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Value:
By Paul Ashworth, FCMA, CCMA
nthe February 202 isuecf mt
se expored value measurement
techniques, the impact of intelectual
capital andthe calculation ofa
relevant costof capital Theartice
conclude hat disounted-cash-lo
{Dc valuatonshavethe potential
toprovide the most justified and
aecuratevalations.
“Tis second arte consis how
processes nd capably can he improved
topviea robust orca hata then
bused to provide the projections required
fora0cF valuation.
“The eatin of robust financial
forecastscan be boiled dwn ive
crt steps:
|LAnalsehistri perfomance
“determine he undedingdiversof
financial perfomance, mapthe
Inverelaionships, and quanti the
‘current ales of drivers,
2 Adentity projected future changes in
the valves of drivers andthe extemal
factor or stategicthemes ofthe
busines that wl ese thoe changes,
3 Build or modify forest model
fiom theundetyingdrivers, including
theirinterelationshipsand projected
future values todetermine forecast
financaloutcomes under atic
agreed senars.
4 Analysevariances between actal are
Fn
INecom
Forcast performance man ongoing
‘bss forboth the undervngdvers
andthe financial outcomes,
Review hestaegictbemes, a
necessary, and modify the forecast
mmadel
misimmperativethat finance
develops neexpentse wo create acurate-
as possible forecasts or theshortermbut
3 into telongtenn. The orcas so
‘eto provide appropriate insight that
Infomsactionsto protect and increase
businesvalue
Forecasting challenge
There areto0 many “known unknowns”
‘an “unknow unknowns” snes to
expect perfectly accurate foreass,
However forecasts should rele the
"own knowns” abe wal justi,
{insightful and actionable There cope
‘within mostbusinesses significantly
Improve forecasting capably.
Factors toconsier when preparing
sucha forest include stategie
alignment, managing predicabiiy,
Setngthe appropriate ve of deta,
ensuring negation of daa, and
forecasting thcughto thelongtem.
Businesses thatcan produce ete,
moreinfonmative forecast can gan
‘Sgniscant competitive acbantage, rece
businesrisk and hence improve value
How to create a robust
financial forecast
Using a dynamic business forecast can enable the
focus to be shifted to long-term value creation.
Strategicaignment
Improingundersanding of the vale
creation levers avalsle tothe busines is
needed The underlying drivers generally
‘elateto intelectual capital and will
‘imately ead finance outcomes that
¢etermine future nancial capa
"Tomeasurethedevelopmentof
Intellectual cptaland theconsequent
‘nancial outcomes ntractons betwee
\ypesorateliectal pital ned tobe
mapped and appropiate metrics
‘dente, Anefective approach isthat
proposed by Kaplan and Noon, inwhich
Snteacion are described ough a
businesstrategi themes These hemes
rovdejustication for proecte changes
{nthe fate values of performance
based on investments inllectual
capital (sete exampe inthe chart
‘mle suategic Theme}.
“The offen timebetween investment
Incapablityand the ealstionot
‘nancial turn ads complexity tothe
Editor's note
Tis article i the secondin 9
two-part eaie ooking athe role
ofthe management accountant in
Understanding, meseuring, and
‘managing value
Apri 2022 1 FM MAGAZINE 9There is scope within most
businesses to significantly
improve forecasting capability.
recognition of numerical relationships.
‘The processesofidentifyingant tracking
thestategic themes ae cial in
developingan improved understanding of
‘how neectal capital creates ale. 8)
incoporatingallstatgicthemes within
‘one model, the synergistic benefits
‘thatcan come rom improvementsin
mulkple avers are more easily identified
and kept relisic.
“Thevalue ofsomemeticsthat measure
‘theseationshipswilefetvely be