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Business Development

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SCHAEFFER CAPITAL ADVISORS
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32 views1 page

Business Development

Uploaded by

SCHAEFFER CAPITAL ADVISORS
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Business Development Grow your sales in Africa. We provide strategic business development services to grow your presence in new markets, We help you customize your offering for the country and follow-up on leads or approach new clients. Especially technology sales or sales to business or governments may have long sales cycles. Our continuous presence in the country ensures trust and prompt follow-up. Our approach for international business development: What we always do in the first months 1. Set your objectives: Let us understand what you aim to achieve in your target market. Based on this input we can define an action plan to scan the market, introduce your offering and make your sales grow. 2. Needs & Competition: We interview a number of potential clients or influencers to learn what the market really needs and how your product fits into this. We also do competitor research and if possible retrieve their pricing structure. 3. Optimize your pitch: Your pitch and sales materials should be tuned onto the local market. We help you highlight the most needed features of your product and formulate Unique Selling Points to stand out from the competition, 4. Follow up on leads: Your website, trade shows or referrals may generate leads for the country we are active in. We will follow-up on these, approaching them with our local staff and where feasible visiting them to turn them into clients. 5. Generate new leads: We use our own network, LinkedIn and other social media to generate new leads. We visit trade shows and industry events to meet prospects and report to you on every contact, so that we can jointly set new actions. 6. Marketing & PR: Together with you we decide what marketing actions are useful: social media posts, advertisements, exhibiting on trade shows, organizing client events. We also help you with public relations in the country. Get Your Offer (ur pricing differs per country where you want to enter the market, based on local costs of living. If you have multiple countries in mind, please pick the one that you think is the most promising, Still wondering which country to go to? Let us help you!

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