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IPR Project

The document proposes establishing an adventure park in Varanasi, India to provide recreational activities for children and students. Key points include: - The park would have sections for kids, adventure activities like swings, a garden area, VR games, and a restaurant. - There is currently no such park in Varanasi, giving it a competitive advantage. Revenue sources would include entry tickets, renting space to vendors, and fees from swings and VR games. - Challenges include obtaining land, permits, and managing finances during the first two years. The proposal estimates costs, targets a market of children ages 2-15, and provides a revenue structure and future roadmap to reach 10 lakh

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CA-91 VanshitaManglani
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27 views

IPR Project

The document proposes establishing an adventure park in Varanasi, India to provide recreational activities for children and students. Key points include: - The park would have sections for kids, adventure activities like swings, a garden area, VR games, and a restaurant. - There is currently no such park in Varanasi, giving it a competitive advantage. Revenue sources would include entry tickets, renting space to vendors, and fees from swings and VR games. - Challenges include obtaining land, permits, and managing finances during the first two years. The proposal estimates costs, targets a market of children ages 2-15, and provides a revenue structure and future roadmap to reach 10 lakh

Uploaded by

CA-91 VanshitaManglani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Varanasi

Adventure

Park
No place in Varanasi for
Problem children and students to enjoy,
play and adventure....
There are very few places in varanasi where
children and students can go on weekends and
enjoy....
Some places are- Ghats, Sarnath and Temples
etc...
But there is no place where some adventurous
and something exciting we can do, and that's the
reason why most of us are addicted to mobile
phones only.
Solution:
-
We are going to built an adventure park in varanasi which will consist of:-

Kids section - Swings + Toy store


Adventure Section - Advanced Swings(for all)
Garden Section- Water fountain and sitting area
VR Game Section
Dining/Restaurant Section
Competitive
Advantages Advantage 1
No such Park in Varanasi till
date.

Introduce the competitive


landscape in your market.
Advantage 2
Have connections with many
wholesaler's.
Target Market
Which market you are targeting?

Children and Toy Industry


Age between 2 to 15

Swings
Age between 2 to 40
Challenge 1
Buying a good land at good place.
Challenges
Challenge 2
Taking all the necessary Government
Permissions.

Challenge 3
Managing and surving money in initial
2 years.
Revenue Entry Ticket Rent from
temporary
Sources Swings Ticket
vendor shops

Rent from
Restaurant
There will be many revenue
soureces.
We will be giving land for Toy Shop
restaurant and vendor
shops on rent.
And rest will be managed by VR Game
us.
Cost Structure:-
ITEM PRICE
Land rent Rs. 1 lakh
Swings for children Rs. 2 lakh
Adventurous Swings Rs. 1 Cr
VR game Rs. 2 lakh
others Rs. 10 lakh

Total 1.15 Cr
Revenue Structure:-
For 1st month...
SOURCE OF INCOME PRICE

Restaurant Rent Rs. 50k


Cloth vendor Rent Rs. 20k
Other Rent Rs. 5k
Let 30 people visit/day and on weekends 100
people......
Entry charge(Rs.40/person) Rs. 58.4k
If only 10% took ride and play game i.e. 146 people
Swing charge(avg Rs.50/person) Rs. 7.3 k
VR Game(Rs.100/person) Rs. 14.6k

Total Rs.1 lakh 55.3k


Future Roadmap

Q1-INCRESE Q2- REACH 200 Q3- SPECIAL VR Q4- REACH 10


CONVERSION MORE PEOPLE GAME PASS FOR LAKH
RATE REGULAR REVENUE/MONTH
Reach 5 lakh
GAMERS...NO
Reach 3 lakh revenue
NEED TO GIVE
revenue
ENTRY FEE
THANK
YOU!!!

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