How to Write a Company Profile

Company profiles are essential documents that can determine your company image;
therefore, every single detail has to be perfect. Make sure that you add the relevant
information to draw the attention of your target audience.

Follow the following results to get the desired result:

Identify profile’s purpose

As a business owner, you need to know why you are creating a company profile. Are
you looking to solicit funding? Do you want to introduce a new product? Your company
profile will need to match the objectives you are looking to achieve.

For example:

If you are looking to introduce a new product to the market. It will be best to show the
product’s value and solve the issues that others cannot solve. This purpose will allow
you to add the relevant information about your company values, the advantages of
using the new product, and the track record of results.

Select a style and format

A key component in company profiles is the structure, the way you organize the ideas is
important in appealing to the target audience. Many companies use subheadings to
segment the ideas, and this formatting method is also suitable to keep the reader
engaged. Depending on the company, you can also decide to use slideshows so that
the target audience can have a feel of your works. This kind of style will be good for IT
and digital marketing companies.

For example:

If you are a digital marketing company looking to run ads for a famous company, it
would be best to present a slideshow of your past projects and how they impacted the
company that gave you the contract.

You might be pleasantly surprised that some investors might recognize the ads you
show based on their popularity. This is because companies leverage their
achievements, financial records, and other information to get the nod from investors and
clients.
Give company details

It is important to add the necessary company details to allow people to resonate

Necessary company details include:

Company name

The company name should be the first thing anyone should see on company profiles;
your audience must link the achievements, pictures, and other elements contained in
the document to a name. It would help if you made the company name bold so it could
stick with the audience.

It is also important that the established date of the company be included in the company
profile. People often attribute the level of expertise to the number of years you have
been in a particular industry. However, startups can include the years of experience of
their team members since the company will be relatively new.

Contact information

If you have more than one location, it would be necessary to include them in the
company profile. Plus, you need to give a proper and detailed address for people who
would like to visit the physical location.

Phone and fax numbers are also important in company profiles; you should ensure
that prospective investors, clients, and stakeholders can easily contact you.

A fully functional website URL needs to be provided so that people will explore more
about your business on company profiles. Not many people will be entirely sold from
seeing company profiles alone; therefore, the provision of the website URL can further
reassure them of the quality spoken about in the document

A large percentage of people check their emails before looking at any other app or
even getting out of bed. Therefore, adding your email address to the company profile is
a plus. Besides adding the email address, you need to respond to the emails as they
come in promptly.

Include the company basics

The following items should be included in the company basics:

The list of products and services that your company offers should be included in the
company profile. If you introduce a new product, it would be great to show the products
you have previously introduced to the market.

Company’s background history

No one will be interested in a company that is not growing; therefore, company profiles
should comprise the company’s history, expansion, and growth. This will indicate to the
target audience that the company is headed in the right direction. Investors will not
invest in a company that has not seen any growth over the past years.

Public relations

They are a key aspect of company profiles. How have you been able to manage your
image? Have you been able to navigate through any crisis in the past? As much as it is
great not to have any crisis, issues might arise, and how you handle them tells a lot
about your company. Therefore, people want to be able to see that you can persevere
no matter the situation.

Advertising

How have you been able to use advertising for your company? For digital companies,
this part is essential in showing investors and clients that they can handle projects of
different magnitude.

Industry information

Company profiles should carry relevant information about their industry.

For example:

An e-commerce brand should give information that people need to know when they are
shopping. This will help people to resonate more with your brand.

Safety, health and environmental policies

Who would have thought COVID would have hit the world this much? As a result of the
pandemic, there has been strict adherence to health and safety standards. Therefore,
with the evolution of the world, company profiles should contain safety, health, and
environmental policies that will ensure the effective work/life balance of employees and
everyone associated with the business.
Core team details

Company profiles need to carry the core team details and how you have achieved great
things together. In addition, let people see the team you are working with and their
experience levels in handling projects.

If you look at some websites, the companies will have a section dedicated to the clients
they have worked with or are currently working with. This indicated the kind of quality
the company possesses. Imagine looking for a company to run your advertisements for
you, and on their websites, you see the list of their clients, like Coca-Cola, Reebok,
Jameson, and other top brands. This will definitely influence your decision to give the
company the contract.

Tell a story

Creating a buyer persona that will entail telling an appealing story to win clients through
company profiles is part of standing out among the other companies. Companies should
be able to tell unique stories that relate to their brands and elicit their prospective
clients’ desired reactions.

Outline your mission statement

What does your company represent? From your mission statement, which must be
included in your company profile, people should tell what you stand for and what beliefs
and values you uphold no matter the situation.

Companies will stamp their resistance against racism in their mission statement and try
to ensure an equal environment for anyone who works or wants to partner with them.
Therefore, company profiles should have mission statements that are clear, concise,
and easy to understand.

An example of a mission statement can be:

” To create a secure peer-to-peer virtual market for the sale of NFTs.”

Write the company history in chronological order

Company profiles have to follow a chronological order to sustain anyone reading them
to get more information about you. Some people will not be sold by only reading the
company profiles. Therefore, you need to follow a particular order that shows your
progress in business so that they can be pleasantly intrigued. Imagine looking for
investors for your art gallery; you cannot jump back and forth, moving from different
timelines. You need to show the growth of the gallery and the shows you have hosted,
so they can properly measure success.

Include highlights

Company profiles need to showcase the best times of the company; therefore,
highlights include the awards, achievements, and other notable areas you need to tell
people so that they can see how credible you are.

These are as follows:

Awards and recognitions

One of the highlights you should add in company profiles should be awards and
recognitions. This shows the value and level of authority that you have achieved in your
industry. It will be exciting for investors to see something that will make you more
credible.

Certifications

They are also an intricate part of company profiles. It has been said that certifications
influence the kind of jobs and contracts people get. Therefore, this addition will bolster
your credibility and prestige as a business owner.

For example:

It will be best to showcase the GCP and other developer certifications as a software
company.

Special programs and projects

Programs and projects that will interest the target audience should also be part of the
company profiles. It will tell how progressive you are in your business module.

Social proofs

They are another way of improving the way your business looks on company profiles.
The essence of company profiles is to entice investors, stakeholders, and clients.
Hence, social proofs are a way of letting another person say how great your company
is. You can add testimonials of clients and show a happy client after using your product.
You want the readers of the company profiles to relish in the same excitement the
clients feel when talking about your product or service.
If there is anywhere in the news or media that you have been recognized for
outstanding work, whether traditional or social media, it would be advisable to add it to
your company profiles.

Optional items to include

Depending on what you are looking to achieve with your company profiles, you can add
the following items:

Annual sales

Annual sales are great for company profiles if you look to solicit investors and show
what you have done in the past year.

Financial targets

Financial targets show the direction the company is heading. It can also show the
strategies you intend in getting these numbers that you have stated to the invested.

For example:

For a Tech company, it is best to add the financial targets that will show investors the
possibilities they can achieve if they support your company. Then, it would be best if
you shared actionable plans that can achieve these financial targets in your company
profile.

Demographics

It entails the description of the people in your company. The company profiles you
present to investors should contain your employees’ strengths and the statistics of
diversity. If you are trying to reach a global audience with your brand, you need to show
that your employees are diverse in culture, sex, nationality, and other areas. You need
to include the partners that are currently on board with your company in your profile. It
will show that you are trustworthy and entice the right people.

For example:

Imagine a tech startup having Microsoft as one of its partners, investors seeing that
their company profiles will definitely interest them.

Adding quality photographs that capture the essence of your company and what you
have done in the past.
For example:

Companies can add Corporate Social Responsibility pictures to show that they are
concerned about society.

Include a contact information

As many people will patronize your business using social media and applications,
others will prefer coming to the physical location. Therefore, hyperlinking the contact
information on your website will be a great option. Therefore, company profiles need to
have contact information after the target audience has been thrilled with the content that
has been highlighted so far.

Add a call to action

Most people will not take action unless you tell them to. You have to resist the urge to
sign off the company profile with the contact information; a call to action initiates a
conversation with the reader. The end goal of a company profile is not to read about
your company, but you want people to patronize whatever business you are into.
Therefore, you can simply add “Get in touch” or “See more information,” a prompt that
makes people take a particular action.