Circular Transition Indicators v4
Circular Transition Indicators v4
TRANSITION
INDICATORS V4.0
Metrics for business, by business
Contents
Foreword | 6
Executive summary | 7
Annex | 102
Advisory group
The Circular Transition Indicators framework is developed by members of the Circular Transition Indicators project of WBCSD’s
Products & Materials Pathway.
The Circular Transition Indicators are co-authored by
Stephan B. Tanda
President and CEO, Aptar
At CHEP, we know that our share & reuse business model is inherently circular. The challenge is how to measure it! We initially
welcomed the CTI Tool with a view to finding a company-wide circular performance KPI. We soon realized it is actually much
more and also found their approach to material flows analysis complement other circularity measurement systems. We are
also able to quickly identify risks at an appropriate level of detail and prioritize actions to improve our circularity.
Juan Jose Freijo
Vice President, CHEP
Transforming towards sustainable mobility the Mercedes-Benz way means taking the lead in electric drives while at the same
time taking on responsibility as a company and in terms of products and production. Therefore, we drive the conversion
of the value chain into a value cycle, to get closer to our goal of CO2-neutral mobility. By implementing the CTI framework
into our business structures, we are able to measure and improve the circularity of our processes in a comprehensive and
standardized way in order to derive appropriate measures to accelerate our transformation into a circular economy.
Markus Schäfer
Member of the Board of Management, Mercedes-Benz AG
KPMG is proud of our continuous involvement in the development of the CTI Framework v3.0. As an implementation partner
we see the added value that this framework brings to our clients to help assess circular performance, identify risks and
opportunities and steer towards resilient and future-proof business practices.
Richard Threlfall
Global Head of KPMG IMPACT, KPMG International
The circular economy is not just about recycling – it is about a transformation of the entire value creation system by
decoupling growth from finite resources. At LANXESS, we support this transformation. Being in the middle of long value
chains, we are not only working on alternative raw materials, but are also exploring different recycling technologies for our
products. For example, our engineering materials are suitable for mechanical and multiple chemical recycling pathways.
Anno Borkowsky
Board member responsible for value-chain circularity, LANXESS
I believe in the circular economy. Today Holcim is one of the world’s leaders in this area, recycling 50 million tonnes of
waste into our products and processes. By 2030, I set the target to double this rate, to recycle 100 million tonnes across
our business. I see a big opportunity in recycling construction and demolition waste, as concrete can be infinitely recycled.
Using WBCSD’s Circular Transition Indicators (CTI), we are closing material loops and measuring our revenue from green
products and solutions. With the CTI framework we are actively measuring our contribution to building greener cities to keep
on raising the bar.
Jan Jenisch
CEO, Holcim
The Circular Transition Indicators (CTI) framework developed by the World Business Council for Sustainable Development
(WBCSD) provides a universal global definition and measurement method to make circular entrepreneurship understandable,
measurable and manageable. The framework brings us the right focus and encouraged us to move from a waste-report to an
inflow-report and outflow-report. For example, at this moment we use the framework to measure the level of circularity of our
trains, and to steer decision-making during procurement to achieve our goal: 100% circular trains in 2030.
Marjan Rintel
CEO, NS
Security Matters (SMX) supports and acknowledges the leadership role of WBCSD and the importance of the Circular
Transition Indicators (CTI) framework as it complements SMX’s digital twin technology and blockchain platform solutions
enabling companies to successfully transition to a truly circular economy in a tangible, credible and measurable way – where
every material is fully utilized and nothing goes to waste.
Haggai Alon
CEO, Security Matters Ltd
Transitioning to a circular economy is about much more than just reducing the waste inherent in the linear economy. It’s about
sustainable growth that creates economic opportunities, environmental and social benefits and increases business resilience.
This transition requires a systemic shift that closes, optimizes and values resource loops across the value chain which makes
collaboration across companies pivotal.
Alistair Field
CEO, Sims
Biosphere
Biodegradation /
composting
Renewable
resources Collectors and (re)processors
Material Distribution
Manufacturers Users
producers channels
flo
rc
la CO M PA NY B O U NDA RY
ut
ri ro
u
nfl la
ow cu
C ir
%
circular
outflow
% material
circularity
Close the Loop Optimize the Loop Value the Loop Impact of the Loop
% material circularity % critical material circular material GHG impact
% water circularity % recovery type productivity nature impact
% renewable energy actual lifetime CTI revenue
onsite water circulation
This can be assessed on the level of the company, a business unit, CTI includes specific
guidance for the assessment
facility or product (group) level. of materials in both technical
% material circularity and biological cycles.
SEPARATE INDICATORS
A company’s performance in closing the loop is expressed in %
material circularity, which is the weighted average between % circular The resulting outcomes from
inflow and % circular outflow, as outlined in the formula structure the Close the Loop module
are:
below. The % circular inflow is determined by the % non-virgin content
and % renewable content (sustainably grown bio-based sources). The 1. % material circularity,
% circular outflow is determined by the % recovery potential (which which is the weighted
is focused on design) and the actual recovery. These three pillars average of:
address different aspects of the business: procurement for inflow, % circular inflow
% circular outflow
design for potential recovery and business model innovation (closed)
and legal and partnerships (open) for the actual recovery. 2. % water circularity
% circular water inflow
% circular water outflow
3. % renewable energy
% material circularity
company/business unit/production facility
% circular inflow total % circular outflow total
(% circular inflow A * mass A) (% circular outflow D * mass D)
+ (% circular inflow B * mass B) + (% circular outflow E * mass E)
+ (% circular inflow C * mass C) + (% circular outflow F * mass F)
total mass A+B+C total mass D+E+F
Renewable energy
% renewable energy
renewable energy (annual consumption)
X 100%
total energy (annual consumption)
% critical inflow
mass of inflow defined as critical
x 100%
total mass of linear inflow
Recovery type
The other indicator of the Optimize the Loop module, % recovery type,
focuses on how the company recovers outflow and recirculates it into
the value chain. Recovery type is applied to % actual recovery.
The results provide a breakdown of the recovered outflow in shares
reused/repaired, refurbished, remanufactured recycled or biodegraded.
The CTI online tool automatically generates this breakdown based on
the Close the Loop data entered.
Re c yc l e
Re c yc l e Re m a n u f a c t u re
Re c yc l e n u fa
c t u re o r re f a i r o r re f u r b i s
ma
urb Re p h
Re ish
Re c y c l e Re u s e o r Re u s e o r Re u s e o r
re p a i r re p a i r re p a i r
Material Retail /
Manufacturers Users
producers distribution
actual lifetime
product actual lifetime
=
average product actual lifetime
The greater the CTI revenue, the better a company can generate
revenues from its circular products/business. This metric also reflects
decoupling as revenues increase from circular flows.
The methodology is currently based on material circularity and does
not provide revenue measurement for services and digital solutions.
GHG impact
Greenhouse gas(GHG) impact aims to provide companies with a
high-level indication of the GHG emissions savings they may obtain
by applying circular strategies. Circular strategies include the use of
secondary or renewable materials as inflow and enabling recovery
via “higher value retention” recovery such as reuse, refurbish and
remanufacture or recycling of the outflow (products and materials).
Companies can use this information to better understand GHG
emissions savings, evaluate trade-offs and help prioritize circular
improvements.
CTI v4.0 expands the GHG impact focus for circular inflow, to provide
guidance on the impact of sourcing reused/refurbished products and
remanufactured components on a company’s scope 3 emissions
accounting. Additionally, it addresses the impact of renewable
(sustainably grown) biobased materials versus non-renewable
(conventionally grown) biobased materials on GHG emissions. For the
GHG impact of circular outflow, CTI v4.0 focuses on the difference in
the impact on the material carbon footprint of enabling higher value
retention recovery (reuse, refurbish, remanufacture) and recycling,
versus linear disposal methods (landfill, incineration).
O u t o f sco pe
fo r CT I v 4 . 0
N o d i ffe re n ce
Fre e o f p rod u c t i o n E m i s s i o n b u rd e n fo r
e m i s s i o n s b u rd e n , u se r h i g h e r va l u e re te n t i o n
i s a l l oc a te d h i g h e r va l u e p roce s s i n g i s a l l oc a te d
re te n t i o n p roce s s i n g to n ex t u se r ’ s i n fl ow.
emissions
le
Re
yc
ne
)
ue
-c
ab o
o Bi
w
le C O M PA N Y B O U N DA RY E m i s s i o n b u rd e n fo r
al
Fre e o f p rod u c t i o n n- v
N
e m i s s i o n s b u rd e n , u se r vi
rg h er re cyc l i n g i s a l l oca te d
in ig to n ex t u se r ’ s i n fl ow
i s a l l oc a te d re cyc l i n g (hi (h
al )
p roce s s e m i s s i o n s ghe nic ng
No r val
ue) Te c h cli
n -v cy
irgi l ( re
n ( re c
yc l e d) Te chnica
e missio ns e m is s i o n s
Product tha t ca n
onl y be l a ndfi l l ed the user is only allocated
emissions associated with
the refurbishment process on
the inflow side. The emissions
A lloc a te d e mis sion scope
of strategy two (landfilling),
are fully accounted to the
Circular process producer of the aluminum
laptop cover, since the
product could not be used in
Producer 1 is only responsible for the emissions of the primary a second cycle, leading to a
production when the product is refurbished and used in a second linear disposal method.
production cycle. This second production cycle leads to Product C
(refurbished product).
Linear process
TECHNICAL
Mining & materials MATERIALS
Farming & manufacturing
collection
Cascades
Biogas
Maintain
Consumer User
Anaerobic
digestion &
composting
Collection Collection
Extraction of
biochemical
feedstock
Energy recovery Leakage
Landfill
1. SCOPE
Determine
the boundaries
7. APPLY 2. SELECT
Plan and act Select the
indicators
3. COLLECT
6. PRIORITIZE
Identify
Identify sources and
opportunities collect data
5. ANALYZE 4. CALCULATE
Interpret Perform the
results calculations
If you are interested in learning more and/or potentially using CTI and
KEEP IN TOUCH
the online tool to start calculating your company’s circularity, we have
a few recommendations. These are the ways to stay
informed or involved.
It may seem like a challenging exercise, but there are many free Stay informed
resources available to you to facilitate the process. We recommend Regularly check www.wbcsd.
the following: org/ctice for updates on the
framework.
1. Review the user manual for more instructions on how to find data,
interpret outcomes and convert insights into action (see page 33). • Sign up for CTI circular
and receive notifications
2. Visit the CTI Academy at www.wbcsd.org/ctice to watch webinars, on framework updates.
access case studies and sign up for upcoming events like training
• Keep an eye on the
sessions and other learning opportunities.
events calendar for
3. Then sign up for your free Essential CTI Online Tool license at planned webinars and
www.ctitool.com to help you start your assessment. training opportunities and
sign up.
4. Start a simple and small scoped test assessment, something you
Get involved
may already have the data for. Share your insights and
ideas through the feedback
functionality in the CTI online
tool www.ctitool.com
Actively help shape future
CTI developments by joining
WBCSD and the Circular
Transition Indicators project.
% renewable energy
• Renewable energy used (annual consumption)
CTI revenue
• Revenue per product (group)
• Level of circularity per product or product group
(based on the Close the Loop indicators)
Limited data Primary data Circular & linear inflow. Company has no primary Company has no primary data
availability available data on land use practices. on sourcing location.
Moderate data Primary data Circular & linear inflow Qualitative data on land use National or sub-national
availability available specified per country type and intensity. sourcing information.
origin.
High data Primary data Circular & linear inflow, Detailed data onsite- Exact coordinates of
availability available site-specific information specific land-use practices. production site.
on origin, extent of land
use known.
Note: As per the primary data your company has available for each dimension and additional contextual
data sets and assumptions that can be used according to the scenario
2. Identify what material inflows are most impactful for nature. Check
the list against the high priority commodity list provided in Table
2 or the SBTN High Risk Commodities List for initial prioritization
screening (please find the latest version online). Note that the
nature indicator can be used for both technical materials and
biological resources. However, we propose this step to identify
the materials that are likely to be most impactful for nature and
thus simplify the process for companies with many different
commodities and sourcing locations in their value chain.
Animal products Crops (annual + plantation) Mineral and fossil fuel commodities
Note: We will replace this list with the SBTN High Impact Commodity List when released.
Linear outflow
Linear inflow
Both the % circular inflow and the % circular outflow include the
weighted average of the flows’ % material circularity. Therefore, it is
necessary to assess the % material circularity at a flow level.
MATERIAL PRODUCTION
On the other end of the value
chain, for material producers
GUIDANCE FOR THE TECHNICAL CYCLE it can be much easier to
identify virgin renewable and
Technical inflow can be either secondary inflows. In this
case companies can account
• Virgin/primary: linear for all remaining inflows as
linear.
These materials have not been used before. For these materials:
% circular inflow V = 0%
% circular outflow X
% recovery potential X * % actual recovery X
If the materials are neither treated in such a way that they have any
technical recovery potential, nor able to be reintroduced into the value
chain or biological cycle, consider the outflow as linear.
What does recovery potential mean for resources that are suitable for By default, consider food
waste as biodegradable.
absorption in the biosphere? Two criteria – biodegradability and If local authorities (e.g.,
toxicity – determine this. U.S. Food and Drug
Administration) clear
Biodegradability it for human or animal
consumption, you can safely
consider recovery potential
To what extent can the product or material flow biologically to be 100%.
decompose?
For food, the focus within CTI
The % recovery potential is the weighted average of the % will be on whether that food
is in fact used for its purpose
biodegradability of its components or compounds, under the condition (consumed and so providing
that it is possible for the consumer to separate bio-based resources its nutrients to other life
from technical components at end of life. Consider so-called hybrids forms in the biosphere or
designed in a way that intertwines technical and bio-based materials repurposed) or whether it is
and the consumer cannot separate them (for example a garment wasted or lost.
with both cotton and synthetic yarns or shower scrubs containing Therefore the % actual
microplastics) to have a 0% recovery potential. recovery will be the key
indicator to determine
The Organisation for Economic Co-operation and Development success in closing the loop
(OECD) biodegradability testing standard describes biodegradability on food products.
and other International Standards Organization (ISO) and Royal
Netherlands Standards Institute (NEN) norms are also available for
reference (e.g., compostability).
Toxicity
Is the product or material flow (solid, liquid or evaporated) free from
harmful substances to the biological cycle?
For the purpose of consistency across the metrics landscape for the
circular economy, CTI refers to the Cradle to Cradle Certified Products
Program, DRAFT v4 Restricted Substances List (RSL).
CO-PROCESSING
Co-processing refers to
the simultaneous use of
residual waste as a source of
mineral resources (material
recycling) and as a source of
energy to substitute fossil
fuels in a single industrial
process. In this case, the
residual waste would qualify
as circular inflow but the
only portion of the outflow
that would be circular is the
residual fully recovered and
used in another process
while maintaining functional
equivalence. Consider the
rest of the outflow as linear
as it is a technical cycle or a
mixed waste stream that is
incinerated, prohibiting its
reuse.
What sets water apart from other materials and resources is the scale
of the relevant ecosystem. Where materials can circulate in a global
system, it is necessary to assess water circularity on a local level for
a water catchment area or local watershed. This will determine the
actual availability of water for the company facility and all surrounding
stakeholders depending on water supply in the water catchment. The
purpose of water circularity is to lower freshwater demand and ensure
water resource availability for all.
Circular Linear
% water circularity
production facility or location
Following the basic principle for water circularity, circular outflow has
three criteria:
1. Water outflow is circular if it is recycled (offsite) by other sites, this
includes drinking water supply to communities within the basin.
2. Discharged water is circular if it returns to the local watershed at
a quality that makes it readily available for environmental, social,
agricultural or industrial purposes.
3. Product water is circular if returned to the local watershed to a
quality that makes it readily available for environmental, social,
agricultural or industrial purposes.
% critical material
mass of inflow defined as critical x 100%
total mass of linear inflow
Re c y c l e Re u s e o r Re u s e o r Re u s e o r
re p a i r re p a i r re p a i r
Material Retail /
Manufacturers Users
producers distribution
The CTI online tool includes optional data entry at the outflow level,
specifying the type of recovery used for recovered products, by-
products, waste streams, etc. The feedback provides a breakdown
of the shares of recovered material reused/repaired, refurbished,
remanufactured, recycled or biodegraded.
Mechanical or chemical
% recycling
recycling of the materials
10%
CIRCULAR
CIRCULAR
28%
Remanufacture 2.5kg
61%
Recycle 10kg
Note that this hierarchy only accounts for recovery through the
biological cycle (left side of the Ellen McArthur Foundation butterfly
diagram). The top bar summarizes recovery through the technical cycle
but could entail any of the strategies in Figure 18.
Actual
Cascading hierarchy | Biological cycle Recovery
No valorization Not
Landfill /mixed-waste incineration recovered
Actual
Cascading hierarchy | Food Recovery
Not
No valorization Landfill /mixed-waste incineration recovered
Note that this hierarchy only covers edible food parts. The main
biological cycle cascading hierarchy covers non-edible food waste
streams such as eggshells, orange peels and coffee grounds.
The actual lifetime indicator provides a higher score for products that
stay in use for longer than the industry average and the calculation is
as follows:
actual lifetime
= product actual lifetime
average product actual lifetime
• Obtained from reference literature, taking care to use the most up-
to-date data and, at a minimum, not using data that is too outdated
to reflect the current state of the industry.
CTI revenue
∑ CTI revenue A
+CTI revenue B
+CTI revenue C +...
61-70% - -
71-80% - -
81-90% - -
91-100% - -
Figure 20: Setting the system boundaries of baseline and circular material flows
(Producer) Linear
outflow emissions
Process S Use
are allocated to the
manufacturer of
the product
When the materials for which the GHG emissions factor for the
circular version is not available in existing databases, the company
can calculate the GHG impact by combining the GHG footprint of the
individual process steps needed to source the recycled material (see
Figure 20).
Since the producer is not allocated emissions for the incineration and
landfilling of the product or material, the emissions savings are 70%.
This is because the emissions savings are based on the transition
from 70% incineration to 0% linear disposal. In this approach, users of
non-virgin materials benefit from materials that are free from the burden
of production emissions while producers of primary materials benefit
from incentivizing the recovery of products and materials to avoid high
landfill or incineration emissions.
Total material inflow Total CO2/ kg (absolute) Total material inflow Total CO2/ kg (absolute)
(absolute) kg CO2 eq: due to linear disposal: (absolute ) kg CO2 eq: due to linear disposal:
2.121kg CO2 eq 0.044296kg CO2 eq 1.19 kg CO2 eq 0 kg CO2 eq
q
O2 e
C
100% Recycled
5%
kg
:0
re
r Value
ed
c
le
yc
cy
cl
d
lue
PE Re
T
30 %
g) Va
ig he
lH
in
ycl
i
ca
hn
Tec
ec
30 %
(R
ic
al
hn
95% Virgin PET 70% Landfill Tec
70 %
EXAMPLE
For example, if the extent of land required to produce all of the cotton or
palm oil a company uses in its value chain is estimated to be 1 – 10km2
the extent would fall into the ”small-medium” category. If intensively
farmed, the condition change is likely to be at least loss of 0.7 MSA
and therefore the category will be ”very large”. If organically farmed,
the MSA loss may fall into the category of 0.5 – 0.7 and therefore be
considered ”large”. Within CTI, organic farming and materials grown
using regenerative agricultural practices are considered renewable and
therefore circular in CTI. Within the nature indicator, this “renewable”
criteria is expressed in the improvement in the condition change. Finally,
if it is sourced from a highly biodiverse country (e.g., in the tropics)
the significance may be “very high”, while if it is sourced from a less
biodiverse country (e.g., in northern Europe) the significance may be
“moderate” or ”low”.
Table 5: Nature Impact score card, which uses broad “bins” for rapid estimation with uncertain data/assumptions
Estimated extent (km2) ~0 0- <0.1 0.1-<1 1-<10 10<100 100<1,000 1,000<10,000 >10,000
Small- Medium-
Category description Negligible Very small Small Large Very large Extremely large
medium large
Use actual area
Score for extent dimension (E) 0.01 0.1 1 10 100 1000 10000
estimate
Score for condition dimension (C) 0.01 0.1 0.3 0.5 0.7 1
Estimated significance
0- <10 10<100 100<1,000 1,000<10,000 10,000<100,000
(80th percentile STAR-t score)
Category description Low Moderate High Very high Highest
TOTAL SCORE = E x C x S
Table 6: Description of assumptions and scoring procedures for different circular inflows
Repaired, refurbished
Repaired, refurbished There will be small land-use impacts for the inputs
Remanufactured and processes required for these circular inflows (e.g.,
Extent assumed to be approaching zero cleaning, small volumes of new materials added, energy
Remanufactured
Recycling and therefore “negligible” in the scoring for sorting and treatment). However, the inflow impacts
framework. attributable to a company are difficult to quantify and
small enough to be negligible in the context of this
Recycling scoring framework.
The results are often based on a broad range of flows that enter and
leave the company, which can differ significantly on the mass and
circularity parameters.
Improving actual recovery for products, by-products and waste Biodegradation is highly
streams moving in the biological cycle will depend on the type of dependent on factors such
valorization (refer to the hierarchy for the bioeconomy on page 61). as temperature, time and the
For non-edible bio-based flows the company can consider presence of bacteria and
valorization through technical cycle strategies and explore the related fungi. Higher temperatures
new business models. As these strategies are unlikely to be endless and controlled conditions
make industrial composting
for bio-based materials (i.e., paper fiber loses length and strength with
the most ideal environment
each recycling loop, leading to maximum recycling of around seven for plastics to decompose.
times) the flow needs to be prepared for recovery in the biosphere as
well (i.e., through biodegradation and/or nutrient recovery). For edible
flows, the key is for an actual living organism to consume it to be Source:
considered recovered. Therefore, avoid food waste and losses within This content is drawn from
the value chain and at the end-consumer to increase circular outflow. an EU project funded by
Although not fully circular, biodegradation of edible flows will provide a the Horizon 2020 program
50% recovery score (whereas for non-edible biodegradable streams, InnProBio: Biodegradability,
biodegradation is 100% recovery) and therefore could provide a Exposing some Myths and
slightly better alternative over landfill. Facts.
A company can improve its water circularity in two ways: Increase circular water
inflow
1. Better demand management, reducing the overall use of water, If located in a water-scarce
with a focus on reduction of linear water in- and outflows; area, a company can explore
opportunities to contact
2. Substitute linear water in- and outflows with circular water in- and other businesses to explore
outflows. sourcing third-party water
directly from other users.
Since local water source demand is a combination of all local
stakeholder needs (other businesses, communities, the ecosystem Increase circular water
itself) it is important to consider opportunities for improvement at a outflow
catchment scale and look through a wider lens when considering any When outflowing water
opportunities for improvement. Companies must engage with other circularity is low, an easy step
stakeholders in the water catchment area to collaborate on potential the company can take is to
circular solutions. either treat all its discharge
water to the standards of the
Renewable energy local water regulations or
make sure of its outsourcing
to a third party (water
This indicator demonstrates the percentage of renewable energy
treatment plant) that upholds
used. In theory, a fully circular economy runs on renewables and the same standards.
therefore the goal should be to reach 100%. Opportunities for
improvement are:
Increase internal circulation
• Decreasing overall energy consumption (relative to increasing the Exploring opportunities
% of renewable energy used), or to reuse or recycle water
flows from the company’s
own processes both
• Substitute fossil fuels with renewable alternatives. increases internal circulation
and improves demand
management, automatically
OPTIMIZE THE LOOP INDICATORS reducing the need for
% critical materials potential linear water in- or
outflow.
The results of this indicator demonstrate to what extent a company is
dependent on materials identified as critical. Even if the percentage
of critical materials is small, it may be relevant to further analyze it to
understand:
NATURE OF A
• The diversity in critical materials CRITICAL MATERIAL
• What material is it?
• The substitutability of critical materials • What is the respective
criticality of the material?
• The absolute use of critical materials • Is the material virgin or
secondary?
• Revenue dependent on critical materials (revenue at risk).
Re c yc l e
Re c yc l e Re m a n u f a c t u re
Re c yc l e n u fa
c t u re o r re f a i r o r re f u r b i s
ma
u rbi Re p h
Re sh
Re c y c l e Re u s e o r Re u s e o r Re u s e o r
re p a i r re p a i r re p a i r
Material Retail /
Manufacturers Users
producers distribution
Recovery types
CTI revenue
In doing this exercise, a company may find that its overall circularity
score (based on mass of % circular inflow and % circular outflow) may
be different from the percentage of total company revenue quantified
as circular as per the CTI revenue indicator.
61-70% - -
71-80% - -
81-90% - -
91-100% - -
The company can implement this analysis at the product group level
(if there is sufficient variation within the group) or higher, including
business unit or the whole company portfolio. Taking this table further,
the company may wish to add additional columns on stock keeping
units (SKUs) or % of total product portfolio to capture more relevant
insights side-by-side. This will allow the company to see both where its
revenues fall across % circularity performance tiers and where most of
its products reside.
Outflow
For the outflow, the results of the calculation phase is the amount of
GHG emissions that can be saved if the materials go from the current
% of recovery to 100% recovery via recycling, remanufacturing or
reuse. Based on the example provided for the outflow, we showed a
70% reduction in GHG emissions of a PET laptop cover that went from
30% recycling to 100% recycling. In addition to the 700-gram cover,
the product contained of a 1,500-gram aluminum frame that is for
90% recycled and 10% landfilled. The emissions factor of recycling the
aluminum frame is 0 CO2-eq/kg (on the outflow end) and 0.0393 CO2-
eq/kg for the landfilling.56
EXAMPLE
Bio-based material
35
30
25
Na t u re i m p a c t N a tu re i m p a c t
N a t u re i m p a c t score
d e c re a se of B d e c re a se o f C
re l a t i ve to A re l a ti ve to A
20
15
10
0
S cen ario A S cen ario B S ce na r i o C
Mineral-based material:
Condition
Source Extent Significance Score
Change
0 . 35
0 . 30
0 . 25
Na t u re i m p a c t sco re
N a t u re i m p a c t
re d u c t i o n o f B
0 . 20
re l a t i ve to A
( i .e. , n a t u re sy n e rg y )
N a t u re i m p a c t
re d u c t i o n o f C
0 . 15
re l a t i ve to A
( i .e. , n a t u re sy n e rg y )
0 . 10
0 . 05
0
S cenario A S cenario B S cen ar i o C
Involve market- and trade- Involve factors that Are a result of emerging Arise from current
related factors that impact impact a firm’s internal societal, economic and and future regulations,
Definition business assets and operations political trends that standards and protocols
liabilities impact the firm’s strategic
business objectives
Bio: premium for in value chain for return logistics renewable (certified
certified bio-based resources)
resources Bio: food waste Bio: increased technology
reduction program for supply chain
within value chain transparency
Trading water rights Reliability of water Advantage over Potential for more
Opportunity
in states with formal inflow with consistent competitors secure water rights
water markets flow and pressure due to demonstrable
sustainable
% water management
circularity
Dependency on Water shortages Local reputation and loss Upcoming tightening of
low water prices, disrupting operations of social license to operate regulations with rising
Risk
% renewable
energy
Resource scarcity Worker safety issues Increasing fossil energy More stringent laws
Risk
prices
technologies policies
% critical
materials
Lower investor Worker safety issues Changing consumer Sourcing rules and
interest demand regulations
Risk
steady cash flows competition across reputation benefits for reporting and
from portfolio business disclosure
CTI revenue
ecoinvent requires
availability of spare criteria, extended
parts of 10 years product responsibility
for cold and wet
Right to repair
appliances)
Better positioning Better positioning Providing alternatives with Benefits for products
by using less carbon by using less carbon a lower carbon footprint offerings with lower
Opportunity
Better positioning
by using less carbon
intensive materials
Increased demand Factoring of carbon Providing alternatives with Ability to meet waste
GHG impact for circular recovery price into procurement a lower carbon footprint GHG reporting
of materials due of virgin materials requirements
to end of life GHG
scope 3 savings
commitments
Risk
are deforestation & change past certain groups and environmental legal liabilities.
conversion free. ecological thresholds organizations.
can affect water
quantity, regional
climate, pollination, and
yields.
The graph only shows the main risk categories for demonstration
purposes. However, it can be more specific and include all linear risk
subcategories, including resource scarcity and changing consumer
demands.
This visualization can help prioritize which risk to address first. Based on
this prioritization, and in combination with the insights obtained during
the analysis phase, companies can plan the roll out and next steps.
Business Market
Legal
Operational
• Design products for durability, reusability, upgradability and SELLING MORE DURABLE
PRODUCTS
repairability
The assumption is that
• Implement business models that incentivize longer useful lives products made at a higher
(e.g., product as a service) quality are more durable,
thus the price per product
• Provide accessible technical service and supply/spare parts for can increase. Therefore, the
products beyond warranty relative revenue in relation
to linear material use will
• Limit software obsolescence to improve durability of electronics improve if linear material use
remains similar.
For CTI revenue
• Improve product portfolio circularity by implementing solutions
highlighted under “for inflow”, “for recovery potential” and “for
actual recovery”
• Drive increased sales in more circular products (compares to less
circular products)
This list is not exhaustive and could grow over time, but it is a good
starting point to look at possible solutions to consider. The examples
on this and the following page illustrate what some of these solutions
could look like.
By making assumptions on the changes in material flows, companies
can calculate the effects on material circularity performance in each
course of action. In this way, it is possible to identify improvement
potentials in relation to the BAU scenario (see Figure 26).61
Additionally, companies can use the results to define ambition levels
as part of their strategic target setting.
60%
Material circularity
40%
Maximize circular inflow
30%
Enhance actual recovery
20%
Optimize recovery types
10%
0%
2020 2025 2030
The first step is to assess it like any other business case. If there
is already a clear case, there may be no need to demonstrate the
circular added value.
Sanity check:
2. SELECT
7. APPLY
the process steps follow each other in a cycle and this phase will feed
6. PRIORITIZE
into the scoping phase to start the next assessment and monitor
improvement on the targets resulting from the actions executed in the 5. ANALYZE
4. CALCULATE
apply phase.
Other
Departments Considerations
parties Example target Example action
to involve when executing
to consider
Sustainability Suppliers Suppliers Launch a new fashion line Explore how certificates
Procurement using natural materials by consider sustainability and
Product design Certification 2023 land use and explore the
Product bodies functionality of certified
management materials for purpose
R&D
Increase recovery potential by optimizing product design (for modularity, disassembly, mono-material’s
biodegradability)
Sustainability Clients Technical feasibility Ensure the replacing of Request supplier overview
Product design all technical materials in of biodegradable
R&D Suppliers Economic viability the “hybrid product” with (according to OECD)
biodegradable alternatives alternatives
Sustainability Clients Financial implications, 30% of revenues from high- Pilot with a supplier for
Product design e.g., on balance sheet value assets should come return logistics
Sales Financiers and cash flow from pay-per-use models
Account by 2025 Market research to
management Legal implications understand client needs
Customer relations and barriers for the new
Service and model
maintenance
Legal
Product
management
Sustainability Clients Collaboration forms Set up a take-back or buy- Set up an agreement with a
Product design Suppliers with other parties back scheme for all newly refurbishment company
sold phones by 2023
Sales
Account
management
Customer relations
Product
Management
R&D
Sustainability Customers Achievable influence Support public scheme Join forces with peers on
Public relations and impact advocacy in 95% of offset advocacy
Public markets by 2025
authorities
6m
100m
b) Strip mine
6m
100m
As such:
R x Mm
Ve =
ρr
3ve
Extent = for an open pit mine
100
ve
Extent = for a strip mine
6
www.wbcsd.org