BUTING SENIOR HIGH SCHOOL

A. Santos St. Buting Pasig City

Information and Communications Technology

BUSINESS PLAN

Sweet Tooth

Submitted by:

Perez, Eugene Matthew

Raymundo, Sean Calvin

Sab, Aaron Jay

Torres, Aerone

Ulanday, Jeanny

Valencia, Pauline

Vargas, Jhon Alfred

Submitted to:

Mrs. Ana Margarita Varias

 Table of Contents
Chapter 1
I. Executive Summary
Chapter 2
I. Company Name, Logo, Tagline, and Address
II. Management and Organization
III. Vision and Mission
IV. Key personnel, Workforce, and Support Personnel
V. Qualifications and Responsibilities
VI. Ownership
Chapter 3
I. Purpose of the product
II. Product Characteristic and Features
III. Purpose of the Product/Service
IV. Materials and Source of Supply
V. Tools and Equipment
VI. Distribution logistics
VII. Marketing Strategies
VIII. Layout of the Store
IX. Regulatory and Other Compliance Issues
Chapter 4
I. Marketing and Sales Strategies
II. Pricing Policy
Chapter 5
I. Financial Plan
 Chapter 1

Executive Summary
Filipino people love to experiment on their delicacies such as Turon filled with sticky
rice with Ube or Mango slice which doesn’t Contain any Banna which is the main
good in the turron. We made a similar product such as filling the turon with pastillas
that is also filled with cheese to create a savory and Umami Flavor which is, for us,
the Competitive advantage of our Product.
Condensed Milk provides Protein and Carbohydrates, Powdered Milk provides
vitamins A and D, calcium, and protein, And Cheese as a nutrient-dense dairy food,
provides protein, fats, and minerals.
Our market strategy is through Vocal communication as it is the most efficient and
cost less way of introducing our product to our customers. The target market is
Teens and children, specifically ranging from 7 - 28 Years old.
We will be selling the product at a minimum of ₱10, with the labor cost of ₱76 as a
weekly a payment. It’s not much but once the business gets bigger, we will add more
products, such as drinks, that will increase the weekly payments. For the materials
for the product, we need to reach the quota of ₱380 to create a batch of 80
products.
 Chapter 2

COMPANY NAME: SWEET TOOTH

COMPANY LOGO:

TAGLINE: "CHEESY CRUNCHY PASTILLAS! Kasing Krunchi ng Turon! Kasing tamis ng

Pastillias"

ADDRESS: 38A Delos Santos St. Buting Pasig, Metro Manila

Management and Organization

 Ms. Ulanday started this business because of the delicious flavors of Pastillas
and Turron, creating our combination of Two Filipino Delicacy “Pastillas con’ Turon”,
which means Pastillas ‘with’ Turon. The “Pastillas con’ Turon” Captures the
crispiness of the turon, the sweet flavor of pastillas, and a cheese filling to create
an Umami flavor

Mission
Our Mission is to deliver the authentic taste of traditional Filipino pastillas to
our customers, using the only the finest and freshest ingredients. And to share the
rich and delightful flavors of Filipino through our high-quality Pastillas con Turon.
We are committed to using the best ingredients, ensuring freshness, and providing
exceptional customer service to make every experience memorable.

Vision
Our Vision is to become the leading provider of authentic Filipino pastillas,
known for our commitment to quality, innovation, and customer satisfaction. We
aspire to grow sustainability while maintaining our commitment to quality and
authenticity, a love for Filipino cuisine in every customer we serve.

Key Personnel
Ulanday, Jeanny (Owner)

Workforce and Support Personnel

Perez, Eugene Matthew
Raymundo, sean calvin
Sab, Aaron Jay
Torres, Aerone
Valencia, Pauline
Vargas, Jhon Alfred
Qualifications and Responsibilities
Owner • Bachelor's degree in human Responsible for building
resource management. an interesting and
• Clear Communication. captivating environment.
• The ability to manage and be
diligent within a team.
• Understanding of both
shareholder and customer sides.
• A problem-solving mindset
Finance • Bachelor's degree in finance Responsible for the
Head accounting or related field. approval or rejection of
• Proven experience as head of the budget and
finance or a similar position. conducting profit
• Solid understanding of financial evaluation and deciding
management and accounting on investments.
• Knowledge of accounting
software.
• Strong analytical and decision-
making abilities.
• Effective leadership qualities
Product • Bachelor’s degree in business Responsible for the
supervisor management/industrial production of the
engineering. product, Recognize the
• Process of optimization employee these
• Product planning responsibilities may vary
• Quality control based on the industry
• Cost management and the specific needs of
• Team collaboration the organization
• Problem solving employing the
production supervisor its
essentials for a
production process
industry standard, and
the ability to adapt
 strategies to meet
evolving challenges.
Marketing • Bachelor's degree in marketing As a responsible
head • Strategies thinker with a deep marketing head that
understanding of market includes overseeing
dynamics. market strategies
• Strong leader skills with the managing sales analyzing
ability to inspire and motivate a market trends,
team developing business
• Excellent communication and plans and ensuring the
interpersonal skills. overall growth and
• Creative mindset with the ability profitability of the
to develop innovative marketing market or business
initiatives. segment for often
collaborate with various
departments to align
operations with market
needs and objectives.
Accountant • The ability to understand and As an Accountant, I am
respond depending on the responsible for
situation of the conversation. understanding financial
• Has a bachelor’s degree in threats as well as the
business & management ability to analyze
• Experienced in using Microsoft business expenses and
applications. plan for profit.
• Has the ability, knowledge, and
experience in accounting
• Good understanding of financial
management and accounting
Designer • Bachelor’s degree in Fashion As a designer, I am
Designing responsible for the
• Key appreciation and aesthetic of a project,
understanding of fabric taking into consideration
• Strong understanding of fit and color schemes, layout
attitude fit. and other design
• Analyze disruptive market trends elements to produce a
and products.
 visually appealing
product.
Sales • Bachelor of I am responsible for
personnel • Flexible work hours serving customers by
• Excellent communication skills selling products and
• Basic mathematical skills meeting their needs.
• Strong customer service skills Greet customers, provide
information to them,
obtain orders and
establish new accounts
by planning and
organizing daily work
schedules.

Ownership
This business will operate as a sole proprietorship, owned and managed by Jeanny
Ulanday. This means:

Unlimited Liability: Jeanny Ulanday is personally liable for all debts and obligations
of the business. There is no legal distinction between the business and the owner.
Simple Management: No formal board of directors or complex management
structure is required. All decisions are made directly by Jeanny Ulanday.
Taxation: Business income and expenses are reported on Jeanny Ulanday 's personal
tax return. No separate business tax return is required.
Flexibility: This structure offers a high degree of flexibility and ease of operation,
making it suitable for small businesses and solopreneurs.
 Organizational Chart

CEO

Finance Head Production Supervisor Marketing Head

Accountant Designer Sales Personnel

 Chapter 3

Purpose of the product

The purpose of the "Pastillas con Turon" would be to offer a unique and
delightful combination of traditional pastillas and turon flavors, providing
consumers with a distinct and enjoyable treat that merges the sweetness of
pastillas with the crunchiness of turon. The product manager's goal might include
ensuring product quality, market appeal, and success the target market.

Product Characteristics or Features

Pastillas is a soft, milky candy made with powdered milk, condensed milk,
and cheese. The addition of cheese inside the pastillas adds a pleasant savory to
the sweetness of the candy.

The turon wrapper, made with lumpia or spring roll wrappers, adds a
delightful crunch to the soft and creamy pastillas. Turon is a classic Filipino snack
where ripped bananas are wrapped in these wrapper and deep-fried.

So, a Pastillas with Turon wrapper and cheese inside would have the milky
sweetness of pastillas, the savory hint of cheese, and the crispy delight of a Turon
wrapper. The specific characteristics may vary depending on the recipe and the
creator’s personal touch.

Materials and Ingredients

Materials Source of Supply
Powdered Milk Pasig Mega Market
Eden cheese Pasig Mega Market
Wrapper Pasig Mega Market
Cellophane Pasig Mega Market
Vegetable Oil Pasig Mega Market
Pot Provided by the company
 Gas Stove Provided by the company
Plate Provided by the company
Bowl Provided by the company
Plastic Glove Pasig Mega Market
Knife Provided by the company
Chopping Board Provided by the company
Aprons Pasig Mega Market
Tupperware Pasig Mega Market

Tools and Equipment

POT PLASTIC
GLOVES
Used to Cook
the Prepared To Keep the
Ingredients ingridents safe
from bateria

PLATE KNIFE

Used to as a as Used to cut

a place to roll the cheese
the ingredients and the
to form the wrapper
product
APRONS CHOPPING
BOARD
To keep the
employee clean Used as a
and safe place to cut
the cheese
and wrapper

Gas Stove Cellophane

Used to wrap
the cooked
To heat the pan
product and
and to cook the served as a
prepared packaging of
ingredients to the product
create the
product

Tupperware Bowl
To hold the
prepared To mix the
ingredients condense milk
when not in use and powdered
milk to create
the Pastillas
Distribution of Logistic

The distribution logistics for pastillas con’ turon entail a meticulous process
starting from its creation in the production facility. After crafting, the treats undergo
careful packaging to maintain their freshness and quality. Following packaging, they
are transported via various means such as trucks or distribution networks to reach
regional warehouses or hubs. From these distribution points, the pastillas con turon
are disseminated to diverse retail channels spanning local stores, markets, and
online platforms. Finally, consumers acquire these delectable treats, savoring the
fusion of milk and cheese in every bite

Layout of the Store

Regulatory and other Compliance Issue
 Chapter 4

Marketing Sales Strategies

Buy One, Get One (BOGO)
Promotion: We will offer a buy one, get one free promotion to encourage
customers to try the product and potentially share it with others.
Limited-Time Special: Enjoy 20% Off Pastillas con Turon! Indulge in the delightful
combination of creamy pastillas and crunchy turon at a special discounted price.
Hurry in and treat yourself to this delicious Filipino treat before the offer ends!
Loyalty Program: Implement a loyalty program where customers earn points or
rewards purchasing pastillas con turon, which they can later redeem for discounts
or free products.
Bundle Promotion: Create bundles with other related products or offer a bundle
deal where customers can purchase pastillas con turon along with other
complementary items at a discounted price.
Collaboration with Influencers: Partner with social media influencers or food
bloggers who have a following interested in Filipino cuisine or desserts.
Pricing Policy
Pastillas con' Turon uses a comprehensive pricing strategy to cater to its diverse
customer base. The strategy is based on profitability, considering labor costs,
ingredient expenses, and operational overheads. Value-based pricing
acknowledges the unique qualities and artisanal nature of the business, reflecting
the superior experience it provides. Competitive pricing aligns with market
conditions, maintaining accessibility and fostering customer loyalty.

Pastillas con' Turon also offers dynamic pricing initiatives, such as online discounts,
off-peak promotions, and bundle pricing. Regular market trends and competitor
offerings inform pricing adjustments, ensuring fairness and value for customers.
Transparency is paramount, with clear communication regarding price changes
fostering trust.
Lastly, Pastillas con' Turon incorporates social responsibility considerations, such as
ethical sourcing, sustainable practices, and community engagement, into its pricing
choices. This approach balances profitability, customer value, and social
responsibility, ensuring long-term success for the business while leaving a lasting
impression on customers.

Chapter 5
Financial Projection
Materials Quantity Price
Bearbrand 300g 90
Condensed Milk 300ml 30
Eden Cheese 1 box 160g 70

Wrapper 40 pcs 50
Cellophane 8 pcs 60

Tupperware 8 pcs 40
Vegetable Oil 300ml 40

Total 380
SALES PROJECTION

The sales data for Pastillas con Turon over the following five years shows a constant
growth trend, with quantities sold and revenues growing year after year. In Year 1,
960 Pastillas con Turon were sold, resulting in ₱1,0214.4 in income. Year 2 saw a
steady growth trend, with 1,920 units and ₱2,0428.8 in revenue. In year three, sales
increased to 2,880 units, yielding ₱30643.2. In Year 4, the company achieved 3,840
units and ₱40857.6 in sales, maintaining its excellent trend. In the fifth year, sales
grew to 4,800 units, with a revenue of ₱51072. The constant growth in both quantity
and income demonstrates the product's popularity and long-term demand.