A

PROJECT REPORT

On
“A STUDY ON CONSUMER SATISFACTION TOWARDS
ONLINE TRADING”
With Special Reference To
“ GIRISHA WEALTH MAKER PVT. LTD”
Submitted to,
SHIVAJI UNIVERSITY, KOLHAPUR
In partial fulfilment of the requirement for the award of degree of
BACHELOR OF BUSINESS ADMINISTRATION
Submitted
MR. VARAD BRAHMADEO PAWAR
the guidance of
PROF. M. M. ALI
(M.B.A., M.C.A., M.Phil.)

Through

RAJARAMBAPU INSTITUTE OF TECHNOLOGY,DEPT.OF

MANAGEMENT STUDIES-BBA
RAJARAMNAGAR, TAL.-WALWA, DIST.-SANGLI
2023-24
 CERTIFICATE

“A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE TRADING”

With Special Reference To
“ GIRISHA WEALTH MAKER PVT. LTD”
by
MR. VARAD BRAHMADEO PAWAR
In partial fulfilment of the requirement for the award of degree of
BACHELOR OF BUSINESS ADMINISTRATION
Under the guidance of
PROF. M. M. ALI
(M.B.A., M.C.A., M.Phil.)

Submitted To,
SHIVAJI UNIVERSITY, KOLHAPUR
The project report submitted through the Head of Department, Rajarambapu
Institute of Technology, Rajaramnagar during the academic year 2023-24

Date : H.O.D.-BBA
Place : Rajaramnagar RIT, Rajaramnagar
 CERTIFICATE

This is to certify that the Project Work entitled,

“A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE TRADING”
With Special Reference To
“ GIRISHA WEALTH MAKER PVT. LTD”
Submitted by
MR. VARAD BRAHMADEO PAWAR
Submitted to
SHIVAJI UNIVERSITY, KOLHAPUR
In partial fulfilment of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
Under my guidance & supervision. To the best of knowledge of belief the work
presented has not been submitted earlier for the degree or diploma.

Date: PROF.M.M.ALI
Place: Rajaramnagar ( Project guide)
 DECLARATION

To,
Director
R. I. T, Rajaramnagar

I under signed MR. VARAD BRAHMADEO PAWAR hereby declare

that the project report entitled as “A STUDY ON CONSUMER
SATISFACTION TOWARDS ONLINE TRADING” with special reference to
girisha wealth maker pvt. ltd we is a genuine and bonafide work prepared by me
under the guidance of PROF. M. M. ALI. The empirical findings in the report
are passed on data collected by myself. The matter presented in this report is not
copied from any source. I understand that any such copy is liable to be punished in
way the University Authorities deemed to be feet.

Date:-
Place:-Rajaramnagar MR.VARAD BRSHMSDEO PAWAR
 ACKNOWLEDGE
MENT

To list all helped me is difficult because they are so numerous and the depth
is so enormous. I would like to acknowledge the following as being idealistic
Channel and fresh dimension in the completion of this project.

I take this opportunity to thank the Shivaji University for giving me chance
to the project. I would like to thank to HOD, for providing the necessary facilities
required for completion of this project.

I would like also like to express my sincere gratitude towards my project

guide whose guidance and care made the project successful. I would like to thank
my college library, for having provided various reference books and magazines
related to my project.

Lastly I would like thank each and every person who directly or indirectly
helped me in the completion of the project, especially my parents and my peers
who supported me throughout my project.

Place: Islampur MR. VARAD BRAHMADEO PAWAR

R.I.T. Rajaramnagar
INDEX
Sr. No. Titles Page No.
Chapter 1

1.1 Introduction

1.2 Objectives of the study

1.3 Scope of the study

1
1.4 Literature review

1.5 Research framework

1.6 Research methodology

1.7 Sampling technique

Chapter 2

2.1 Basic concepts – Definition & meaning

2.2 Customer satisfaction

2.3 Factors influencing customer satisfaction

2
2.4 Customer buying behaviors process

2.5 Advantages

2.6 Disadvantages

2.7 Types

2.8 Scope

Chapter 3

3.1 Introduction

3 3.2 Company profile

3.3 Vision & mission

3.4 Product and services

Chapter 4
4
4.1 Data analysis and interpretation

Chapter 5
5
5.1 Findings
 LIST OF TABLES

Table No Particulars Page No

4.1 Table showing the age group of respondents
4.2 Table showing the qualification of the respondents
4.3 Table showing that the no. of respondents trading in online
4.4 Table showing that are the respondents finding online trading simple

4.5 Table showing the respondents habit on equity trading

4.6 Table showing that the respondents are trading in which brokering
sites
4.7 Table showing the respondent’s feedback about commission charged
by trading site is reasonable or not

4.8 table showing that from which source the respondents is getting
better advice for investment in equity market

4.9 Table showing the respondent’s percentage of their income invested

in trading.
4.10 Table showing the objectives of investing in Equity Market by
investors
4.11 Table showing the number of respondents are influenced by which
factors for trading in equity
4.12 Table showing that the no of respondents are mostly like to prefer
the type of investment in terms of duration
4.13 Table showing the rate of return expected by investors from Equity
Market

4.14 Table showing the percentage of investor satisfied with the current
performance of the Equity Market in terms of expected return

LIST OF GRAPHS
Graph No Particulars Page No

4.1 Graph showing the age group of respondents

4.2 Graph showing the qualification of the respondents

4.3 Graph showing that the no. of respondents trading in online

4.4 Graph showing that are the respondents finding online trading
simple
4.5 Graph showing the respondents habit on equity trading
4.6 Graph showing that the respondents are trading in which trading
sites
4.7 Graph showing the respondent’s feedback about commission
charged by trading site is reasonable or not

4.8 graph showing that from which source the respondents is getting
better advice on investment in equity market

4.9 Graph showing the respondent’s percentage of their income invested

in trading.
4.10 Graph showing the objectives of investing in Equity Market by
investors
4.11 Graph showing the number of respondents are influenced by which
factors for trading
4.12 Graph showing that the no of respondents are mostly like to prefer
the type of investment in terms of duration
4.13 Graph showing the rate of return expected by investors from Equity
Market

4.14 Graph showing the percentage of investor satisfied with the current
performance of the Equity Market in terms of expected return

CHAPTER 1
INTRODUCTION OF THE STUDY

1.1 INTRODUCTION :

This study will help to consumer satisfaction towards online trading. With special reference
to girisha wealth.

Every business wants to sell more. Simply thinking way to get more customer in to your
business. To get your product and service to the more customer.

The research was conducted through the collection of primary data and secondary data.
Primary data was collected through a well framed questionnaire, of which later a detailed
analysis was done using various statistical, tools MS word, MS excel software. Secondary data
was collected through visiting websites, magazine and other reliable sources.

The main research that followed was to know ‘’ girisha wealth products and service ‘’ the
study conducted within satara area (Maharashtra)

The project period of four weeks which gave me an extraordinary chance to learn about the
different exercises in the organization. I got an opportunity to learn about the different clients
how they feel about the adequacy of sales promotional techniques used by Girisha wealth Pvt.
Ltd , I comprehended as how the special methods compelling and alluring to the clients.

I learnt how the organizations will endeavor to tell about the clients, girisha clients are the
major critical part and reason for the business, it was a lifetime experience to work at Girisha
wealth Pvt. Ltd, and it was a memorable experience in my life up until this point. It has been a
wonderful learning experience
 The Internship gives a practical favorable position to me to pick up the information and
experience towards equity market and about online equity trading.

1.2 OBJECTIVES OF THE STUDY :

 To study the investor’s awareness in the online trading.

 To know the satisfaction level of investors towards online trading.

 To study the state of mind of the investors towards online share trading.

1.3 SCOPE OF THE STUDY :

1.3.1 Conceptual scope -

Conceptual study is to study on consumer satisfaction towards online trading .

1.3.2 Geographical scope-

 Geographical scope limited in Satara city.

1.3.3 Analytical scope-

Analysis of the study will be done with the help of table , charts , graph and
Interpretation.

1.4 LITERATURE REVIEW:

 OLIVER (1993) has proposed that clients required involvement with the product or
service to decide how fulfilled they were with it, while quality can be seen without real
utilization

 ANDERSON ET. AL. (1994) bolstered for positive connection amongst satisfaction and
loyalty was not found. Reputation related with faithfulness and fulfilment. Changes in
clients' view of administration quality, government's Reputation and expert treatment of
client voice, would impact consumer loyalty and reliability.

 BANSAL AND TAYLOR (1999) in their investigation summarized that as consumer

loyalty was satisfaction connected to impressions of execution, fulfilment and
exchanging obstructions are thought to be the most critical precursors of repurchase
conduct, or the aim to repurchase a decent or administration. At the point when a few
degrees of fulfilment exist after buy and assessment, the aim to repurchase will be sure.

 CAP AND WONG (2001) analyzed the develops and demonstrated that trust and
satisfaction developed through human association through the salesman's relationship
introduction altogether impacted the accomplishment of future item selection by the
clients. This confirmation from conventional administration settings demonstrated that
administration quality was a noteworthy driver of consumer loyalty, trust, and devotion,
which at last prompted expanded deals openings and productivity.

 COX (2002) found that the clients' reactions demonstrated that service quality was one
of the variables that affected consumer loyalty and holds clients in the focused online
market.
 WIRTZ AND LEE (2003) called attention to that as research on utilization encounter
developed, prove proposed that clients buy goods ane services for a blend of two kinds
of advantages: hedonic and utilitarian.

 MISHRA ET. AL. (2004) in their examination found that the tri segment model of
consumer loyalty appeared to be equipped for consideration of any trait of the
administration, including material, or item, characteristics as a major aspect of the
aggregate fulfilment encounter and also the simplicity or trouble of access to the
administration.

 LUARN AND LIN (2004) tried their hypothesized customer loyalty model and found
that customer satisfaction, perceived value, and customer loyalty were distinctive builds.
Their discoveries showed that not just consumer loyalty and saw esteem
straightforwardly influenced client reliability, yet in addition in a roundabout way
influenced client dependability through duty. A positive impression of significant worth
may take clients back to make another exchange.

 FULLERTON (2005) tried the connections between service quality, commitment, and
exchanging and promotion expectations. The outcomes demonstrated that dedication
filled in as a fractional arbiter of the administration quality-devotion relationship.

 PARASURAMAN ET AL. (1985) recognized in a first report 10 quality measurements

in view of a progression of centre gathering sessions. From this investigation, the
creators reasoned that clients utilize similar criteria to survey benefit quality freely of the
kind of administration. The 10 conceivably covering measurements are: physical assets,
unwavering quality, responsiveness, correspondence, believability, affirmation, fitness,
kindness, understanding/knowing the client and access.

 PARASURAMAN ET. AL. (1988) has later observationally checked the first ten
measurements to build up a different thing scale called "SERVQUAL" for estimating the
 five measurements of administration quality (physical assets, affirmation,
responsiveness, dependability, and compassion) and the 22 explanations.

 BITNER (1990) found that consumer satisfaction with the service contact can influence
the apparent service quality, and the perceived service quality likewise can elevate to
influence the repurchase expectation, informal, exchanging channels or stores, and client
faithfulness in contemplating administration contact show.

 HAWKINS ET. AL. (1992).Through the examination of purchasers' recognitions,

undertakings anticipated that would get hold of their requests and create items from their
viewpoints. Besides, they can likewise gauge buyers' social models and item inclinations
to at last win more clients in their focused markets.

 TEAS (1993) proposed benefit quality measurements of administration result, purchaser

representative collaboration and administration condition. The thought of administration
item/benefit result and administration conveyance/shopper representative connection
was predictable with the possibility of specialized qualities and utilitarian traits while,
Parasuraman et. al., (1994) gave a model clarifying administration quality through
administration item, benefit conveyance and administration condition.

 JOHNSON ET. AL. (1995).The process introduction of Gronroos saw quality from the
point of view of what the client got. This introduction recognized different parts to
benefit , to be specific specialized quality, utilitarian quality and reputational quality.

 YUKSEL ET. AL. (2003) examined the cabin benefit quality on the SERVQUAL to
give to the British experts that the elusive administration characteristics were more
critical than the substantial from the perspectives of the clients.

 NGUYEN (2006) tried a model on the connections between the administration quality,
the consumer loyalty and the steadfastness in stores in the HCMC and found that retail
benefit quality makes out of five measurements: products arrangement, work force,
appearance, physical viewpoints and security.
1.5 RESEARCHFRAMEWORK :

1.5.1 Research Design :

The company using number of strategy for improve company sell as well as revenue .
company use the distribution strategy for improving revenue and sell of company .

 New product and services :

Your customer having something new or different before you forward or expand your
product lines or different additional services , be sure to conduct research .

 Find new outlets :

In the research company have an more outlet for selling our product to the end user .

1.6 RESEARCH METHODOLOGY :

 Primary data :

For the research study the primary information was collected by discuss with
industrial guide of company by getting response on questionnaire and by personal
discussion with the manager .

 Secondary data :

For the mentioned research study the required information was collected from
website information available in company’s final report and available records , available
company past data .
1.7 SAMPLING TECHNIQUE:
1.7.1 Sample Design:

 Convenient Sampling Technique:

In market research convenient sampling technique samples are collected as per convenient of
researcher respect to area/ location.

 SAMPLE SIZE:

In the given study the sample size which is 50 . Such as there is reason for this particular
sample size, there is need to catch the respondents, which are easily available to researcher And
the researcher was selected those place that was easy to access with them.

 SAMPLE METHOD:

In this given, project the convenience sampling method, which was preferred by the
researcher because the researcher needs to find out the result in speedy way. This method which
was more helpful for the small amount sample size.

CHAPTER 2
2.1 BASIC CONCEPTS :
Definition :

‘ Online trading is an act of buying and selling financial products through an online
trading platform. Stocks, bonds, options, futures, and currencies can all be traded ”

Meaning :

In finance, an electronic trading platform also known as an online trading platform, is a

computer software program that can be used to place orders

With the stock market popularity sky-rocketing every day, more people are jumping into the
race however, only a few thrive in the longer run. The reason is simple: Discipline. Certain
attributes must be cultivated to succeed in share trading.

The internet is utilized as a medium of trading. Requests are imparted to the stock trade
through site. Web exchanging began in India on first April 2000 with 79 individuals looking for
authorization for internet exchanging.

The SEBI boards of trustees on web based securities exchanging administrations has enabled
the net to be utilized as an Order Routing System (ORS) through enrolled stock representatives
of their customers for execution of exchange.

Under the Order Routing System the customer enters his prerequisites (security, amount,
value, and purchase/offer) in specialist's site. They are checked electronically against the
customer’s account and steered electronically to the proper trade for execution by the merchants.
The customer gets acclimated on execution of the request the client's portfolio and record
accounts get refreshed to mirror the exchange.
2.2 CUSTOMER SATISFACTION :

Satisfaction :

Satisfaction is a general mental express that mirrors the evaluation of an association between
the customer/customer and an organization domain item benefit. Satisfaction incorporates one
of the going with three mental parts: subjective (considering/appraisal), loaded with feeling
(excited/feeling), and direct.

Expectation and customer satisfaction :

Expectation are belief (probability or likelihood) that an product and services (containing
certain characteristics, features or traits) will make certain outcomes (benefits-values) given
certain normal levels of execution in light of past loaded with feeling, subjective, and lead
experiences. Wants are often seen as related to satisfaction and can be evaluated as takes after:

✓ Significance: value of the item/benefit satisfying the desire.

✓ General influence fulfillment desires: like/dislike of the thing/advantage.

✓ Satisfaction of desire: the typical level of execution versus the pined for wants. This is
"judicious fulfillment" and is a respondent-specific record of the execution level vital to
satisfy.

✓ Expected an incentive from utilize: satisfaction is consistently controlled by the repeat

of usage. In case a thing/advantage isn't used as consistently obviously, the result may
not be as satisfying of course. For example a cruiser that sits in the parking space, an
unused year enrollment to the area health center/practice focus, or a little used season
go to a ski resort would make more disillusionment with the decision to purchase than
with the genuine thing/advantage.
Estimating expectations:

To build a consumer loyalty review, it is likewise useful to consider reasons why pre-buy
desires or post-buy fulfilment may not be satisfied or even quantifiable.

• Expectations may not reflect surprising organization qualities.

• Expectations may have been exceptionally dark, making wide extents of pleasantness in
execution and expected satisfaction.

• Expectation and thing execution evaluations may be material and not mental, as in taste,
style or picture.

• The thing use may attract so little thought as to make no aware impact or understanding
(evaluation) and result in useful in vain satisfaction or dissatisfaction measures.

• There may have been unanticipated preferences or results of acquiring or using the
thing, (for instance, a use or feature not anticipated with purchase).

• The novel wants may have been nonsensically high or low.

• The thing purchaser, influencer, and customer may have been different individuals, each
having particular wants.

2.3 FACTORS INFLUENCING CUSTOMER SATISFACTION :

PRODUCT QUALITY
 The products and enterprises meet client’s possibilities on the sign of value they require by
bringing what was ensured. For item this may allude to such criteria as wellness of reason,
trustworthiness, strength and low look after expert

MONEY VALUE

The merchandise and enterprises address clients issue on an incentive for money inside the
insight of giving them a minimum of what they got and ideally a ton of

DEPENDAVILITY

The clients are probably going to be satisfied once the administration laborer conveys the
arrangement by accomplishing a comparable level of execution and inertness.

RESPONSIVENESS

Further and promote client unsurprising their supplier to will and arranged to create
empower benefit and encourage at the reason of the later separate consideration, speed and
flexibility are needed

ACCESS

The client must be prepared to build access to the supplier or merchant with the littlest of
trouble.

They fundamental instructed to put up with products responsiveness benefit.

CONSIDERATION

Client prerequisites amenability regard, thought and benevolence from the social orders
they collaboration over the counter.
2.4 CUSTOMER BUYING BEHAVIORS PROCESS

Needs and recognition

It is the main most advance of process. The purchasing conduct can't occur without
acknowledgment. They need may have actuated by inward boosts (craving or push) or outside
jolts (publicizing correspondence from mouth).

Search for information

This may perceive the issues and need. The accompanying stages a client may run with the
data seek stage. This is the purchasers push to seek inside and outside business environment, in
order to perceive and evaluate information sources identified with the fundamental purchasing
choice.

Alternative evaluation

An individual surveys in various merchandise or brands at this stage based on another item
characteristics. Those are purchasing the capacity to convey the nature of searching for a client
this elements emphatically impact this phase of client state of mind

Purchasing decisions

This may significantly take two factors. The antagonistic reaction from alternate clients
and the level of motivation to get the reaction. This decision might be disturbed because of
startling profession misfortune or reallocation

Post purchase behaviour

 In short term, client will like merchandise by their prior prospect and will likewise should
be satisfied or unfulfilled. Thus, this stage is not kidding in reviewing clients. This may
altogether aggravate the procedure for purchasing from a similar organization in future

2.5 ADVANTAGES :

Accessibility — Online trading platforms have made it easier for investors to access
financial markets from anywhere in the world, as long as they have an internet
connection.

Cost-effective — Online trading platforms often have lower fees and commissions
compared to traditional brokerages, making it more affordable for individual investors.

Real-time data — Online trading platforms provide real-time data on stock prices, news,
and other market information, allowing investors to make informed decisions quickly.

Flexibility — Online trading platforms offer greater flexibility in terms of trading hours,
allowing investors to trade outside of regular business hours.

Control — Online trading platforms give investors greater control over their
investments, enabling them to monitor their portfolios and make trades in real-time
2.6 DISADVANTAGES :

Lack of personal touch — Online trading platforms lack the personal touch of
traditional brokerages, which may make it difficult for inexperienced investors to get
guidance and support.

Technical issues — Online trading platforms are subject to technical glitches and issues,
which can cause delays or errors in executing trades.

Security concerns — Online trading platforms are vulnerable to hacking and

cyberattacks, which can compromise investors’ personal and financial information.

Risk of overtrading — The ease and convenience of online trading can lead some
investors to overtrade, which can result in losses and poor investment decisions.

Information overload — The vast amount of data available on online trading platforms
can be overwhelming for some investors, making it difficult to make informed
decisions.

2.7 TYPES :

Mainly, there are 3 trading types:

Day trading - This is a style that results in purchasing and selling stocks on the same day.

Scalping - What this style aims at is making small profits in a repeated fashion.

Swing trading - Swing trading involves earning profits from stocks over a few days of buying
them

2.8 SCOPE :

In a way online trading is as simple as online shopping. Of course, you need to

do a little more research and do some follow up monitoring, online trading is effectively as
simple as that. Your trading account and demat account are online and everything from
research to stock screening to order placement, execution, monitoring and follow-up are done
online through a single trading platform. It can become a lot more seamless if you are accessing
online trading on your smart phone, but we will leave that discussion aside for the time being.
That is because, today trading platforms provide all the necessary support and assistance by
providing secured real time access to trading, research reports, price analysis of stocks, market
news, etc. even the interface between your trading account, demat account and bank account is
virtually seamless.
 CHAPTER 3

3.1 INTRODUCTION :

GIRISHA WEALTH MAKER PVT. LTD presence in all segments of financial

services which was started in 2017. we provide premium broking services & Financial Product
with investment guidance ,which has helped us to add not only retail investors but also,
Corporate & High Net worth Individuals. Powered by the presence in all segments of financial
services with tried and proven capabilities, investors are served through branches and franchisees
who are lively connected with the Head office to provide personalized and customized services
to clients spread across the country.

Founders have, over 15 year’s straight experience in the financial market, you could be sure
of best in class research, operations, backend support & Financial planning.
3.2 COMPANY PROFILE :

Type Investment Advisory

Industry Demat, Risk management, Investments, Stocks and Commodities

Founded India, 2017

Headquarters Satara , Maharashtra

Key people Mr. Shankarrao karpe , CEO

Website www.girishawealthmaker.in

“GIRISHA WEALTH MAKER PRIVATE LIMITED” was established in 2017, is a dynamic

capital firm that specializes in investment. Girishas is headquartered in Satara branch office .
GWMPL is a speculation administration firm that boosts quantifiable profit, offering partners a
one of a kind conductor of hazard controlled exceptional yield on venture. Our way to deal with
keep on being through esteems situated, key research and taught portfolio administration. This
responsibility regarding profound crucial research over the item range supports a long haul
speculation reasoning which is a sign of our way of life. We are focused on our objective of giving
strong, reliable returns through all market cycles.
We believe our success is not only as a result of our firm’s vision; however of the item venture
logic that aides the way we adjust hazard with compensate. It's an approach that has stood the
hardest trial of all the time. GWMPL's exceptional way to deal with contributing amplifies return
on capital, offering financial specialists a remarkable channel into chance controlled exceptional
yield speculations.
 3.3 VISION & MISSION :

 Vision :

To be the most respected financial services company in india.

 Mission :

To provide our clients with the comprehensive, competent, customized and classy best
solutions in wealth creation and wealth management areas. We will help clients to achieve their
Financial goals with effective and smart investment planning. We offer comprehensive financial
advisory services, having highly qualified and experienced team. We use our complete knowledge
of insurance, tax laws, and mutual fund investments in order to suggest investment options to the
clients, as per their long-term and short-term goals. Our core purpose is to provide fast track
financial solutions & thereby make people enjoy a secured retirement life.
3.4 PRODUCT AND SERVICE’S :

Product :

 Mutual funds

 Real estate

 Portfolio management services

 Direct equity

 Financial planning

 Option trading
CHAPTER 4
4.1 DATA ANALYSIS AND INTERPRETATION :

TABLE 4.1- Table showing that the age group of respondents in online trading

Sl no Age No of respondent Percentage

1 Below 25 8 16%
2 25- 50 29 58%
3 Above 50 13 26%
4 Total 50 100%

GRAPH-1 Graph is showing that the respondent’s age group in online trading

70%

60%

50%

40%

30%

20%

10%

0%
Below 25 25- 50 Above 50

Interpretation:

The above graph we can see that approximately half of the investors are falling the age group of
25-50 years. That means most of the working people are doing online trading rather than non
working or retired employee.
 TABLE4.2- Table is showing qualification of respondents

Qualification No of respondent Percentage

School level 5 10%
Under graduate 25 50%
Post graduate 13 26%
Diploma 7 14%
Total 50 100%

GRAPH-4.2 Graph is showing that the respondent’s qualifications

60%

50%

40%

30%

20%

10%

0%
School level Under graduate Post graduate Diploma

Interpretation:

As the research has done majority of the investors are highly qualified that is graduate and post
graduate which is approx 76%.
 TABLE4.3 Tables showing that the no. of respondents trading in online

YES/NO No. of respondents Percentage

Yes 45 90%

No 05 10%

TOTAL 50 100 %

GRAPH -4.3 Graph is showing that the no. of respondents are doing online trading

Series 1
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes No

Interpretation:

In the above survey it was found that the majority of the investors accepted to internet as a means
of investment planning and advisory services. Internet is the latest channel that is available to a
service provider to conduct business.
TABLE 4.4 Table is showing that the respondent’s feedback about Online trading operation

Online trading process No. Of investors Percentage

YES 42 84%
NO 8 24%

TOTAL 50 100%

GRAPH 4.4 Graph showing the respondent’s feedback about Online trading operation

Percentage
90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
YES NO

Interpretation:
Most of the Investors find that online trading is simple as its easy to access trading from any
place at any time. Now a day’s its more convenient because of internet facility and advance
technology
 TABLE4.5 Table is showing the respondent’s habit of online equity trading

Trading habits No. of respondents Percentage

Regular 25 50%
Occasionally 07 14%
Weekly 10 20%
Monthly 08 16%
Total 50 100%

GRAPH–4.5 Graph is showing the Investors habits on online equity trading

60%

50%

40%

30%

20%

10%

0%
Regular Occasionally Weekly Monthly

Interpretation:

In the survey it was found that 50% of investors are trading regularly because of they are not
committed to the other work. And private sector workers are trading weekly. Others are doing
monthly. Because the peoples are highly committed with the personnel business and works so the
fewer people are trading in monthly.

TABLES: 4.6 Table is showing that the respondents are trading through trading sites
 Trading sites No of Respondents Percentage
ICICI TRADE RACER 12 24%
INDIA INFOLINE 10 20%
SHAREKHAN 8 16%
ANGEL BROOKING 5 10%
OTHERS 15 30%
TOTAL 50 100 %

GRAPH: 4.6 Graph showing that the respondents are trading through which brokering sites

35%

30%

25%

20%

15%

10%

5%

0%

Interpretation:

The graph denotes that ICICI Trade Racer is one of the best brokerage company in terms of
delivering adequate service to investors as determined by respondents under this graph and then
followed by India Info line, Share khan and lastly Angel broking
 TABLE 4.7- Table is showing that respondent’s feedback about commission charged by trading
site is reasonable or not

feedback No of Respondents Percentage

YES 20 40%

NO 30 60%

TOTAL 50 100 %

GRAPH 4.7 Graph showing the respondent’s feedback about commission charged by trading site
is reasonable or not

70%

60%

50%

40%

30%

20%

10%

0%
YES NO

Interpretation:

Most of the brokering company is charged comparatively high brokering fees in term of
delivering services. So a large portion of investor which is almost 60% is disagreeing with the
rate of brokering charges.
 TABLE-4.8- Table showing that from which source the respondents is getting better advice for
investment in equity market

source No. of Percentage

respondents
Share Brokers 17 34%
Magazine 05 10%
TV channels 13 26%
Friends & 08 16%
relations
News paper 7 14%
TOTAL 50 100 %

GRAPH-4.8 Graph showing that from which source the respondents is getting better advice on
investment in equity market

40%

35%

30%

25%

20%

15%

10%

5%

0%
Share Brokers Magazine TV channels Friends & relations News paper
Interpretation:

The majority of the investor are getting more knowledge for share brokers so they are traded in
online trading i.e.34% through share brokers because they given better advice to buy & sell of
shares through online. And remaining investor is getting advice from TV channels, magazine,
Friends &Relations and News papers.
TABLE-4.9- Table showing respondent’s percentage of their income invested in trading.

Percentage of Income Investors in Percentage

Less than 5% 23%
5%-10% 45%
10%-15% 17%
15%-20% 7%
20%- 25% 5%
More than 25% 3%

GRAPH- 4.9 Graph showing respondent’s percentage of their income invests in share trading?

Series 1
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Less than 5% 5%-10% 10%-15% 15%-20% 20%- 25% More than 25%

Series 1

Interpretation:

Is the above table we can see that dominant part of the investors are contributed just 5% to 10%
percent of their monthly pay in share exchanging might be speculator's moderately huge size of
the family and duties towards it. So any salary would be spent towards the family along these
lines prompting some portion of their negligible reserve funds.
TABLE- 4.10 Table showing that the objectives of investing in Equity Market by investors

investing inEquity No. of Percentage

Market respondents
To earn high 30 60%
return
To meet future 20 40%
needs
To meet - 0
emergency
If any other - 0
purpose
TOTAL 50 100 %

GRAPH -4.10 Graph showing the objectives of investing in Shares, Bonds, and Mutual Funds
etc.

Series 1
70%

60%

50%

40%

30%

20%

10%

0%
To earn high return To meet future needs To meet emergency If any other purpose
Interpretation:

As per graph 60% of respondents are trading for income purpose and try to get more return with
taking high risk and remaining 40% respondents are trading for their future need.
TABLE - 4.11 Tables showing the numbers of respondents are influenced by which factors for
trading in equity

factors for investing No. of respondents Percentage

Returns 35 70%

Liquidity 05 10%

Tax concession 10 20%

More investment 0 0

TOTAL 50 100%

GRAPH - 4.11 Graph showing the respondents ore influenced by which factors for investing in
trading

80%

70%

60%

50%

40%

30%

20%

10%

0%
Returns Liquidity Tax concession More investment
Interpretation:

In the survey it was found that the majority of respondents are trading in equity market for
getting return from their investment and 20% of respondents are investing money for liquidity
purpose and some of them investing money for tax concession.
TABLE - 4.12 Table showing the no of respondents are mostly like to prefer the type of
investment in terms of duration

Investment Plan No. of Percentage

respondents
Long term investment 16 32%

Short term investment 34 68%

TOTAL 50 100%

GRAPH – 4.12 Graph showing the no of respondents are mostly like to prefer the type of
investment in terms of duration

80%

70%

60%

50%

40%

30%

20%

10%

0%
Long term investment Short term investment
Interpretation:

In the survey it was found that about 68% of the respondents are invested in short term because
of they want to get money in short period to full fill their financial commitment. And others are
doing investment in long term as its giving high rate of return in long term investment plan.
TABLE - 4.13 Table showing that the rate of return expected by investors from Equity Market

Rate of Return Investors in Percentage

5% – 10 % 12%
10% – 15 % 18%
15% – 20% 32%
20% – 25% 26%
25% –30% 8%
30% and above 4%

GRAPH - 4.13 Graph showing the Rate of return expected by investors

35%

30%

25%

20%

15%

10%

5%

0%
5% – 10 % 10% – 15 % 15% – 20% 20% – 25% 25% –30% 30% and above

Interpretation:

From the above graph it was found that majority of the investors are expecting high rete of return
from their investment in equity trading. Its indicates that more number of people are doing equity
trading when the market goes up and giving high rate of return to their investors
TABLE - 4.14 Tables showing that the percentage of investor satisfied with the current
performance of the Equity Market in terms of expected return?

Rate of Return No. of respondent Percentage

Highly Satisfied 9 18%

Satisfied 21 42%
Neutral 14 28%
Unsatisfied 5 10%
Highly Unsatisfied 1 2%
TOTAL 50 100%

GRAPH - 4.14 Graph showing the Investor’s satisfaction level from Equity Market

Series 1
45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
Highly Satisfied Satisfied Neutral Unsatisfied Highly Unsatisfied

Series 1
Interpretation:

As indicated by the Figure, 9 investors are highly Satisfied from current execution of Equity
market.21 investors are Satisfied from Equity market.14 speculators are Neutral with current
execution of Equity market.5 financial specialists are Unsatisfied from Equity advertise. While 1
investors are highly unsatisfied from Equity market.
 CHAPTER 5

5.1 FINDINGS :

• 58% respondents are of the age group of 25-50 years

• In this survey, it is found that all the investors are aware of online trading and they are
also trading through online.
• 90% of the respondents are find online trading is much more easy and simple then
traditional trading system.
• 50% of investors are trading regularly, 20% of the investors trading weekly, 16% of the
investors trading monthly
• 24% respondents feel ICICI Trade Racer is one of the best brokerage company in terms
of delivering adequate service to investors as determined by respondents and then
followed by India Info line, Share khan and lastly Angel broking
• 60% respondents disagree with the rate of brokering charges are high.

• 34% respondents feel better advice for investing in online trading is received through
share brokers.
• 45% of the investors are investing 5%-10% of their income in Equity Market.

• 60% of respondents are trading for income purpose and try to get more return with
taking high risk.
• 70% respondents like to invest in online trading for returns.

• 68% respondents prefer to invest in short term investment.

• 32% respondents expects 15% - 20% return from Equity market.
 CHAPTER 6

6.1 SUGGESTIONS :

▪ A portion of the respondents are not aware of internet share trading so company should
make efforts to educate people on this.
▪ The stock exchange companies should establish more operating Branches across the
country so as to easily accessible to the investors.
▪ To attract new investors to share market improve in the portfolio investment, which gives
more return and less risk, and by giving better advice to investors through online about
share market and bonds.
▪ Many internet share trading sites do not offer facility to apply for IPO’s online they need
to be provided by all.
▪ The internet usage cost should come down so that more and more people encourage using
internet for trading.
▪ Educating the investors by supplying some materials regarding online trading and its
benefits and leading capital market research analysis.
▪ Emerging changes should be informed, communicated to the investors periodically.

Changes should be published in newspaper, magazines. Newsletters etc.

▪ Awareness about online trading should be increased through publishing articles in

regional language in news paper; Advertisements should be done in regional languages,
Increasing promotional activities and online education
6.2 CONCLUSION :

The country economies development is resorted in to variety of aspects that tend to

improve and speed up the process of development. In this context, contribution of the capital
market is consents. The role capital market is omniscient as it bridges the gap between the capital
deficiencies and capital surplus. In order to ensure the transparency so as to enable the investors
to speed up their process of investing, the stock exchanges are restoring to screen based train

Online trading plays a vital role in the economy by mobilizing savings and investing them in
capital market, thus establishes a link between savings and capital market. Now slowly more and
more investors are attracted towards online trading for high returns, tax concession etc.

The trading outcry system failed to provide transparency, hence for the only resort to opt was
technology infrastructure to the share trading, thus, facilitating the open up of BSC Online
Trading System BOLT in the country. The process can succeed when it is properly
communicated to the targets. In this direction, the project focused to study the awareness level
and satisfaction level of investors on online trading.
REFERENCES :

BOOK’S -

1) Philip Kotler - Marketing Management

2) C.R.kothari - Research Methodology.

3) S.A.Sherlekar - Modern Marketing.

WEBSITE’S -

www.onlinetrading.ventura1.com

www.tradesmartonline.com

https://invest.motilaloswal.com

https://tradingacademy.com
 APPENDICES

1) Name:
2) Age :
3) Qualification:

4) Are you doing trading in online and do you know how to buy and sell shares in online?
(a) Yes (b) No
5) Is online trading simple?
(a) Yes (b) No

6) How often do you trade?

(a) Regular (b) Occasionally

(c) once in a week (d) Once in a month

(e) Other time

7) Who do you think can give better Advise for investment in online Trading?
(a) Shares Brokers (b) Magazine

(c) T.V. Channels (d) News Papers

(e) Friends & Relations
8) Which brokering site does u use for trading?
(a) ICICITRADERACER (b) INDIA INFOLINE
(c) SHAREKHAN ) (d) ANGEL BROOKING
(e) OTHERS
9) Is commission charged by trading site reasonable?

(a) Yes (b) No

 10) How much percentage of your income you invest in share trading?

(a) Less than 5% (b) 5%-10%

(c) 10%-15% (d) 15%-20%

(e) 20%- 25% (f) More than 25%

11) What is your objective of investing in share trading?

(a) To earn high profit (b) To meet future needs

(c) To meet emergency (d) If any other purpose

12) What factors influence you for investing in online trading?

(a) Returns (b) Liquidity

(c) Tax concession (d) More investment option

13) Which option do you prefer to invest?
(a) Long Term Investment (b) Short term Investment

14) What is the rate of return expected by you from Equity Market in a year?

(a) 5% – 10 % (b) 10% – 15 %

(c) 15% – 20% (d) 20% – 25%

(e) 25% –30% (f) 30% above

15. Are you satisfied with the current performance of the Equity Market in terms of expected
return?
(a) Highly Satisfied (b) Satisfied

(c) Neutral (d) Unsatisfied

(e) Highly unsatisfied