The Future of

Development:
Accessible App
Building
Contents

Executive Summary 1

Introduction 2

The history of computer coding (it’s more interesting

that you might think) 3
The birth of algorithms and programming
The ancient past of algorithms
The first programmer
20th-Century advancements
1930s - 1940s
1950s - 1960s
1970s, 80s and 90s
21st-Century Challenges

Code advancements for the digital economy 6

Future growth potential of the digital economy
Existing development options
SaaS: On-demand & affordable, but constrained
Agency: Completely customised but potentially risky & expensive
Considerations for everyday entrepreneursBehind-the-Scenes of App Building
Considerations for ambitious SMEs
Considerations for large enterprises

Building apps that stand out 10

What do consumers look for in their ideal app?

How long do businesses have to attract and retain customers?
Behind-the-scenes of app building

T H E F U T U R E O F D EV E LO P M E N T: AC C E S S I B L E A P P B U I L D I N G
The Future of Development: Accessible App Building 13

Empowered Developers
Inclusive Tech Environments
Attentive Digital Services
Faster Innovation Cycles
Comprehensive Digital Environments

Conclusion: No Coding Knowledge? No Problem. 15

About Builder.ai 16
What We Do
What We Offer
How To Get Started

T H E F U T U R E O F D EV E LO P M E N T: AC C E S S I B L E A P P B U I L D I N G
 Digital transformation is vital for a company’s survival.
With hundreds of businesses falling victim to lack
of digital adaptation over the years - think Kodak,
Blockbuster, Yahoo, and Blackberry - moving with the
Executive Summary times is vital to keep a competitive advantage.

But with around 70% of technology projects failing,

taking the digital adaptation leap can be pretty daunting.
Intelligently built software tools and applications can
offer huge cost savings and provide customers with easy
touchpoints to engage with your brand - but app building
can still be a tricky business.

For every small step towards digital transformation a

business makes, the market shifts, and customers are
always raising the bar. As the growing digital economy
continues to create vast commercial opportunities,
people’s online expectations become even more
demanding.

Spoiler alert: software development doesn’t actually

have to be difficult, expensive or risky. A new category of
app building is available to fast-track your development
process and help you bring apps to market more
efficiently.

Everyone should be empowered to

unlock their true potential in being a Builder,
irrespective of what they know, what they have,
and what they’re afraid of. We believe in pushing
the boundaries of conventional thinking, to
look at every problem differently and from the
ground up.”

Sachin Dev Duggal

Builder.ai’s Chief Wizard

This ebook, looks at past, present and - most importantly

- the future of app development, to examine how AI,
machine learning and coding developments are set to
transform the industry.

T H E F U T U R E O F D EV E LO P M E N T: AC C E S S I B L E A P P B U I L D I N G
 The last few years have seen huge uptakes in digital
growth. McKinsey data shows that companies accelerated
their digital transformation by as much as ten years in
some regions. And yet, early predictions suggest this
Introduction groundbreaking shift in technology is just the beginning.

Analysis from the World Economic Forum tells us that

digital business models could generate ~70% of all new
economic value over the next decade. Given that nearly
half of the world’s population has yet to secure a stable
internet connection, the untapped growth potential is
massive.

But businesses still face uncertainty when adopting

software tools and tackling digital projects. 60-70%
of technology projects end in partial or total failure,
according to separate analyses from the Standish Group
and BCG, but things are changing.

The following chapters will introduce a bold new direction

for app building and demonstrate how businesses can
generate more software success by embracing a new
category of development. We’ve also pulled together
a range of industry viewpoints and stats to better
understand current trends in app development, including:

A timeline of computer coding - how

did we get to where we are today

Best practices for prospective app

development

The future of app building in a

constantly evolving industry

T H E F U T U R E O F D EV E LO P M E N T: AC C E S S I B L E A P P B U I L D I N G
 1
Before we look at the future of app building, we need to
understand how we got to where we are. Coding firmly
took off in the second half of the 20th century, but the
history of programming goes back much further than
The History of that.
Computer Coding
The Birth of Algorithms and Programming

The Ancient History of Algorithms

2 3 4 5 6 7 8 9 10

11 12 13 14 15 16 17 18 19 20
Programmers use algorithms to tell computers what to do
and how to do it, but algorithms have been around much
21 22 23 24 25 26 27 28 29 30
longer than computers.
31 32 33 34 35 36 37 38 39 40
One of the first algorithms came from Ancient Greece and
41 42 43 44 45 46 47 48 49 50
helped early mathematicians calculate prime numbers.
51 52 53 54 55 56 57 58 59 60
Algorithms have since become more sophisticated and
61 62 63 64 65 66 67 68 69 70 complex to help programmers build all the powerful digital
71 72 73 74 75 76 77 78 79
Ancient Greece
80
apps and web services we know today.
The sieve of Eratosthenes, is
81 82 83 84 85 86 87 88 89 90
the first known algorithm. It
The First Programmer
identifies prime numbers.
91 92 93 94 95 96 97 98 99 100
Augusta Ada Lovelace is known to be the first
101 102 103 104 105 106 107 108 109 110
computer programmer (the first true representative of
111 112 113 114 115 116 117 118 119 120
women in STEM, go Ada!). She worked tirelessly with
Charles Babbage (a fellow mathematician) on one of
the first mechanical computers ever created. While
translating a paper on the device into English, Ada made
accompanying notes describing how the device could
calculate Bernoulli numbers, a special type of number
sequence.

Ada’s contributions brought the translation to nearly

triple its original length in French and helped give birth
to programming as a distinct field. Her work marked
the first point in history where a computing device was
programmed to execute an algorithm, rather than a single
calculation, becoming the world’s first computer program.
1830s
Charles Babbage
proposes a
general-purpose
computer, the
Analytical Engine.
1840s
Ada Lovelace
becomes the
first computer
programmer.

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 1950s - 1960s
Computers become faster
as hardware improves.

1930s 1970s
Alan Turing imagines the Apple launches the
computer as we know it today. Apple Computer 1.

20th-Century Advancements 1950s - 1960s

Further advances in electronic hardware helped

Computers and software became more advanced as computers become faster and more efficient.
governments and private businesses invested in research
and development. Computer coding became popular in universities and
cutting-edge business firms.

1930s - 1940s Some of the first major programming languages

(FORTRAN and LISP) were invented.
Fully-digital computers were invented in the mid-to-
late 30s. In World War Two, military forces began using
computers to break enemy codes and intercept battle 1970s, 80s and 90s
strategies.
Apple pioneered the modern enterprise computer through
Alan Turing, the man behind much of the code-breaking its point-and-click interface.
effort, would become the father of modern computer
Microsoft released Windows and Microsoft Office.
science. His 1936 paper imagined the computer as we
The suite of apps gave business users revolutionary
know it today, and his publication ‘Can machines think?’
productivity.
laid the foundations for artificial intelligence (AI).
Sir Timothy John Berners-Lee invented the internet
and reshaped the world. Despite many people seeing it
as a fad that wouldn’t last, the number of internet users
His achievements throughout World
ballooned to 412 million in just ten years - but grew to
War Two and beyond is such a defining moment
billions in the following decades.
in history. What he managed to do for the world
of computing and tech, and the hardships that
he faced while doing it, is a fantastic story. He 21st-Century Challenges
opened up new possibilities for what computers
can actually do which have only become more The 2007 release of the iPhone, which brought mobile
and more relevant today.” devices mainstream. Google followed a year later with
Android, which would become the global leader.
Ridhima Gupta
Builder.ai’s Global Head Users now had access to hyper-connected smart devices
of Product Marketing capable of running complex apps in the palm of their
hands.

According to a survey by Pew Research Center, the

proportion of U.S. adults who say they’re online ‘almost
constantly’ has risen from 21% in 2015 to 31% in 2021.

T H E F U T U R E O F D EV E LO P M E N T: AC C E S S I B L E A P P B U I L D I N G
 I think those two things coming
together – the internet and smartphones – with
the app economy, has really transformed the
1980s way we interact with other people. Looking back,
Sir Tim Berners-Lee each innovation that we’ve had along the way
invents the World has produced some pretty amazing results.”
Wide Web.

Shalabh Moonat
Builder.ai’s Head of Sales
(Americas)

Agile Software Development

Despite their popularity, the knowledge of how to build

apps hasn’t become as widespread as the knowledge of
2007 how to use them.
Apple
launches There is a growing skill gap wherein thousands of
the first businesses are fighting to keep a competitive edge
iPhone.
through cutting edge, user friendly technology - but
simply can’t hire, or retain, the right people fast enough.
App building is almost as difficult today as it was 50
years ago. While tools like GitHub or Visual Studio can
make the development process easier at some stages,
programmers are still needed to create the fundamental
2008 concepts of developing an app idea. Learning to code

Android launches its

can be complex and time-consuming and just isn’t a
first mobile device, viable option for most of us, which is why entrepreneurs
The T-Mobile G1. often turn to outsourcing or SaaS (Software as a Service)
solutions.

The uptake in businesses and entrepreneurs building

more creative applications to connect to consumers and
better manage their organisations, can be linked to recent
economic forecasts suggesting the digital economy is
generating immense growth opportunities.

So what will the future of app development look like

in the next few years and how can businesses and
entrepreneurs prepare for it?

T H E F U T U R E O F D EV E LO P M E N T: AC C E S S I B L E A P P B U I L D I N G
2 The Future Growth Potential of
the Digital Economy

Advancements in Code
and the Digital Economy The Digital Economy

The digital economy has grown

2.5x faster than global GDP over
the past 15 years, with current
estimates placing it between
4.5-15.5% of global GDP.

New Economic Value

Research by the World Economic

Forum suggests that as much as
70% of all new economic value
will be based on digitally-enabled
business models until 2030 at least.

Customers of the Future

Incidentally, 71% of 15-24-year-

olds worldwide use the internet. As
connectivity increases, this cohort
are the customers of
the future.

Digital tools will become more important to manage

supply chains and deliver the seamless digital
experiences that consumers have come to expect.

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The Existing Development Options New Category: On-Demand, Custom-Made Software

for Businesses There is now a new approach on the market that sits in-
between SaaS solutions and agency-created customised
Before businesses can access the growing digital software. Its aim is to give businesses the flexibility of
economy, they need apps and online platforms for custom software at the speed and cost of an off-the-
customers to interact with. Senior leaders are at a shelf product, with on-demand support and ongoing care.
crossroads in how they choose to create apps and So, how does it work?
innovate.
Businesses can create an initial app framework from
Previously, businesses have had to choose between
a huge library of features using low/no-code tools,
commissioning software agencies to create apps from
supplemented by AI, and then utilise a network of
scratch, or searching for the perfect off-the-shelf SaaS
developers to add any customisation. Early industry
solution. But neither of these solutions balances the
comparisons suggest that the combination of low/no-
needs of today’s businesses.
code digital assets and on-demand customisation is up
to 6.5 times faster and 70% cheaper than traditional dev
Saas: On-Demand & Affordable but Constrained
shops.
SaaS offers a range of benefits. Solutions are affordable,
readily available and highly scalable. They can also help In the next few sections, we’ll look at how on-demand,
with back-end processes (like finance automation or custom-made software could impact the business
supply chain management). community and deliver on transformation needs.

It seems like the perfect solution, and for many

businesses, traditional SaaS solutions are a great fit.
But, as businesses mature and customer needs change,
it is easy to outgrow SaaS platforms. They are provided
on a licence basis, meaning that the business does not
own the platform. Scalability is therefore tricky, and
businesses can’t achieve the deep level of customisation
they need to remain competitive.

Agency: Custom-Made but Risky & Expensive

Some businesses may choose to outsource their software

development to fill in the knowledge gap they are lacking.
In theory, this solution enables them to build a digital
solution that works with their business needs without
hiring expensive in-house developers.

But working with an agency comes with several risk

factors. Not only are these relationships often tricky to
manage through to deployment with the typical project
taking up to 46 weeks, but there comes the risk of vendor
lock-in wherein the code belongs to the agency, not
the business. With the initial hefty price tag of creating
a new digital platform from the ground up, further
costs associated with making changes and ongoing
maintenance can rack up.

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The Impact for Everyday Entrepreneurs The Impact for Ambitious SMEs

Low-code, no-code, and automated customisation tools The benefits of low/no-code with added customisation
offer immense benefits for budding entrepreneurs. Most are equally applicable to small to medium-sized
obvious are the time and cost savings. Small business enterprises (SMEs).
owners are keenly interested in developing new skills
In general, SMEs have lagged in adopting digital tools
since they know it can help them take their business to
compared to larger firms, and the gap has widened over
the next level. Yet, learning to code is a big commitment,
the last decade. This ‘digital deficit’ is particularly evident
and business owners have to focus on so many things in
in sectors like construction and finance. Customisation-
the early stages.
enhanced low/no-code development tools can help
With these new advancements in development SMEs modernise through a simplified and low-risk digital
technology, business owners are empowered to take transformation. As a by-product, SMEs can give end-
the next step in digitalising their business with custom consumers a range of online services to choose from and
software - without knowing how to code. They can focus stay competitive in our increasingly digital world.
on innovating their product and processes, and creating
Each business is unique, so having the perfect fit with
the best experience possible for their customers.
your commercial needs and your software is important if
We could soon see the digital economy explode as a new you want to remove friction across your organisation. As
generation of entrepreneurs overcome the barriers to with entrepreneurs, low-code solutions with on-demand
starting their businesses. Their fresh perspectives could developer support can help SMEs save money and time
allow them to tap into niche or underserved markets and during their digital transformations.
generate a wave of never-before-seen digital features.
Regardless of whether SMEs develop a customer-facing
platform or back-end app, the cost savings can be
reinvested in key growth areas, like employee well-being
and product/service quality. The same tools can also
help SMEs iterate mobile touchpoints based on customer
feedback and ensure they always exceed customer
expectations.

T H E F U T U R E O F D EV E LO P M E N T: AC C E S S I B L E A P P B U I L D I N G
The Impact for Large Enterprises
Software development is a big
Larger firms will also benefit from low-code software tools
investment for any business. If it’s an
and on-demand developer support, but in different ways.
entrepreneur, they are probably putting their
At this enterprise level, competition is at its highest. 90% lives on hold to build a new app. For small
of large firms think that their business model is at risk businesses, it’s a huge investment of their
of becoming obsolete in 2023 and are turning to digital profits - their future, their family’s future, and
solutions to maintain viability. In response, investments their employees’ future. Gaining visibility and
in digital transformation reached record levels, up 65% confidence in their digital transformation with
from 2020. low/no-code tools will change the game as we
know it.”
If the scale of digital transformation isn’t enough, senior
business leaders also have to oversee faster innovation Ridhima Gupta
cycles than before. McKinsey data shows that what was Builder.ai’s Global Head
considered best-in-class transformational speeds in of Product Marketing
2018 are now slower than average. Companies with the
strongest digital portfolio are maintaining the lead.

The rate and scale of digital innovation, coupled with the

global shortage of developers, puts intense pressure on
senior leaders to keep pace with their industry peers.
In particular, top-performing companies are more
effective at hiring, meaning firms with IT talent gaps will
increasingly need external support.

Enterprise companies will benefit from the on-demand

aspects of low-code development platforms. By tapping
into readily available developer support, larger firms
can meet their technical needs while speeding up the
development process through automation.

Larger firms can run into a unique challenge that newer

and smaller companies often don’t: legacy data. At best,
legacy data offers untapped insights into company
performance. But it can also create compliance issues if it
isn’t properly warehoused.

By outsourcing the development of growth-enabling

digital projects, senior business leaders can empower
internal teams to warehouse their dark data properly.
Businesses can avoid breaching consumer privacy
regulations and use data science to deploy highly-
optimised commercial strategies.

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3
Building an app is just the beginning of launching
a successful digital touchpoint. Let’s address the
importance of building an app that stands out in a
crowded marketplace and look at what businesses
The Importance of Building should be prioritising.
an App that Stands Out
What do consumers look for in their
ideal app?

There are two main ingredients to every successful app: a

clear purpose and a positive user experience. Consumers
turn to apps for entertainment and productivity solutions.

Users have goals they want to achieve, so apps that fail to

meet their needs are uninstalled. Research from Google
and Ipsos Mori suggests that this ‘review’ process is
always ongoing, and shows that users will abandon apps
later on if they feel they need more device memory or if an
app wasn’t as useful as they first thought.

App-Related Reasons for Abandonment:

46% It was taking up a lot of memory

39% It had technical problems
32% The app contained too many ads
28% It wasn’t as described
27% I was receiving too many notifications from it
26% It wasn’t easy to use or navigate
22% Ads made the app harder to navigate
18% Ads were not relevant to me
15% It needed to be updated too often

Personal Reasons for Abandonment:

55% I no longer had a need for that particular app

53% I needed to free up memory
50% It wasn’t as useful as I thought
28% I had a similar app that was more useful
24% I had a similar app that was easier to use
22% I forgot I had the app
9% My friends stopped using it

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Consumers also want a positive experience while using
digital platforms, with personalised recommendations
Uninstall Rates by Category:
and automated services. Businesses need to pay time
and attention to how users navigate their platform and 32.5% Entertainment
build apps that are not only useful but also user friendly. 32.2% Travel
Surveys consistently show that consumers strongly 31.2% Productivity
prefer simple user experiences. 61% of app users say 29.8% Communication
their favourite platforms are easy to navigate and provide 29.3% Shopping
seamless in-app experiences. For example, sticking to 29.3% Photography
commonly used design principles can help your app feel 27.8% Health & Fitness
familiar to users and ease the initial learning curve. 26.4% Social
26.2% Gaming
24.1% Finance

The best apps, the best experiences,

the best providers, serve customers’ needs.
Some apps create an amazing experience, but
By day seven, this rate rises to 70%, and 100% within 30
don’t really solve a problem, and therefore they
days. The onboarding experience within an app is often
don’t have any retention. Other apps maintain
the key to success. Streamlining standardised processes
high retention despite their experience since
like creating an account, placing an order and logging in
they serve a need. The best apps are the ones
ensures users have as little reason as possible to abandon
in the middle; servicing customers’ need via the
the app.
best experience possible.”

Katie O’Leary
Builder.ai’s Director of
Content & Community Uninstall Rates Over Time:

100%
93%
85%

70%

Businesses that successfully balance utility and

28%
convenience can attract and retain users. The same
businesses can also scale their digital services more
effectively since they continually demonstrate their 1 7 14 21 30

place in users’ daily lives. Days Since Download

How Long do Businesses Have to

Attract and Retain Users?
Behind-the-Scenes of App Building
Between 25-30% of users uninstall apps after
downloading them. Travel and entertainment apps, in Even if a business has created a pioneering app, there
particular, have the highest churn rates, at around 32% are various factors that can still influence its success
each. Losing users is more acute at earlier stages. For in the market. These factors generally fall into two main
example, 28% of all uninstalls occur within a day. categories: pre and post-install.

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Pre-Install Post-Install

The first pre-install factor is app store optimisation (ASO), The main post-install factor is consumer feedback. Users
or, the process of optimising your app listing to rank have a habit of discussing apps, so it makes sense for app
higher in an app store’s search results. There are roughly creators to capitalise on their insights. Business leaders
nine million mobile apps for users to choose from, so can use the review sections on the Apple App and Google
customers face lots of competition for their attention. Play Stores to see how users feel about their app and its
performance. Once this is done, they need to implement
Businesses can use Google Play Store and Apple
it. Consumers like to see that businesses are developing
App Store best practices to ensure their app is more
new features and improving their apps’ performance.
discoverable by those who need or want it. Using key
Iterating apps can grow your user base and help improve
words and effective graphic design entices users into
your app store listing at the same time, creating a very
downloading and ensures apps appear in relevant
beneficial feedback loop.
searches.

Another important factor early on is price. The vast

majority (94%) of apps downloaded from Apple’s App
Store as of November 2022 were free, the same being All of the game-changing platforms
the case for Google Play with 96% of apps being unpaid. and applications that have been out there in
Consumers are uncomfortable about paying for apps the last decade iterate every single time. That’s
ahead of time. Chances of app success are increased if why I always tell entrepreneurs ‘start with the
businesses release a free version of an app and introduce problem, not the solution’. Build a phase one, get
in-app purchases later to encourage subscriptions and to it in front of your users and see how they start
unlock more features. interacting with it. Take their feedback, look at
the data and try to figure out what iterations you
want in phase two, three, and four.”

Shalabh Moonat
Builder.ai’s Head of Sales
(Americas)

Budgets are always an ongoing consideration through

every app build project. Low/no-code app templates
and on-demand developer support can condense the
development workload and expedite launch timelines.
By deploying reusable digital assets that quickly enable
new features, businesses can publish app updates in step
with user feedback, providing a highly responsive digital
service that stands out in the market.

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4
Overall, organisations have rushed to take advantage of
software tools and now, with the digital economy set to
expand further, companies are sinking record investment
sums to launch market-leading services and secure
The Future of App their future. However, traditional approaches to software
Development in a New Age development remain a bottleneck to many software
ambitions.

On-demand, custom-made software stands to

revolutionise the future of app development and
transform the global business landscape.

Empowered Developers

App development is being democratised with more of the

population having access to easy-to-use development
tools. The potential for businesses here is clear:
digital transformation is feasible for everyone. Small
businesses can build apps easily and create simple digital
touchpoints for their customers. They are now able to
meet consumers’ modern expectations of online services
and stay relevant.

In contrast, large businesses can streamline bigger

digital transformation projects and remain competitive at
the cutting edge of enterprise innovation. In particular,
freeing up their IT staff from routine tasks to tackle more
complex workloads more effectively.

Inclusive Tech Environments

As the digital economy becomes more accessible, we’ll see

tech environments reflect our everyday lives. At present,
the tech industry’s diversity and inclusivity is lagging:

Gender Inclusivity

In 2021, women held just 25% of

programming jobs, according to the
Pew Research Center.

Underrepresented Groups

Similarly, people of colour made up

less than 10% of the workforce in
top tech companies in 2020.

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The problem with this lack of diversity is that it impacts As soon as senior business leaders have an idea, they can
the innovation process. People from similar backgrounds easily build a prototype using low/no-code digital assets
tackle problems in a similar way, so businesses can’t and release it to a community of testors, or even as a way
generate as many new ideas. The result is that businesses to secure early investor buy-in. This will streamline the
fail to identify the most effective or creative market early trial-and error phase, accelerating projects towards
solution and lose 25-36% in overall profitability, according the development and deployment phases.
to McKinsey research.

Advancements in coding could help to solve this problem Comprehensive Digital Environments
by allowing fresh minds to reimagine what’s possible in
online spaces. With fewer technical barriers to releasing In addition to freeing up time for businesses to pay
apps to the market, we could soon see new and exciting attention to customers’ needs, advancements in code will
digital services become possible and tap into today’s also allow them to focus on everything else that goes into
underserved markets. building an app. For example, cybersecurity.

Data breaches and cyberattacks have become more

Attentive Digital Services common in recent years. The average number of
cyberattacks and data losses in 2021 increased by
Advancements in coding are about more than just 15% from 2020’s already high levels. Some of the most
empowering people to become developers. They will also heavily-targeted industries (like financial services) saw a
enhance the quality of digital services. 50% rise in weekly attacks.

At the same time, the threat to businesses has never

been higher. Beyond the reputational damage of losing
Around one third of large IT projects customer data, the average cost of a data breach has
experience management problems. risen to $4.35m, according to IBM research. Overall,

One sixth incur cost overruns of this means that companies now face a more serious

200% and schedule overruns of 70%. cybersecurity landscape, where attacks are more
frequent and harmful.

Mobile platforms and applications are a prime target for

Traditional software development problems can be hackers since the devices they connect to hold personal
avoided by using pre-coded templates of app features data about users, like credit card numbers.
to standardise project timelines and workload. If these
Modern coding advancements, in particular, will allow
digital assets don’t fully deliver on the software vision, on-
businesses to validate their app’s security. Instead of
demand support can also be accessed from professional
getting caught up in unwieldy development workloads,
developers to support a custom digital strategy.
businesses can utilise pre-programmed app templates
Everyone benefits in this scenario, since businesses can that follow modern cybersecurity best practices.
study customers’ needs closely and smartphone users
App creators can also partner with external cyber-
gain more effective apps for their everyday lives.
security experts who can conduct rigorous tests to see
how well equipped the app is against more sophisticated
Faster Innovation Cycles attacks. Additionally, businesses will be able to add
log-in integrations to their apps with larger third parties,
Tomorrow’s coding tools will enable businesses to like Google or Facebook, and outsource the problem
experiment with new app ideas and test bold initiatives to altogether.
capture and retain users. The most effective businesses
will even be able to shape customers’ expectations by
being first to market with innovative app features.

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Conclusion: No Coding
Knowledge? No Problem.

While we’ve seen advances in software for end- Modern coding methods, like on-demand, custom-made
consumers, the same can’t be said for those who are app building, are the perfect solution for businesses
trying to write it, since coding has failed to become looking to build, launch and iterate apps. Here, low/no-
more accessible with time. code digital assets streamline app building and allow
expert developers to tackle remaining customisation
Small business owners are faced with learning to
tasks. The result is a more efficient, more effective, and
code or cope with steep outsourcing costs just to
lower-risk app-building process.
build simple consumer touchpoints. Meanwhile, large
businesses must grapple with a global developer shortage Now, businesses of all shapes and sizes can create
while competing in a race to be the most digitally-enabled digital touchpoints easily. Prospective entrepreneurs can
company. launch their business idea and avoid high development
costs. Meanwhile, enterprise firms can build apps more
While these barriers hold back innovation and waste
confidently and keep up with industry competition.
resources, businesses need to continue to take the risk
to have a place in the future of the digital economy. For In a world where everyone is capable of developing their
businesses faced with spiralling costs, long development own application regardless of skill, the digital economy
times and unpredictable returns on investment, the could be entirely reimagined. Next generation developers
dangers are all too real. will bring unique perspectives on what apps are capable
of, which markets need disrupting and how to capture
App building shouldn’t have to be this way. Especially
and retain users. We’re hoping to see plenty of new
since the future digital economy is set to create
players enter the market to drive the quality of digital
vast commercial opportunities over the next few
services upward.
years. Businesses need a way to simplify their digital
transformations and build apps more efficiently. We’re excited for this future of app building, as new
Senior leaders should be able to focus on meeting innovations in the digital economy continue to reshape
users’ needs instead of worrying about budget our world. We’re keeping our eyes on the horizon as new
overspend and missed deadlines. and unique software designs and app features create
brand new user experiences that redefine our interaction
The latest advancements in coding are now allowing
with mobile devices.
businesses to deliver cutting-edge digital services, by
blending the scalability and affordability of SaaS solutions In short, now that software is as easy as ordering pizza,
with the limitless potential of hard-coded software. the only limit on what to create is your imagination.

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T H E F U T U R E O F D EV E LO P M E N T: AC C E S S I B L E A P P B U I L D I N G
 What We Do

At Builder.ai, we’ve pioneered a new software category

About Builder.ai between low-code and custom software development.

Our AI Project Manager, Natasha, helps you ‘order’

software from the world’s first app software creation
conveyor belt. Around 500 features make up 80% of all
software (things like login, secure payments or Live Chat).
So, we coded these features, and Natasha helps you pick
and choose the ones your idea needs. Then our network
of specialists apply your customisation to make the app
uniquely yours.

You maintain total control over your software throughout

the project and when the application is shipped to you on
completion, the code remains yours to keep. This lets you
host your app anywhere you wish without ever having to
worry about vendor lock in.

What We Offer

Builder Studio is our flagship app-building service that

lets you turn any idea into custom-made software,
without writing any code, or speaking to a developer/
agency. Starting with an app template, you can add
or remove features and receive guaranteed cost and
timeline projections ahead of the building process.

We also offer a range of support services, including

Builder Care which continuously monitors your software
– upgrading and fixing it – before you even know there’s
a problem. Similarly, Builder Cloud offers best-in-class
cloud support from all the major providers and ensures
your digital service is infinitely scalable at a moment’s
notice.

How To Get Started

See how quickly you can build your app idea and find out
about our guaranteed prices by booking a demo today.

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T H E F U T U R E O F D EV E LO P M E N T: AC C E S S I B L E A P P B U I L D I N G