Shortage
Shortage
TERMINOLOGIES :
1. Opportunity cost = the cost of next opportunity forgone (given up) when
making an economic decision.
Unit 7 - Demand
Law of demand :
2.As the price falls , a higher number customer able to pay,likely to buy the
product
Determinants of demand :
-Habits,fashion,and tastes :
-Income :
Price of one product increases = demand for its substitutes & complement
likely also to fall
-Advertising :
Marketing messages used to inform, remind and persuade customers to buy
firm products . Advertising budgets in an attempt to increase demand for the
products
-Government policies :
-Economy :
A change in price causes movement along . Price rise causes contraction (fall
in quantity demanded by a product following increase in its price) . A reduction
in price will cause extension (increase in the quantity demanded by product
following a fall in its price)
Conditions of demand :
UNIT 8 - Supply
Supply : ability of firms to provide goods & services at given price levels
Determinants of supply :
- Time : less time suppliers have to increase their output = lower supply
tends to be
- Weather : supply of certain goods & services can depend on weather
- Opportunity cost : price acts as a signal to allocate their resources to
the provision with a greater level of increases
- Taxes : imposed on supplier of a product add to the cost of production
- Innovations : more technological advances can be greater to be output
price level.innovations will tend to shift the supply curve to the right
- Production costs : if cost raw materials & other factors of production
falls = supply curve will shift to the right
- Subsidies : financial assistance from government to help encourage
output by reducing cost of production for firms
Law of supply : there is a positive relationship between price & quantity supplied product.
Conditions of supply :
Change in any non price factors that affect the supply of a good or service will cause a shift.
Market equilibrium :
Quantity demand product = quantity supplied of product (no shortages/surpluses)
Equilibrium price :
Price at which demand curve for a product intersects the supply curve for the product.
Market disequilibrium :
Quantity demanded of a product unequal to quantity supplied of the product (there are
shortages/surpluses)
Excess demand :
Market price below the equilibrium price (creating shortate in the market)
Shortage :
Occurs when demand exceeds supply because the price is lower than the market
equilibrium
Surpluses :
Created when supply exceeds demand because price is higher than market equilibrium price
Excess supply :
Situation where market price above the equilibrium price, thus creating a surplus in the
market
Price elasticity of demand (PED) : extend which demand for a product changes duo to a
change in its price.
Price inelastic demand : demand for a product is unresponsive to change in price, mainly
because lack of substituted for the product
Price elastic demand : demand for a product that is responsive to change in price .
-substitution : greater the number & availability of close substitutes there are for good or
service = higher value PED will be
-Income : if price of a box of toothpicks / packet of salt were to double , percentage change
in price would be so insignificant to consumer
-Necessity : Products that regarded as essential tend to be relatively price inelastic because
households need goods and services, demand of luxury products is price elastic as these
not necessities for most households
-Habits, addictions , fashions , snf tastes :
If the product is highly fashionable , PED tends to be relatively price inelastic . Ppl who
extremely devoted a particular hobby are more willing to pay , even higher prices.
-Advertising & brand loyalty : effective advertising campaigns for curtain products helps shift
demand curve towards to right, reduce price elasticity of demand for the product . Customers
who loyal particular are less sensitive to changes in their price.
-Time : people need time to change their habits and behavioral norms , over time they can
adjust their demand based on more permanent price change .
-durability : if price consumer durable products , then households may decide to postpone
replacing these items due to the high prices involved in purchases
-the cost of switching : high switching costs , demand of the product less sensitive changes
in price , it tends to be price inelastic
-The breadth of definition of the product : good / service is very broadly defined , then
demand will be more price inelastic .
Sales revenue / total revenue : sum of money received from sale of good/service , calculated
by formula P X Q
profit : difference between firms total revenues & total costs , calculated used formula : TR:-
TC
Economic system :
Describes the way in which the economy is organized & run , including alternative views of
how scarce resources are best allocated.
1.market economy : relies on the market forces to demand and supply (private sector) to
allocate resources with minimal government intervention
2.Planned economy : system relies on the government (public sector) allocating resources
3.Mixed economy : combination of planned & market economic system
Advantages of the market economic system :
-efficiency : competition helps to ensure individuals and firms pay attention to what
customers want
-Freedom of choice : individuals can choose which goods and services to purchase &
careers to pursue
-incentives : motive for firms & possibility individuals to earn unlimited wealth create
incentives to work hard
-income and wealth inequalities : rich people have far more choice & economic freedom
-environmental issues : resource depletion, pollution & climate change
-social hardship : government control means that public goods may not be provided.
Property in society might only be done through voluntary charities
-wasteful competition : competitive pressures can mean that firms use up unnecessary
resources.