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PMAL 104 Unit-4 LA

The document discusses the writing process, components of professional writing, differences between oral and written communication, and channels of communication in the workplace. It also provides an example memo highlighting the importance of social media for audience engagement.

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Rida Mehreen
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15 views

PMAL 104 Unit-4 LA

The document discusses the writing process, components of professional writing, differences between oral and written communication, and channels of communication in the workplace. It also provides an example memo highlighting the importance of social media for audience engagement.

Uploaded by

Rida Mehreen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2/2/24, 6:05 PM about:blank

PMAL104: Business Writing and


Communications
Unit 4: Written Correspondence

Team Members:
Abhishek Raina(239489610), Mandeep Kaur(239494660), Mohammed Owais Shariff(239487510), Milan
Shakuniya (239487660), Chandresh Swamy (239498770), Ravinder Kaur (239513630)Q1

Explain the writing process steps:


*Abstract - Purpose of writing. *Pre-writing - Collecting ideas and information. *Outline - Writing
framework and aligning the content. *Draft - Putting your ideas into sentences, forming sentences and
paragraphs. *Review - Revising the body for final delivery.

List and explain the components of professional writing at the workplace:


*Clarity in deliverance - Giving clarity on the message being conveyed/delivered. *Precision and
accuracy in word building - Avoiding grammatical errors. Forming proper sentence structures and
choice of words. *Professional format - Adhering to the guidelines from the organization/workplace.
*Awareness about your target audience - Content formulation. *Proof reading - Reviewing/quality
control.

Differentiate between oral and written communication:


*Oral communication focuses on way of expressing through body language, tone of speech whereas
writing communication emphasizes on empirical driven data, facts and discussions. *Oral
communication can be interpreted as informal whereas writing can be considered professional. *Unlike
oral communication, written communication is a recorded medium. *Whereas oral communication can
garner an instantaneous response, written communication provides an opportunity to go through the
document carefully while reviewing and analyzing before providing feedbacks. *Oral communications
can be conducted via phone calls and video conferencing, whereas written communications happen by
means of emails, text messages and reports,

List channels of communication at the workplace:

*Collaborative communication *Instant messaging platforms *In-person/verbal communication *Notice


boards *Digital communication *Social media *Written communication

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Write a memo with impact:


To: Marketing Department From: Outreach team Date: February 2, 2024 Subject: Importance of social
media for audience engagement Here are the list of benefits from the use of social media in a work
setting. Social media has a global reach in targeting the desired audience. It provides a platform to
interact with people of diverse backgrounds and motives. Social media helps us understand the trends,
feedback, and insights for improvising the business. Also, this platform keeps posted to utilize strategies
on the target audience. Enables user to communicate in real time. Opportunities of collaborating with
influencers, media persons and professional pioneers can lead to larger impacts. Given that
communication online, it is convenient for user to operate from their work-pods. For these particular
reasons, we advise and advocate the use of social media in a work set-up. Thank You

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