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Adidas AG is a large German sportswear company headquartered in Germany. It was started by Adolf Dassler in his mother's house in 1924 and became the largest sportswear manufacturer in Europe and second largest in the world. Adolf created Adidas in 1949 after a breakdown in his relationship with his brother Rudolf, who established their rival company Puma.

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30 views

Dhanusha

Adidas AG is a large German sportswear company headquartered in Germany. It was started by Adolf Dassler in his mother's house in 1924 and became the largest sportswear manufacturer in Europe and second largest in the world. Adolf created Adidas in 1949 after a breakdown in his relationship with his brother Rudolf, who established their rival company Puma.

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ymailoyiy
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Adidas AG stylized in all lowercase since 1949 is a German athletic apparel and

footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the


largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is
the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern
München and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at
€21.915 billion.
[3]

The company was started by Adolf Dassler in his mother's house. He was joined by his elder
brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory").
Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To
enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal
spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade
spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the
brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas's business rival.

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