Managerial Economics - Lecture 4 - 5
Managerial Economics - Lecture 4 - 5
Lecture 4-5
Course Objectives:
1. Overview on the Microeconomics aspects
2. Study the behavior of the producers
3. Identify the kinds of markets
4. Fundamentals of the Macroeconomics
5. The behavior of the international trade
Lecture Outlines:
1. Methods of analysis
a. Top down approach
b. Bottom up approach
• Top-down and bottom-up are both approaches for analysis and determine the
mutual relation between the company and the other external environment.
Top-Down Approach
• Top-down analysis generally refers to using comprehensive factors as a basis for
decision making. The top-down approach will seek to identify the big picture and
all of its components.
• The expansion is the mirror of the recession, where the country output increase affecting on
the whole business cycle.
• Potential output represents the maximum amount the economy can produce while
maintaining price stability. Potential output is also sometimes called the high-employment
level of output.
• N.B. Real GDP is the most closely watched measure of output; it serves as the carefully
monitored pulse of a nation’s economy.
• The unemployment rate is the percentage of the labor force that is unemployed. The
labor force includes all employed persons and those unemployed individuals who are
seeking jobs. It excludes those without work who are not looking for jobs.
• The unemployment rate tends to reflect state of the business cycle: when output is
falling, the demand for labor falls and the unemployment rate rises.
• In Egypt, the unemployment rate reached to 7.8% by the end of December 2019.
Macroeconomics Objectives
3 – Sustaining price stability
• We can measure the degree of stability of prices by use Consumer Price Index, “CPI”
which measures the cost of a basket of goods (including items such as food, shelter,
clothing, and medical care) bought by the average urban consumer.
• Inflation rate is the increase in the price level of goods and services from one period
to another
• Most nations seek the golden mean of stable or slowly rising prices as the best
way of encouraging the price system to function efficiently.
The tools of Macroeconomic Policy
• Governments have certain instruments that they can use to affect macroeconomic
activity. A policy instrument is an economic variable under the control of
government that can affect one or more of the macroeconomic goals.
• It tends to affect the amount people spend on goods and services as well as the
amount of private saving. Private consumption and saving have important effects on
investment and output in the short and long run.
• Taxes impose on the prices of goods and factors of production and thereby affect
desire and behavior of consumer to purchase.
The tools of Macroeconomic Policy
2. Monetary Policy: which is the government conducts through managing the
nation’s money, credit, and banking system. It consist of the mange of money
supply and interest rate
• Federal Reserve (Central Bank) uses certain tools that can regulate the amount of
money available to the economy.
The tools of Macroeconomic Policy
• Money supply has such a large impact on macroeconomic activity as by changing
the money supply it influence on the interest rates.
• The interest rate is the yearly price charged by a lender to a borrower in order for
the borrower to obtain a loan
• The interest rate consider to be one of the main factors that affect on the
Investment.
Macroeconomic Equilibrium
• The macroeconomic equilibrium of any country reach when the Aggregate demand
equal to Aggregate supply.
• Aggregate demand refers to the total amount that different sectors in the economy
willingly spend in a given period.
• N.B: AD depends on the level of prices, as well as on monetary policy, fiscal policy,
and other factors.
• N.B. AS depends upon the price level, the productive capacity of the economy,
and the level of costs.
• In general, businesses would like to sell everything they can produce at high
prices.
Macroeconomic Equilibrium
Macroeconomic Equilibrium
Expansion Fiscal Policy
• John Kennedy took over the presidency hoping to rescue the economy. This was the
era when the “New Economists” Came to Washington. Economic advisers to
Presidents Kennedy and Johnson recommended expansionary policies and Congress
enacted measures to stimulate the economy, including sharp cuts in personal and
corporate taxes in 1963 and 1964
• GDP grew 4 percent annually during the early 1960s, unemployment declined and
prices were stable. By 1965, the economy was at its potential output.
Macroeconomic Equilibrium
Expansion Fiscal Policy
Thank you so much