7 3 Traffic-PaidTraffic-Part2
7 3 Traffic-PaidTraffic-Part2
Promote offers that generate long time revenue is better and use opt in
landing page will generate better conversion for future advertising.
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Provide image :
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Push Breakdown
A push ad, whether it’s displayed on mobile devices or on desktops, consists of three
main, customizable elements: an image, a title, and a description/message.
Push Image
When picking an illustration for your ad, make sure it’s clear, clean, attractive and
relevant to your offer.
The required image size for Push Ads is 192×192 px, so it’s obviously quite small.
That’s why it’s so important to choose (or design if you have some Photoshop skills)
something simple. The more objects there are, the more complicated – and hence
unreadable – the image gets.
Of course, your primary goal is to attract the user. This can be done with an image
that is relevant to the offer and spurs the user’s action.
Push Title
Push title is your chance to introduce the offer in a few words. It has to be short and
concise, as there are only 30 characters at your disposal.
Getting the title right, together with an image, are is the key to grabbing the
recipient’s attention. Its font size is bolder than the description’s, so it gives you a
better shot at winning the user over.
Don’t shy away from using emojis in your titles. On a small display they are a simple
and effective way to embellish your point. Push title can also serve as a CTA, but it’s
okay to simply introduce your offer here in the most simple way.
Push Message
This is the line beneath the title. It’s only 75 characters so you need to plan it wisely.
Treat it as your chance to pitch the offer to the recipient. Describe the offer or the
benefits and place your CTA here. Emojis once again will likely increase your
effectiveness, though we suggest using a maximum of 2 per ad as not to clutter it.
To make things easier for you, we’ve compiled a few Push Ads examples for some of
the best converting verticals in our platform.
Let’s begin, though, with a “power word” cheat sheet. Here’s a list of words that
typically work well for building up the sense of urgency, delivering value, offering
exclusivity and provoking emotions:
Believe it or not, there are also some emojis that seem to increase your conversion
rates.
You can go back to our Power Word chart as well as the emojis above when creating
your push ads copy and see how much they improve your advertising results.
Now, let’s see some push ad examples for the best performing verticals.
Let’s start with a utility app. Imagine you’re promoting a battery-optimizing app. We
used an illustration of a fully-charged battery, a straight-to-the-point title (with a
battery emoji), and clearly stated a benefit of downloading the app (90 extra minutes
on your battery), plus an obligatory CTA.
In the case of a mobile game offer (let’s call this game Mobile Heroes 3) we’ve put
the CTA in the title and focused on writing a description that encourages the recipient
to download the game. What do gamers want? A challenge! So we gave them one.
Here we assumed a sign-up-centric offer that rewards a user with a bonus and you, the
advertiser, with a payout. The bonus is the key reason for the potential sign up, so we
promoted it in the title (notice the emoji), and described the details in the description.
Sports betting works in a similar manner. Note, however, how we build up the sense
of urgency with “limited offer”.
With binary offers, you want to base your message on the opportunity to cash in while
downplaying the risk. Positive forecasts and other insights can create FOMO (fear of
missing out) and help convince a recipient that investing now is a smart business
decision.
Crypto offers don’t differ that much from binary when it comes to creating push copy.
You might want to emphasize the potential gains. In our example, we used a statistic
that encourages a recipient to invest in a given cryptocurrency. By the way, odd
numbers tend to be more convincing. Don’t ask us why. It is what it is
E-COMMERCE & TRAVEL
In e-commerce, it’s often all about the offer itself, but you can improve your chances
of getting more conversions by applying an enticing image and emphasizing the
benefit. You need all the firepower you can get, so use some “power words” and
emojis.
The dating vertical combined with Push Ads has been bringing our customers some
outstanding results. Remember, however, that Push Ads are non-adult traffic only,
which means you have to play by some rules. No nudity, no obscene stuff, and watch
your language too.
Here’s an example which our compliance team would happily approve:
And here’s an example of a campaign that doesn’t meet our rules for promoting the
dating vertical via Push Ads:
That’s it for now. Please refer to our guidelines to see what’s allowed and what’s not
in Push Ads. Now it’s your time to come up with Push Ads copy that converts!
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