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21BAF020 Article

This document presents a comparative study and analysis of the marketing strategies of Flipkart and Amazon in India. It includes an introduction to the two companies' histories and founding, their approaches to customer focus, and programs like Amazon Prime and Flipkart Plus. The study aims to address the research gap around comparative analyses of their strategies. Objectives are listed as analyzing their strategies and factors influencing customer platform and product choices. Several analyses are presented including customer preferences for aspects of each company's strategies and the importance of discounts. The findings suggest customers appreciate both companies' discounts equally while preferring Amazon's offers and Flipkart's interface. The conclusion states Amazon has been found to be the clear winner based on consumer surveys, though Flipk

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65 views10 pages

21BAF020 Article

This document presents a comparative study and analysis of the marketing strategies of Flipkart and Amazon in India. It includes an introduction to the two companies' histories and founding, their approaches to customer focus, and programs like Amazon Prime and Flipkart Plus. The study aims to address the research gap around comparative analyses of their strategies. Objectives are listed as analyzing their strategies and factors influencing customer platform and product choices. Several analyses are presented including customer preferences for aspects of each company's strategies and the importance of discounts. The findings suggest customers appreciate both companies' discounts equally while preferring Amazon's offers and Flipkart's interface. The conclusion states Amazon has been found to be the clear winner based on consumer surveys, though Flipk

Uploaded by

M Sameer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SRI KRISHNA ARTS AND SCIENCE COLLEGE

[An Autonomous Institution]


Ranked 33rd in NIRF; MHRD: 1st in Institutional Swachhata Ranking
Coimbatore – 641 008

PROJECT WORK
21ODC15

COMPARATIVE STUDY AND MARKETING STRATEGIES


OF FLIPKART AND AMAZON

By
Guide
MOHAMMED SAMEER SREERANJINI.K.P
21BAF020 Assistant Professor
III BCOM AF A
I ntr oduction
AMAZON FLIPKART

1994 2007

SACHIN BANSAL
JEFF BEZOS BINAY BANSAL

Customer-friendly
Customer focus, Innovation, and policies,diverse
logistics network product range

AMAZON PRIME FLIPKART PLUS,


AMAZON PAY FLIPKART SUPERCOINS
R esea r ch G a p
Market Technological
Growth
shares innovations

However, there remains a absence of

Comparative studies on marketing


strategies

This research aims to bridge this gap by scrutinizing the distinctive approaches
adopted by both companies
S T AT E ME N T O F P R O B L E M

• Logistics, regulatory compliance, competitive


pricing, customer retention, technological
innovation, and market penetration.

• By examining these challenges, the study seeks to


provide insights into potential solutions
O bjectiv es of the study

The primary objective of this study is Analysis of


Marketing Strategies of Amazon and Flipkart

Factors Influencing Platform Choice and Product


Preferences
AN AL Y S I S
What aspects of Flipkart’s and Amazon’s How important are discounts and
marketing strategy appeal to you the offers in your decision to choose one
most? platform over the other?
16
14
12 3%
10 10%
Very Important
8
27% 60% Important
6 Nuetral
4 Not Important
2
0
Discounts and User interface Social media Exclusive
offers and experience engagement partnerships

Amazon Flipkart
AN AL Y S I S

How often do you come across Which platform generally offers better
advertisements or promotions on social discounts and deals?
media?

Never
16
14
12
Rarely 10
8
6
4
Occasionally 2
0
Amazon Flipkart Both Equaly

Frequently Respondents

0 2 4 6 8 10 12 14
F inding s
What aspects of Flipkart's marketing strategy appeal to you the most?
Overall, these findings suggest a nuanced preference among respondents, with Amazon leading in discounts and
offers, while Flipkart excels in user interface and experience. Social media engagement and exclusive partnerships
show a relatively balanced perception between the two platforms
How important are discounts and offers in your decision to choose one platform over the other?
The majority of the respondents (54 out of 90) consider the surveyed aspect as "Very Important," indicating a strong
emphasis on its significance, while a smaller number find it "Important" (15 respondents), and a minority express
neutrality (9 respondents) or perceive it as "Not Important" (3 respondent).
How often do you come across advertisements or promotions on social media?
From the responses of 90 participants, it appears that a majority, 36 out of 90, frequently encounter advertisements
or promotions on social media, suggesting a prevalent exposure to marketing content on these platforms.

Which platform generally offers better discounts and deals?

From the responses of 90 participants, the majority (42 out of 90) believe that both Amazon and Flipkart offer
discounts and deals equally, indicating a perceived parity in promotional offerings between the two platforms.
C onclusion

The study consisted with all the work flows of major e-commerce players in
India, Flipkart and Amazon. How they are performing and how they are running
perfectly in the competitive world has been explained. The innovative thinking of
them to reach more and more consumers is appreciable. Based upon
consumer’s survey we got our clear winner and it is Amazon. Even though it is
an international company it understood Indians very well and made its roots
stronger in India. Flipkart is also giving very tough competition to Amazon even
though it is new company when compared to Amazon. May be it takes some
time to overcome, but definitely they are doing very well in Indian e-commerce
market.
THANK YOU
&
ANY QUERIES

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