ESSENTIALS OF A VEGETABLE BUSINESS PLAN

Oct 23, 2019

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Category: Business Planning, Food Business
One of the foremost essential for survival is food. It is an integral and vital element, so much so that food as
well as those providing food are revered and respected in the country. In fact farmers are termed as the
‘andata’ or the food providers, with much reverence. However these food providers (farmers), despite the
respect received are only the food producers, who concentrate only on the process of growing crops and
tending to their farms. The important task is to connect the farmers or their products with the consumers or
the end users in the market. This is achieved by those who deal in selling vegetables and they can be
termed as the true andatas or food providers since they form the link between the farmers and the
customers. Owing to the vital role played by those supplying vegetables and fresh produce to the
customers, vegetable selling business is a great business idea to explore. Vegetable selling helps in the
supply of the extremely essential products to the consumers. But this business has the added responsibility
of ensuring that the hard work and fruit of labour of the farmers is not wasted and their produce gets a good
price in the market and the farmers benefit from the noble occupation of the vegetable sellers and
suppliers.

A vegetable selling business is an excellent business opportunity as it deals with commodities that are
essential for survival and needed on a daily basis. Also, the increased awareness regarding healthy eating,
consuming fresh foods and preferably eating local produce has risen and so has the demand for freshly
sourced farm produce.

Chores Involved In Vegetable Business

The tasks involved in vegetable selling business include deciding whether to grow the produce and sell it
too or just source the produce from cultivators and farmers and sell. Entrepreneurs can produce their own
vegetables and fruits on a farm or can even start small on a patch of garden or even a terrace space and
get that produce directly to the customers. Alternatively, they can team up with several farmers who
concentrate only on their farms and cultivation jobs while the entrepreneurs handle the marketing of the
farm produce. The next task involves investing in or arranging for appropriate transportation to carry the
fresh vegetables and fruits from the farms and fields to the market place (or vegetable shop), while
ensuring that the produce remains fresh and intact. The vegetables can either be transported to the main
market or the entrepreneur can even invest in a vehicle or cart that takes the vegetables to various
localities and residential areas for selling.

The vegetable business is a vital business that will always be in demand as customers are going to need
fresh vegetables and fruits on a daily basis. However, this business idea is not novel and has been there
since the very beginning (owing to its essential nature), but the business needs to revamp itself to be
relevant in the changing times and to stand out against the various vegetable vendors already existing and
operating their business in the traditional manner. There is a need for introducing technology and marketing
techniques, including digital advertising methods to the traditional methods of the vegetable business. New
ideas and technology will help the business grow and will also help to connect with customers of all ages
groups, especially with the millennials and younger generation.

Vegetable Business Plan

The revamping and upgradation of the vegetable selling business requires thorough planning and this is
possible by creating a vegetable selling business plan. A business plan is a document that describes the
entire business in detail, along with its goals, objectives, vision and mission. Thus, the business plan
elaborates on the exact nature of the business, the direction in which the entrepreneur wants to take his
business and the plan of action conceived in order to reach the desired goal. A business plan is essential to
formulate while planning the business and it’s expansion strategies because the business plan helps the
entrepreneur streamline the business ideas into a proper direction, thus bringing them into fructition. Also,
down the road, once the business has started, the business plan helps entrepreneurs stay true to their
vision and not get waylaid. Further, while applying for loans or funding for the business and it’s expansion,
a business plan helps give the bank officials get an idea regarding the exact nature of the business and the
plans for the business. Thus, a vegetable business plan is quite essential while revamping the business
and a business planning checklist must be referred to while designing the business plan to ensure that it is
comprehensive and complete. A few essential details to be included in the business plan include-
Business Model
The business model includes the exact nature of the business and the ways to conduct the business.
Details such as if the entrepreneur is going to grow the vegetables and then sell them or going to source it
from various vendors and then take it to the market is to be mentioned in the plan. Also details of how the
business owner plans to sell the produce must be mentioned, for instance, set up a shop in the market
place or have a moving vegetable cart that visits different localities or even provide a door to door delivery
of vegetables in a specifically designed vehicle. The vegetable business requires few equipment too for the
business, such as a large truck for transportation, delivery dolly, boxes to keep the produce, tables, display
bins, measuring scale, and tent like structure or awning in case of setting up a booth at the market and a
refrigerated vehicle if delivering the produce to various restaurants or in bulk.

The business model must also include information on the registrations and licences that the business
owner needs to obtain for conducting the business such as a Shop Act, GST registration, etc. along with
details regarding how the entrepreneur plans to expand the business in the future.

Business Entity
The vegetable business plan must include details of the business entity that the vegetable business will
conform to, such as a sole proprietorship or a partnership or a limited liability partnership or a one person
company or any other business structure that is deemed suitable by the entrepreneur. The business entity
defines the way the business will operate and also the taxation scheme and regulations applicable to the
business. The concept of business entity helps keep the business separate from the business owner and
gives the business an identity of its own, which helps customers and organisations (such as bulk
purchasers and restaurant owners) view the business as professional and structured.

New Business & Marketing Techniques

Since the vegetable business is an old and established concept, new techniques need to be applied to the
way the business is conducted along with marketing of the business. The business owner can apply digital
technology to the business by taking the business online where customers can view the produce of the day
and order online and get the delivery on the same day. Similarly, entrepreneurs can offer packages of
certain vegetables which might be required for particular dishes, for instance they can combine all the
vegetables into a package required to make Chinese fried rice and Manchurian or required for mughlai
curries or for Maharashtrian amti, etc. Business owners can even provide diced and chopped vegetables in
packets, which is time effective for the customers. Also, new payment methods must be made available to
the customers, not just for online payment but also to those customers visiting the vegetable stall, such as
e-wallet or via unified payment interfaces.

Marketing too can be done digitally along with traditional method of fliers and pamphlets. These techniques
will help increase the popularity of the business, thus ensuring customers come back to the business
repeatedly. While planning the business and marketing strategies, a study of the competitors and the
current marketing trends need to be conducted and included in the vegetable business plan.

Investment & Funding

While elaborating on the vegetable business plan and techniques, the investment required to start and run
the business must be calculated and included in the business plan. The capital requirement includes cost of
shop space or while setting up a kiosk in the market along with the cost of purchasing vehicles for
transportation and delivery of the produce. The cost of equipment, packaging of produce, and
miscellaneous day to day expenses plus marketing expenditure needs to be included in the capital
requirement. Along with the capital requirement, the plan of obtaining funding for the business must be
included too. Sources of funding can be either from bank or NBFC loans or via borrowings from friends and
family. These details need to be mentioned in the business plan.

These are some of the essentials to be included in the vegetable business plan. In the future there is a lot
of scope for development and progression for the vegetable selling business, provided the business owner
has a foresight and plans the business effectively, right from the beginning. For assistance, business
owners can contact deAsra for starting a food business.