SUMMER INTERNSHIP REPORT

ON

ANALYSIS OF SALES AND MARKETING STRATEGIES

OF
HOMEFLIC WEGROW
(Duration: MAY 29th, 2021 – JULY 29th, 2021)

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

Submitted in partial fulfilment of the requirement for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
(2019 - 2022)
Supervised by: Submitted by:
Ms. Swati Shrivastava Riya Aggarwal
(Faculty NDIM) Enrollment No.:14450601719

NEW DELHI INSTITUTE OF MANAGEMENT

61, TUGHLAKABAD INSTITUTIONAL AREA NEW DELHI-110062

 ACKNOWLEDGEMENT

The present work is an effort to throw some light on the Summer Internship Report
on “Analysis of Sales and Marketing Strategies of HOMEFLIC WEGROW” The work
would not have been possible to come to the present shape without the able
guidance, supervision and help to me by number of people.

Firstly, I would like to thanks Mr. Arpit Lochan (Chief Executive Officer) for his kind
support because of whom I was able to complete my research project on time.

I’m fortunate in having sought and secured valuable guidance, continuous

encouragement and strong support at every stage of my research guide and
supervisor Ms. Swati Shrivastava and I’m deeply grateful to her.

I want to acknowledge the help provided by my guide and friends. The precious
inputs provided by them have helped in compiling this report.

Lastly, I express my deep-hearted thanks and gratitude to all of those who helped
me in the completion of the Summer Training Report.

RIYA AGGARWAL
14450601719
(BBA – 5th SEMESTER)

CERTIFICATE

Page | 2
This is to certify that RIYA AGGARWAL, pursuing Bachelor of Business
Administration from NEW DELHI INSTITUTE OF MANAGEMENT affiliated to Guru
Gobind Singh Indraprastha University has completed the Summer Internship
Report on “Analysis of Sales and Marketing Strategies of HOMEFLIC WEGROW”
under my supervision and guidance.

She has taken care of all necessary aspects and has shown interest & utmost
sincerity during the completion of the project report to my full satisfaction.

I clarify that the report is up to my expectation and as per the guidance laid down
by GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.

Faculty Guide:
Ms. Swati Shrivastava

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Page | 4
TABLE OF CONTENTS

S.NO TOPIC PAGE NO.

1 Title Page 1

2 Acknowledgement 2

3 Certificate 3

4 Certificate of Internship 4

5 Table of Contents 5

6 Chapter 1: 1.1 Introduction 6-14

1.2 Objectives of the Study 15
1.3 Review of literature 17-23
1.4 Research Methodology 24-25
1.5 Limitations of the Study 26

7 Chapter 2: Profile of the Organization 27-56

8 Chapter 3: Analysis and Interpretation of Data 57-66

9 Chapter 4: Conclusions and Recommendations 67-68

10 Bibliography 69

11 Annexure 70-71

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CHAPTER – 1

1.1 Introduction

Marketing

Marketing refers to activities a company undertakes to promote the buying or

selling of a product or service. Marketing includes advertising, selling, and
delivering products to consumers or other businesses.
Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.

4Ps of marketing

The four Ps of marketing are the key factors that are involved in the marketing of
a good or service. They are the product, price, place, and promotion of a good or
service. Often referred to as the marketing mix, the four Ps are constrained by
internal and external factors in the overall business environment, and they
interact significantly with one another.
The 4 Ps are used by companies to identify some key factors for their business,
including what consumers want from them, how their product or service meets or
fails to meet those needs, how their product or service is perceived in the world,
how they stand out from their competitors, and how they interact with their
customers.

Product

Product refers to a good or service that a company offers to customers. Ideally, a

product should fulfil an existing consumer demand. Or a product may be so
compelling that consumers believe they need to have it and it creates a new
demand. To be successful, marketers need to understand the life cycle of a
product, and business executives need to have a plan for dealing with products at
every stage of their life cycle. The type of product also partially dictates how
much businesses can charge for it, where they should place it, and how they
should promote it in the marketplace.

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Price

Price is the cost consumers pay for a product. Marketers must link the price to the
product's real and perceived value, but they also must consider supply costs,
seasonal discounts, and competitors' prices. In some cases, business executives
may raise the price to give the product the appearance of being a luxury.
Alternatively, they may lower the price so more consumers can try the product.
Marketers also need to determine when and if discounting is appropriate. A
discount can sometimes draw in more customers, but it can also give the
impression that the product is less exclusive or less of a luxury compared to when
it is being priced higher.

Place

When a company makes decisions regarding place, they are trying to determine
where they should sell a product and how to deliver the product to the market.
The goal of business executives is always to get their products in front of the
consumers that are the most likely to buy them.
In some cases, this may refer to placing a product in certain stores, but it also
refers to the product's placement on a specific store's display. In some cases,
placement may refer to the act of including a product on television shows, in
films, or on web pages in order to garner attention for the product.

Promotion

Promotion includes advertising, public relations, and promotional strategy. The

goal of promoting a product is to reveal to consumers why they need it and why
they should pay a certain price for it.

Sales strategy

A sales strategy is a plan that explains how your business will sell its products or
services. It maps out your approach. A sales strategy identifies which customers
your business plans to target, what it will sell them and what sales channels you’ll
use. It will map out how you’ll ensure that customers will buy from you so that
you achieve your business objectives.

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A sales strategy includes a mix of products/services and sales channels that target
different customer types – known as market segments – by employing various
sales tactics.
For your sales strategy to work, your knowledge of your customers and
competitors must be thorough. If not, carry out up-to-date market research first.
Otherwise your sales strategy might not target the right customers or it might try
to sell to the right customers in the wrong way. And if you don’t know what your
competitors offer, how can you know that your products and services offer
greater value?
Without a reliable sales strategy, you risk wasting time, energy and money.
Moreover, your entire approach could be wrong, which means you won’t make
enough sales to survive and grow. How you market your business to attract and
retain customers is hugely important, too, which is why many businesses develop
a combined sales and marketing strategy or plan.

How to create a winning sales strategy?

Step 1: Set clear strategic objectives

Having key sales targets is essential, whether total revenue or unit sales, usually
for a quarter, six months or year. Such figures may already be detailed in
your business plan or sales forecast {link to article ‘sales forecasts: definition and
guide’ when published}.
Are you aiming to achieve turnover of £50,000 in your first year? Perhaps it’s
£2,000 of sales per month or £10,000? An existing business might seek to increase
its historic monthly sales by 2% or 20% by the end of the year. A business might
seek to attract two new high-value customers every six months or 50 lower-value
customers a month.
Your objectives should always be SMART
(specific, measurable, achievable, realistic and time-bound). If you don’t have
clear strategic objectives, how can you hope to accurately judge how good or bad
your sales have been?

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Step 2: Define your target customer

Successful businesses know which customers to target. Trying to appeal to

everyone can mean you end up appealing to none. When you’re a new or small
business it can be wiser to focus on a small market segment and tailor what you
do to serve that niche.
Before putting together your sales strategy, make sure you know the answers to
key questions about your target customers. Who are they and what do they
want? Where are they based, what do they buy, when and how? How much do
they spend? What characteristics, behaviors and attitudes link them? What do
they dislike about other suppliers? Crucially, if you’re an established business –
why do your customers buy from you?
Many B2C sellers create buyer personas – a fictional customer character – while
B2B sellers may have ideal buyer profiles so they can better focus their sales and
marketing. This can prevent them from wasting time and money trying to sell to
customers who are much less likely to buy from them.
Any successful sales strategy must focus not only on acquiring new customers,
but also retaining existing customers and ensuring their loyalty. It’s easier and
cheaper to sell to existing customers. And you’re unlikely to grow if you have high
customer churn.

Step 3: Decide your sales channels

A sales channel is how you sell to customers, and there are various options, with
many businesses using at least a couple. You can either sell directly to customers
or indirectly. When selling directly, your options can include selling face-to-face,
via your website or online marketplace sites such as eBay, direct mail, telesales,
catalogue and email.
Many businesses sell indirectly via intermediaries such as wholesalers, retailers,
dealers and overseas distributors. Other businesses license sales of their products
or services. Alternatively, a non-competing business may sell your products or
services for commission or in return for you selling theirs.

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Step 4: Choose your sales tactics

Your prices might change for different sales channels (such as lower pricing for
online sales), or for sales made at different times of the month or year. You might
decide to offer bundled products or two-for-one deals to make sales when
demand decreases. You could give your customers money-off deals to reward
their loyalty.
Don’t focus just on attracting new customers. Find ways to retain customers and
get them to spend more. “Upselling” is a popular sales tactic. It means persuading
customers to buy “add-ons” or a more expensive, upgraded or premium version
of a product or service, while “cross-selling” means selling an additional product
or service to existing customers.
If yours is a new business, you may think you know which customers you should
target and how to sell to them, but you could be wrong. Your mantra should be
“test and measure; test and measure; test and measure”. To avoid costly
mistakes, find out before you roll out a grand sales strategy.
Your assumptions may be wrong or your products or services could appeal to
customers you hadn’t envisaged. People might prefer to buy from you via sales
channels you didn’t plan to use. Revisit your sales strategy every quarter to make
improvements where possible. Do more of what works, and stop doing things that
don’t.

What Is Edtech?

Edtech is the practice of introducing IT tools into the classroom to create a more
engaging, inclusive and individualized learning experience.
Today’s classrooms have moved beyond the clunky desktop computers that were
once the norm and are now tech-infused with tablets, interactive online courses
and even robots that can take notes and record lectures for students who are ill.
This influx of edtech tools are changing classrooms in a variety of ways: edtech
robots are making it easy for students to stay engaged through fun forms of
learning; IoT devices are being hailed for their ability to create digital classrooms
for students, whether they’re physically in school, on the bus or at home; even
machine learning and blockchain tools are assisting teachers with grading tests
and holding students accountable for homework.
companies have plenty of open jobs available right now.

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The potential for scalable individualized learning has played an important role in
edtech's ascendance. The way we learn, how we interact with classmates and
teachers, and our overall enthusiasm for the same subjects is not a one-size-fits-
all situation. Everyone learns at their own pace and in their own style. Edtech
tools make it easier for teachers to create individualized lesson plans and learning
experiences that foster a sense of inclusivity and boost the learning capabilities of
all students, no matter their age or learning abilities.
And it looks like technology in the classroom is here to stay — 92% of teachers
believe tech is going to have a major impact on the way they educate in the near
future. For that reason, it’s vital to understand the benefits edtech brings in the
form of increased communication, collaboration and overall quality of education.

How Does Edtech Help Students & Teachers?

Students

An influx of technology is opening up new avenues of learning for students of all

ages, while also promoting collaboration and inclusivity in the classroom. Here are
five major ways edtech is directly impacting the way students learn.
• Tech-Infused Classrooms are Shaping Elementary Education

1. Increased Collaboration

Cloud-enabled tools and tablets are fostering collaboration in the classroom.

Tablets loaded with learning games and online lessons give children the tools to
solve problems together. Meanwhile, cloud-based apps let students upload their
homework and digitally converse with one another about their thought processes
and for any help they may need.
• How Cloud Computing Is Transforming Education, Mostly For the Better

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2. 24/7 Access to Learning

IoT devices are making it easier for students to have full access to the classroom
in a digital environment. Whether they’re at school, on the bus or at home,
connected devices are giving students Wi-Fi and cloud access to complete work at
their own pace (and on their own schedules) without being hampered by the
restriction of needing to be present in a physical classroom.
Various apps also help students and teachers stay in communication in case
students have questions or need to alert teachers to an emergency.

• The Connected Classroom: 9 Examples of IoT in Education

3. "Flipping” the Classroom

Edtech tools are flipping the traditional notion of classrooms and education.
Traditionally, students have to listen to lectures or read in class then work on
projects and homework at home. With video lectures and learning apps, students
can now watch lessons at home at their own pace, using class time to
collaboratively work on projects as a group. This type of learning style helps foster
self-learning, creativity and a sense of collaboration among students.

4. Personalized Educational Experiences

Edtech opens up opportunities for educators to craft personalized learning plans

for each of their students. This approach aims to customize learning based on a
student’s strengths, skills and interests.
Video content tools help students learn at their own pace and because students
can pause and rewind lectures, these videos can help students fully grasp lessons.
With analytics, teachers can see which students had trouble with certain lessons
and offer further help on the subject.
Instead of relying on stress-inducing testing to measure academic success,
educators are now turning to apps that consistently measure overall aptitude.
Constant measurements display learning trends that teachers can use to craft
specialized learning plans based on each student’s strengths and weaknesses or,
more importantly, find negative trends that can be proactively thwarted with
intervention.

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5. Attention-Grabbing Lessons

Do you remember sitting in class, half-listening, half-day dreaming? Now, with a

seemingly infinite number of gadgets and outside influences vying for a student’s
attention, it’s imperative to craft lesson plans that are both gripping and
educational. Edtech proponents say technology is the answer. Some of the more
innovative examples of students using tech to boost classroom participation
include interacting with other classrooms around the world via video, having
students submit homework assignments as videos or podcasts and
even gamifying problem-solving.

For Teachers

Students aren’t the only group benefitting from edtech. Teachers are seeing
educational tech as a means to develop efficient learning practices and save time
in the classroom. Here are four ways edtech is helping teachers get back to doing
what they do — teaching.

• Big Data in Education: 9 Companies Delivering Insights to the Classroom

1. Automated Grading

Artificially intelligent tools are making grading a breeze. These apps use machine
learning to analyze and assess answers based on the specifications of the
assignment. Using these tools, especially for objective assignments like true/false
or fill-in-the-blank assessments, frees up hours that teachers usually spend
grading assignments. Extra free time for teachers provides more flexibility for less
prep and one-on-one time with both struggling and gifted students.

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2. Classroom Management Tools

Let’s face it, trying to get a large group of kids to do anything can be challenging.
Educational technology has the potential to make everything — from the way
teachers communicate with their students to how students behave — a little
easier. There are now apps that help send parents and students reminders about
projects or homework assignments, as well as tools that allow students to self-
monitor classroom noise levels. The addition of management tools in the
classroom brings forth a less-chaotic, more collaborative environment.

3. Paperless Classrooms

Printing budgets, wasting paper and countless time spent at the copy machine are
a thing of the past thanks to edtech. Classrooms that have gone digital bring
about an easier way to grade assignments, lessen the burden of having to
safeguard hundreds of homework files and promote overall greener policies in
the classroom.

4. Eliminating Guesswork

Teachers spend countless hours attempting to assess the skills or areas of

improvement of their students. Edtech can change all of that. There are currently
myriad tools, data platforms and apps that constantly assess student’s skills and
needs, and they relay the data to the teacher.
Sometimes harmful studying trends aren’t apparent to teachers for months, but
some tools that use real-time data can help teachers discover a student’s
strengths, weaknesses and even signs of learning disabilities, setting in motion a
proactive plan to help.

• These Edtech Companies Are Using Machine Learning to Improve Human

Learning

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1.2 Objectives of the Study: -

• To expand market penetration of HOMEFLIC WEGROW.

• To provide pricing strategy of competitors to fight cut throat competition.

• Evaluate work output.

• Use company reports to analyse sales, profit and inventory analysis.

• To make clients and let them know about the different courses offered by
HOMEFLIC WEGROW.

• To understand the problem faced by the customers and finding the way to
solve the queries and problems.

• To analyse the strength, weakness, opportunities and threats of HOMEFLIC

WEGROW.

• To develop practical and managerial skills in the working environment and

be able to apply them effectively.

• To gather information and experience to both enrich and enhance the

learning process.

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Responsibilities given during the internship

• Promoting courses provided by HOMEFLIC WEGROW.

• Create corporate culture for future growth for the company.

• Sending courses details to customers.

• Regular updates on online.

• Develop online sales strategy during COVID-19.

• Sending E-brochures to the clients.

• Arranging virtual meetings for HOMEFLIC WEGROW and their clients.

• Replying to all the comments and feedback from the other clients.

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1.3 Review of Literature

➢ Research in marketing strategy

(Neil Morgan, Kimberly Whitler, Hui Feng, Simos Chari, 2018)

Marketing strategy is a construct that lies at the conceptual heart of the field of
strategic marketing and is central to the practice of marketing. It is also the area
within which many of the most pressing current challenges identified by
marketers and CMOs arise. We develop a new conceptualization of the domain
and sub-domains of marketing strategy and use this lens to assess the current
state of marketing strategy research by examining the papers in the six most
influential marketing journals over the period 1999 through 2017. We uncover
important challenges to marketing strategy research—not least the increasingly
limited number and focus of studies, and the declining use of both theory and
primary research designs. However, we also uncover numerous opportunities for
developing important and highly relevant new marketing strategy knowledge—
the number and importance of unanswered marketing strategy questions and
opportunities to impact practice has arguably never been greater. To guide such
research, we develop a new research agenda that provides opportunities for
researchers to develop new theory, establish clear relevance, and contribute to
improving practice.

Conclusion

Marketing strategy lies at the conceptual heart of the strategic marketing field. It
is also central to marketing practice and the area within which many of the most
pressing challenges for marketers arise. Using a new conceptualization of the
domain of the marketing strategy construct as a lens, we assess the current state
of marketing strategy research. We uncover important challenges to marketing
strategy research but also numerous opportunities for developing important and
highly relevant new marketing strategy knowledge. The research agenda we
develop provides opportunities for researchers to develop new theory, establish
clear relevance, and contribute to improving practice. Since many of these cannot
be adequately addressed with current publicly available secondary data,
researchers need to become more eclectic and creative in their research designs,
including emerging new technologies for data capture and analysis.

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Correspondingly, Editors, AEs and reviewers will need to become more open,
eclectic, and skilled in evaluating such research designs. While there may be
institutional obstacles in doing so, our research suggests the payoffs can be
enormous—the number and importance of unanswered marketing strategy
questions and opportunities to impact practice has arguably never been greater.

➢ Marketing Strategies and Their Impact on Marketing Performance

of Indonesian Ship Classification Society

(Budi Rustandi Kartawinata, Aditya Wardhana, 2015)

This study investigating marketing strategies that includes implementation of

market strategies and marketing mix strategies that affect the marketing
performance of Indonesian Ship Classification Society. In this research, which
includes the implementation of market strategies which include segmentation
strategy, targeting strategy. and positioning strategy (STP) and marketing mix
strategies which include product strategy, price strategy, distribution strategy,
promotion strategy, process strategy, physical evidence strategy, and people
strategy (7Ps), meanwhile the performance of the marketing of covering the
sales volume, profit, and market share. The type of research is descriptive
method and used a method of causality by using path analysis. This study using
a survey method and proportionate clusters sampling method. Data is
collected from the population of Indonesian Ship Classification Society’s
customers as 13.272 customers using with the sample collection formulas
obtained a total of 200 customers in Indonesia as respondents. Marketing
strategies (consist of market strategies and marketing mix strategies) and
marketing performance of Indonesian Ship Classification Society in general
shows good condition. The dominant factor in the market strategies is
targeting. The dominant factor in marketing mix strategies is distribution. The
dominant factor in the marketing performance is sales volume. Market
strategies significantly influence on the performance marketing as 21.3
%.Marketing mix strategies significant influence on the performance marketing
as 22.8 %.Market strategies significant influence on the marketing mix
strategies as 49.4 %.Marketing strategies which includes the market strategies
and marketing mix strategies simultaneously have significant influence on the
performance marketing as 34.4 %.

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Conclusion
The marketing strategies consist of market strategy and marketing strategy
which directly affect the marketing performance partially and simultaneously
at Indonesian Classification Society’s customers. The market strategy gives the
impact on marketing mix strategy.

➢ Analyzing the Effectiveness of Marketing Strategies in the

Presence of Word of Mouth: Agent-Based Modeling Approach

(Çiğdem Karakaya, Bertan Badur, Can Aytekin , 2011)

Consumer purchasing decision making has been of great interest to

researchers and practitioners for improving strategic marketing policies and
gaining a competitive advantage in the market. Traditional market models
generally concentrate on single individuals rather than taking social
interactions into account. However, individuals are tied to one another with
invisible bonds and the influence an individual receives from others, affects
her purchasing decision which is known as word of mouth (WOM) effect. In
this process, some people have greater influence on other consumers’ buying
decisions that are known as opinion leaders. A new evolving modeling
approach, agent-based modeling enables researchers to build models where
individual entities and their interactions are directly represented. In this paper,
we aim to build an agent-based simulation model for a technological product
in a monopolistic artificial market. In particular, we will try to assess the
efficiency and profitability of different marketing strategies consisting of
different price, promotion, quality levels and different number of targeted
opinion leaders where consumers are subject to WOM effects. In the presence
of WOM, product’s quality is found to be the most significant factor affecting
the profit of the company due to the positive WOM effect disseminated by the
consumers.

Conclusion

In this study we evaluated the influences of different marketing strategies in a

monopolistic market and investigated the level of influences of product, price,
and promotion and opinion leader strategies on profit of the company. We

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also aimed to find how product sales patterns evolve over time and
profitability of the company changes when WOM is in and not in effect. When
the WOM is in effect, we found that, product quality is the most important
factor that influences consumers’ buying decisions. Promotion strategy of the
company is the second important factor that triggers consumers buying
motivation. Decreasing price and increasing number of opinion leaders to
collaborate with do not lead to significant increase in number of buyers, when
the product quality is under the consumers’ expectations. The results found in
the absence of WOM support our findings. Experiments conducted in the
presence and absence of WOM show that, consumers communicate with each
other. In the presence of WOM, when the product quality characteristics are
low, consumers share this information and less people purchase the product.
The company should produce higher quality products to increase its profit and
avoid negative influence of WOM effect. As further studies, the model can be
extended to include more than one company and product in order to simulate
a competitive marketing environment. The optimal time for launching a new
product can be investigated and different social network models for consumer
interactions can be analyzed.

➢ Impact of Marketing Strategy on Business Performance A Study of

Selected Small and Medium Enterprises (Smes) In Oluyole Local
Government, Ibadan, Nigeria.

(GbolagadeAdewale, Adesola M.A, Oyewale I.O, 2013)

This research paper investigates the impact of marketing strategy on business

performance with special reference to the selected SMEs in Oluyole local
government area Ibadan, Nigeria. The survey research design method was
used in this study which involves using a self-design questionnaire in collecting
data from one hundred and three (103) respondents. The instrument used in
this study is a close-ended questionnaire that was designed by the researchers.
Correlation coefficient and multiple regression analysis were used to analyze
the data with the aid of statistical package for social sciences (SPSS) version 20.
The results show that the independent variables (i.e Product, Promotion,
Place, Price, Packaging and After sales service) were significant joint predictors
of business performance in term of profitability, market share, return on
investment, and expansion. (F (6, 97) = 14.040; R2 = 0.465; P< .05). The

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 independent variables jointly explained 46.5% of variance in business
performance. Subsequently, recommendation were made to SMEs operators
to produce quality products; charge competitive prices, position appropriately,
use attractive package for the product, engage in after sales service and
provide other distinctive functional benefits to consumers.

Conclusion

The study investigates the impact of marketing strategy on business

performance with special reference to the selected small and medium
enterprises operators in Oluyole local government area, Ibadan, Nigeria. The
study found that marketing strategies (product, place, price, packaging, and
after sales service) were significantly independent and joint predictors of
business performance. The study however, discovered that promotion has no
positive significant effect on business performance. The study conforms to the
positions of Shaharudinet al, (2009); Muhammed, et al (2011); Sajuyigbeet al
(2013); Francis & Collins-Dodd, (2004); Shamsuddoha and Ali, (2006); Chiliyaet
al, (2009) and Owomoyelaet al, (2013) except the result of promotion which
has contrary opinion to the previous researches. Therefore SMEs operators
should produce quality products; charge competitive prices, position
appropriately, use attractive package for the product, engage in after sales
service and provide other distinctive functional benefits to consumers.

➢ An Analysis of Marketing Strategies of an Integrated Facility

Services Company: The Case of ISS, Sweden

(Collins Nwakanma Amanze, Sondengam B.K.A, 2008)

Many service companies in the world engage in providing more than one
service to its customers. The companies identify gaps, which must be filled in
order to meet customers’ needs and they endeavour to fill these gaps by
offering a range of services to them. They identify weakness in the market
segment that are emerging, neglected or poorly served by competitors after
which they select a strategy using the marketing mix as a resource. Any
organization that wants to be successful in doing business needs to
concentrate its resources on the greatest opportunities to increase sales and
achieve a sustainable competitive advantage. This is true of service companies.

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Marketing strategy therefore, is a long-term response to the changing
environment and involves fundamental decisions about how to match
resources to that changing environment. The Integrated Facility Services
Company is a company that provides more than one service to its customers.
These services could range from engineering services, consulting, janitorial,
installation and project management, energy supply and management etc.
Whatever the range of facility services provided by the company, in order for it
to have a good market share, the continuous patronage by its customers and a
good profit margin, it is important for it to have an effective marketing
strategy. As mentioned earlier, there are many Integrated Facility Service
companies in the world, however, for this study, we are focusing on ISS. Since
its establishment in 1901, ISS (International Service System) has become one 1
2 of the world’s largest Facility Service providers. It aspires to lead facility
services globally. With its head office in Copenhagen, Denmark, It has market
presence in 50 countries of the world i.e. in Europe, Asia, South America,
Oceania (Australia and New Zealand) and recently in North America (The
United States of America). The company has expanded substantially through
organic growth and acquisitions. It has more than 410,000 employees and
more than 100,000 business-to-business customers [1]. ISS continues to
transform itself towards becoming an Integrated Facility Services (IFS)
company by offering a wide range of services within the five pillars of:
cleaning, office support services, property services, catering and security. Each
of these five pillars contains a number of special services. The five types of
services are integrated into a facility services offering, where ISS offers a
management solution that exploits the synergy potential, and as a result
provides the customer with a better solution at a competitive price.

Conclusion

ISS is a multi national company with a bold vision of becoming a world leader
in integrated facility services. In its effort to achieving this vision, it has made
progress in acquiring a large market share in the facility service industry. This
growth has been as a result of the company’s marketing strategies which has
brought it expansion and financial stability. We recognize that looking at only
one company in our study could not make a strong case for generalized
suggestions for other IFS companies to borrow the same marketing strategies
as ISS as a way of making progress and moving towards the right direction. As

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we have stated before, the right marketing strategies for a company would be
base on a number of factors such as size of the company, economic, political,
social etc and most importantly on what the company vision is. However, our
findings indicate 50 that ISS’s marketing strategies has brought about growth
and expansion of the organization and is helping to propel it towards its vision.

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1.4 RESEARCH METHODOLOGY
A research design is the ‘blue print’ of the study. The design of a study defines the
study type (descriptive, correlation, semi-experimental, experimental, review,
meta-analytic) and sub- type (e.g. - descriptive- longitudinal case study) research
question, hypotheses, independent and dependent variables, experimental
design, and if applicable, data collection methods and a statistical analysis plan.
Research design is the framework that has been created to seek answers to
research questions.

Types of data collection methods:

Primary research:

Primary research is defined as factual, first and accounts of the study written by a
person who was part of the study. The methods vary on how researchers run an
experiment or study, but it typically follows the scientific method. One way you
can think of primary research is that it is typically original research. In a nutshell,
primary researches original research conducted by you (or someone you hire) to
collect data specifically for your current objective. You might conduct a survey,
run an interview or a focus group, observe behaviour, or do an experiment. You
are going to be the person who obtains this raw data directly and it will be
collected specifically for your current research need.

Page | 24
Secondary research:

Secondary research is defined as an analysis and interpretation of primary

research. For instance, secondary research often takes the form of the results
from two or more primary research articles and explains what the two separate
findings are telling us. It involves searching for existing data that was originally
collected by someone else. You might look in journals, libraries.

Page | 25
1.5 Limitations of the study

• The study is purely based on primary data but due to covid the survey is on
limited data size.

• Analysis is only a means and not an end itself. The research has to make
interpretation and show his own conclusion.

• The data taken for analysis covers only period of 2019-20, so study is about
past only, it needs not be indicative of future.

• Can be misused: sometimes, marketing research is misused by the

company. It is used to delay decision. It is used to support the views of a
particular individual.

• Inaccuracy: The findings of the project may not be generalized.

• Due to covid-19 we were not able to meet our clients Face to Face.

• Time is major limiting factor of study. it is not possible to analyze all the
aspects in details within time allowed because of lack of time.

Page | 26
 CHAPTER 2:
PROFILE OF THE ORGANIZATION

Homeflic wegrow is a tribe of people from all over the world, having diverse
mindsets and personalities, learning and growing together. It’s a platform where
people can showcase their talent, discuss their problems, talk about trending
topics and build a network stronger than any bond. While focusing on the holistic
development of our members along with us, we believe in learning, working, and
growing together. We talk, connect, achieve and celebrate as a tribe.

Why choose us?

● We offer a chance to interact with the course mentors and the rest of the
students from all over the world by creating a real classroom experience. This
experience is achieved by keeping the batch sizes small and the sessions live, so
you are given adequate attention and have the opportunity to clear your doubts
in real time. isn’t fun when you can’t share the same experiences and have a great
laugh!

● We select young mentors to teach our students mentors to minimise the

generation gap. The minimal difference gap ensures that you are able to relate
and build a great rapport with your mentor more easily Learning.

● We integrate technology in our learning system to make the experience a whole

lot easier! We aim to provide you with the access to a wide variety of
opportunities and make Homelfic Wegrow a one-stop shop for all your needs. We
can be found on various social media platforms and have a strong online presence
which makes it easy to connect with us. With us, you can brush up your personal
skills or become a certified ethical hacker ready to kick start your career! The
choice is yours, options are plenty, time is unlimited and everything you need is
right here!

● Our vision is to see the youth flourish and turn them into proactive, conscious
human beings who would like to change the world for the better. We aspire to
model good behaviour for our youth by taking up social responsibility and helping
all those who are in need.

Page | 27
● We wish to empower the youth by creating a platform where they can feel a
sense of belonging and have all the necessary tools to take action. We want to
carve a pathway for the youth which believes in a better tomorrow by giving a
voice to unuttered words, unaccepted relations and unexpressed feelings.

What?

Homeflic wegrow is a tribe of people from all over the world, having diverse
mindsets and personalities, learning and growing together. It’s a platform where
people can showcase their talent, discuss their problems, talk about trending
topics and build a network stronger than any bond. Focusing on holistic
development of our members along with us, we believe in learning, working, and
growing together. We talk, connect, achieve and celebrate as a tribe.
We are a family where we support each other and guide through real life
problems while learning from each other. We are a platform for your skill
development and building a better future.

• Provides people with an environment where they can discuss their issues
and can open up without any fear of judgement.

• Discusses various social issues and contribute towards society in many ways
through our various drives under various community outreach
programmes.

• Provides courses and knowledge meets to school/college students for

enhancement of their skills.

• Organizes various parties/events/trips/excursions for recreational

purposes.

Page | 28
Why?

Our courses are curated to aim at holistic development of #Tribesters realising

the importance of honing new skills outside of our age old conventional
curriculum. We are striving to help students to build their core competencies in
order to help them to build a better future for themselves and the nation.

Our #Tribesters discuss social issues and trending topics with a vision to create
more awareness about general happenings of the world and social issues. Our
driving force is to serve the society that we live in and spread happiness and
positivity among people.

Page | 29
Our courses are curated to aim at holistic development of #Tribesters realising
the importance of honing new skills outside of our age old conventional
curriculum. We are striving to help students to build their core competencies in
order to help them to build a better future for themselves and the nation.

We organize various events, trips, parties and excursions to help students build a
strong network. Tribesters not only grow and learn together but celebrate and
have fun together as well. We are here to develop a feeling of
friendship,empathy, belongingness and attachment.

Page | 30
Who?

WE ARE THE YOUTH with a vision of personal growth along with the growth of
people around us. Our main objective as a tribe is to reach out to young curious
minds and help and guide them in every way possible. Working to uplift the youth
by creating this community to solve real life problems of millennials and society
when there’s no one else who can better understand their deeds. We are people
who wish to teach as well as learn and build a tribe where everyone is equal.

A team with diverse, young and fresh minds building an environment where we
have people who contribute in acting upon the ideas of growth. At Wegrow we
walk towards the path of success together and that is why we always say, “Here
We Go, Here We Grow”.

Page | 31
Courses

❖ NISM Live Trading Certification Course

About:

IBBM & MMIFM Is Engaged in The Segment of Providing Training & Education in
Financial & Capital Market, Through The Use of Terminal Based Systems and
Acquired Distinct and Unique Reputation as to The Quality of Training in Financial
Market., IBBM & MMIFM Is in Possession of the Technical Know-How and
Expertise and Knowledge in Financial Market and Associated Fields. It Has Also
Developed the Exclusive Rights & Training.

What do you get?

• Basics of Financial Market

• Trading Software (How to Trade, In depth Explanation)

• Golden Rules of Market Trading & Investment

• Robot Trading/Investor Psychology

Page | 32
 • Understanding the market jargons

• Exchanges

• Index

❖ Graphic Design for Everyone

About:

With every industry heading towards digital platforms, a whole new perspective
of jobs from content writers to social media managers have come into the
pictures but most importantly the Graphic designers: People who design what we
see on our social media.
We understand what a career boost this can be for you and have come up with a
unique blend of theoretical and practical knowledge to make you stand apart. We
here at WeGrow have designed a curriculum that not only will make you learn the
basics of designing to lay a strong foundation but, will also give you a hands-on
experience on the latest designing tools in the business like: Illustrator,
Photoshop, Canva and many more.
The curriculum is incorporated in such a way that your day to day progress will be
tracked along with very interactive assignments and competitions that will give

Page | 33
you chances to earn certificates. In addition to that, the top 10 students will get
an instant internship after the end of the course.
At the end of the courses you will be industry ready with an in-depth knowledge
from brand logo designing to print media and social media graphic designing and
can start your career as a freelancer, full- time or part time employee and can
earn a great amount. All these career boosting opportunities at such a nominal
price!

What do you get?

• Design Terminology

• Design Thinking

• Brand Identity

❖ Music Production & DJing

Page | 34
About:

Now convert your love for music into a full-time profession. WeGrow, in
association with Skratch DJ Academy, world’s leading DJ and music production
learning centre has brought you a 20 days course to give your musical dream
wings.
With world class professional mentors take this 20-day journey and learn every
aspect of music production from the beginning level and create your own music
describing your vibes.
The 20 days course is divided into two sections curating your musical needs. 7
days of DJ learning sessions where you will learn all about Mixers, sound systems,
controllers and much more. Another 12 intensive days of music production
sessions, mixing and matching.
Learn how to use top music production softwares directly from the experts via
interactive online sessions because we know if music isn’t boring why learning it
should be?
All these live hands on experience and learning about both DJing and music
production at such a nominal price that you have never thought before!

What do you get?

• Music Theory

• Making EDMs

• Buildups, Drops, etc

• Background fillers

• Mixing and Mastering

• BPM & Cueing

• Genres and Tune Structure

• Beat Matching

Page | 35
 • Bar Matching

• Effects, Hot Cues and Looping

❖ Ethical Hacking

What do you get?

• M 01: Introduction to Ethical Hacking

• M 02: Scanning Networks

• M 03: Enumeration

• M 04: Vulnerability Analysis

• M 05: Sniffing

• M 06: Social Engineering

• M 07: System Hacking

• M 08: Malware Threats

Page | 36
 • M 09: Hacking Web Applications

• M 10 : Cryptography

❖ Coder’s Python

About:

Want to start a career in the world AI? Or

Do you want to create an app and generate a great revenue?
WeGrow is here to fulfil all your dreams. We bring you Introduction to
Programming with Python course, where you will learn from the scratch all the
basics of python language.
Python is a general-purpose coding language—which means that, unlike HTML,
CSS, and JavaScript, it can be used for other types of programming and software
development besides web development.
The curriculum is designed in such a way that it will provide them with proper
technical and practical knowledge. Along with all the theory part the students will
get very engaging projects during the whole course At the end of the course the
student will:

Page | 37
 • Be fully prepared to attempt and clear the Microsoft Python Programming
Certificate

• PCEP and PCAP certificate from The Python Institute.

• Certificate from Homeflic WeGrow

• Top students will get internship opportunities in the company as well So

what are you waiting for!

What do you get?

• Installation of Python Runtime

• Basic Concepts

a. Interpreter and Compiler

b. Syntax and Semantics
c. Keywords

• Literals

a. Operators and operations

• Input and output formatting

• Conditional statements and Loops

a. if-else
b. Pass
c. Building loops
d. Expanding loops
e. Controlling loop execution

• Working with strings

• Lists, Tuples and Dictionaries

Page | 38
• Pep 8 style (code structure)

• Functions and Modules

a. Write your own functions and generators

b. Name scope, shadowing, global keyword
c. Lambda functions
d. Packages and modules
e. Hashbangs
f. List comprehension
g. Closures

• Object Oriented Principles

a. Classes and class attributes

b. Inheritance and overriding
c. Name mangling
d. Polymorphism
e. Diamonds

• Exception handling

a. try-except-else-finally
b. Raise statements
c. except-as
d. Event classes

• File Handling

a. Streams
b. text/binary file modes
c. Newline character translation
d. Reading and writing to files

Page | 39
Projects:

• Number Guessing Game (Binary Search based)

• Hangman

• Rock Paper Scissor Game Simulation

• Website Blocker (Keep the browser from accessing unwanted websites)

❖ Digital Marketing

What do you get?

• Introduction to Marketing?

• Graphics & Video making for promotion

• Website Designing (WordPress)

• Keyword Research

• Search Engine Optimization

Page | 40
 • Google Ads

• Google Analytics

• Content Marketing

• Social Media Optimization & Marketing

• Email Marketing

❖ App & Web Development Course

About:

Do you feel fascinated by how these apps on your phone work? Or how they were
developed in the first place?
Do you want to learn more about it with authentic certificates at a reasonable
price ?
So WeGrow is the answer, we bring you an App Development & Web
Development Course (both for android & IOS). From a renowned mentor get to
learn from the basics in & out of web & app development. This course is specially
designed to provide hands on experience and make you industry ready. The
sessions are conducted on live zoom sessions where during the interactive
sessions one can directly clear all the doubts.

Page | 41
What do you get?

Major Contents of the Course:-

• HTML - Basics to Advanced Projects using HTML5

• CSS3 - Basics to Advanced Projects using HTML5 and CSS3

• Bootstrap - a CSS framework Portfolio Website using HTML5, CSS3 and

Bootstrap

• JavaScript - Basics to Advanced Mini Website using HTML5, CSS3, Bootstrap

and JavaScript.

• Introduction to jQuery

• Modern JavaScript (ES6) for React

• ReactJS - Basics to Advance

❖ Spanish Language

Page | 42
ABOUT PROF. JILANI (Mentor)

Our mentor, Professor Mohammad Jilani has a masters in Spanish language and
its culture from the university of Granada, Spain. He has lived in Spain for 3 years
previously and has been speaking Spanish fluently for the past 12 years. He is
currently an assistant professor at O.P 3indal Global university and has a teaching
experience of 12 years. He has previously taught at colleges at Delhi university as
well.

What do you get?

• M 01: Basic Alphabets

• M 02: Greetings solutions

• M 03: Numbers

• M 04: Introduction & Nationalities

• M 05: Colours

• M 06: Days of the week

• M 07: Months of the year

• M 08: Adjectives & Common verbs

• M 09: Present tense conjugations

• M 10: Professions

• M 11: Basic conversation & Spanish culture

Page | 43
 ❖ Content Creation, Curation & Marketing Course

What do you get?

• Introduction to content marketing and different types of content

• Idea Generation

• Copywriting

• SEO and Content

• Creating Content calendar

• Content syndication and content spinning

• Content distribution and targeting

• Case studies

• How to avoid common mistakes

• Instagram organic growth and social media strategies

Page | 44
 • Hashtag research

• Interactive stories

• Email writing

• Free tools

• Career in content writing

About:

Do you want to create magic when you write? Or do you want to learn content
marketing to create and share information that hits the target audience? If your
answer is a big YES... Then this is exactly the course you are looking for!

Realizing the importance of Content in Marketing and how it can give a boost to
your career, Wegrow brings to you a comprehensive content curation, creation
and marketing course,, an incredible opportunity to learn from the best in the
field.

Content marketing is a way to build brand loyalty and sell products, services and
expertise by creating and sharing information that’s relevant and useful to the
target audience.

Learn to create content that is well-written, well- researched and so arresting that
it stands on its own and helps you create a genuine audience. From writing blog
posts, articles, infographics to using keywords, headings, titles and descriptions to
increase the growth, learn everything from the scratch here with us on live Zoom
meets at a price that you have never heard before.

The whole course is designed in a way to give practical hands on training to the
students so that they become industry ready. Designed for you—no matter where
you are in your writing journey—our next-generation content writing course is
overflowing with fresh hacks and tricks to fasten your ideation and writing
process. Jam-packed with high-quality tutorials this course features the most

Page | 45
advanced, hot-off-the-press software and tools. It’s your fast-track to writing
hypnotizing content.

What do you get?

• Introduction to content marketing and different types of content

• Idea Generation

• Copywriting

• SEO and Content

• Creating Content calendar

• Content syndication and content spinning

• Content distribution and targeting

• Case studies

• How to avoid common mistakes

• Instagram organic growth and social media strategies

• Hashtag research

• Interactive stories

• Email writing

• Free tools

• Career in content writing

Page | 46
 ❖ French Language

ABOUT Ms. Kashish Sethi (Mentor)

A professional French tutor training national and international students all around
the globe since two years. She makes everyone learn a new language in a very
creative way while having fun and at the same time improving their personality
skills which boosts up the confidence of her students along with increasing their
interest to explore more. Ms. Kashish Sethi is a young , talented and an
enthusiastic person who has taught French to all age groups. She keeps students
engaged during the sessions with her all new creative ideas of learning a new
language in an absolute comfortable and easy way.

What do you get?

• M 01: Alphabets , Vowels, Accents & Greetings

• M 02: Numbers 1 to 100 & Self Introduction

• M 03: Days of the week & Months of the year

• M 04: Colours, Weather & seasons

• M 05: Likes and dislikes & The body parts

Page | 47
 • M 06: Appearance (describing someone)

• M 07: Negations, Family, Hobbies & Routine

• M 08: Fruits and vegetables, Drinks

• M 09: Modes of Transport & Jobs and professions

• M 10: Class room objects & Shops in French

• M 11: Directions, Subject pronouns & Basic Verbs

❖ Video Editing Course

About:

Does learning video editing from scratch to pro level interest you?

Does the idea of making aesthetic YouTube videos and earning good money out
of pure creativity excite you? Are you looking for a proper course with
certification?

Page | 48
If your answer is a big YES... Then this is exactly the course you are looking for!

Wegrow brings to you a comprehensive video editing course, an incredible

opportunity to learn from the best in the field.

Designed for you—no matter where you are in your video editing journey—our
next-generation video editing course is overflowing with fresh content. Jam-
packed with high-quality tutorials. And crucially, features the most advanced, hot-
off-the-press software versions. It’s your fast-track to making astounding videos.

WeGrow is here to fulfil your dreams.

We bring to you a full package course on Video Editing where one can manipulate
video shots and can communicate with nonfictional and fictional events.

Learn to be emotionally connected with images and sounds from scratch.

The curriculum is designed in such a way that it will provide you with proper
technical and practical knowledge where students will get to do engaging projects
during the whole course

What do you get?

In the course you will learn:

• By the end of the course, you'll have learned the full video editing process
and you'll independently be able to create a video project from start to end
for any kind of platform, including instagram, YouTube.

• You will get solid foundations of the Adobe Premiere software and its
interface, and you'll be familiar with the main video editing terms and
concepts.

• The tools and techniques to trim and adjust the video clips through varied
and engaging material.

Page | 49
 • You'll learn how to stabilise, scale, rotate, position, animate and change the
speed of a clip.

• How to add music, sound effects and how to mix your audio.

• How to colour correct and colour grade your video with a polished and
professional final look.

• How to create texts, animated graphics with the use of the keyframes and
how to create graphic presets.

• How to add captions and subtitles.

• How to export your video in different aspect ratios and formats.

• Get professional tips and tricks throughout the whole course.

❖ Singing Simplified

ABOUT Ms Loveleen Jain (Mentor)

A professional vocalist and performer who has performed in various cities in India
and abroad, covered various events and gigs leaving the audience in awe of her
beautiful and soothing voice. Ms. Jain is all set to share her vast knowledge and

Page | 50
experience of singing and music to show new songbirds the right path. She has
mentored learners from various age groups and trained them to perform
professionally and record themselves in a seamless way.

What do you get?

• M 01: Efficient warm up exercise

• M 02: The Right Posture

• M 03: Resonance Improvement

• M 04: Understand Voice Physiology

• M 05: Improvement Volume & Strength

• M 06: Advance Voice Projection Exercises

• M 07: Eliminate Jaw and Muscle Tension

and Fatigue

❖ Tarot Card Reading

Page | 51
ABOUT MS. SHRUTI GUPTA (Mentor)

A certified tarot card reader and healer has tremendous knowledge about tarot
reading. She has changed the mindset of many of her students from negative to
positive. Integrity and honesty are a huge part of her tarot reading. She believes
that tarot is a way for her to tap into the energies that are already around us. She
will be your guide and mentor to tap into your intuitive powers and change your
life for the better.

What do you get?

• M 01: Introduction to tarot & Busting the myths

• M 02: How tarot can improve your life

• M 03: History of tarot & Types of tarot decks

• M 04: Difference b/w tarot cards and oracle cards

• M 05: Structure of tarot- minor and major arcana

• M 06: Major arcana cards (meaning and explanation)

• M 07: Minor arcana cards (ace to ten)

• M 08: Minor arcana cards (court cards)

• M 09: Tarot reading & Shuffling methods

• M 10: Various tarot spreads & Ethics in tarot

• M 11: Blockages and cleansing methods

Page | 52
 ❖ UI & UX Design

ABOUT MS. VIPRA GAHLOT (Mentor)

Miss Vipra Gahlot is an expert UI/UX designer who has a certified designer licence
f rom Accenture itself. She has worked on a vast variety of projects which require
intensive research about industry standards and design trends.

What do you get?

• M 01: Introduction to UX

• M 02: 5 Stages of UX

• M 03: UX Case Study & Research

• M 04: Introduction to UI

• M 05: UI Design tools

• M 06: Prototyping & Wiref raming

• M 07: Web Designing

Page | 53
 • M 08: Application Design

❖ German Language

ABOUT COURSE

German is the most widely spoken native language in the European Union.
Mastering this language exposes you to a whole new world of rich literature and
possibilities. You can become a translator, a teacher and even become a student
in Germany free of cost!
Germany has the biggest economy in Europe and that is why having a means to
deal with the German market is what corporates are looking for!

What do you get?

• M 01: Alphabets

• M 02: Vowels

• M 03: Accents

• M 04: Numbers 1 to 100

• M 05: Greetings & basic introduction

Page | 54
• M 06: Days of the week
• M 07: Months of the year

• M 08: Colours

• M 09: Introduction

• M 10: Subject pronouns

• M 11: Basic Verbs

• M 12: Negations

• M 13: Likes and dislikes

• M 14: The body parts

• M 15: Appearance (describing someone)

• M 16: Family

• M 17: Hobbies

• M 18: Routine

• M 19: Fruits and vegetables/ Les fruits et Les legumes

• M 20: Drinks

• M 21: Modes of Transport

• M 22: Nationality/ countries

• M 23: Jobs and professions

• M 24: Class room objects

Page | 55
• M 25: Shops in French
• M 26: Directions

• M 27: Propositions

• M 28: Weather and seasons

Page | 56
Chapter :3

Analysis and Interpretation of Data

Sample size :- 50 Respondents

Q1. Are you a customer of the Company?
Ans.
Options (%)
Yes 95
No 5

Customer of Company
100
90
80
70
60
50
40
30
20
10
0
yes no

yes no

Interpretation:
95% respondents are customers of the company
5% respondents are not customers of the company

Page | 57
Q2. Are you fully satisfied with the courses provided by the company?

Options (%)
Yes 94
No 6

Satisfacton
100
90
80
70
60
50
40
30
20
10
0
Yes No

yes No

Interpretation:
Most of the respondents of are satisfied

Page | 58
Q3. How satisfied are you with our teachers teaching method?

Options (%)
Yes 90
No 10

Teachers teaching method

Yes No

Interpretation:
90% customers were satisfied with our teachers teaching method
10% customers were not satisfied with our teachers teaching method

Page | 59
Q4 Did that courses help you to gain knowledge of that respective field?

Options (%)
Yes 96
No 4

Gain knowledge of that respective field

Yes No

Interpretation:
96% of the customers are happy to gain that much knowledge

Page | 60
Q.5 Would you recommend this company to your friends?

Options (%)
Yes 95
No 5

Recommend the company to friends

100
90
80
70
60
50
40
30
20
10
0
Yes No

Interpretation:
95% of Customers are likely to recommend us.
5% of Customers are not likely to recommend us.

Page | 61
Q6. In what way did you contact with the company?

Option (%)
Telephonic 90
Email 10

Sales

Telephonic Email

Interpretation:
90% of the customers engage via telephone
10% of the customers engage via Email

Page | 62
Q7. How would you rate the company’s staff?

Options (%)
Excellent 70
Good 25
Poor 5

Staff
80

70

60

50

40

30

20

10

0
Excellent Good Poor

Interpretation:
70% of the customers rated excellent to the staff.
25% of the customers rated good to the staff.
5% of the customers rated poor to the staff.

Page | 63
Q8. How satisfied are you with the company’s customer support?

Options (%)
Excellent 70
Good 25
Poor 5

Customer Support
80

70

60

50

40

30

20

10

0
Excellent Good Poor

Interpretation:
70% of the customers rated excellent to the staff.
25% of the customers rated good to the staff.
5% of the customers rated poor to the staff.

Page | 64
Q9. Were all your queries answered by the teachers?

Options (%)
Yes 95
No 5

Queries answered by teachers

Yes No

Interpretation:
95% of the customers were completely answered
5% of the customers were left with some queries

Page | 65
Q10. How would you rate your overall experience?

Options (%)
Excellent 80
Good 15
Poor 5

Series 1
90

80

70

60

50

40

30

20

10

0
Excellent Good Poor

Series 1

Interpretation:
80% of the customers rated excellent to overall experience
15% of the customers rated good to overall experience
5% of the customers rated poor to overall experience

Page | 66
 CONCLUSION

Here, below are some points which conclude the whole project:

• During the training I knew that which way employees follow their employer
rules with customer relationship management.

• This motivated me to perform in work with the customer & increase the
good relationship with customers.

• This helped me in knowing that, what is business and how we can increase
our business in competitive market.

• This project taught me how to save the time & how to do the work in
limited time.

• Homeflic Wegrow also handles the Customer in a very politely way after
the sale of their Products and is ready to give any time service.

Page | 67
 RECOMMENDATIONS

• Customer of HOMEFLIC WEGROW should be well known about the course

range provided by them.

• From the survey it is clear that majority of the customers were students
and other business organization and the courses offered by HOMEFLIC
WEGROW exactly matches the demand of their Clients. This makes
HOMEFLIC WEGROW ahead of its competitors

• From the survey it is clear that service quality offered by the HOMEFLIC
WEGROW has a good influence on customers. So, HOMEFLIC WEGROW
should improve its customer service quality to retain and satisfy customers

• In order to improve its sales, ad promotion should be taken care, excellent

customer care should be provided and also it should reduce its service time

• There is so much percentage of customer are dissatisfied with general

behavior of customer service personnel, so they should be given proper
training to improve the quality of service

• Often the course range displayed in the ads are not available in websites, so
it should be ensured that course ranges are available as soon as possible.
Or the website should provide a solution.

• Due to emergence & tough competition from rivals Companies, they should
soon implement offline teaching.

• For common doubts & queries suitable recordings can be made. Queries &
recommendations can be uploaded in website of HOMEFLIC WEGROW.

Page | 68
Bibliography
Budi Rustandi Kartawinata, Aditya Wardhana. (2015). Marketing Strategies and Their Impact on
Marketing Strategies and Their Impact on Classification Society. International Journal of Science
and Research (IJSR).

Çiğdem Karakaya, Bertan Badur, Can Aytekin . (2011). Analyzing the Effectiveness of Marketing
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Marketing Research and Case Studies.

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➢ www.google.co.in

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Annexure

Page | 70
 QUESTIONNAIRE
Name : _____________________________________________________
Address : _____________________________________________________
Mobile No. : _____________________________________________________
Email ID : _____________________________________________________

Q 1. Are you a customer of the Company?

a. Yes b. No

Q 2. Are you fully satisfied with the courses provided by the company?
a. Yes b. No

Q 3. How satisfied are you with our teachers teaching method?

a. Yes b. No

Q 4. Did that courses help you to gain knowledge of that respective field?
a. Yes b. No

Q 5. Would you recommend this company to your friends?

a. Yes b. No

Q 6. In what way did you contact with the company?

a. Telephone b. Email

Q 7. How would you rate the company’s staff?

a. Excellent b. Good c. Poor

Q 8. How satisfied are you with the company’s customer support?

a. Excellent b. Good c. Poor

Q 9. Were all your queries answered by the teachers?

a. Yes b. No

Q 10. How would you rate your overall experience?

a. Excellent c. Poor
b. Good
Page | 71