Foods Vs Non Foods

Foods: Foods categories

1. Oil category, grocery, confectionery, frozen, dairy, vegetables.

*Sub Categories:

* noodles, baby food, juices, water.

Non Foods: Crockery, textile, electrics

Merchandising: they have Merchandising planners.

One with company they decide that how much space, shelf should be given, how much

charges should be given. Then they have category team in head office that decides with the

company. They decide inductions, shelf sizes, back margin, and planogram is given according

to that they decide.

Virtual Merchandising:

It varies. Planogram is shared from head office. In which they said that 3 elements top to

bottom u have give to oil and ghee. And then to this company for example to DALDA hai to

iska ziada ho ga. To for example dalda ko 40 percent de dein ge. Barkat is local then 5

percent Merchandising will be given to them.

Space is given through mutual understanding between imtiaz category manager and company.

When 1 company comes they first check that what is the worth. For example if its dalda then

we have to give them a space because they have high sales. Shelf rent is charged from them.

Fast moving item has big displays. Rates varies from company to company. Retail price is

mentioned on juice box. When it comes to retailers they said ham itney margin par apko dein

ge. For example juice value is 150. When they comes to company they said that we will give

you on 20 percent margin. Now the company will utilise that 20 percent margin.
Shelf pricing- company top to bottom chalti hain. Phir wo company par depend karta hai ke

unho ne kese visual Merchandising karni haii. For example bulk uper likh diye small neeche

rakh diye. Secondly price par hota hai ke small eye level par rakh di etcc. Kuch companies

karti hain ke dead items eye level par rakhein. Kiuke heavy items neeche se bhii sale bhii

gaye.

No store scent exhaust system. No music

Supply chain: category manager. Every category has different manager who coordinate with

all companies. They will finalise with them 1. Trade price, shelf rent, back margin- agar ham

iss company ke saath itna business karein ge to ap hamein kitna dein ge profit. Promotion

kese dein ge weekly annually. Damages pay karein ge ya nahii. All is done by category

manager. Then they have one department purchase department then they have purchase

officer he looks sales analysis. He said that if in one day 10 carton is selling in one store to

agar 4 stores hain to 40k ton ho gaye. And they also have to build stock holding in

warehouse. For 15 days. Purchase officer reporting to category manager. He orders and sent

stock to warehouse. Stores apni demand ke according wahan saman mangwa letey hain.

Hierarchy:

Buying head

Category manager

Assistant category manager

Purchase officer

Receiver

Lahore warehouse: jia bhaga

Merchandising where to place a product. This will be decided by companies merchandiser

they get a planogram. And they display according to that. And it varies.

3 to 4 type of Merchandising

1. Company wise- ex lu and peakfreans. Lu ki ikahti peakfreans ki ikahti

2 variant wise. Example filling wale ikhate

3.Price wise- example 100 wale sare ikhate

4. Colour wise or flavour wise.

Har company staff provide karti hai for example floor par 200 imtiaz staff to 100+ Company

ka staff ho ga. Jo Company pay karey gi.

9 hours duty by merchandiser.

Buying cycle: starts from 25 to 12 or 13 these are business days then weekend friday

Saturday sunday. Iske ilawa weekdays par kam ho jata hai rash.

Peak hours: DHA: early morning- mostly 40 to 50 percent servants comes jinho ne khana

banana hota hai ya army people discipline jin ki routine hoti subha jaldii uthney ki.

Gulberg: evening mein rash hota.

Loyalty card: 10000 shopping par card and points added to them. On every shopping points

are added to them. Points jo add hotey hain uski backend par setting hoti hai. For example

non food par points ziada hotey hain grocery has less margin. And 1 point = 1 rupees.

Redeemed during bill.

Meat and veggies- 3 baje subha sabzi mandi imtiaz ki apni team jati hai buy karney.

For meat they have vendors.

Seafood- imtiaz own from karachii.

did visual Merchandising of there on products.

New Planogram of company is discussed by managers or supervisors they said that hamari

company mein new planogram aya haii kis tarha display karna hai. Manager usko kehta haii

ke agar ye product ap meri uper le kar jao ge to sales loose ho jaye gi. If imtiaz manager gets

agree then they can change.

Jo rent ziada de ga usko ziada aur pehle aur achii space mil jaye gi.

Business in nunber of units: 22,23 24 thousands displays.

In DHA store: doing business on 10k or 12k SKUs bcoz non food items nahii hain.

Employees in DHA: 200

Competitors: Carrefour, Alfatah.

Quality is good and price is low as compared to stalls( rehri)

Small shop keepers also buy from them. (Perchun) as they have promotions.

SEC B AND C they are targeting.

Mostly they don't get customer service on imtiaz. Don't get protocol. As customers receive in

Alfatah. So thats why prices are more in alfatah due to the protocol they provide ro the

customers.

Customer complaint: scale ki aik dafa social media par baat pheli thii

Meat and veggies- 3 baje subha sabzi mandi imtiaz ki apni team jati hai buy karney.

For meat they have vendors.

Seafood- imtiaz own from karachii.

did visual Merchandising of there on products.

New Planogram of company is discussed by managers or supervisors they said that hamari

company mein new planogram aya haii kis tarha display karna hai. Manager usko kehta haii

ke agar ye product ap meri uper le kar jao ge to sales loose ho jaye gi. If imtiaz manager gets

agree then they can change.

Jo rent ziada de ga usko ziada aur pehle aur achii space mil jaye gi.

Business in nunber of units: 22,23 24 thousands displays.

In DHA store: doing business on 10k or 12k SKUs bcoz non food items nahii hain.

Employees in DHA: 200

Competitors: Carrefour, Alfatah.

Quality is good and price is low as compared to stalls( rehri)

Small shop keepers also buy from them. (Perchun) as they have promotions.

SEC B AND C they are targeting.

Mostly they don't get customer service on imtiaz. Don't get protocol. As customers receive in

Alfatah. So thats why prices are more in alfatah due to the protocol they provide ro the

customers.

Customer complaint: scale ki aik dafa social media par baat pheli thii

Ke measurement issue aya tha to wo technical error tha jo solve kar loa tha imtiaz ne.

Shop lifting: 1 crore mein se 7-10k shop lift ka hota haiii margin.

Shrinkage: known shrinkage ke aik cjeez kharab ho gai to throw kar di knowledge mein hai

wo cheez.
Secondly unknown us mein pata hi nahiii hota ke kahan gaya product.

According to international rule. For example in grocery its 0.2 percent.

In non food prices are high so its 0.7 percent or 1 percent. Overall store 0.5 percent

Shrinkage.

Dry fruits sab se ziada Shrinkage.

Activities in store are not free of cost.

Import bans: mostly customers shift to local brand. For example Nutella. Now people shift to

choco bliss.

Imported items are expensive in imtiaz Because imtiaz is not involved in illegal activities.

They pay tax carrefour and imtiaz don't involve in illegal. Alfatah- afg ke throughå