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Posting Content Consistently - Resource 2

This document provides guidance on developing a consistent social media posting schedule using four types of content: authority, connection, engagement, and sizzle. It recommends posting at least once a week, rotating through the four content types in a specific pattern of authority, connection, engagement, and then authority again, repeating that pattern. It also provides a brainstorming activity called the "10 by 10 formula" to help develop content ideas, focusing on the 10 most frequently asked questions and 10 questions the creator wishes people would ask.

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Andre Candra
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22 views

Posting Content Consistently - Resource 2

This document provides guidance on developing a consistent social media posting schedule using four types of content: authority, connection, engagement, and sizzle. It recommends posting at least once a week, rotating through the four content types in a specific pattern of authority, connection, engagement, and then authority again, repeating that pattern. It also provides a brainstorming activity called the "10 by 10 formula" to help develop content ideas, focusing on the 10 most frequently asked questions and 10 questions the creator wishes people would ask.

Uploaded by

Andre Candra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SOCIAL MEDIA MARKETING

Posting content consistently

To help you engage your social media audience,


you can plan your posting schedule around
four types of content: authority, connection,
engagement, and sizzle.

AUTHORITY CONNECTION ENGAGEMENT SIZZLE


Means showcase your Means your content Means interactive Means content
expertise in an area. creates an emotional posts and content that designed to sell or
connection with your encourages comments promote.
Example: audience. and conversations
Five tips to prepare with your audience. Example:
for the best family Example: A post about the
outing with young Share stories that you Example: new tour package
children. think your audience “When was the from your company,
can relate to, and last time you had or launching new
inspire them to share a holiday with your website features.
as well. family?

Rotate through the


types of content
you choose to post.
We recommend the
following pattern:

> Authority;
> Connection;
> Engagement;
> Authority;
> Connection;
> Engagement;
> Sizzle.

This example shows one post per day, but you don’t need to post that often.
The most important thing is posting consistently.

For best effect, we recommend posting at least once per week.


SOCIAL MEDIA MARKETING
Posting content consistently

CONTENT IDEAS

If you run out of creative content ideas, Make a list of the 10 frequently asked questions.
try this brainstorming activity. For each question, brainstorm ideas for content
you could create to answer that question.
IT’S CALLED THE 10 BY 10 FORMULA.
Do the same for the 10 questions you wish
10 frequently asked questions, AND people would ask.
10 questions you WISH people would ask –
like ‘Do you have kid-friendly activities’ or Now you’ve got 20 posts ready to go!
‘Do you have live music?’.

FAQs / Questions you wish people would ask Content ideas

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