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武汉大学国际学生来华留学学习计划
Study Plan for International Student Applicants
Wuhan University Of Technology

护照姓名/Passport Name： Farhan Fiaz

出生日期
国籍/Nationality Pakistani /Date of Birth 1997/04/09
(yyyy/mm/dd)

申请项目/Applying Program □硕士项目 Master’s Program 申请专业 Journalism and

□博士项目 Doctoral Program /Applying Major Communication

研究方向
项目授课语言 □中文授课 Chinese Program
/Research
/Program Instruction Language □英文授课 English Program Communication
Direction

1. 个人陈述/ Personal Statement

（ 个人简介，学习或工作背景，来华留学目的，对中国和武汉大学的认知/Personal
introduction, education background or work experience, the purpose of study in China, the
acknowledge about China and Wuhan University of Technology）

Academic and Professional Background

My name is Farhan Fiaz and I am from Pakistan. I am a graduate in BS Media and Communication
(Advertising and PR) from one of the best Universities in the country, International Islamic University
Islamabad; Pakistan, and now I am going to apply for a Master’s degree (18-year education) in “Journalism and
Media Study”. I was an active and indulgent student among others. I was often involved in many
extracurricular activities such as conferences and competitions. If observed by the meritorious efforts, I
remained very competent. I have designed a research plan on the topic “Impact of Media”. This scholarship
opportunity would not only be a personal honor but also a beacon of hope for fellow students with aspirations
of higher education in China.

Introduction of my background
I was born in the city of Rawalpindi; Pakistan, as the Third child of my family. My father is running his
small Retail Store in Pakistan. During my graduation, in 2022; I worked as an Intern at ARY News one of the
most popular and well-known Media houses in Pakistan. Where I learn how to gather daily News and prepare
News reports for the program OFF THE RECORD
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My Personality
I am a socially active person with a friendly nature, a good communicator indeed who is blessed with
many friends. I keep a keen view of the reality of life and thus approach people with a positive mind and
attitude and always prove to be helpful with honest efforts and true dedication. Besides that, I always feel very
fortunate to meet and greet people belonging to different backgrounds and cultures that’s why I have many
Chinese and Saudi friends in university. Meetings are always important because they prove to be beneficial in
the future and also make things easy to cope with whether one works or studies in his own country or outside
the country.

Why do I choose China Over Pakistan?

"Why China?" Reading the books, watching the news, and analyzing and observing the people of China,
I am impressed by the way these individuals have proved themselves to be dedicated to their work, and with
true efforts they have set China as a successful example for other third world or developed countries. The
choice of studying media in China, like any other location, depends on individual preferences, goals, and
priorities. China does offer several advantages for media students such as a rapidly growing media industry,
cultural diversity, technological advancements, a global communication hub, government support for media and
creative industries, and reputable universities and institutions offering media and communication programs,
thus such kind of positivity has boosted my confidence further and I am highly satisfied with the decision I
have taken. Moreover, China's diverse cultural norms and values, the famous gentle hospitality of its people,
and Pakistan-China all-weather friendly relations in the past to promote bilateral trade, acceptance, and peace to
both sides in great clarity make me feel China as my second home-land; also my family fully supports my
choice for China being my preference for Master studies. All these reasons put together make China an ideal
place for me to do my Master's degree. Concluding it, with high hopes I believe this application will receive
your favorable consideration and I will be happy to provide any additional information you may need. I look
forward to receiving your reply.
Why Do I Choose to Study at Wuhan University of Technology this is one of the top universities in China,
and its Journalism and Communication department is one of the most highly ranked departments as well. I
found impressive profiles of many professors. The caliber of faculty, as evidenced by their impressive profiles,
further solidifies my confidence in the program's excellence.

2. 研究成果（如有），学习计划和研究方向（1000 字以上）/Research Achievements（if

available）, study plan and research direction (above 1000 words).

Detailed Study Plan:

I will pursue my Master's at Wuhan University Of Technology. This course will boost my advertising and
media skills and establish my abilities to work in a professional setting, this program helped to enhance my
capability of dealing with routine tasks of the media department including semiotics, media analysis, narrative
analysis, and cultural
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studies. etc. After pursuing this course, my understanding of the principles of journalism, including ethical
considerations will be enhanced, this opportunity would also help me to learn in-depth news reporting,
interviewing techniques, and news writing. It also makes me capable of exploring the role of social media in
contemporary society, studying digital communication strategies and online content creation, and analyzing
social media campaigns and their impact on society.
In undertaking this Master's program at Wuhan University of Technology, I am poised to cultivate advanced
skills, deepen my understanding of media dynamics, and contribute meaningfully to the evolving landscape. I
am enthusiastic about the prospect of enriching my academic journey within the distinguished academic
community of Wuhan University Of Technology. I look forward to the opportunity to engage in insightful
discourse, contribute to research initiatives, and embark on a trajectory of impactful scholarly contributions. I
am optimistic about receiving a favorable response and the prospect of furthering my academic and
professional pursuits at Wuhan University.

Semester 1:
 Engage with foundational courses such as "Introduction to Journalism and Media Studies,"
"Semiotics and Media Analysis," and "Cultural Studies in Media."
 Immerse in theoretical frameworks to build a robust understanding of core concepts.
Semester 2:
 Undertake advanced coursework in "Advanced News Reporting and Writing," "Digital
Communication Strategies," and "Media Ethics and Law."
 Develop a nuanced perspective on the ethical dimensions of media practice.

Year 2: Specialization and Research Focus

Semester 3:
 Specialize in "Media Representation and Political Communication," "Media Literacy and
Education," and "Research Methods in Media Studies."
 Hone research skills and delve into critical areas of media representation.
Semester 4:
 Dedicate this phase to "Thesis Preparation and Writing," "Global Media and Cross-Cultural
Communication," and "Environmental Communication."
 Synthesize theoretical knowledge into a comprehensive research thesis.

Internship and Research:

 Secure an internship aligned with academic pursuits to gain practical exposure.
 Undertake a research project investigating the impact of media in a specific context.

The Master's program is designed to enhance practical skills crucial for a successful career in journalism and
media. The focus on news reporting, interviewing techniques, news writing, and the exploration of social
media's role in contemporary society will equip me with the competencies demanded by the evolving media
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landscape. Wuhan University Of Technology international reputation and the diversity of its student body
provide an enriching global perspective. Exposure to students from various backgrounds and cultures will
broaden my worldview and contribute to a holistic understanding of media's role in a global context.

China's Media Landscape:

 Studying in China, a global communication hub with a rapidly growing media industry, offers a
unique vantage point. Understanding China's media landscape will not only enrich my academic
experience but also provide insights that are increasingly valuable in a globalized world.

Personal and Professional Growth:

 The holistic approach of the program, coupled with the diverse cultural environment, will
contribute to my personal and professional growth. I anticipate that this immersive experience
will hone my critical thinking, enhance my communication skills, and prepare me for leadership
roles in the media sector.

This Master's program at Wuhan University of Technology will not only enhance my media and advertising
skills but also equip me to contribute significantly to Pakistan's media landscape. I am confident that this
journey will be a stepping stone toward a successful and impactful career. I look forward to receiving a positive
response and the opportunity to contribute to Wuhan University of Technology academic community.

Research Direction:

Journalism and News Reporting

 Study the principles of journalism, including ethical considerations.
 Learn the basics of news reporting, interviewing techniques, and news writing.
 Practice writing news articles and creating news packages.

The study of Journalism Includes all the following subcategories for my research directions:
1. Media Influence on Society:
 Explore the impact of media on public opinion, attitudes, and behaviors.
 Investigate the role of media in shaping cultural norms and values.
2. New Media and Technology:
 Study the effects of emerging technologies, such as virtual reality or artificial intelligence, on
media consumption and communication patterns.
 Investigate the role of social media platforms in shaping public discourse and political
engagement.
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3. Media Representation:
 Analyze the portrayal of various social groups (e.g., gender, ethnicity, age) in media and its
impact on perceptions and stereotypes.
 Explore the representation of marginalized communities in media narratives.
4. Media Ethics and Regulation:
 Investigate ethical considerations in media production, journalism, and advertising.
 Examine the effectiveness of media regulations in different countries and contexts.
5. Political Communication:
 Study the role of media in political campaigns, elections, and political mobilization.
 Examine the influence of media framing on public perceptions of political issues.
6. Media and Public Relations:
 Explore the strategies and tactics used in public relations campaigns.
 Investigate the relationship between media coverage and public relations efforts.

7. Media Literacy and Education:

 Examine the effectiveness of media literacy programs in schools and communities.
 Investigate the impact of media education on critical thinking and media consumption habits.
8. Global Media and Cross-Cultural Communication:
 Study the dynamics of media globalization and its impact on local cultures.
 Explore cross-cultural communication challenges in a globalized media landscape.
9. Media Economics and Business Models:
 Investigate the evolving business models of media organizations in the digital age.
 Explore the impact of advertising and subscription models on media sustainability.

10. Health Communication:

 Study the role of media in health communication campaigns and public health messaging.
 Investigate the impact of media on health behaviors and perceptions.
11. Environmental Communication:
 Explore the role of media in shaping public attitudes toward environmental issues.
 Investigate the effectiveness of environmental communication strategies.
12. Media and Popular Culture:
 Examine the relationship between media and popular culture, including trends in music, fashion,
and entertainment.
 Explore the influence of celebrity culture on media and society.
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3. 未来发展愿景/ Future development vision

My Plans After Master’s Study

I will go back to Pakistan and find a job as a professional in the Media and Advertising department and after
completing my master's studies, I hope to be able to take part in maximizing my country's research technology
in such fields to benefit its economy and enhance the living standards of my compatriots. I believe my Chinese
educational background and connections in Pakistan would make me more competent to find a job in the Media
and Advertising department in Pakistan. I believe that this Master’s Program will provide me with the chance
to get to know media and advertising systems and affiliate me dedicatedly to the Media Houses, which are
living examples of the art. I hope that I can gain more experience in dealing with situations, people, systems,
and current affairs inside and outside the country which will be of great help in my future career.

Wuhan University of Technology's strong connections with media organizations and the broader industry
present valuable networking opportunities. The department's focus on practical applications of knowledge
positions me to seamlessly transition into a successful career in media and advertising upon completing my
Master's.

签名/Signature: FARHAN FIAZ

日期/Date: 15/01/24