CONCEPCION HOLY CROSS COLLEGE

Minane Concepcion, Tarlac

SCHOOL OF TEACHER EDUCATION

SCHOOL OF COMPUTER STUDIES
SCHOOL OF HOSPITLITY MANAGEMENT
First Semester 2023 – 2024

PURPOSIVE COMMUNICATION

LESSON 1: COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS

Communication is understood as the process of meaning-making through a channel or a medium.
It comes from the Latin word “communicares” meaning to share or make ideas common.
The Components of Communication Process
1. Source – it may be anyone: an author of a book, a public speaker in a special occasion, or even a
traffic enforcer.

2. Message – the message is the reason for any interaction. It is the meaning shared between the
sender and the receiver.
3. Channel – the channel is the means by which message is conveyed.
4. Receiver – the receiver is the person who receives the transmitted message.
5. Feedback – in any communication scenario, the feedback is essential to confirms recipient
understanding.
6. Environment – the place, the feeling, the mood, the mindset and the condition of both sender
and the receiver are called the environment.
7. Context – involves the expectations of the sender and the receiver
8. Interference – is also known as barrier or block that prevents effective communication to take
place.
Kinds of Interference
a. Psychological barriers – are thoughts that hamper the message to be interpreted
correctly by the receiver.
b. Physical barriers – include competing stimulus, weather and climate, health and
ignorance of the medium.
c. Linguistic and cultural barriers – pertain to the language and its cultural
environment. Words may mean another in different cultures.
d. Mechanical barriers – are those raised by the channels employed for interpersonal,
group or mass communication. These include cellphones, laptop, and other gadgets used in
communication.
The Nine principles of Effective Communication
1. Clarity – makes speeches understandable. Fuzzy language is absolutely forbidden, as are
jargons, cliché expressions, euphemisms, and doublespeak language.
2. Concreteness –Messages must be supported by facts such as research data, statistics of
figures. To achieve concreteness, abstract words must be avoided.
 3. Courtesy – involves being polite in terms of approach and manner of addressing an
individual.
4. Correctness – glaring mistakes in grammar obscures the meaning of a sentence. Also,
the misuse of language can damage your credibility.
5. Consideration – Messages must be geared towards the audience. The sender of a
message must consider the recipient’s profession, level of education, race, ethnicity,
hobbies, interests, passions, advocacies, and age when drafting or delivering a message.
6. Creativity – it means ability to craft interesting messages in terms of sentence structure
and word choice.
7. Conciseness – simplicity and directness help you to be concise. Avoid using lengthy
expressions and words that may confuse the recipient.
8. Cultural Sensitivity – with the increasing emphasis on empowering diverse cultures,
lifestyles and races, and the pursuit for gender equality, cultural sensitivity becomes an
important standard for effective communication.
9. Captivating – you must strive to make messages interesting to command more attention
and better responses.
Lesson 2: Communication and Globalization
Globalization is the communication and assimilation among individuals, ethnicities, races,
institutions, governments of various nations supported by technology and compelled by
international trade.
Dimensions of Globalization
• Cultural – ex. When you deal with other cultures.
• Social – ex. when you connect with your friends through Facebook
• Political – ex. Philippines joining the ASEAN
• Economic – ex. when importing and exporting of goods happen
Uses of Social Media (Richman)
• Communication – ex. Video call, Skype
• Cause support – ex. GCash
• Competitions – ex. Ms. Social Media 2023
• Communication research – ex. Google Scholar
• Connection – ex. Chat groups,
• Client service – ex. Online selling, Lazada, Shopee
• Community service – ex. Lost and found
LESSON 3: LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL
SETTINGS

Living in a globalized world, you encounter people with diverse cultural backgrounds. Such
interactions occur in social, educational, political, and commercial settings. Hence, in today’s era
of increased global communication, it is imperative to understand intercultural communication
for us to enhance our intercultural awareness and competence. Intercultural competence is
essential for us to live harmoniously despite our differences in culture.
Intercultural communication refers to interaction with people from diverse cultures (Jandt,
1998).
Forms of intercultural Communication (Jandt, 1998)
1. Interracial communication – communicating with people from different races.
Interethnic communication – communicating with people of different ethnic origins.
2. International communication – communicating between representatives from different
nations.
3. Intracultural communication – interacting with members of the same racial or ethnic
group or co-culture.
According to Gamble and Gamble (2008), communication style among culture differs; it may be
high-context or low-context communication.
High-context communication is a tradition-linked communication system which adheres
strongly to being indirect. Low-context communication is a system that works on
straightforward communication.
Improving Intercultural Communication and Competence.
The following guidelines may help you enhance your ability to communicate effectively across
cultures (Gamble and Gamble, 2008).
1. Recognize the validity and differences of communication styles among people.
2. Learn to eliminate personal biases and prejudices.
3. Strive to acquire communication skills ne cessary in a multicultural world.
LESSON 4: VARIETIES AND REGISTERS OF SPOKEN AND WRITTEN LANGUAGE

Language -the method of human communication, either spoken or written, consisting of the
use of words in a structured and conventional way.
Spoken Language -a language produced by articulate sounds, as opposed to a written
language.
Written Language is the representation of a spoken or gestural language by means of a
writing system.
Varieties of Language
In sociolinguistics, language variety—also called lect —is a for any distinctive form of a
language or linguistic expression.
1. Standard language or standard variety – may be defined either as a language variety
used by a population for public purposes or as a variety that has undergone
standardization.
Example: English, French, Portuguese, German, Korean, Serbo-Croatian, Spanish, Swedish,
Armenian and Chinese.
2. Dialect -is a regional or social variety of a language distinguished by pronunciation,
grammar, and/or vocabulary.
Types of Lects
a. Regional dialect: A variety spoken in a particular region.
b. Ethnolect: A lect spoken by a specific ethnic group. For example, Ebonics, the vernacular
spoken by some African-Americans.
c. Sociolect: Also known as a social dialect, a variety of language used by a socioeconomic
class, a profession, an age group, or any other social group.
d. Idiolect: the language or languages spoken by each individual. For example, if you are
multilingual and can speak in different registers and styles, your idiolect comprises several
languages, each with multiple registers and styles.

3. Register -describes the various styles of language available for writing or speaking
Deciding which language register is appropriate to use depends on the: -audience, topic
and situation.

The 5 Language Register

1. Frozen Register Language that rarely or never changes
Examples of Frozen Register ~Pledge o f Allegiance ~Words to a song ~Poetry ~Prayer ~laws
2. Formal -One-way communication –Complete sentences -Focus on form
Examples of Formal Register: Presentations, Academic Paper, Essays in school, Used at work,
school and business, interview.
3. Consultative Register This is the register used when consulting an expert such as a doctor.
The language used is more precise. No past experience with that person
Examples of Consultative Register ~Strangers who interact ~Adults at work ~Teachers with
students ~Talking with lawyer or doctor
4.Casual Type Register - This register is conversational in tone. It is the language used among
and between friends.
Examples of Casual: Slang, Talking with friends , personal letter to a friend.
5.Intimate - The language used by lovers. It is also the language used in sexual harassment.
This is the most intimate form of language.
Examples of Intimate Talking to your lover,couples,twins