can find clients. I joined Sean’s

do that too program and within the first

week, I closed a client for
I have some availability <DAY> and <DAY> if either of $1k/mo using the templates
those suit? and strategies that he showed
us. And eight weeks in, I
And just like that, you’ve now managed to closed another client for
accomplish the #1 difficulty freelance copywriters $2k/mo and another for
face: getting high-level prospects on the phone. $1k/mo. That’s an extra
$4000/ month in my pocket
On the call, walk them through how to fix the issue at before even finishing the
a high level (i.e. give them the ‘what to do’, and less of program! If you have the
the step by step ‘how to’). opportunity to join Sean
Ferres’s CMB case study
Ask them a little about their current situation, their program and you don’t take it,
goals, and what’s getting in the way. Remember the 5 you’re fucking crazy. I’ll just
questions from page 10? This is where those come in. say it.”

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At the end of the 10-15 min call, if you feel like you can
help them, then offer to jump on a free gameplan call
later that week (the following day is best).

On this call, you’ll dig deeper into their pain points,

goals and roadblocks and close them on a $2k-3k/mo
retainer if they’re a good fit.

If you feel they’re not a good fit, then ask them if they
know anyone who might need some help with their
<emails/ copy/ ads/ funnels/ marketing etc>.
da
Chelsie Ram, Cana
ONTHS)
Because you’ve taken the time to help them out for ($0-10K/MO IN 4 M
free, they’ll usually be happy to return the favour.
“Here’s my text to let you know I
finally hit 6 figures!!! Literally
Have them intro you in a 3-way chat and repeat the
because of CMB providing a
samples > free call > close process with their referral.
roadmap to success. Just by
sharing your skills, ideas, and
SOME NOTES:
overall amazing attitude, you
1) You don’t want to spend time writing free emails, I have already changed SO MANY
get it. The reality is, you’re a professional (or at least lives for the better, and you

trying to be) – you should have templates for your continue to do this every single

emails. And if you don’t, then congrats! Now is the day. That's super, super, cool.
It’s a privilege to be one of the
perfect time to make some.
people whose lives you changed
2) Wait until after you get an interested response to for the better!!! THANK YOU.

actually go and write the samples. It should take max Drinks on me in Mykonos 🤗”

20 mins using the templates you’ve already written.

3) I didn’t anticipate how popular v1 of this cheat sheet would become (we’re now at 20k+
downloads), to the point where people using this script are getting replies like ”Sean Ferres
taught you well.” (lol) So tweak the message and language to match your own personality!

THE CLIENTS-ON-COMMAND DM™ 20

SOME NOTES (cont.)

Now, at this point you may be wondering… what is this

“something” in their ad/ funnel/ emails that could be
“driving potential customers away”?

Well, that’s up to you to go through their funnel and

decipher. I like to stick with objective, clear-cut,
“A is better than B” suggestions for this rather than
subjective improvements like their copy itself.

S
Here are three ideas to get you started: MEHDI BERTHE, PARI
ONTHS)
($0-11K/MO IN 6 M
1. Their opt in page allows people to enter fake
“I’m so grateful and I want to
names, emails and phone numbers thank Sean for helping me
> This will harm their email deliverability (and sales) grow my copywriting business
> Fix by installing Neverbounce or Xverify and hiring from literally zero clients and
a developer (Upwork is fine) to install some basic making no money as a
code in their Clickfunnels/ landing page software copywriter to having six
clients six months later and

2. Their emails are going to promotions or spam consistently making more

than $10k/month. I’ve had a
> This will cripple their open rates (and sales)
lot of coaches before but
> Video on my YouTube channel on how to fix this
what really struck me about
Sean is how much this dude
3. Their unsub link takes people to the default page cares about his students.”
and allows them to report the emails as spam
> Spam complaints harm domain reputation (and sales)
> Not many people know this, but you can change the unsubscribe link at the bottom
of your emails to take people to any URL you want, provided they still get unsubbed.
Why not take this opportunity to send people to the opt in page of a free training, or
even a sales page? This will ‘save’ a few unsubs while also reducing spam complaints.

THE CLIENTS-ON-COMMAND DM™ 21

And with that out of the way, let’s break these down.

NAME! >>> everyone’s favourite word in the world

it’s YOURNAME >>> first names only.

heard good things about you from <PERSON B> &

some others >>> establishes in-group bias

you’ve done an incredible job with <X program/

product> dude >>> flattery will get you everywhere

PIPI
IPIP
PHILIL S S
NENE
hats off to you for being one of the good guys in a sea ININ
CLCL OSO,
STOS
T TSISIST THEEPH
O, TH
ONTHTH
O IN 66MM S)
full of sharks fr >>> unique, sincere compliment ($0-10K/ K/MO
M IN ON S)
($0-10

this is super random but >>> disarms and lowers guard “When people ask me what it’s
like to work with Sean Ferres,
I signed up for your list and saw you’re promoting
imagine finally finding your
<X> right now >>> shows you did your research
lighthouse when you were a lost

I had a minute between client projects >>> social proof ship sailing in uncharted waters.
If you asked me ‘Clint, where
so I went ahead and wrote you 3 emails to send your would you be without meeting
list to help sell it out >>> leading with a giving hand Sean?’ I literally would have no
idea. His ability to pinpoint the
these type of emails have made $$$ for my clients -
exact things that are going
confident they’ll crush for you too >>> more social
wrong in any given situation and
proof, increases the perceived value of the emails
immediately point you in the
I don’t want a dollar for them, only a quick right direction is so impeccable,
testimonial after they perform (that’s my ‘selfish’ it’s crazy. Plus, USD $120,000 a
reason ha) >>> low-risk offer. Also, people don’t value year in the Philippines? I’m
free and are typically more likely to say yes when there is basically a millionaire out here
an exchange involved. Plus, you get a testimonial out of it. haha. My bank froze my account
last week because they thought I
If you’re down, what’s your best email to send them
was running a drug cartel!!”
to? >>> clear CTA to move the interaction forward

THE CLIENTS-ON-COMMAND DM™ 22

awesome! just sent those over now >>> validating them for responding + delivering promise

btw I also noticed something on your <opt in page/ welcome email/ recent email/
funnel/ sales page/ VSL/ ads> that could be driving potential customers away >>> the
thought that they’re actively doing something that’s driving customers away is gut-wrenching

Which I’ve seen lead to <specific problem (e.g. high CPL, spam problems)> in similar
NICHE businesses to yours >>> agitate pain point and highlight genuine urgency to fix it

It’s a bit technical but a relatively simple fix if you know your way around <SOFTWARE
(e.g. clickfunnels, your ESP, FB ads manager)> >>> “it’s a bit technical” sets the frame that it
may be a better use of their time to hire you to fix it, without hard selling them on the idea

I’m happy to jump on a quick call later this week and walk you through how to fix it if
you want. As a favour >>> highly irresistible low-risk offer

Or if you’d prefer to just hire me to do it for you we can do that too >>> presenting a
“done for you” time-saving alternative solution in a casual, non-needy way that seems like you
genuinely have their best interests at heart - which you do, right? (note: comma is missing intentionally)

I have some availability <DAY> and <DAY> if either of those suit? >>> low pressure invite
to move the conversation forward and book a call that they’ll actually want to show up to

Logan Lapierre, Canada

(Homeless to 6 figs IN 6 MONTHS)

“Dude... Just tallied my numbers - $12,362 this month. Lol

what the actual fuck. I was homeless in January 2020, now
I'm crushing out 6 figures a year. You’re fucking awesome,
CMB is fucking awesome. If anyone has doubts that your
stuff works, they need to pull their head out of their ass.”

Logan’s story is SO crazy that the Daily Mail wrote an article on it HERE

THE CLIENTS-ON-COMMAND DM™ 23

Quite brilliant if I say so myself. All in all, this is roughly how it should look:

Pro tip: this script works even better as a video DM. It’s much more personal and no one does it.

ALTERNATIVE: If you have absolutely no one in common to namedrop, you can consider using
James’s version and go straight for the call (not as strong, but it did land him his first client):

Hey NAME! you can keep them to use and re-use forever
I’ve been seeing your ads everywhere so I can tell
The reason I’m being selfish is that I’d love to use
you’re succeeding with them
you as a case study
I’ll be honest, I’m messaging you for selfish reasons
If you’re happy with my work, we can consider
I’m looking for a new client as an <insert niche> working together in the future
copywriter
(no pressure to make this happen)
If you’re interested, I’d love to work directly with
Would you be open to hopping on a quick 9-
you for 7 days for near-free
minute call so I can walk you through my plan
I can write high-converting & loyalty-building to help you X?
emails for your list

THE CLIENTS-ON-COMMAND DM™ 24

 ⚠ IMPORTANT ⚠
Whilst the script in this cheat sheet is highly effective, you
must remember that cold outreach is a game of volume.
You’ll want to send a minimum of 30 DMs a day for 30 days.

Also, remember that this is only the first outreach message.

I cannot overemphasize the importance of following up.
Statistically, 80-90% of calls booked and clients signed will
come from the follow up. So if you don’t hear back, be sure
to follow up every 3 days in creative, value-driven ways.

So there you have it - the Clients-on-Command DM. Use it to close high-paying

copywriting clients and generate income on command for the rest of your life.

If you have any questions (or just want to thank me after landing your next client using
this cheat sheet – shameless flattery is always welcome), don’t hesitate to reach out to
me on Instagram @seanferres.

There’s unfortunately only so much I can cover in this short guide. This process of course
assumes that you have your social profile(s) set up correctly and that you know how to
find high quality prospects, how to audition them and how to close them on the phone
for high-ticket monthly retainers. Not to mention, how to deliver kickass results!

If you’d like some more training around this, I’ve just spent the last week putting together
a private 51-minute masterclass where I reveal the ‘Gmail Loophole’ I used to fire my boss
and rake in six figures writing 3 simple emails a day from home.

I believe ‘Gmail copywriting’ is the most valuable, in-demand type of copywriting and by far
the easiest way to make $10k/mo+ consistently. You can watch the free training HERE.

I look forward to hearing about how my work has helped you crush your goals 👊

Sean Ferres
The Gmail Maverick

THE CLIENTS-ON-COMMAND DM™ 25