1.1 Basic Financial Statement Analysis 2
1.1 Basic Financial Statement Analysis 2
Basics
Horizontal Analysis
for the balance sheet and income
statement, prepare a comparative
financial statement
Common Base Year
Typically, the 100% base figure is revenue or total assets (or equivalent).
Common Size Financial Statements
Vertical Analysis
Balance sheet can also be
Income Statement Common-Sized I.S.
prepared in a similar
schedule.
Revenue 100000 100.000000% A time-series analysis can
identify ratio trends
COGS 58000 58.000000% revealing important
variations.
Gross Profit 42000 42.000000% A comparison of the
common-size percentages
SG&A Expenses 24000 24.000000%
can also be made with other
companies in the same
Operating Income 18000 18.000000%
industry.
Interest and Taxes 8000 8.000000%
Horizontal Analysis
Common Base
Standard B.S.
Year B.S.
20X9 20X0 Constructed by dividing the
Assets current year account value by
the base year account value
Cash 5000 7000 140.000000%
Other growth measures include changes in total revenues, dividends per share, and total assets. These
measures may be compared to company expectations and to other companies in the industry.
When comparing data that covers a period of time to data as of a point in time, more
meaningful results are possible if an average of the data is used.
Liquidity
Assist short-term creditors who are interested in how well a firm meets its currently maturing obligations
Activity
Of particular interest to investors (both long-term creditors and equity investors) because they indicate the magnitude of the return on investment
Leverage/Coverage
Long-term creditors and investors look to measure the degree of protection afforded their investment
Ratio Analysis
Usefulness
Operating activity ratios measure how effectively and efficiently the firm is carrying out its business — making
sales, collecting, and managing inventory.
Companies with slow turning inventory and slow paying customers are less liquid.
Cash flow gives an indication of the liquidity of a company as does the speed with which non cash current assets
convert to cash.
Liquidity
Definitions
Current Assets
Cash and other assets that will be converted into cash, sold, or consumed within one year or the operating cycle, whichever is longer.
Inventories
Increasing current liabilities are a source of short-term funds for a business. Creditor’s source of
payment
Other accrued liabilities — such as wages and interest payable and currently maturing portions of long-term debt
Notes payable — such as, but not limited to, commercial paper, short term bank credit loans, factoring
Current Ratio
Generally, higher is better (exceeding 2.0), but the composition of current assets is also important. Too high of a ratio, say 3.0,
may indicate inefficient use of capital.
Creditors often look at the trend and compare it to other companies as gauges of liquidity.
Current Assets
Current Liabilities
Liquidity
Ratios, Computational Issues, and Analysis
A company has current assets of $400,000 and current liabilities of $500,000. The companies current ratio would be increased by:
A.
C. Collection of $100,000 of accounts receivable (no change, current assets increase and decrease by same amount)
If current liabilities are $25 million, then current assets must be $50 million.
The maximum increase to both current assets and current liabilities is:

Liquidity
Ratios, Computational Issues, and Analysis
Measures short-term liquidity, excluding inventory, prepaid expense, and other non-liquid current assets.
Provides a greater assurance to short-term lenders about the company’s ability to repay.

Liquidity
Ratios, Computational Issues, and Analysis
A company has a current ratio of 2 to 1 and a quick ratio of 1 to 1. A transaction that would change the company’s quick ratio, but
not its current ratio is:
A. The sale of short-term marketable securities for cash that results in a profit
B. The sale of inventory on account at cost (inventory is the only item mentioned that is in the current ratio, but not the quick ratio)
Net Credit Sales excludes cash sales and reflects all other sales during a period.
If no information is available about cash sales, the total sales are used as an estimate of credit sales.


Liquidity
Ratios, Computational Issues, and Analysis
Turnover rates will vary widely across industries and are affected by credit policies, aggressiveness of collection efforts, and
economic trends.
If ending A/R balance is used instead of the average, the ratio provides a more current snapshot of the current situation
(assuming average daily sales remains constant throughout the year)
Liquidity
Ratios, Computational Issues, and Analysis
The average time in days that receivables are outstanding (date of sale to date of collection).
Calculated by dividing 365 days by the receivables turnover, its interpretation is inversely related to that of the receivables
turnover ratio — the greater number of days outstanding, the greater the possibility of delinquencies becoming uncollectible.
If you offer net 30 day terms and everyone pays exactly on time, the ratio should be 30 days.

Liquidity
Ratios, Computational Issues, and Analysis
Inventory Turnover
Measures how effectively the inventory portion of working capital is being used in terms of the number of times inventory is
replaced every year.
High inventory turnover can indicate high liquidity and/or good merchandising, or frequent stockout and lost potential sales.

Beg. Inventory + End. Inventory
2
Liquidity
Ratios, Computational Issues, and Analysis
Inventory includes raw materials, work-in-process, and finished goods. Analysis is usually done on the total, but may be
conducted on a portion.
Valued at the lower of cost or market, not at the price for which it will be sold.
Sometimes may be calculated using sales instead of cost of sales (e.g., COGS) in the numerator. However, cost of sales is a
better base because it eliminates any changes due solely to sales price changes.
Liquidity
Ratios, Computational Issues, and Analysis
If inventory turnover is currently at 9 times per year, then we can use the ratio formula and the information about cost of sales to calculate
average inventory:
 Cost of Sales
Inventory Turnover of 12 → = 12
Average Inventory




Because this ratio is calculated by dividing 365 days by the inventory turnover, its interpretation is inversely related to that of
inventory turnover ratio.

Liquidity
Ratios, Computational Issues, and Analysis
The turnover ratio is not used as frequently as the Days Purchases in Accounts Payable (next topic).

Liquidity
Ratios, Computational Issues, and Analysis
In theory, it would be preferable to separate inventory purchases from all other payables, but this information is seldom given to
outsiders. Therefore, COGS and A/P must be used as surrogates.
The two payables ratios are not used as frequently as the receivables and inventory ratios, but they come into play when determining
the operating cycle.
Liquidity
Ratios, Computational Issues, and Analysis
Operating Cycle
Represents the average number of days it takes to sell inventory and then collect on sales. It is a key measure of the enterprise’s
operating efficiency and financial health.
A shorter operating cycle indicates a company is more efficient than either it was last year or than a competitor with equivalent
products and markets. A longer cycle time indicates the reverse.
Not only are the absolute numbers important, but the trend over time is often more important. For instance, short-term lenders
will want to know how quickly they can expect to be paid back.

Liquidity
Ratios, Computational Issues, and Analysis

Liquidity
Ratios, Computational Issues, and Analysis
This gives recognition to the fact cash is not used to purchase inventory at the time it is acquired.
However, the longer Operating Cycle is more frequently used for analysis.

Liquidity
Ratios, Computational Issues, and Analysis
The cash ratio includes only cash and current assets that are readily converted to cash (i.e., cash equivalents and
marketable securities) in the numerator.
Thus, it is more conservative than the current ratio or the acid-test (quick) ratio for measuring the company’s
short-term liquidity.

Liquidity
Ratios, Computational Issues, and Analysis
Liquidity Index
A more comprehensive ratio for trend analysis and comparative analysis across companies.
It is measured in days and can be considered a weighted average conversion time for current assets.
This number is not necessarily meaningful in itself, but it gains significance when compared to other periods or
other entities.
A higher or increasing liquidity index is a sign of less liquidity, while a lower or declining index indicates greater
liquidity.

Liquidity
Ratios, Computational Issues, and Analysis
Operating Leverage —
Relates the percentage changes in EBIT to the percentage change in revenue.
Business risk is partially built on the degree of fixed cost use in operations.
The higher the fixed costs, the greater risk that the breakeven point will not be reached given a
drop in sales.
When fixed costs are high, a small drop in sales can result in a loss.
Leverage
Operating Leverage
Operating Leverage —
The greater the operating leverage, the greater the change in operating income will be
given a particular change in sales.
A DOL of 2 means that the percentage change of EBIT will be twice the size of the
percentage change in sales.

Leverage
Operating Leverage
After the break-even point is reached with a high DOL, the operating profit increases quickly
Higher risk associated with higher fixed costs and low variable costs also provides the possibility
of higher profits in the event of a positive sales outcome.
Higher proportion of variable costs — lower DOL and breakeven point.
Leverage
Operating Leverage
Given the same sales as in the diagram, a lower percentage of fixed cost will cause the
breakeven point to be reached at an earlier sales level.
However, the operating profit will increase slowly in relation to increased sales.
The operating profit (loss) is the difference between the sales and total costs.
Leverage
Operating Leverage
Financial Leverage —
Extent to which debt and preferred stock (fixed income securities) are used in the capital
structure.
The larger the percentage of debt and preferred stock that is used for financing,
the greater the risk that the company will not earn enough to cover the fixed
interest and preferred dividend payments.
The more leverage, the greater the risk, and the higher the cost of capital.
Leverage
Financial Leverage
If the organization has preferred stock, the DFL equation is modified to:

Leverage
Financial Leverage
Can be used to predict the effect of a change in sales on income and ultimately earnings available to
common stockholders.
Determined by the relationship between operating and financial leverage.
If risk is lowered by reducing the DOL, then the firm would be in a better position to increase the
use of debt, thus increasing the financial leverage.
Leverage
Total Leverage (Degree of Combined Leverage)
Percent Resulting
Previous
Increase Change
Degree of Total DTL of 8 DOL of 2 Sales 100000.000000US
10.000000% 110000.000000USD
(Combined)
D
income statement
format: EBT 5000 9000

Sales in Units 10000
“What percentage of sales dollars were used to cover the cost of goods sold?”
The remaining amount is left to cover general and administrative expenses as well as to provide
a profit.

Profitability
Gross Margin

Profitability
Asset Turnover
Assists in determining whether the available assets were used efficiently to create sales.
Management has the goal of generating the highest possible amount of sales per dollar of
invested capital.

Profitability
Asset Turnover
For internal use, it is desirable to calculate this ratio comparing divisional sales to divisional assets.
Inter-firm comparisons within an industry can be difficult due to the varying age of assets used in production of
the sales
Limitation caused by use of historical costs, rather than FMV for productive assets. Additionally, the formula
doesn’t account for certain assets that make no tangible contribution to sales.
Adjustments to the asset figure are used to compensate for this problem. For example, long-term investments
are not involved in the production and sale of the product and are often excluded from the calculation.
Profitability
Return on Assets (ROA)
Depends on the organization’s ability to get a high profit from each sales dollar while generating
high sales per dollar of invested capital.
A consistently high ROA indicates effective management decision making and that the
organization is a growth company.

Profitability
Return on Assets (ROA)
Return on Assets (ROA) Ratio
The DuPont equation breaks ROA down to the asset turnover and profit margin.

Profitability
Return on Equity (ROE)
When comparing this ratio with ROA, the investment of the creditors is removed
Affected by:
1.
3. Asset turnover
5. The method of financing used (debt versus equity) has a major effect on this ratio.
6.
Profitability
Return on Equity (ROE)

One major problem is that
the historical issue price is
Or, using the DuPont Equation: used as opposed to the
current market value.

Profitability
Return on Equity (ROE)
If ROA is greater than the cost of borrowing, then ROE will be higher than ROA due to the impact of
financial leverage.
Financial Statement Analysis
Market
Market
Price-Earnings
Price-Earnings Ratio —
Indicates the relationship of common stock to net earnings.
The market price is the investors’ perception of the future
Therefore, the ratio combines the performance measure of the past (EPS) to perceptions of the future.
EPS computation is subject to arbitrary assumptions and accrual income. EPS is not the only factor affecting market
prices.
A high P/E ratio is a possible indication of a growth company and/or a low-risk organization.
Market
Dividend Yield
Calculated using the current market price; however, most of the shareholders did not purchase shares at
the current price, thus making their personal yield different from the calculated yield.
Market
Payout Ratio to Common Shareholders
Income doesn’t necessarily measure cash available for dividend payment as payments are heavily influenced by
management policy, industry nature, and development stage. These items diminish comparability between
companies.
Organizations with high growth rates generally have low payout ratios since most earnings are kept as retained
earnings and reinvested.
A firm that has consistently paid a dividend and suddenly lowers its dividend payout often is signaling a lack of
available cash and the existence of liquidity or solvency problems.
Market
Economic Value Added (EVA)
Economic Value Added (EVA) —
Economic profit as opposed to the GAAP profit. Focus on the earnings above the required cost of
capital for shareholders.
If the required rate of return is 12% and the company earns 16%, then value has been created for
the shareholders; therefore, investors value the firm above the amount of capital originally
invested.


Often used in the decision-making process when determining whether a large investment in PP&E would be in the
best shareholder interest.
Market
Price-to-Sales Ratio (P/S)
Price-to-Sales Ratio —
Valuation ratio that compares a company’s stock price to its revenues, and shows how
much investors are willing to pay per dollar of sales — key analysis and valuation tool.
A low P/S ratio may indicate an undervalued stock, while a ratio that is
exceedingly high may suggest overvaluation.

Market
Price-to-Cash Flow Ratio (P/CF)
Operating cash flow adds back non cash expenses to net income (depreciation and
amortization).
Useful for valuing stocks that have positive cash flow but are not profitable because of
large non-cash charges.

Market
Price-to-Book Ratio (P/B)
Price-to-Book Ratio —
Used to compare a firm’s market to book value by dividing price per share by book value per share.
Book value is equal to its carrying value on the balance sheet, and is calculated by netting the asset against
its accumulated depreciation.
Book value is also the net asset value of a company calculated as total assets minus intangible assets
and liabilities.
A lower P/B ratio may indicate an undervalued stock, or that something is fundamentally wrong with
the company. Also known as the price-equity ratio, it varies by industry, as with most ratios.

Market
Other Price Multiples
Price-to-earnings ratio, forward price-earnings ratio, price-to-book ratio, and price-to-sales ratio.
Other ratios include price-to-tangible book value, price-to-cash flow, price-to-EBITDA, and
price-to-free cash flow.
Care must be taken to analyze components of the denominator to ensure there are no
extraordinary items, one-offs or nonrecurring factors.