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UNIT AI
Planning
Deciding in advance what to do& how to do it. It is one of the basic managerial functions.
It involves 2 aspects:
Setting of aims and objectives of the organization + Selecting and developing an appropriate
course of action to achieve these objectives.
Koontz and O'Donnell - —Planning is deciding in advance what to do, how to do, when to do,
and who to do it. Planning bridges the gap from where we are to where we want to go. It makes
it possible for things to occur which would not otherwise happen.
Importance of Planning
1, Planning provides directions: By stating in advance how the work is to be done planning
provides direction for action, If there was no planning, employees would be working in different
directions and the organization would not be able to achieve its godls efficiently,
2, Planning reduces the risk of uncertainity: Planning is an activity which enables a manager
to look ahead, anticipate change, consider the impact of change and develop appropriate
responses,
Planning reduces wasteful activities: Planning serves as the basis of coordinating the activities
and efforts of different departments and individuals whereby useless and redundant activities are
mentioned.
4, Planning promotes imiovative ideas: Planning is the first function of management,
Managers get the opportunity to develop new ideas and new ideas can take the shape of concrete
plans.
5. Planning facilities decision making: Under planning targets are laid dawn, The manager has
to evahuate each alternative and select the most vieble option.
6, Planning establishes standards for controlling: Planning’ provides the standards against
which the actual performance can be measured and evaluated, Control is blind without planning,
Thus planning provides the basis for control
DKISHORE KUMAR
MBA,PD* Page 1Limitations of Planning
(A) Internal Limitations
1, Planning leads to rigidity: Planning discourages individual's initiative creativity. The
managers do not make changes according to changing business environment. They stop taking or
giving suggestions and new ideas. Thus detailed planning may create a rigid framework in the
organization.
2, Planning may not work in dynamic environment: Planning is based on anticipation of
future happenings and since future is uncertain and dynamic therefore, the future anticipations
are not always true.
Planning involves huge costs: When plans are drawn up, huge cost is involved in their
formulation.
4, Planning is time consuming: Sometimes plans to be drawn up take 90 much of time that there
is not much time left for their implementation.
5, Planning does not guarantee success: The success of an enterprise is possible only when
plans are properly drawn and implement, Sometimes managers depend on previously tried
successful plans, but it is not always true that a plan which*has worked before will work
effectively again.
6, Planning reduces creativity: In planning, work is to be done ds per pre-determined plans. It
is decided in advance what is to be done, how it is to be done and who is going to do it.
Moreover, planning is done by top management which leads to reduction of creativity of other
Jevels of management.
(B) External Limitations
Thay are those limitations of planning which arises due to external factors over which an
organization has no conto
1, Changes in Government policies way leads to failure of planning Natural calamities such as
flood, earthquake etc. also adversely affect the success of planning.
3. Changes in the strategies of competitors also leads to failure of planning many times.
4, Regular technological changes may affect planning.
5. Changes in the Economic and Social Conditions also reduces the effectiveness of planning.
Planning Process
1, Setting Objectives:
— Objectives specify what the organization wants to achieve.
Objectives can be set forthe entire org. & stated to each dept. within the org. very clearly, to
determine how all depts, would contribute towards overall objectives.
DKISHORE KUMAR
MBA,PhD* Page 2-Then these have to percolate down to all employees at all levels so that they understand how
their actions contribute to achieving objectives.
—E.g, Objective could be to achieve sales, expansion of business ete
2, Developing Premises:
— Plans are made on the basis of some assumptions.
—These assumptions, which provide the basis for planning, are called premises.
‘All managers involved in planning should be familiar w/ them, cuz plans are expected to
operate & reach their destination subject to these, They can be:
+ Internal premises: Cost of products, capital, machinery, profitability etc.
+ External premises: Changes in technology, population growth, competition, govt. policies ete
3. Identifying Alternative Courses Of Action:
— After setting the objectives, managers make a list of altematives through which the org. can
achieve its objectives as there can be many ways to achieve the objectives & managers must
know all of them.
—E.g, Sales could be increased through any of the following ways:
+ By enhancing advertising expenditure
+ Appointing salesmen for door-tn-door sales
* By offering discounts
+ By adding more product lines.
4, Evaluating Alternative Courses of Action
— Positive & negative aspects of each &every proposal need to be evaluated to determine their
feasibility and consequences in the light of each objective to he achieved.
—E.g, In financial plans, risk-retum trade-off are imp. Riskier the investment, higher the returns
is likely to give. To evaluate such proposals, detailed calc. of eamings; taxes, eamings per
share etc, should be done.
5, Selecting the Best Alternative
Real point of decision-making» Best plan has to be adopted and implemented.
~The ideal plan = most feasible, profitable and with least negative consequences.
Most plans may not be subjected to mathematical analysis. In such cases, subjectivity &
manager's experience, judgment and intuition are important to select the most viable alternative.
Sometimes a combination of plans may be selected instead of one best course,
6. Implementing The Plan
— Concerned with putting the plan into action,
For implementing the plans, managers start organizing & assembling resources for it.
—E.g. If there is a plan to 7 production, then more labour, more machinery will be reqd. This step
would also involve organizing for more labour and purchase of machinery,
7. Follow Up Action
This involves monitoring the plans and ensuring that activities are performed according to the
schedule
DKISHORE KUMAR
MBA,PhD* Page 3— Whenever there are deviations from plans, immediate action has to be taken to bring
implementation acconding to the plan or make changes in the plan
& TYPES OF PLAN
Plan
A Plan is a specific action proposed to help the organization achieve its objectives. It is a
document that outlines how goals are going to be met, The importance of developing plans is
evident from the fact that there may be more than one means of reaching a particular goal. So
with the help of logical plans, objectives of an organization could be achieved easily.
>» SINGLE USE PLAN
A Single use plan in a business refers to plan developed for a one-time project or event that has
one specific objective. It applies to activities that do not reoccur or repeat, It is specifically
designed to achieve a particular goal. Such plan is developed to meet the needs of a unique
situation, The length of a single use plan differs greatly depending on the project in question, as a
single event plan may only last one day while a single project may last ane week or months. For
example, an ouline for an advertising campaign, After the campaign runs its course, the short
term plan will lose its relevance except as a guide for ereating future plans.
Types of Single Use Plan
1, Programme: A programme is a single use plan containing detailed statements about project
outlining the objectives, policies, procedures, rules, tasks, physical and human resources required
to implement any course of action.
2, Budget: A budget is a statement of expected result expressed in numerical terms for a definite
period of time in the future
> STANDING PLANS
Standing plans are used over and over again because they focus on organizational situations that
occur repeatedly. They are usually made once and retain their value over a period of years while
undergoing revisions and updates. That is why they are also called repeated use plans. For
example, Businessman plans to establish a new business Entrepreneur drafts business plan before
opening the doors to their business, and they can use their plan to quide their efforts for years
into the future,
Types of Standing Plans
1. Objectives: Objectives are defined as ends for the achievement of which an oryanization goes
on working. They may be designed as the desired future position that the management would like
to reach, The first and foremost step of the planning process is setting organizational objectives.
DKISHORE KUMAR
MBA,PhD™ Page 4Examples increasing sales by 10%, Getting 20% return on Investment etc. Objectives should be
clear and achievable.
2, Strategy: Strategies refer to those plans which an organization prepares to face various
situatiors, threats and opportunities. When the managers of an organization prepare a new
strategy for the business it is called internal strategy and when some strategies are prepared to
respond to the strategies of the competitors, then such strategies are called extemal strategies.
Examples, selection of the medium of advertisement, selection of the channel of distribution etc,
3. Policy: Policies refers to the general guidelines which brings uniformity in decision-making
for achiavement of organizational objectives. They provide directions to the managers of an
organizetion. They are flexible as they may be changed as per requirement. Example, selling
‘goods on cash basis only, reserving some post for women in the organization.
4. Procedure: Procedures are those plans which determine the sequential steps to carry out some
worlVacivity. They indicate which work is to be done in which sequence/way. They help in the
performance of work. Procedures are guides to action. Example: Process adopted in the Selection
of Employees.
5. Rule; Rules are specific statement that tells what is to be done and whatnot to be done in a
specified simation. They help in indicating which points are to he kept-in mind while performing
task/work. Rules are rigid which ensure discipline in the organization.
Exampk : ‘No smoking in the office premises’. Violation of ules may invite penalty.
6. Method: Methods are standardized ways or manners in which a particular task has to be
performed. There may be many ways/method of completing a task but that method/way must be
selected by which work can be done early at the minimum possible cost. Methods are flexible,
Example, various methods of training is adopted by an organization to train its employees like
apprentiseship training, vestibule training etc.
Basis of
Difference | Single use plans Standing Plans
A single use plans in
a business refers to
plans developed for
a one time project or | A standing plans in a business refers to plans developed for
event that has same | using over and over again because they focus on
1.Meaning | objective. organizational situations that occur repeatedly.
Single use plans is
developed to camy
out a course of
action that is not | Standing plans however is developed for activities that
2,Objective | likely to be repeated | occurregularly over a period of time,
DKISHORE KUMAR
MBA.PhD* Page Sin future time.
Single use plans
generally encompass
@ namow scope
targeting a specific
Standing plans generally encompass a wider scope
3, Scope project or event. involving more than one department or business function.
Single use plans are
discarded when the
situation, project or | Standing plans are relatively stable and used over and over
4. Stability | event is occur. again with necessary modifications or updations.
Budget for Annual
General Meeting of | Recruitment and selection prucedure for a particular post in
5. Example | Shareholders, a company.
Development of Business Strategy
ission & Vision and set Objectives and Goals
‘The miss¥og_ statement describes the company's
ness vision. Including the
unchanging) vatyes and purpose of the firm and forward. looking, visionary goals that
D.KISHORE KUMAR
MBA.PhD* Page 6