Opening Statement:

Long queues at train stations, passengers waiting by the roadside, congested public transports,
and hours wasted in transit – these are some of the struggles of a commuter in Metro Manila. It is
now recognized as the undisputed traffic capital of the world, according to the latest study by
TomTom, a Dutch navigation technology company.

As some would say, URBAN TRANSPORTATION is being into “convenience” after all is an
inconvenience.

Slide 1: Design, Evaluation, and Transformation of Sustainable Urban Transportation

Solutions in Barangay Socorro, District 3, Quezon City

Good day, panelist, we are excited to present our research proposal on the "Design, Evaluation,
and Transformation of Sustainable Urban Transportation Solutions in Barangay Socorro, District
3, Quezon City." My name is Justin Benjamin M. Arboleda, and I am joined by my colleagues
Carlo Corpuz and Angeli Sanoy.

Slide 2: Background of the Study

[Read Slide 2]

In this slide, we provide a foundation for our research by highlighting the pivotal role of urban
transportation in modern cities like Barangay Socorro. Urbanization, population growth, and
mobility demands have given rise to challenges such as traffic congestion and air pollution. Our
study aims to delve into these issues, emphasizing the need for sustainable solutions tailored to
the unique context of Barangay Socorro.

Slide 3: Research Gap

[Read Slide 3]

Moving forward, our research aims to bridge existing gaps by investigating and proposing
sustainable urban transportation solutions. By addressing challenges such as congestion and
environmental impact, we aspire to enhance the overall quality of transportation in Barangay
Socorro. This slide underscores the importance of our study in contributing transformative
solutions to pressing urban issues.

Slide 4: Objectives

[Read Slide 4]

Here, we outline our research objectives. We will identify and analyze shortcomings in the
current transportation framework, propose innovative and sustainable solutions, comprehensively
evaluate impacts, conduct a feasibility analysis, engage with local stakeholders, and present a
recommendation report with an implementation roadmap. These objectives will guide our study
towards meaningful and actionable outcomes.

Slide 5: Scope and Limitations

[Read Slide 5]

In this slide, we define the scope and limitations of our research. We will focus on Barangay
Socorro, providing a detailed analysis of urban transportation challenges. Our study encompasses
the design, evaluation, and recommendation of sustainable solutions. However, limitations
include resource constraints affecting the study's depth and potential external factors like policy
changes impacting feasibility. This transparency ensures a clear understanding of the study's
boundaries and expectations.

Slide 6: Significance of the Study

Welcome to the significance of our study, where we delve into the crucial impact and
contributions our research will make.

Addresses Urgent Transportation Challenges in Barangay Socorro

We recognize and confront the pressing transportation challenges faced by Barangay Socorro.
By addressing these issues head-on, our study seeks to bring immediate and practical solutions to
alleviate the current difficulties in urban mobility.

Offers Tailored Solutions for Sustainable Urban Mobility

Our research goes beyond generic approaches. We aim to provide specifically tailored solutions
that consider the unique context of Barangay Socorro. This ensures that our recommendations
are not only effective but also fitting for the local community.

Contributes to Global Discourse on Urban Development

Beyond the local impact, our study contributes to the broader global conversation on urban
development. By sharing our findings and insights, we hope to enrich the understanding of
sustainable urban transportation solutions, fostering a collaborative and innovative approach to
similar challenges worldwide.

Provides Actionable Insights for Policymakers and City Planners

Policymakers and city planners play a pivotal role in shaping the urban landscape. Our study
aims to equip them with actionable insights derived from rigorous research. These insights can
guide policy formulation and urban planning strategies, ensuring they align with the goals of
sustainability and efficiency.

Serves as a Model for Transformative Urban Transportation Solutions

Our research aspires to be more than a study—it aims to be a model for transformative urban
transportation solutions. By showcasing a comprehensive approach that balances the needs of the
community, economic realities, and environmental stewardship, we aim to set a standard for
future initiatives in urban development.

As we proceed, these key aspects of significance underscore the transformative potential of our
research in addressing transportation challenges and fostering sustainable urban mobility in
Barangay Socorro, District 3, Quezon City.

Slide 7: Theoretical Framework

Our theoretical framework. In Figure 1, we present the IPO model illustrating the Design and
Evaluation of the Transformation of Sustainable Urban Transportation Solutions in Barangay
Socorro (District 3), Quezon City. This model encompasses Input (factors influencing
transportation), Process (implementation and evaluation), and Output (transformed urban
transportation).

Slide 8: Review of Related Literature Summary

[Read Slide 8]

In this slide, we summarize key insights from the literature. Urban transportation challenges,
responses to urbanization, and principles guiding sustainable transportation are outlined. We
emphasize the urgent need for sustainable solutions and the multifaceted approach required for
success, drawing on the works of various researchers.

Slide 9: Review of Related Literature Summary

[Read Slide 9]

The second part of our literature review focuses on the integration of technology and innovation.
We explore how technology reshapes urban transportation, citing examples such as electric
vehicles and Mobility as a Service (MaaS). Insights from foreign literature further contribute to
our understanding, bringing global perspectives into the local context.

Slide 10: Insights from Related Foreign Literature

[Read Slide 10]

In this slide, we delve into specific insights from foreign literature. We extract valuable lessons
from global best practices, successful public-private partnerships, design principles for
pedestrian-friendly spaces, and lessons from Tokyo's efficient metro system. Each of these
insights contributes to the comprehensive framework we are building for Barangay Socorro.

Slide 11: Insights from Related Foreign Literature

[Read Slide 11]

Continuing our exploration of foreign literature, we draw insights from Scandinavian eco-
friendly practices, technological integration in San Francisco, and strategies for promoting
cycling based on experiences from bike-friendly cities. These insights shape our approach to
environmentally conscious urban transportation solutions and efficient technological integration.

Slide 12: Insights from Related Foreign Literature

[Read Slide 12]

We continue to extract insights from foreign literature, focusing on technological solutions for
smart traffic management, a model for community engagement, and valuable perspectives on
promoting cycling. These insights guide our exploration of technology-driven and community-
oriented urban transportation solutions for Barangay Socorro.

Slide 13: Insights from Related Local Literature

[Read Slide 13]

Transitioning to local literature, we explore the historical examination of urban transportation

challenges in Quezon City, review past efforts to address traffic congestion in Metro Manila, and
overview sustainability initiatives. These local perspectives inform our study by providing
historical context and aligning proposed solutions with existing local efforts.

Slide 14: Insights from Related Local Literature

[Read Slide 14]

Our final slide on insights from local literature includes a survey-based study on public
transportation accessibility, an analysis of government policies' impact on urban transportation,
and a capture of community perspectives on transportation needs in Barangay Socorro. These
local insights, derived from both data and qualitative assessments, ensure our proposed solutions
are responsive to real-world needs and policy frameworks.

This comprehensive literature review lays the foundation for our research, ensuring a robust
understanding of the global and local context as we move forward with the Design, Evaluation,
and Transformation of Sustainable Urban Transportation Solutions in Barangay Socorro, District
3, Quezon City.

Slide 15: RESEARCH DESIGN

[Read Slide 15]

Our research design employs a robust quantitative approach for the systematic evaluation of
sustainable urban transportation solutions in Barangay Socorro. Using Likert scale surveys, we
delve into residents, businesses, and stakeholders' perceptions and preferences. Rigorous
statistical analyses, including descriptive and inferential methods, will shed light on the impact
and feasibility of proposed solutions. Ethical considerations, including confidentiality and
informed consent, underscore our commitment to responsible research practices.

Slide 16: RESEARCH SETTING

[Read Slide 16]

Located in Barangay Socorro, District 3, Quezon City, our study embraces the unique challenges
presented by this microcosm of urban complexity. This area serves as a significant urban center,
mirroring the rapid urbanization and growth challenges faced by many. By examining historical
development, current infrastructure, and community dynamics, our research aims to provide
practical, context-specific findings applicable to similar urban areas.

Slide 17: RESPONDENTS OF THE STUDY

[Read Slide 17]

Our sampling strategy employs Pareto sampling, targeting the vital 20% of the population that
contributes significantly to transportation dynamics. This diverse group includes residents,
policymakers, urban planners, business owners, and public transport operators. With a target of
250 respondents, diverse representation across age, occupation, and socio-economic backgrounds
ensures comprehensive insights while maintaining ethical standards.

Slide 18: SAMPLING TECHNIQUE

[Read Slide 18]

The Pareto sampling technique takes center stage in our approach, focusing on the critical 20%
that influences 80% of the population. This combines random and purposive sampling for
diversity, ensuring representation from various demographic groups. The synergistic use of
Pareto, random, and purposive sampling, along with Exploratory Data Analysis (EDA)
techniques, enhances the robustness of our study.

Slide 19: DATA GATHERING PROCEDURE

[Read Slide 19]

Our data gathering procedure follows a meticulous quantitative research design, employing a
Likert scale survey. A pre-test of the questionnaire ensures clarity and addresses potential issues.
The combination of random and purposive sampling, informed consent, and rigorous statistical
analysis using both descriptive and inferential methods guarantees a thorough and reliable data
collection process.

Slide 20: DATA GATHERING INSTRUMENT

[Read Slide 20]

Our data gathering instrument is a structured survey questionnaire featuring closed-ended

questions on Likert scales. Aligned with variables identified in the theoretical framework, the
questions cover urban mobility, traffic congestion, environmental impact, and stakeholder
engagement. The questionnaire undergoes a stringent validation process for content validity and
is designed to capture comprehensive and reliable data for analysis.

Closing Statement:

COMMUTERS DESERVE BETTER!

In essence, a fair and efficient URBAN TRANSPORTATION SOLUTIONS is what Filipinos

deserve. If Metro Manila boasts safe sidewalks, well-organized bike lanes, a reliable train
system, and clear jeepney/bus routes, the hardships commuters endure could be significantly
alleviated. Ultimately, it's time for a urban transportation solutions where the notion of "in
convenience" no longer translates to inconvenience.

Panelist, we are now ready to answer your questions!