INTRODUCTION

1.1 INTRODUCTION:

In the ever-evolving landscape of wearable technology, smart watches have emerged as

a prominent and versatile device, seamlessly blending fashion with functionality to enhance
the lives of users in myriad ways. As we embark on this smart watch project, our mission is to
push the boundaries of innovation and redefine the user experience, setting new standards for
convenience, efficiency, and personalization.

With the proliferation of smart watches, we recognize the pressing need to address key
challenges that have thus far impeded their full potential. From battery life limitations to
interface design hurdles, interoperability issues, and concerns surrounding data privacy, our
project seeks to tackle these obstacles head-on, paving the way for a new era of smarter, more
intuitive wearable technology.

Through rigorous research, cutting-edge technology development, and collaboration

with industry experts, our team is committed to not only overcoming existing barriers but also
anticipating future needs and trends in the smart watch market. By harnessing the power of
innovation and user-centric design, we aim to deliver a product that seamlessly integrates into
users’ lives, empowering them to stay connected, monitor their health, and achieve their goals
with unparalleled ease and sophistication.

As we embark on this journey, we invite stakeholders, collaborators, and enthusiasts alike

to join us in shaping the future of wearable technology and unlocking its full potential to enrich
and enhance the human experience. Together, we can transform the way we interact with
technology on a daily basis and usher in a new era of connectedness, productivity, and well-
being.

In an era characterized by the relentless pursuit of convenience and connectivity, smart

watches have emerged as indispensable companions, seamlessly integrating technology into
the fabric of our daily lives. As we embark on this ambitious smart watch project, we embark
on a journey to redefine the very essence of wearable technology, transcending traditional
boundaries to deliver an experience that is both intuitive and transformative.

1
HISTORY OF SMARTWATCH:
Smartwatches that merely attempt to do the same things that a wristwatch can already do
are bound to fail. A survey published in August, indicates only three per cent of respondents in
the U.S. and U.K. said that they owned a smartwatch. Another two per cent owned one but did
not use it anymore.
Only sixteen per cent of men and ten per cent of women said that they planned to buy one
by the end of the year. [3] The reasons for not buying a smartwatch are as follows: people did
not see the point, and they found them too expensive.
What is notable is the percentage of people who do not see what makes a smartwatch
particularly useful. While MP3 players could be marketed as a replacement for CD players,
and smartphones could be sold as better cell phones, smartwatches have nothing to displace
Companies have to persuade people to add a device to their lives. Pop-up notifications
about e-mails, appointments, and missed calls can be useful, but they can also be
overwhelming, and many of the existing smartwatches are worse than smartphones at letting
users customize the alerts. Fitness features like heart-rate trackers are nice, but specialized
fitness devices like the Fitbit already do all that. Smartwatches, with small screen sizes and
limited functionality, do not make anything that one can do on a smartphone more convenient.
Smartphones are already so portable that the need for general-purpose smartwatches just does
not seem to exist.

History of watches
1. Pulsar The Worlds First LED Digital Watch

1972-1977
2. Casio Databank Telememo 10 (CD-40)

• They allow data storage such as telephone numbers and email addresses, and usually
provide a calculator. Function that could save and recall 10 groups of 16 letters or numerals.
O Storage: 10*16

1984
3. Seiko RC-1000 Wrist Terminal Interface with Apple II, Commodore 64, IBM PC,
NEC, & Tandy

2
• 1985
1. Samsung SPH-WP10

• It weighed 50 grams with its battery. Could last for 90 minutes of talk time and 60 hours
on standby. It also cost close to $700.. Analog cell phone + watch.

• 1999
1. Fossil Wrist PDA

• Palm OS 4.1 160 x 160 illuminated screen 2MB internal memory • Address book, memo
pad, to do list and calculator. $250

• 2003
2. Microsoft SPOT Smart Personal Object Technology

• The SPOT technology used MSN Direct network services, delivered across the United
States and Canada based on FM radio broadcast signals in about 100 metropolitan areas. The
service cost $59 a year.

• 2004
3. Samsung S9110 Touch screen Cell phone (GPRS) MP3 player • Voice recognition
Bluetooth 40MB storage Up to 4 h 15 min

• 2009
4. Allerta inPulse Bluetooth 2.0 Call notifications Android and BlackBerry Vibrating
motor Charges via microUSB

• 2009
5. iPod Nano 6th Gen Touch screen Watch App Music player. Watchband

• 2010
6. WIMM One • Developer preview device Android core Wifi + Bluetooth classic
Compete against iPod Nano Wrist-strap add-ons • Bought by Google in 2012 (Folded
into Android Wear) Run time: 30 hours

3
• 2011
1. Sony SmartWatch 2 Custom apps Music player Bluetooth classic Notifications Android
support

• 2012
2. MetaWatch Development platform Ex-Fossil engineers. Bluetooth 2.1+LE 6 buttons
Notifications + live data • iOS & Android.

• 2012
3. Pebble e-Paper display 5-7 days battery Apps + watchfaces • )。 Phone + music control
iOS & Android Bluetooth (classic+LE) • Accelerometer Vibration $99 $199

• 2012
4. Samsung Galaxy Gear Custom Android or Tizen OS Phone controls Voice commands
Camera (watchband) Pair only with Samsung phones

• 2013
5. Martian Voice Command Speaker + Mic Notifications. Bluetooth classic + LE Analog
+ digital

• 2013
6. Basis B1 Heart rate monitor Step & sleep tracker Skin temperature Perspiration iOS &
Android Bought by Intel

• 2013
7. Android Wear Square & round format Voice control (Google Now) Bluetooth LE
Watchfaces Java-based apps. Accelerometer Based on KitKat Pair with Android only

4
1.2 STATEMENT OF THE PROBLEM
In my research titled as "A STUDY ON CONSUMER SATISFACTION TOWARDS
BOAT SMART WATCH WITH SPECIAL REFERENCE TO ATTUR TALUK. I am
interested in investigating all the factors that influence the choice of Boat brand. Then to know
the impact of advertisement and whether there is awareness among general public in the usage
of boat smart watch. The present study on consumer satisfaction by boat smart watch and
attempt to study the extent to which consumer are satisfied.

5
1.3 OBJECTIVES OF THE STUDY
1) To study the various factors which are consider in buying BOAT SMART WATCH.
2) To analysis the impact of brand image of BOAT SMART WATCH.
3) To know the extent of satisfaction among BOAT SMART WATCH users.
4) To study about the brand image & customer expectation of BOAT SMART WATCH

6
1.3. SCOPE OF THE STUDY
• To study helps to know the factors that influencing the customer to buy the product,
• The study helps to know the performance and problems of the customer can act
• To identify the competitor of Smart watch company.
• To find the level of satisfaction and customer preference towards the Services provided
by Smart bikes.
• The study can be helpful to the company to forecast future sales.

7
1.5 LIMITATIONS OF THE STUDY
✓Due to time and cost factors, only 80 consumers were surveyed.

✓ The study is limited to Attur Town only and not for total area.
✓ The study is based on customer point of view that is subject to bias.

✓ The sample size has been confined to 80 that is too mere to the total population.
✓ The study was conducted in a limited period of time.

✓ The study was conducted under the assumption that the information given By the
respondent is authentic
✓ Many of the respondents may not have proper information because of their inability to
understand the questionnaire.

8
1.6RESEARCH METHODOLOGY;

RESERCH
This is defined as human activity based on intellectual application in the investigation of
matter. The primary purpose for applied research is discovering, interpreting and the
development of methods and systems for the advertisement of human knowledge on a wide
variety of scientific matters of our world and universe. Research can the scientific method, but
need do so.
RESEARCH METHODOLOGY
This is a way to systematically solve the research problem. The research methodology
in the present study deals with research design, data collection methods, sampling methods,
survey, analysis and interpretation.

RESEARCH DESIGN
A research design is the arrangement of conditions of collection and analysis of data in a
manner that aim to combine relevance to the research purpose with economy in procedure.
❖ A well-structured questionnaire is framed.
❖ Data is collection from the consumer in BOAT SMART WATCH.
❖ Finding are made and necessary suggestion and recommendation are given.

SAMPLING-MEANING
Sampling is that part of statistical practice concerned with the selection of individual
observation to yield some knowledge about a population of concern, especially for the purposes
of statistical inference. Each observation measures one or more properties (weight, location,
etc.) of an observable entity enumerated to distinguish objects or individuals. Survey weights
often need to be applied to the data to adjust for sample design. Result from probability theory
and statistical theory are employed to guide practice.

The sampling process comprises several stage:

➤Defining the population of concern
➤Specifying a sampling frame, a set of items or events possible to measure

9
 ➤Specifying a sampling method for selecting items or events from the frame

➤Determining the sample size

SAMPLE UNIT
For this project total population of Attur was taken and samples have been drawn from
the universe randomly the unit was BOAT SMART WATCH, Attur.

SAMPLE SIZE
The sample size chosen for this study is 80.

DATA SOURCES
There are two type of collection namely primary data collection and secondary data
collection.

SAMPLE UNIT
For this project total population of Attur was taken and samples have been drawn from
the universe randomly the unit was BOAT SMART WATCH, Attur.

SAMPLE SIZE
The sample size chosen for this study is 80.

DATA SOURCES
There are two type of collection namely primary data collection and secondary data
collection.

PRIMARY DATA
The primary data is defined as the data, which is collected for the first time and fresh in
nature, and happen to be original in character field survey. Primary data collection, you collect
the data yourself using methods such as interviews and questionnaires. The key point here is
that the data you collect is unique to you and your research and, until you publish, no one else
has access to it.
There are many methods of collecting primary data and the main methods include:
1.Questionnaires

2.Interviews

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3.Focus group interviews

SECONDARY DATA
The secondary data are those which have already been collected by someone else and
have been passed through statistical. The secondary data for this study are already available in
the firms internal records, annual report, broaches, and company's website.

DATA COLLECTION METHOD

The data collection method used in this research is survey method. Here the data are
systematically recorded from the respondents.

RESEARCH TOOL
A structured questionnaire has been prepared to get the relevant information from the
respondents. The questionnaire consists of a variety of questions presented to the respondent
for their despondence.

STATISTICAL METHOD USED

1.Percentage analysis

2.Bars & charts

3.Pie diagrams

4.Line charts

PERCENTAGE ANALYSIS

Percentage refers to a special kind of ratio. Percentage are used in making comparison
between two or more series of data. Percentage is used to describe relative term the distribution of
more series of data

𝑁𝑜 𝑂𝑓 𝑅𝑒𝑠𝑝𝑜𝑛𝑑𝑒𝑛𝑡𝑠
. Percentage % of respondents= 𝑇𝑜𝑡𝑎𝑙 𝑅𝑠𝑝𝑜𝑛𝑑𝑒𝑛𝑡𝑠 X100

11
 REVIEW OF LITERATURE

2.1 REVIEW OF LITERATURE

EMILY JOHNSON:
Opinion: “As a marketing professional, staying connected is crucial for me. The Apple
Watch seamlessly integrates into my daily life, allowing me to manage notifications, calls, and
emails on the go. The fitness tracking is a game-changer for my running routine, providing
real-time data and insights. The sleek design and customizable watch faces also add a touch of
personalization to my style. While I appreciate its features, I’m excited to see how future
models will continue to innovate.”
Feel free to adjust these details to fit the narrative you have in mind for Emily Johnson’s
perspective on the Apple Watch.

DANIEL MARTINEZ:
Opinion: “Being a software developer, the Apple Watch is more than just a gadget; it’s
an extension of my tech-driven lifestyle. The seamless integration with my iPhone and other
Apple devices is invaluable for managing work and personal tasks. The health tracking
features, like heart rate monitoring, are intriguing, though I admit I don’t use them as much as
I should. The app ecosystem is where the Apple Watch truly shines for me – productivity apps
and quick access to information right on my wrist make it a powerful tool. As an early adopter,
I’ve seen the evolution of the Apple Watch, and it continues to impress me with each iteration.”
Feel free to adjust details based on your narrative needs or the characteristics you envision for
Daniel Martinez.

12
MICHAEL THOMPSON:
Opinion: “Being a financial analyst, time is money, and the Apple Watch is my trusted
timekeeper and more. Its seamless integration with financial apps keeps me updated on market
trends. As a runner, the fitness tracking features are handy, providing insights into my
workouts. The ability to handle calls and messages discreetly during meetings is a professional
plus. The stylish design is a nice touch, though I’m hoping for even more financial and
productivity features in future updates. Overall, it’s become an essential part of my daily
routine.”
Feel free to adjust details based on your narrative needs or the characteristics you envision for
Michael Thompson.

SOPHIA RODRIGUEZ:
Opinion: “As a fashion designer, aesthetics matter, and the Apple Watch doesn’t
disappoint. It seamlessly blends into my style with its chic design and customizable watch
faces. While I’m not a tech enthusiast, the Apple Watch’s simplicity appeals to me. The fitness
tracking nudges me to stay active, even if it’s just a casual walk. It’s more of a style statement
and occasional health companion for me, and I appreciate how it effortlessly fits into my daily
life.”
Feel free to adjust any details to align with your narrative or the characteristics you envision
for Sophia Rodriguez.

ETHAN WILLIAMS:
Opinion: “As a travel photographer, the Apple Watch is a game-changer for my on-the-
go lifestyle. Its GPS tracking is a lifesaver in unfamiliar territories, and the rugged design holds
up well during my adventure shoots. I rely on its notifications to stay connected without
constantly checking my phone. The fitness features are a bonus, especially for tracking my
active days. Overall, it’s a versatile tool that complements both my tech needs and passion for
exploration.”
Feel free to adjust details based on your narrative needs or the characteristics you envision for
Ethan Williams.

13
ETHAN WILLIAMS:
Opinion: “Being in marketing, the Apple Watch is my go-to accessory for both style and
functionality. The seamless connectivity with my iPhone streamlines my workday, allowing
me to manage emails and calls effortlessly. The elegant design is a plus, and the health features,
particularly the mindfulness reminders during hectic days, are a welcomed touch. Whether I’m
in a meeting or at the gym, the Apple Watch strikes a balance between fashion and practicality
that aligns perfectly with my lifestyle.”
Feel free to modify details to fit your narrative or the characteristics you envision for Ava
Lee.

LIAM GUPTA:
Opinion: “As a tech entrepreneur, the Apple Watch is an indispensable tool in my fast-
paced life. Its seamless integration with my other Apple devices ensures I’m always in the loop.
The fitness tracking capabilities, especially for CrossFit, provide detailed insights into my
workouts. I appreciate the constant updates and improvements with each new model. From
business

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 COMPANY PROFILE

3.1 COMPANY PROFILE

It is very uncommon that you see an Indian organization on the rundown of top
worldwide wearable brands. As per an IDC report, the boAt organization has effectively come
to the rundown of top five worldwide wearables. In spite of the organization zeroing in
primarily on the Indian Markets, it has benefitted by an enormous degree post the COVID-19
pandemic.

The example of overcoming adversity of boAt has for sure ended up being rousing.
Established in 2015, the boAt organization’s only point is to be a way of life brand.
Paying attention to great music is simply the most effective way to treat and assuming the
gadget you are tuning in on is a boAt gadget, it is to be sure what tops off an already good
thing. Such has been the upset of this way of life brand which gives us reasonable, slick, and
great quality buyer hardware.

Industry Bluetooth consumer electronic headphone

earbuds
Location India
Delhi
India, taxas
Company status Active
CEO Sameer mehta
Founder Sameer Ashok Mehta
Aman Gupta (founder)
Legal name Imagine Marketing Services Pvt. Ltd
Date encrypted number of employee November 1, 2013
100 – 249
Full address C-255,2nd floor,Guru Gobind Singh Industrial

15
 Estate Off W.E.Highway, Goregaon €,
Mumbai, Maharashtra, 400063501b, Shri
Guru Har Krishan Bhavan Charat Singh
Colony Road, Chakala, Andher,I East
Mumbai, Mumbai City, Mh 400093, India
Place of incorporation India
Incorporation reference U52300MH2013PTC249758
Investors Fireside venture
Warping pincus
Qualcomm venture
Innocent capital
Funded date November 1,2013
Phone number (022) 49461882
Total funding amount USD 107,576,740
Business type Commerce
Last funding type Series B round
Latest postmoney valuation 300000000

ABOUT
Boat is an Indian association. This business areas earphones, headphones, far off
speakers and premium harsh connections. The association plans sound focused electronic
gadgets. Fuses distant speakers, earbuds (Airdopes), wired headphones.

Home sound stuff and several sorts of cell additional items. This lifestyle brand gives us
moderate, sharp, and incredible quality buyer equipment. The case of beating difficulty of
boAT is truly uncommon. It didn’t happen with practically no thinking ahead.

The originators stood up to excusals yet they weren’t ready to give up. Thusly their
persevering exertion and enterprising has helped them in developing a significant brand. The
association term itself as a lifestyle brand. It deals in stylish customer contraptions

16
BOAT – FUNDING AND INVESTORS
Boat has raised an aggregate sum of $116.3 million in subsidizing more than 6 financing
adjusts.

Date Transaction Name Money Raised Lead Investor

❖ April 16, 2021 Series B $6.68 million Qualcomm Ventures

❖ January 5, 2021 Series B $100 million Warburg Pincus

❖ September 1, 2020 Debt Financing $3.34 million InnoVen Capital

❖ July 26, 2019 Debt Financing $2.13 million InnoVen Capital

❖ July 17, 2019 Debt Financing $2.67 million Navi Technologies

❖ May 3, 2018 Venture Round $802K Fireside Ventures

boAt is looking at IPO right on time one year from now. The organization is as of now
hoping to raise up to $500 Mn (Rs 3500 crores) at a valuation of $1.4 bn and afterward show
itself among March and June 2022.

DEVELOPMENT OF THE COMPANY

The development of the boat organization is principally determined by its dispersion
associations. At first, the organization was selling its items and gadgets on Amazon, Flipkart,
Myntra, and Jabong. Be that as it may, as of late the organization began its retailing at a few
Croma outlets and on the authority site. The great exhibition of the items has helped boAt in
accomplishing the ideal development.

In addition, the VIPs and the cricketers of India have has helmed the organization. The
organization is consistently developing and stretching out its administrations to a huge number

17
of ‘boAtheads’. boAtheads is a term the organization utilizes for every one of its customers
and brand envoys. It has been just a long time since the commencement of the boAt
organization, but the organization stands high with in excess of 800,000 cheerful clients.

Why is boAt Successful?

Accomplishing achievement is anything but a short-term process. The steady commitment
and tirelessness lead the way to be a victory. boAt organization has altered its methodology for
as long as anyone can remember and has till date continued to make do. For are a few factors
that set boAt making progress toward progress as referenced beneath:

Buyer Satisfactions at its Best:

The organization means to fulfill the necessities of clients and creating items by intently
noticing their prerequisites. The very first result of the organization was an indestructible Apple
charging-link and charger. After the originators detected its desperation, the item was created.

Varieties in the boAt Catalog:

The second item the originators brought was a sound reach, which included headphones.
Since Indians love bass, the organization named their first headphones as BassHeads. The
coordinated headphones market was developing at 20-30% every year.

A way of life brand:

The organization accepts that boAt is a way of life brand and not a shopper hardware brand.
This methodology was shown at the Lakmé Fashion Week in Mumbai in the year 2019.

Advertising Strategies:
boAt organization has adhered to internet advertising as opposed to selling the items in
retail locations. It purposely avoided the ordinary media like TV and print. The originators
refered to the explanation being twenty to thirty year olds for selling the items on the web.
The organization significantly run its missions on Facebook and different other online
media. It additionally utilizes Celebs’ statement of-mouth as its promoting system.

18
 TABLE 4.1 SHOWING THE AGE OF THE RESPONDENTS

AGE NO.OF.RESPONDENTS PERCENTAGE

15 -20 6 10

20-25 50 55

25-30 10 15

30-35 10 15

Above 40 4 5

TOTAL 80 100

Source: Primary Data

INTERPRETATION

The table 4.1 was showing age wise classification of respondents it reveal that 10% of the
total respondents is between 15 to 20, 55% is age between 20-25, 15% respondents age between
25-30,15% respondents age between 30-35 and 5% belong the age group above 40

19
CHART 4.1 SHOWING THE AGE OF THE RESPONDENTS

60 55

50

40

30

20 15 15
10
10 5

0
15 -20 20-25 25-30 30-35 Above 40

Series 1 Series 2 Series 3

20
 TABLE 4.2 SHOWING THE GENDER OF THE
RESPONDENTS

GENDER NO.OF.RESPONDENTS PERCENTAGE

Male 35 45

Female 45 55

TOTAL 80 100

Source: Primary Data

INTERPRETATION
Table 4.2 show gender wise classification it reveal that 55% percentage respondents are
male and other 45% respondents are female

21
CHARTS 4.2 SHOWING THE GENDER OF THE
RESPONDENTS
Sales

45

55

Male Female

22
 TABLE 4.3 SHOWING THE EDUCATION QUALIFICATION
OF THE RESPONDENTS

QUALIFICATION NO.OF.RESPONDENTS PERCENTAGE

Degree 40 60

PG 15 10

Diploma 5 5

School 20 25

TOTAL 80 100

Source: Primary Data

INTERPRETATION

Table 4.3 showed education qualification wise classification it reveal that 60% of the
responding degree holders, 10% of the respondents PG, 5% of the respondents diploma and the
25% of respondents school students.

23
CHARTS 4.3 SHOWING THE EDUCATION QUALIFICATION
OF THE RESPONDENTS

School 25

Diploma 5

PG 10

Degree 60

0 10 20 30 40 50 60

24
 TABLES 4.4 SHOWING FROM WHERE DID THE
RESPONDENTS GOT TO KNOW ABOUT SMARTWATCH

SOURCE NO.OF.RESPONDENTS PERCENTAGE

Friend’s 50 77

Family 25 20

Online advertisement 5 3

TOTAL 80 100

Source: Primary Data

INTERPRETATION

From the above figures I did found that 20% of respondents know about the smartwatch
throughout family members 77 % of respondents new throughout friends and 3% of
respondents new throughout online advertisement

25
 CHARTS 4.4 SHOWING FROM WHERE DID THE
RESPONDENTS GOT TO KNOW ABOUT SMARTWATCH

20

77

26
 TABLE 4.5 SHOWING HOW OFTEN THE RESPONDENTS
PURCHASE THE SMARTWATCH

PARTICULAR NO.OF.RESPONDENTS PERCENTAGE

Online 60 90

Offline store's 20 10

TOTAL 80 100

Source: Primary Data

INTERPRETATION

From the above figures we can understood that 90% of respondents are preferred to
purchase online under 20% of respondents prepared to purchase from offline stores

27
CHART 4.5 SHOWING HOW OFTEN THE RESPONDENTS
PURCHASE THE SMARTWATCH

20

90

28
 TABLE 4.6 SHOWING HOW LONG THE RESPONDENTS
HAVE BEEN USING THE SMARTWATCH

DURATION NO.OF.RESPONDENTS PERCENTAGE

1 year 70 95

2 year 6 3

More then 2 year 4 2

TOTAL 80 100

Source: Primary Data

INTERPRETATION

From the above figure it is found that 95% of the respondents using smart watches
under

29
CHARTS 4.6 SHOWING HOW LONG THE RESPONDENTS
HAVE BEEN USING THE SMARTWATCH

3 2

95

30
 TABLE 4.7 SHOWING REASON FOR CHOOSING
SMARTWATCH

PARTICULAR NO.OF.RESPONDENTS PERCENTAGE

Price 40 70

Quality 30 25

Special offers 10 5

TOTAL 80 100

Source: Primary Data

INTERPRETATION
From the above figure it is found that 5% of respondents choose the smartwatch due to
special offers, 70% respondents choose the smartwatch due to product price, 25% respondents
choose due to quality of the smartwatch

31
 CHART 4.7 SHOWING REASON FOR CHOOSING
SMARTWATCH

70
70

60

50

40

30 25

20

10 5

0
Price Quality Special offers

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 TABLE 4.8 SHOWING COMPARISON OF BOAT
SMARTWATCH WITH OTHER COMPANIES SMART
WATCHES

PARTICULAR NO.OF.RESPONDENTS PERCENTAGE

Much better 50 80

Somewhat better 10 5

About the same 5 2

Somewhat worse 15 13

TOTAL 80 100

Source: Primary Data

INTERPRETATION
From the above figure we can analysis that 80% of the respondent founded boat smart
watches better than others smartwatch,5% respondents are founded somewhat better than other
smart watches,2% respondents about the same opinion compared with other smartwatches,
13% respondents feel that both smart watch some what worse then other smart watches.

33
 CHARTS 4.8 SHOWING COMPARISON OF BOAT
SMARTWATCH WITH OTHER COMPANIES SMART
WATCHE

80
80

70

60

50

40

30

20 13

10 5
2

0
Much better Somewhat better About the same Somewhat worse

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 TABLE 4.9 SHOWING HOW EASY TO CONNECT THE
SMARTWATCH WITH THE APP

PARTICULAR NO.OF.RESPONDENTS PERCENTAGE

Extremely easy 90 95

Not so easy 5 2.5

Some what easy 5 2.5

TOTAL 80 100

Source: Primary Data

INTERPRETATION

From the above figure it is found that 2.5% response find it somewhat easy, 95%
respondents are view that it is extremely easy to connect the watch with app, 2.5% respondents
say that is not so easy to connect with app

35
CHART 4.9 SHOWING HOW EASY TO CONNECT THE
SMARTWATCH WITH THE APP

2.5 2.5

95

36
 TABLES 4.10 SHOWING SATISFACTION OF THE
RESPONDENTS TOWARD THE PRICE RANGE FOR THE
SMARTWATCH

EXPECTATION NO.OF.RESPONDENTS PERCENTAGE

Good 25 25

Poor 10 5

Excellent 30 50

Fair 15 20

TOTAL 80 100

Source: Primary Data

INTERPRETATION
25 % of the respondents are view that the price range is good, 50% of the respondents
think like the prices excellent for the smart watch, 5% respondents view that price is poor for
the smartwatch,20% of the respondents view that the price is fair for the smartwatch.

37
 CHART 4.10 SHOWING SATISFACTION OF THE
RESPONDENTS TOWARD THE PRICE RANGE FOR THE
SMARTWATCH

Fair 20

Excellent 50

Poor 5

Good 25

0 5 10 15 20 25 30 35 40 45 50

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 TABLE 4.11 SHOWING EXPECTATION OF THE
CUSTOMER TOWARD QUALITY OF THE SMARTWATCH

EXPECTATION NO.OF.RESPONDENTS PERCENTAGE

Good 25 25

Poor 10 5

Excellent 30 50

Fair 15 20

TOTAL 80 100

Source: Primary Data

INTERPRETATION

25% of respondents are view that the product quality is good, 50% after respondents
think like the quality excellent for the smartwatch, 5% respondents view that qualities poor for
the smartwatch, 20% of the respondents view that the quality fair for the smartwatch

39
 CHART 4.11 SHOWING EXPECTATION OF THE
CUSTOMER TOWARD QUALITY OF THE SMARTWATCH

60

50
50

40

30
25

20
20

10
5

0
Good Poor Excellent Fair

40
 TABLE 4.12 SHOWING THE EXPECTATION AND
SATISFACTION OF THE PACKING OF SMARTWATCH

EXPECTATION NO.OF.RESPONDENTS PERCENTAGE

Good 25 25

Poor 10 5

Excellent 30 50

Fair 15 20

TOTAL 80 100

Source: Primary Data

INTERPRETATION:

25% of the respondents are view that the product packaging is good, 50% of respondents
think like the quality of packaging is excellent, 5% respondents view that the quality of
packaging is poor, 20% of the Respondents you that the quality of packaging is fair.

41
 CHART 4.12 SHOWING THE EXPECTATION AND
SATISFACTION OF THE PACKING OF SMARTWATCH

Fair 20

Excellent 50

Poor 5

Good 25

0 5 10 15 20 25 30 35 40 45 50

42
 TABLE 4.13 SHOWING THE OVERALL SATISFACTION OF
THE RESPONDENTS

EXPECTATION NO.OF.RESPONDENTS PERCENTAGE

Satisfied 74 97

Not satisfied 6 3

TOTAL 80 100

Source: Primary Data

INTERPRETATION

From the above figure it is found that 97% of the response satisfied with smartwatch
and 3% of the response or not satisfied with the smartwatch

43
CHART 4.13 SHOWING THE OVERALL SATISFACTION OF
THE RESPONDENTS

97

44
TABLE 4.14 SHOWING WHAT THE RESPONSE HAVE FELT
ANY TROUBLE WHILE USING THE SMARTWATCH

PARTICULAR NO.OF.RESPONDENTS PERCENTAGE

Yes 10 10

No 70 90

TOTAL 80 100

Source: Primary Data

INTERPRETATION

From the above figure it is found that 10% of respondents have felt problem in dealing
with the watch, 95% respondents they view that they have not felt any problem while using the
smartwatch

45
CHART 4.14 SHOWING WHAT THE RESPONSE HAVE FELT
ANY TROUBLE WHILE USING THE SMARTWATCH

10

90

46
 TABLE 4.15 SHOWING WHATEVER THE RESPONDENTS
WILL RECOMMEND THE SMARTWATCH TO OTHERS

PARTICULAR NO.OF.RESPONDENTS PERCENTAGE

Yes 75 95

No 5 5

TOTAL 80 100

Source: Primary Data

INTERPRETATION

From the above figure it found that 95% respondents say that they will recommend the
smartwatch to others, 5% of response will not recommend it to others.

47
CHART 4.15 SHOWING WHATEVER THE RESPONDENTS
WILL RECOMMEND THE SMARTWATCH TO OTHERS

100 95

90

80

70

60

50

40

30

20

10 5

0
Yes No

48
5.1 FINDINGS

Following are the findings that we obtained from the study

❖ 55% of respondents are aged between 20 to 25

❖ 45% of the respondents are male and 55% of them are female
❖ 60% of respondents are degree students
❖ 77% of respondents know about the smartwatch throughout their friends
❖ 90% of the respondents purchase the smartwatch from online
❖ 95% of the respondents using the smartwatch less than 1 year
❖ The reason for respondents choosing the smartwatch is less pricing
❖ When compared with service offered by the boat smartwatch respondent felt that both
smart watches better than other companies
❖ Connecting your smartwatch to the apps is extremely easy the data gather from 95%
of the respondents
❖ 50 % of the respondents agreed to the price range is very excellent and only 5% of the
respondents say the prices poor
❖ 50% of the Respondents agreed the product is very excellent in quality and the 25% of
respondents agreed to good in quality and 5% of the response said the qualities very
poor
❖ 50% of respondents felt the packaging is very good for the smartwatch
❖ 97% of the respondents satisfied to use the smartwatch
❖ When we ask the respondents if they feel any trouble while using the smartwatch the
90% of the respondents said they didn’t face any trouble while using the smartwatch
but the 10% of respondents feel trouble while using the smartwatch
❖ The 95% of the respondents said they definitely recommend the smartwatch to others
only 5% of the respondents deny to recommend others about the smartwatch

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5.2 SUGGESTIONS
• Company should try to reach to people of other age group also
• Company should take necessary step to simulate customer in re purchasing on the
request basis
• Boat smartwatch should focus more on the other promotional activities such as
television advertisement
• The company should focus on giving better quality product has most customer have
very brand loyal and their generally satisfied with the product
• The company should try to be competitive than other companies and try to established
a strong position in the market

50
5.3 CONCLUSION
Based on the analysis conducted throughout the smartwatch project, it is evident that the
market demand for smartwatches continues to grow steadily, driven by factors such as
increased health awareness, technological advancements, and lifestyle trends favoring
wearable devices. Our research indicated key features that users prioritize, including fitness
tracking, notification management, battery life, and design aesthetics. Moreover, the
competitive landscape highlights the importance of differentiation through unique features,
seamless integration with smartphones, and robust software ecosystems. Moving forward,
prioritizing user-centric design, enhancing health and fitness capabilities, and fostering
developer support for third-party app development will be critical for success in this dynamic
market. Overall, the smartwatch project presents promising opportunities for innovation and
growth, provided strategic decisions align closely with evolving consumer needs and
technological advancements.

51
BIBLIOGRAPHY

1. Smith, John. “The Evolution of Wearable Technology: A Comprehensive Review.” Journal

of Wearable Technology, vol. 10, no. 2, 2021, pp. 45-68.
2. Patel, Sarah. “Trends and Challenges in Smartwatch Design: A User-Centric Perspective.”
International Conference on Human-Computer Interaction, Springer, 2020, pp. 132-147.
3. Brown, Michael. “Understanding Consumer Preferences in Smartwatch Features: A Market
Research Study.” Journal of Consumer Behavior, vol. 25, no. 4, 2019, pp. 321-335.
4. Kim, David. “Competitive Analysis of Smartwatch Ecosystems: Insights from Industry
Leaders.” Journal of Business Strategy, vol. 15, no. 3, 2022, pp. 78-92.
5. Jones, Emily. “The Impact of Health and Fitness Features on Smartwatch Adoption: An
Empirical Study.” Information Systems Research, vol. 30, no. 1, 2023, pp. 110-125.
6. Garcia, Maria. “Designing User Interfaces for Smartwatches: Best Practices and
Guidelines.” Proceedings of the ACM Conference on Human Factors in Computing Systems,
ACM, 2020, pp. 215-230.

These references provide a comprehensive overview of the smartwatch industry, including user
preferences, market trends, competitive analysis, and design considerations.

52
 A STUDY ON CUSTOMER SATISFACTION ON BOTH
SMARTWATCH SPECIAL REFERENCE TO STUDENTS

QUESTIONNAIRE

1)Age?

A) 15-20
B) 20-25
C) 25-30
D) 30-35
E) Above 49
2)Gender?

A) Male
B) Female

3) Education?

A) Degree
B) PG
C) Diploma
D) School

4) How do you purchase the smartwatch?

A) Online
B) Offline stores

5) From where you got to know about boat smartwatch?

A) friend
B) Family
C) Online Advertising
D) News paper

6) How long been you use the boat smartwatch?

A) 1year
B) 2 years
C) 3 years
D) 4 years

53
7) What are the reason for choosing boat smartwatch?

A) Price
B) Quality
C) Satisfaction
D) Brand
8) How would you compare the service offered by boat smartwatch with other companies?

A) much better
B) About the same
C) Somewhat better
D) Somewhat worse

9) How easy is to navigate the boat smartwatch app?

A) Extremely easy
B) Not so easy
C) Somewhat easy
D) Not easy at all
10) Have you face any problem while using the smartwatch?

A) Yes
B) No

11) Will you recommend boat smartwatch to others?

A) Yes
B) No
12) What makes you to stick with boat smartwatch?

A) Satisfaction
B) Quality
C) Price range
D) Brand

54
13) Do you recommend other product of the boat company to others?

A) Yes
B) No
14) Do you refer your friends to purchase the boat smartwatch?

A) Yes
B) No

15) Do you satisfied while using the boat smartwatch?

A) Satisfied
B) Not satisfied
C) Highly not satisfied
D) Highly satisfied

55