Communication as we know is the process of he imparting or exchanging of information by speaking,

writing, or using some other medium.

Every setting has a means by which they communicate, it’s could be written, signs, symbols or behavior.

for organization/companies corporate communication is a multifaceted tool that serves as the

And one will wonder what is this corporate communication

Effective internal communication enhances employee engagement, productivity, and alignment

External communication: It encompasses public relations, marketing, investor relations, and

Crisis communication involves addressing challenges openly, honestly, and responsibly.

Corporate communication encompasses various modes and channels that organizations use to
convey messages to their internal and external client’s/customers. These modes of corporate
communication serve different purposes and are tailored to specific audiences. Here are some
common modes of corporate communication;

In the corporate sector, email has become an essential tool for communication. It provides a fast, efficient,
and cost-effective way to communicate with clients, colleagues, and stakeholders from all around the
world. It is no wonder that email has become the preferred method of communication for many
organisations.

However, as with any communication method, there are rules and guidelines that should be followed to
ensure that the communication is effective, efficient, and professional. These rules and guidelines are
collectively known as email etiquette, and today, we will explore what email etiquette is, why it is
important in the corporate sector, the advantages of email etiquette, Do’s and Don’ts of email.

The corporate sector is fast-paced, and communication is critical to its success. And
email has become an essential communication tool in the corporate sector because it
offers several benefits. Here are some of the reasons why email is important in the
corporate sector:

 Speed and Efficiency: Email is fast and efficient, and messages can be sent and received
in a matter of seconds. This makes it an ideal tool for communicating quickly with
colleagues and clients, especially when time is of the essence.
  Cost-Effective: Email is a cost-effective communication method. Sending an email is
significantly cheaper than making a phone call or sending a letter or fax. This makes it a
cost-effective way for companies to communicate with clients, customers, and suppliers.
 Record Keeping: Emails provide a record of communication, making it easier to keep
track of conversations, discussions, and decisions. This record-keeping feature is
especially useful for businesses that need to keep track of contracts, agreements, and
other important documents.
 Accessibility: Email is accessible from anywhere in the world, as long as there is an
internet connection. This makes communicating with clients and colleagues easy,
regardless of location.
 Flexibility: Email is a flexible communication method that can be used for a variety of
purposes, such as sending reminders, following up on leads, and providing feedback. This
flexibility makes it an essential tool for businesses

Clear communication is crucial in the corporate sector, as it helps to avoid misunderstandings, mistakes,
and confusion. By using clear and concise language, email etiquette ensures that the recipient
understands the message and can respond appropriately.

By using proper grammar, spelling, and tone, email etiquette ensures that the recipient is treated with
respect and that the communication is viewed as professional.

This makes it easier for the recipient to respond to the message quickly and efficiently. By using an
organized structure and avoiding long-winded messages, email etiquette helps to ensure that
communication is efficient and effective.

1. Use a direct subject line

In many cases, people decide to open an email based purely on the subject line.

Strong subject lines are brief, descriptive, and whenever possible, action-oriented. For example, "Board Meeting moved to Tuesday, 11/21" is a
stronger subject line than "meeting date changed."

2. Use a professional email address

Obviously, having your emails deleted is the last thing you want. One of the best ways to ensure that doesn't happen is to avoid using a non-
branded or nondescript address.

If you are representing a company, you should always use the email address your company has provided for you. This instantly makes you look
more credible

3. The “reply-all” button should be used sparingly

Nobody likes to open or read emails that have nothing to do with them, their department, or their individual responsibilities.

Ignoring unrelated emails can be hard, and the repetitive alerts can be irritating if we're trying to focus on other tasks.

Avoid hitting "reply all" unless you know everyone included on the list really needs to receive the reply.

4. Add a professional email signature

If you are in the habit of using exclamation points, be careful to limit them when expressing your enthusiasm or excitement.

Some people tend to overuse this punctuation mark and end up using several exclamation points in the span of a few sentences. This may make
the writer sound overly eager or even immature

It's hard to answer every email you receive, but it's good email etiquette to at least try. This includes emails that were sent to you accidentally: a
reply is not mandatory but it's always good email etiquette.

Even something short will suffice: "I know you're really busy, but I believe you sent this email to me by mistake. I wanted to let you know, so
you could get it to the right individual.

9. Always proofread before pressing send

Don't depend solely on your standard spell checker. Your email recipients will likely notice mistakes, and while the occasional typo happens to
everyone, repeated mistakes and misspellings can look sloppy.

10. Add the email address after you’ve composed the message

Want to avoid accidentally sending an email before you've finished typing and proofreading the message?

11. Double-check the recipient addresses

Do your best to be accurate and pay particular attention when you type a name from your contacts list on the "To" line. It's unfortunately very
easy to choose the wrong name, which can be embarrassing for you and the person receiving the email by accident.

12. Always consider how cultural differences may affect your communication

Email marketing is one of the most cost-effective ways to reach a wide range of people, and it's easy to set up. But it can very easily lead to
miscommunication due to cultural differences, especially when your recipient can’t see your facial expression or body language.

If possible, it's a good idea to customize your message to the cultural context of your chosen recipient.

Remember, there will likely be time zone differences you need to consider as well

13. Keep your fonts simple and classic

Every font has its own place and time, but when it comes to business communication it is better to keep your fonts and their relevant sizes and
colors simple and classic

14. Segment your communications

One of the best ways to personalize your communications is to segment your email list, to begin with. A segmentation feature is absolutely
something that should come with any email marketing tool that you use.

Segmenting your email lists makes it easier for you to target your campaigns based on your customer groups, which in turn allows you to make
your messages more tailored to your recipients.

15. Consider your tone

Finally, just as humor may be misconstrued, your writing tone might be easy to misunderstand without the perspective one may get from hearing
your voice. As a result, it's easy to come across as abrupt when you are simply trying to be straightforward.Read your email out loud prior to
sending it. If it comes across as negative or rude to you, it will definitely be perceived that way by the reader