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Document From Minhaz

This document provides the rubric for Assignment 2 of the Introduction to Business course. Students are asked to [1] explain the marketing process with a hypothetical example, [2] discuss how to differentiate a product/service from others using product strategy, and [3] illustrate the marketing mix for their product. The rubric assesses students based on the length and plagiarism of their response, grammatical correctness, vocabulary usage, and inclusion of charts/diagrams/examples. Higher scores are given for responses that are longer with less plagiarism and better writing mechanics and inclusion of supplemental materials.

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46 views3 pages

Document From Minhaz

This document provides the rubric for Assignment 2 of the Introduction to Business course. Students are asked to [1] explain the marketing process with a hypothetical example, [2] discuss how to differentiate a product/service from others using product strategy, and [3] illustrate the marketing mix for their product. The rubric assesses students based on the length and plagiarism of their response, grammatical correctness, vocabulary usage, and inclusion of charts/diagrams/examples. Higher scores are given for responses that are longer with less plagiarism and better writing mechanics and inclusion of supplemental materials.

Uploaded by

ghostminhaz75
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment Rubric

Batch: BBA-26-A
Course Code: BUS 100; Course Title: Introduction to Business
Assignment: 2
Marks: 5
Serial Chapter Assignment Instruction Assessment Rubrics
Assignment-2 Chapter: Marketing and 1. Explain the marketing In this Excellent( 5 out of 5):
Product Strategy process with a assignment, the 1. Student could write 1000
hypothetical example. students will--- words and the rate of plagiarism
1. Use a product is not more than 20%.
2. How can you or service for 2. Student writes grammatically
differentiate your which marketing correct sentences.
product/service from process will be 3. Student is free from spelling
others using product exercised. mistakes.
strategy? Uses appropriate and varied
2. Use/show the vocabulary.
3. Illustrate the tools of product 4. Student uses chart, diagram
marketing mix for your strategy that the and example for the better
product. student will use understanding of the
to highlight his assignment.
own product. Very Good( 4 out of 5)::
1. Student could write 750
3. Use a perfect words and the rate of plagiarism
mix of different is not more than 30%.
mechanisms of 2. Most of the sentences are
product, price, grammatically correct.
place, 3. Student makes occasional
promotional spelling mistakes.
strategies to gain 3. Student is free from spelling
competitive mistakes.
advantage in the Uses appropriate and varied
market. vocabulary with occasional
errors.
4. Student uses diagram and
example for the better
understanding of the
assignment.

Good( 3 out of 5)::


1. Student could write 500
words and the rate of plagiarism
is not more than 30%.
2. There are recurrent
grammatical mistakes.
3. Student makes frequent
grammatical mistakes.
4. Student uses limited and
repeated vocabulary.
5. Student uses one example for
the better understanding of the
assignment.

Needs Improvement( 2
out of 5)::
1. Student could write 250
words and the rate of plagiarism
is equal and more than 40%.
2. Only a few sentences are
grammatically correct.
3. Student makes random
spelling mistakes.
4. The assignment has random
inappropriate vocabulary.
5. Student does not use any
demonstration or example for
the better understanding of the
assignment.

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