Chapter 1

BACKGROUND OF THE STUDY

Introduction

The cleaning services industry has undergone major changes and rapid growth over the past

century, evolving from unregulated domestic labour to a multi-billion dollar professional industry. While

households have employed servants like maids and butlers for domestic cleaning tasks for centuries,

the commercial cleaning services industry really began to take shape in the early 20th century.

In the 1920s, cleaning companies started marketing services more aggressively to commercial

establishments like offices, hotels, and hospitals, rather than just wealthy homeowners (IHS, 2022).

Manufacturers of cleaning chemicals and tools like Johnson Wax fuelled this expansion by providing

specialized products to these professional cleaning businesses. The post-World War II economic and

construction boom further increased demand, as the number of office buildings and apartment

complexes multiplied. Cleaning revenues doubled from the 1950s to the 1960s (Cox, 2012).

In recent decades, the cleaning industry has focused on health, environmental sustainability,

and specialty services. Green cleaning methods emerged in the 1990s and 2000s in response to

concerns over exposure to harsh chemicals. Air duct cleaning, biohazard remediation, and other niche

services also expanded (Maids.com, 2022).

Most recently, the COVID-19 pandemic has spurred demand for disinfection and high-tech

cleaning solutions. Electrostatic sprayers, antimicrobial coatings, and UV sterilization are now

common. Virtual platforms for booking cleaners have also become more prevalent. (Grand View

Research, 2022)

Cleaning services are professional services provided by individuals or companies to clean and

maintain residential or commercial spaces. These services can include tasks such as dusting,

vacuuming, mopping, sanitizing, and organizing to ensure that a space is clean and hygienic.
2

Cleaning services can be one-time or scheduled on a regular basis, and they are often hired by

homeowners, businesses, or institutions to keep their spaces clean and orderly.

In modern times, professional cleaning services fulfil an important niche for both residential and

commercial clients. People’s lifestyles are increasingly busy, leaving less discretionary time for

household chores like cleaning. Dual-income households and singles have contributed to the decline

of traditional domestic roles and the need to outsource tasks like detailed cleaning.

Furthermore, standards of living today have resulted in expectations of cleaner homes and

workplaces than in the past. There is also greater awareness of the impact of cleaning on health and

hygiene maintenance. Thorough cleaning by professionals helps remove allergens, germs, and

contaminants. The abundance of office buildings, retailers, and other commercial spaces requires

professional maintenance of the increased real estate. Advances in cleaning technology and

equipment, along with the convenience of hiring services, have also fuelled the growth of the cleaning

industry. With changing household dynamics and busier modern lifestyles, people are now more

inclined to pay for the time savings and high-quality results offered by professional cleaning services.

The aim of this study is to provide a quick cleaning service depends on the client’s needs and

the area that is to be cleaned. If a homeowner wants their house thoroughly cleaned, they can hire a

home cleaning service, also known as a home deep cleaning service. This type of cleaning service

does an in-depth cleaning of the entire home from top to bottom. They give the house a deep clean

and make it look fresh again. This includes cleaning the flooring, toilets, and bathrooms; basically,

every area in the house is cleaned. Whereas if a client requires a housekeeping service for his/her

factory or any industrial area then there are industrial housekeeping services that would help them for

cleaning. If a client is looking for a cleaning service for his/her workplace then there is a

corporate/office cleaning service available for them. Office cleaning includes cleaning of the desks,

meeting rooms, the flooring, the reception area and the entire office premises including the toilets that

are often used by employees and staff. If the client is looking for a cleaning and maintenance service
3

for his building then he can opt for building housekeeping services. The service includes cleaning and

maintenance of buildings, cleaning of pathways, other fixtures, and window glasses.

All these services like home care/deep cleaning service, corporate/office cleaning service,

industrial housekeeping services, building housekeeping services, and facade cleaning services are a

part of the overall cleaning services that are provided by the cleaning service providers. This will help

the clients do their agendas productively and peacefully without worrying the cleanliness of the

workplace and the possible viruses that they can get due to the pandemic.

Background Information

The cleaning service industry has grown rapidly in recent years partly due to changes in

lifestyle enabled by modern technological advancements. With busy schedules becoming increasingly

common, many typical Filipino households find they no longer have time for thorough cleaning. This

has led to a proliferation of professional cleaning companies in towns and locations across the

country looking to meet this unmet demand.

It is a feasible business, as many people are busy with work, family, and other obligations and

don’t have time for thorough cleaning. Hiring outside help frees up valuable time that can be devoted

to work, family, and personal obligations, rather than laborious domestic chores. For those who find

cleaning particularly distasteful or physically challenging, having regular visits from cleaning personnel

avoids these undesirable tasks.

Furthermore, cleaners supply the specialized equipment, products, and expertise to thoroughly

clean homes to a higher standard than residents could achieve independently. This includes deep

cleaning services for carpet, windows, appliances, and other areas that require more attention.

Overall, the consistency and quality provided by professional cleaners justify the reasonable

fees to many modern households seeking to maintain tidy, hygienic living spaces amid hectic
4

lifestyles. The investments of both time and money into cleaning services can provide significant

returns in terms of time savings, health, and improved home life.

Objective of the Project

This study aims to evaluate the viability of launching a new cleaning service called “ShineBright

Cleaners.” The researchers hypothesized that meeting certain goals would help the business gain

customer satisfaction and loyalty, as well as make a profit in the market. Specifically, the objectives

were intended to guide the company in pleasing customers and earning their repeat business, while

also ensuring financial success. By assessing these goals, the researchers hoped to determine the

feasibility of establishing a successful and sustainable cleaning service.

 To be well known, since the proposed business is the first cleaning service around

Binangonan;

 To keep surfaces clean and well-maintained contributes to the safety, efficiency, and

productivity of occupants;

 To consistently serve a quality service;

 To provide an innovative service with the use of technological advancement;

 To receive positive feedback from a client regarding to the service provided;

 To increase market share by 2% yearly;

 To contribute to the economic growth by giving employment; lastly,

 To expand the business on a different places across nation, resulting to a non-ending

opportunity for the future of the business.

Importance of the Project

This feasibility study provides a well-researched information to support current knowledge

regarding the viability of a cleaning service. By thoroughly analyzing the cleaning service industry and

its competitive landscapes, the study determines if this concept could be a promising niche and

sustainable business. This research will help the aspiring young entrepreneurs as well, as it provides

guidance for those who wish to start their own business.

This study can also provide insights into the experience of starting and operating a business,

including the processes, methodologies, and procedures involved in establishing a company,

effectively communicating with target markets and customers, and properly serving client needs.

The result of this study will help start cleaning businesses with greater knowledge and

readiness, benefiting clients with higher quality, transparency, and reasonable prices. Supporting

suppliers can also anticipate steady, continuous sales growth.

For the researchers, as aspiring business owners, conducting this study imparted new

knowledge and skills that can be applied in the future. It also serves as training ground for them into

corporate operations and strategic planning that may inform their life path going forward.

Scope and Limitation

The study aims to determine the feasibility of establishment of ShineBright Cleaners – a

cleaning service providing innovative and modern methods – would be viable and potentially

profitable business venture within Tagpos Binangonan Rizal. The research aims to ascertain whether

sufficient market demand exists amongst consumers in the Tagpos area to financially support and

consistently patronize the proposed service offerings.

Respondents of this study are limited to the number of household in Tagpos Binangonan Rizal

and those nearby barangays including San Carlos, Bilibiran, Palangoy, Pantok, and Kalawaan.

Cleaning service price will base the square meter of the area. The researcher will provide a

promo or discount for regular customers. The regular operating hours will start from 9:00am to

6:00pm daily, the employee will have an hour rotating break between employees.

Defenition of Terms

Abundance. A very large quantity of something.

Allergens. A substance that can cause an allergic reaction.

Anticipate. To imagine or expect that something will happen, sometimes taking action in preparation

for it.

Ascertain. Find (something) out for certain; make sure of.

Biohazard. Something, such as a disease or a chemical, that may harm people, animals, or the

environment.

Commercial space. A continuous area or expanse which is free, available or unoccupied.

Discretionary. Available for use at the discretion of the user.

Electrostatic. Relating to stationary electric charges or field as opposed to electric currents.

Feasibility. The possibility, capability, or likelihood of something being done or accomplished.

Imparted. Make (information) known; communicate.

Laborious. (especially of a task, process, or journey) requiring considerable effort and time.

Niche. A comfortable or suitable position in life or employment.

Proliferation. Rapid increase in numbers.

Rapid. Happening in a short time or at a fast pace.

Sustainable. Able to be maintained at a certain rate or level.

Viable. capable of working, functioning, or developing adequately