VENT

ANAGE-
MENT
1 Year Diploma
 ABOUT
AAFT ONLINE

AAFT Online is an online initiative of India's leading Media Arts

Institution - AAFT, that aims to shape global creative talent by
establishing the highest educational standards for creative skills. AAFT
Online aims to give your innovative streak a professional edge with its
30 years of rich mentoring experience in the field of creative arts
education at a university level.
As a leading EdTech platform, AAFT Online is the symbiosis of education
and field-based experience, nurturing a need-based training translating
into a viable career option. By bringing the best of the industry experts
with world class educational standards, AAFT not only promotes job
opportunities but also creates empathetic professionals standing in the
throes of grand success.

O U R ACHIEVEMENTS

25,000+
 CHAIRMAN’S MESSAGE

We have been persistently on a mission to impart creative

excellence to the youth and strengthen the media & arts community
globally. We believe AAFT Online can help to bridge the industry-
academia gap faced in the media and entertainment industry by
reaching to the global network of creative enthusiasts. We have
established innovative pedagogy and methodologies to provide
cutting-edge learning environment to the students. Our curriculum
is curated by industry professionals and academicians to foster
training in such a way that our students can efficiently meet the
industry requirements and demands, thus, excelling in their chosen
vocations.

I would like to encourage students to follow their calling and

choose the path of creative arts learning, taking the first-step
towards transforming passion into profession. I would also like to
extend my gratitude to our promoters and supporters for their
persistent trust and enthusiasm which continuously motivates us
to serve the education community and set new benchmarks with our
contemporary teaching modules.
 EVENT MANAGEMENT INDUSTRY OUTLOOK

$1,552.9 B

CAGR
11.2%
The events industry
size was valued at $1,135.4 B
$1,135.4 billion in 2019
and is expected to
reach $1,552.9 billion
by 2028, registering a
CAGR of 11.2% from
2021 to 2028.

2019 2028 (E)

As events play a vital role in professional development, these

benefits are often intangible and should not be viewed as mere
numbers. Take into account team building and performance
improvement, community enrichment, charitable donations,
celebrations, personal enjoyment and fulfilment, and a wide range
of other benefits for individuals, communities and businesses that
events impart.

Event planners are feeling more hopeful for the future, an industry
Source: www.alliedmarketresearch.com , trulyexperiences.com

membership survey reported in February 2022. Planners and allied

suppliers are making more deliberate plans and have firmer
expectations about upcoming in-person and hybrid events.

Digital meetings and Zoom cannot compete with the benefits of

face time with people but those annoying buffering delays and
sound issues may not be a thing of the past this year.
WHY

STUDY ONLINE

- Career advancement and hobbies

- Added Flexibility and Self-Paced Learning

- Lower costs and debts

- Better Time Management

- Demonstrated Self-Motivation

- Improved Virtual Communication and Collaboration

- A Broader, Global Perspective

- Refined Critical-thinking Skills

- More choice of course topics

- More Comfortable Learning Environment

- Access outstanding teaching

- Study from anywhere in the world

- Make global connections

WHY
US
COURSE
OVERVIEW

Event Management is an important strategic marketing tool for

today's companies. Promotional events help improve the image of
a company, as well as build lasting relationships with customers.
From product launches to press conferences, Event Management
professionals plan and run events, handling a wide range of
services related to the event, including creative, technical and
logistic strategies.A diploma program in Event Management
prepares students for the planning and execution of events, in
addition to offering a critical education in brand building,
marketing and communication. This multi-dimensional skill set is
critical to the booming vast field of event management.The event
is a channel to communicate messages. The implementation of
events, both small and large scale, is one of the
marketing and communication strategies
most developed by companies and
agencies. They are an effective tool
for their adaptability and
innovation possibilities in the
transmission of concepts,
product launches and
corporate actions. This
diploma course in event
management helps in
developing the capacity
for creativity and
innovation in the
industry and its
sustainable
management through
comprehensive and
specialist training,
equipping learners to take
on positions of responsibility.
Throughout the program, the
learner is practising the crucial
aspects of event management and they
get to organize various events too.
COURSE

HIGHLIGHTS

Recorded Video Self-paced

Lectures & Learning
eWorkbooks

AAFT Alumni Live Webinars and

Status Doubt-clearing support

Digital Verified Career Mapping &

Certification Career Counseling

Soft Skills Resume Building &

& Personality Review Sessions
Development

LMS access for

6 months upon
completion of
the course
WHAT YOU WILL

LEARN
Scope and Nature of Event Management

Developing the Concept, Event Leadership

and Team Management

Event Finance, Budgeting and Client

Servicing

Staging the Event and Event Logistics

Security and Legal Issues in Event

Management

Advertising and Public Relations

Management of Clients, Celebrities, and

Guests

Event Promotion and Marketing

Coverage of an Event

Technology & Designing for Events

Crisis Management, Post Event Analysis

and Case Studies

Eventprenurship and Networking in the

Event Industry
CURRICULUM
OVERVIEW

Event Management and Event Industry: An Overview

Introduction to Event Management

Introduction to Event Industry

Classification and Different Types of Events

Corporate events like conferences, seminars and

workshops, product or service launch, board meetings,
team building events and so on

Social events like weddings, festivals, exhibitions,

sports events and so on

Researching and Developing the Concept

Event Planners

Research in Events

Various Components of an Event

Designing the Event

Event Leadership and Team Management

Leadership Skills and Qualities in Event Management

Role of a Leader

Managing Various Teams

Consumer Behaviour

Understanding Consumers

Different Types of Consumers

Understanding Consumer Behaviour and Marketing

Strategies
CURRICULUM
OVERVIEW

Sponsorship

The concept of Sponsorship in Events

Planning and Seeking Sponsors

Recent Trends in Sponsorship

Event Finance and Budgeting

Budgeting, Accounting and Negotiation in Events

Taking Financial Decisions in Events

Reducing Costs and Improving Profits

Client Servicing

The concept of clients in Events

The Art of Client Servicing

Significance of Client Servicing

Establishing Trust with Clients

Getting New Clients

Staging the Event

Purpose and Theme

Site and Venue Choice

Audience and Guests

CURRICULUM
OVERVIEW

Event Logistics

Planning Creatives like standees, posters, backdrops

and banners

Technical Logistics like equipment for Audio-Visual

Production, Sound and Light

Other Logistics like kits and merchandise, Transport,

Contingencies, Kits, Merchandise and so on

Safety and Security

Crowd Management

Major Risks

Emergency Planning

Legal and Ethical Aspects of Event Management

Relevant laws and acts

Permissions and Restrictions

Ethics in Event Management

Advertising and Marketing in Events

Advertising Tools and Techniques in Events

Ps of Marketing in Events

Marketing Planning and Control

Events and Public Relations

Image and Brand Building through Events

Building Contacts and Networking

CURRICULUM
OVERVIEW

Presentation, Client Communication and

Communication Skills for Event Management

Presentation Skills

Public Speaking and Oral Communication Skills

Written Skills

Celebrity Management

Responsibility for Celebrity Reception and Hospitality

Communicating with the Celebrities

Providing them with the Amenities

Guests Management

Roles and Responsibilities involved in Guest

Management,

Coordinating and Communicating with the Guests

Cross-Cultural Management

Managing Guests and Audience from Different Cultures

Managing Cultural Expectations

Understanding the Cultural Dimension of Event

Management

Events Promotion and Event Marketing

Target Audience in Event Promotion

Role of Media in Marketing an Event

Publicity Inputs or Visible Aids for Promoting an Event

CURRICULUM
OVERVIEW

Social Media and Event Management

Role of Influencers, Bloggers and YouTubers

Engaging and Attracting More Audience

Choosing the Right Influencers

Popular Social Media Platforms for Events Promotion

Planning Media Coverage

Coverage by Print Media

Coverage by Broadcast Media

Coverage by Digital Media

Event Technology

Fundamentals of Web and Web Design

Starting your own website

DT & DI | QR Code | RFID

Projection Mapping | Apps for events

Metaverse - AR/VR/MR & XR

Virtual & Hybrid Event Technology

Drones | Holograms | Immersive Displays

Annamorphic Content

CGI | Cloud Computing, IOT and AI

Designing Sofwares and Applications in Events

Software like Adobe Illustrator, Adobe Photoshop,

Procreate (for IoS systems) and Canva
CURRICULUM
OVERVIEW

Events and Crisis Management

Anticipating Crisis
Identifying Crisis Management Team
Getting Ready to Face the Crisis
Planning Crisis Communication & Post-Crisis Analysis

Post Event Analysis

Event Evaluation and Feedback
Areas and Methods of Evaluation & Feedback
Evaluating Success and Failures | Evaluation Checklist

Event Management Case Studies

Case Studies of Various Events
Success Stories | Examples of Failures and Fiasco

Eventprenurship and Networking

Starting your own Event Management Company
Funding and Cash Flow | Preparing a Plan and Roadmap
Vendorship | Getting Clients
Dynamics of Small Businesses

Practical Projects
Working on client briefs to produce workable event
themes , concepts and experiences
Working on event budgets on concepts developed
Mock client presentations or role play
Developing media coverage plans & advertising budgets
Creating stage renders and colateral designs like
posters,tent cards, standees, signages and so on.
KEY

PROJECTS
Formulating route plan for Canter Activations
Developing route plans for Canters and Mobile Van
Activation including methods for identifying Key Hot
Spots for any city

Producing a Concept Note of a Dealership Opening

Creating a small experience concept note for a client
brief including use of innovative merchandise ,
activations and local celebrities

Submitting Budget Note for an Activation Plan

Developing a budget for an activation brief by a
corporate client

Producing a Concept Note for a corporate Event RFP & RFQ

Developing an event theme, concept and event flow for a
Product Launch integrating Event Technology to be used
for the launch

Submitting, Negotiating and closing the budget for a

Product Launch Corporate Event
Role Play with corporate panelists to negotiate and close
the proposed budget for the event

Submit a media coverage plan for a live concert

Suggest a 360 degree media coverage plan including
traditional & digital media for the said event experience

Submit design renders for a destination wedding experience

Create original design concepts and submit renders for
the said event experience

Volunteering in Events and Festivals at Marwah Studios

Visiting offline events and submitting detailed reports
and documentation of the events
 Seamless &

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with help of videos,

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Module 1 - Event Management

to Program & Event Industry - An Overview

Let’s Begin Introduction To Event Management

Material Introduce Yourself

1.1. Introduction to Event

Management - 5:27 Mins

Assessment
In this module,

1.2. Introduction To
we will discuss
Event Industry - 9:21 Mins
Basic Concepts in
Assessment Event Management.

HOME Rohan

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My Achievement
Get Certified
upon completion
of program 100% Completed

Event
Management
 THE

INSTRUCTORS
Kaveri Vij is the founder, Chief Dreamer
& Planner at Designer Events Inc. She has
been planning luxury, intimate and
boutique weddings since more than a
decade now. Obsessed with making
people feel special, she understands to
create a wedding that feels right deep
down your soul. Her varied influences
Kaveri Vij flow through everything she creates as
a boutique wedding planner. She has
been redefining the art of wedding
planning, little serendipities, human
connection and a big smile are a
substance for her soul.

A ks h a y i s t h e M a ster c re ator at
Designer Events Inc. He loves to read,
dream and bring ideas to life. His myriad
of experiences and on point aesthetics
of working with different surfaces,
structures, fabrics and an eternal love
for flowers will make sure any wedding
he organises is nothing but a lasting
Akshay Chopra
memory. He doesn’t believe in the larger
than life things, instead he believes in
interwoven affairs of textiles, a torrent
of colour showing frenzy of activity and
expressing his design expression
through curated details.
THE

INSTRUCTORS
Nipun Saxena is a practicing Advocate in
the Supreme Court of India, and also
takes up matters in various High Courts
throughout India. He also appears in
Tribunals and Quasi Judicial authorities
including but not restricted to the
Telecom Dispute Settlement Tribunal,
National Consumer Redressal
Nipun Saxena C o m m i s s i o n , Ta x a t i o n Tr i b u n a l s ,
Company Law Courts and Tribunals, the
Tribunal for Money Laundering, National
Green Tribunal, to name a few. He has
authored and contributed in various
International and National publications
of repute, and has also worked closely
with the Criminal Justice Administration
Reforms. He was also associated with
the Additional Solicitor General of India
and worked extensively on various land
mark judgments.

Sonamm Sharma is Creative Director at

Whitelocks Advertising LLP, a leading
advertising agency based in Mumbai,
India. She is responsible for leading and
managing the agency's creative team and
overseeing the development of
campaigns for a range of clients.

Sonam Sharma
 THE

INSTRUCTORS
N a n n i S i n g h i s a s e a s o n e d eve nt
management professional who is the
Chief Executive Officer of Showcase
Events. Singh has over 30 years of
experience in the event management
industry.

Under Singh's leadership, Showcase

Nanni Singh Events has established itself as one of
the top event management companies in
India, offering a wide range of event
services.

Namrata Sharma is a well-known news

anchor and journalist who worked for
NDTV, one of the leading news channels in
India. She has been associated with NDTV
for several years and has established
herself as a credible and respected
journalist in the country.

Namrata Sharma
RECENT

EXPERT
SESSIONS

SUMANT
Jayakrishnan
Scenographer, Designer

23
SEP

Scenographer, Designer

Sumant Jayakrishnan
A NID graduate, Sumant
Sumant Jayakrishnan is a contemporary Indian set designer,
lighting designer and costume designer. He also designs
exhibitions. He was trained in NID in Ahmedabad.
Jayakrishnan is a contemporary
Indian set designer, lighting
designer and costume designer

SHUBHRA
Bharadwaj
Founder & Creative Director -
Ferriswheel Entertainment

Founder & Creative Director,

Ferriswheel Entertainment, she
has been a successful curator of
large format events in more than
70 countries.
RECENT

EXPERT
SESSIONS

VIJAY
Sabhlok
Founder & Director - Event Resource

An Event evangelist who has the

skill to bend technology to his
will, he has won many accolades
like Palm Expo award in 2022 and
WOW Award Asia.

SAMIT
Garg
Co-Founder & Managing Director,
E-factor Experiences Ltd.

Founder & Managing Director, E-

Factor Experiences Ltd. - a
globally renowned experiential
event agency, has garnered 132
prestigious awards.
WHO SHOULD

ENROLL
Freshers From Any Stream

Event Enthusiasts

PR Managers

Aspiring Event Managers

Corporate Executives

Hospitality Industry
Professionals
CAREER

OPPORTUNITIES
Event Planner

Event Manager

Exhibition Organiser

Stage/Set Designers

Wedding Planner

Logistics Manager

Conference Centre Manager

Experiential / BTL Executives

Show Calling Experts

Hospitality Managers

Charity Fundraiser

Marketing Executive

Museum/gallery exhibitions officer

Talent agent

Tourism officer
 RECENT

PLACEMENTS
Gauri Sharma
Event Sales Asso.

Hyaat Regency

F
Bhanu Kakkar
Event Management Exec.

Foreign Wedding Planner

Sourabh Negi
Event Executive

P2C Communication

F
Divya Tiwari
Event Executive

Foreign Wedding Planner

Gagandeep Singh
Event Management

The Thinking Hat

 RECENT

PLACEMENTS
Sakshi Tandon
Event Management

The Thinking Hat

Ishita Aggarwal
Event Intern

Exchange 4 Media

T
Vishal Singh Rajput
Event Executive

Team Core Events

Bhavya Mishra
Wedding Planner Exec.

AV Events

Shreyansh Kashyap
Event Intern

Exchange 4 Media
 STUDENT

TESTIMONIALS
My name is Komal. I am doing event management
course from AAFT. AAFT has given me good
knowledge so far. The assignments are
bringing the creativity out of me. I am
eagerly waiting for my internship to
start which will be provided by AAFT.
AAFT is a really good platform for
event management .

Komal Reddy
1st Batch - September 2022

AAFT is providing an amazing learning platform. I find it

very easy to juggle my work schedule and learn at the
same time due to the flexible mode of teaching.
The weekend classes are great, we get to
learn a lot from the teachers. Regular
assessments and assignments help me in
keeping a check on my performance. I
really look forward to a great career on
the completion of this course.

Simran Kaur
1st Batch - September 2022

AAFT is an incredible learning platform. The

Professors are very helpful, they always want
to help us with our problems. The recorded
sessions in the LMS portal are very
effective. Online weekend classes give
me the flexibility I need. I work late and
can get online early in the day when I'm
fresh. The assignments are really
helping us to do a self analysis and
research topic.

Hea Oberoi
1st Batch - September 2022
 AAFT ONLINE

IN THE MEDIA

https://timesofindia.indiatimes.com/blogs/voices/edtech-trends-to-keep-an-eye-on-in-2022/

https://www.forbesindia.com/article/budget-2022/budget-2022-education-gets-a-digital-
push/73339/1

https://www.financialexpress.com/education-2/aaft-group-launches-its-start-up-venture-
aaft-online/2591229/lite/
 AAFT ONLINE

IN THE MEDIA

https://www.highereducationdigest.com/check-out-these-amazing-tech-careers-in-visual-
design/

https://techgraph.co/budget/budget-2022-23-technology-saas-ai-ml-sector-reactions/

https://www.ceoinsightsindia.com/startups/how-the-evolution-of-edtech-is-driving-the-
job-market-across-domains-nwid-9141.html
CERTIFICATE OF COMPLETION

One Year Diploma

Deepti Singh
Has Successfully Completed The AAFT Online
Diploma Program In

Event Management

This hereby confirms that the candidate has successfully cleared all assessments and projects
and is ready to execute their learning.
JOURNALISM

PROF. ALBEENA ABBAS Dr. SANDEEP MARWAH

Academics Director, AAFT Online Chairman, AAFT Online
ADMISSION
DETAILS

DIPLOMA IN
EVENT MANAGEMENT

ELIGIBILITY
Every Candidate with 12th grade from a
recognised board is eligible for the program.

SELECTION PROCESS
STEP 1: Fill up the Application Form
STEP 2: Admissions Team would review your
application
STEP 3: Interview round with Director
Admissions

Financial Aid
Avail Education Loans at
0% interest rate from our corporate financial
partners.
[email protected] // +91 98109-88976