Hsslive Xii Sociology CH 13 Ali
Hsslive Xii Sociology CH 13 Ali
• India was not isolated from the world even two thousand years ago.
• Silk route, connected India to the great civilisations, which existed in China, Persia, Egypt
and Rome.
• People from different parts came here, sometimes as traders, sometimes as conquerors,
sometimes as migrants in search of new lands and settled down here.
• Greatest grammarian in Sanskrit namely Panini, was of Afghan origin.
• The seventh-century Chinese scholar Yi Jing learned his Sanskrit in Java on his way from
China to India.
• We can find a warning against isolationism in the term ‘kupamanduka’- which denotes a
frog that lives its whole life within a well, knows nothing else, and is suspicious of
everything outside it.
Colonialism need new sources of capital, raw materials, energy, markets and a global network
for it’s existence. Large-scale movement of people or migration is it’s defining feature.
Independent India retained a global outlook. In many senses this was inherited from the
Indian nationalist movement.
Many Indians travelled overseas for education and work.
Migration was an ongoing process.
Export and import of raw material, goods and technology was very much the part of
development since independence.
Foreign firms did operate in India.
UNDERSTANDING GLOBALISATION
Globalisation refers to the growing interdependence between different people, regions and
countries in the world as social political and economic relationships come to stretch world-wide.
DIMENSIONS OF GLOBALISATION
ECONOMIC DIMENSIONS
e. Globalisation of finance:-
Globally integrated financial markets undertake billions of dollars worth transactions within
seconds in the electronic circuits. There is a 24-hour trading in capital and security markets.
GLOBAL COMMUNICATIONS
➔ Some homes and many offices now have multiple links to the outside world, including
telephones (land lines and mobiles), fax machines, digital and cable television, electronic
mail and the internet.
➔ Some places have digitally much improved, while some other places have not. This is often
termed as the digital divide in our country.
➔ To create global interconnection more efficiently, the Government of India has initiated an
ambitious programme in the form of ‘Digital India’, in which every exchange will
incorporate digitisation.
Nike company founder Phil Knight imported shoes from Japan and sold them at athletics
meetings. The company grew to a multinational enterprise, a transnational corporation. Its
headquarters are in Beverton. Only two US factories ever made shoes for Nike. In the 1960s they
were made in Japan. As costs increased production shifted to South Korea in mid-1970s and to
Thailand and Indonesia in 1980s. This flexibility of labour often works in favour of the producers.
Instead of mass production of goods at a centralised location (Fordism), it changed to a
system of flexible production at different locations (post-Fordism).
GLOBALISATION AND EMPLOYMENT
POLITICAL CHANGES
✔ A central assumption is that all cultures will become similar, that is homogeneous.
✔ Glocalisation refers to the mixing of the global with the local culture.
✔ In India, we find that all the foreign television channels like Star, MTV, Channel V and
Cartoon Network use Indian languages.
✔ Even McDonald sells only vegetarian and chicken products in India. Then there were not its
beef products, which are popular abroad.
CULTURE OF CONSUMPTION
➢ Cultural consumption (of art, food, fashion, music, tourism) shapes the growth of cities.
➢ Growth of shopping malls, multiplex cinema halls, amusement parks and ‘water world’ in
every major city in India indicate this.
➢ Advertisements and the media promote a culture where spending is much important.
➢ Competition like Miss Universe and Miss World have lead the growth of industries in the
fields of fashion, cosmetics and health.
CORPORATE CULTURE
✗ Corporate culture is a branch of management theory that seeks to increase productivity and
competitiveness through the creation of a unique organisational culture involving all
members of a firm.
✗ It involve company events, rituals and traditions to enhance employee loyalty and promote
group solidarity.
✗ It also refers to way of doing things, of promotion and packaging products.