ec a.dn.vivasam.com e fh C on ‘ToIG) wav! ot / wot ert ete A at ‘ROR: WEIROE HBP] | How do you he tne apres SEM BE BI | Are you sre Language Structures oduct paceman seems to hava been designed Lesson Goal. My Study Pian + Which ofthe goals above interests you the most?@ mang) 2 € eC a.dnvivasam.com 2m @- re prs Shopping Trips @ cet Ready Do you remember what you bought last week? Complete the table and think about your spending habits Weekly Cash Book C—O er | B evs O Listenin 6 1 Which statement is NOT true about the dialog? The baked chic The man thought bac. 6% 2 Filin the blanks in the receipt. RECEIPT Dates det 20, 2018 10:25 am \eedphanes Fononlt S08 disccine a 7, pon con @@ Plena] 2 € eC a.dnvivasam.com 2m @- @ Speak out 1 Listen and fila the blanks. Then px 2 the dialog with your partne: ‘Are you sure tl draw people's attention’ 2 Think of the popular foods of the towns below. Then talk with your partner ‘about the promotion slogan. What would be the best promotion siogan for How abo ‘Are.you sure it captures the essence of :G © H(s2z) ¥ @ € eC a.dnvivasam.com 2m @- @ Speak Out ©) 1 Usten and fil in the blanks. Then prac 2 the dialog with your partne: How dia you ae No t's bright, but it consumes @ lot 2 Talk with your partner about the products that you want to recommend. eas wireless speaker smooth end not to lly ‘light and convenient B Yes, have, Why How did you tke i? 'm thinking of buyinge>¢ Cn 0 O- petite Practical Marketing @ cet Ready ‘Suppose you're selling the following items. Which feature would you emphasize in tia 9% Ki O Listenin 61 Which ofthe following is NOT mentioned about the product? > 2 How willtne tame be placed at the booth? Write the letter in an appropriate place@ Plane] 2S e>¢ Cn 0 O- ery Hear from a Top Saver @ Listen tothe Tatk Show > Listen and comple posting on the blog vom | MY Online Mentors interview My online mentor, Rick Smith, had an interview! The following ie what he said atthe interview. fe brings his lunch and snacks to schoo ; home instead of taking the bus He watches movies on TV His purpose of saving money: To start his own His advice: fe clear about you for saving money< ec adnvivasam.com © Express Yourself 1 Look at the sauing tips below and think of your own ideas. Then talk about them with your partner using the expressions below. Georse ‘Your Own Tips ala tone store f Frequent buyers Presentation 2 Make a presentation to your class about your saving tips. Hello, class, Are you sure you're using your money wisely and eliciantiy? Let me tell you what | do: when | buy@ bans] < eC adnvivasam.com ¢ 4 @ What Kind of Consumer Are You? Have you recent gone shopping without planning to bay an tem? Have you forgotten whet you purchased over the past months? Have yourscenti bought something because athrs havo it? De youeften borrow mana ror (De youoften sip< e adnvivasam.com ef @ fon the Internet can be ‘want, we have t Imagin a shopping mall to buy of the things that may affect youra.dn.vivasam.com Hey, these jeans are on sale! Have you ever wondered why retail stores put items on sale? Sales reduce inventory size, making room for the store to buy more stuff to sell, and they attract customers. If the jeans were originally $100 but are now on sale for $80, the lower price would lead more customers to consider buying the jeans and spending another $20 on a T-shirt, too, The bottom line is that sales attract stomers that might not have made purchases atthe regular price, and they motivate customers to spend because their money ean now buy more Jeans are jeans, right? Well, no! There are ordinary jeans and there are designer jeans. As the TV ads prove, beautiful people wear Brand X, don’t they? And you feel you'll be more beautiful if you wear too. This is the power of associatior When advertisers associate appealing images with certai products, consumers may buy the produets to associate themselves with those images. You're still the same you, but you feel better about yourself because you are wearing Brand X's new jeans. Is this worth paying 25%, 50%, or even 100% more! Wel, that’s up to each individual to decide on his or her own,a.dn.vivasam.com Have you ever been offered to buy something that you had not planned on buying? A sales eletk may make suggestions to you about what else to buy in addition to your originally planned purchase, This is called up-selling and it's designed to be not only helpful for you, but also for the store's bottom Ii noticed that shoes, hats, and socks are displayed together next to ‘one another? They are mostly inexpensive items strategically placed there, Since you've already decided to buy a pair of jeans, why not buy a pair of sneakers too? No one can tell you that you shouldn't buy something that really suits you, but remember that the arrangement of items in a store is not random. Product scems to have been designed to give subtle suggestions to consumers while they shop.< eC adnvivasam.com ¢ 4 @ What Most People Do Why are you influenced by these marketing strategies? ell, when your brain is it may go on “autopilot.” In 1u choose the easy way and make your d simply assume that them money, or that something if'a cashier itall alace HSER) go) a.dn.vivasam.com 1 become for everyone bee and different but the first step is to be aware of your “autopilot” mode. mas before you ply nt on something else? In the jungle of information, you may feel overwhelmed, Don't b art consumer is 10 that comes naturally. ience andah(e1E) eo @ Pezs] Bsa Xx a ec adnvivasam.com ov After You Read @ complete the ciagram to summarize the passage. —— atfocts your ‘decisions? Up-selling & Placement ; Aten ase A a Satistog! © Asm th toning questions save for a rainy day 2 Check Tif the statement is true and F if inexpensive items displayed together lead pespie to buy moKeydous #4 3 lat 21 Bo} 631 @ wee < ec adnvivasam.com POET LEE) @ Listen and write the umber for each advertisement GoBeyond @ enc ne passage an tak with your partner about hemes in which you were totes by ho rao ott Do you have a favorite brand? What i 8 new product is released by a brand you x? How would you fool about i? It you are more altacted to a product because ot is brand name, you have been affected by the halo eect. According to Eduard L. Thornlike, the impressions you get from the postive qualities or benefits of one thing can affect your opinion ofthe qualities of anther thing, even if you have never tied it. For example, the Images ofa particular computor brand oF your previous assessment of its attributes could te have a halo etfect on ta whole proctct line, People who are hapsy with ther laptop computers are more likely to buy a cell phone by the same company than one by another company© Keydous 24 2 G ule 21 go} 6a @ Hee < ec 4.dn.vivasam.com EEL Words and Structures @ Word Formation Choose an appropriate word to complete the sentence. Vo afte (overwhelmed! / overuRed) with homework these days opposed my ‘association uagastion) that we should remain atthe cabin overnight © Expressions in Use + Acverisore associate eppeaing images with cera product se a specific work of arate that you can associate with this song, The ts sep ist be aware of you “autopilot” moce was aware of a to dark fur staring at mo. Fill in the blank to complete the sentence. to yourseif witha role model helps you realize your de | suspect that Jessica wa of my mistakes on the presentation @ Word Mates make adodson reasonable a request cash Choose an appropriate word to complete the sentence. 2 Wo offer a 50% discount off the (regular / reasonable) price on al intr glovesKeydous FM SIA° X GHIA 211 Sho} 62} € ec a.dnvivasam.com e @ Structures = Without decisions to make, being a consumer would be easier but lee interesting + Without the support of my family. would bein real rouse, rout your adie, | would Complete the sentence to give the same meaning as the given thout noies polation, | would sleep wel at nigh id sloop welt night Sam could play bash ‘Sam could play basketball with us 3 tt it were nat for water and ai, most living things couldn't survive, om + Product placement seems to have been designed to ave suggestions to + Kato seomed to have prepared lt for her lac presentation f Many guests sgem to’be happy with today’s cnne One of my friends seems yesterday Find an error in the second sentences and correct it. It doesnt seem that Tommy was inorested in the lecture 2. Elon seems to have putin alt of etfor plete the projec It seems thet len puts in a lot of effort to complete the. It seemed that profound esoussion on securty matters had aed hy A profound diecustion on securty matters seemed to be h© Keydous & 21 Yo} 63 © 4488 ec adnvivasam.com e EEL Mista §=©Describe a Graph cons ‘Teens’ Shopping Preferences by gender In 2013-2014 (8) Semg208 serge raph shows onine andinstere shaping paferences | eae of te aa ner In spring 20%3\ana'zoveiln general, onine) | Ke amceae| ed while in-store chopping decreased for) lf nt tenieny | n males and lamas. The most aciceablo change was win males where online shopping Increased trom 20% to » [Both of these tends result in a docrease in in-store shopping by both males and females over the ‘ime period Useful Expressions ‘Wend Proportion Comments — vot ‘These trond result 288, rise, GO UD take ur Wace seeKeydous FM SIA° X GHIA 211 Sho} 62} u(eel < ec a.dn.vivasam.com oe ty @ Write Your Story 1 Using the table on the left. complete the bar graph on the right. Then fil in the blanks inthe following sentences. ‘Complaints Made on Online Shopping Malls in 2014-2015 (%) | est change occurred In______, which decreased from 37:5 In 2014 to 16% 2018, 2 Complaints about refund/exchange, ans payment all inereases The graoh suggests that online shopping malls seem to have improved thei Shore Your Story 2 Complete the report using the information in 1 The graph shows the proportion of iterent The biggest change oc SRE T el eo,Keydous FM SIA° X GHIA 211 Sho} 62} u(eel psec X @ Plame] 2S; x € ec a.dnvivasam.com e EEL 0A Listen and answer the questions. 1 What is the relationship between the speakers? food stylist signer 2. Which part will be replaced by the man? <¢:B Put the conversation in order and practice it with your partner. 1+) Dad, what do you think ofthis board game? 2) Ife $50! ant hata tte expensive? ‘Sounds tke you want to buy it Are you sure you have enough money? Yeah i's atte high. But i's not an orainary game. Rely? How iit iflerent? Yes, Dad. | have saved my allowance frit and I have a discount coupon. May | buy Wil, al the parts are made of pine wood, It's for people of al ages, OK. respect your choKeydous FM SIA° X GHIA 211 Sho} 62} rat < ec adnvivasam.com 5 C Read the following passage and answer the questions. there ara so many choloas and marketing strategies out there, how can you becoma a smart consumer? Thera lant a“ wer for everyone Because ¥ have cteent tastas anc altferent values, but the fst stap is to be aware of your sutoptot” mone. To prevent tis, ack yourself theze question® before you make ary purchase: De | realy need the product oF do simply want if? Would my money be better spent on something else? ‘overwhelmed. Don't worry, though: being a smart consumer is not something that n the jungle of information, you may fo wisdom wil guide you to smart 1 Which best fis in the blank? ©) enjoying your “auteplot” mode ) spending less money on cl @ avoiding any purchase of tems on sale 2 Which has the same meaning as tastes in the passage? D The chet lost her sense of test My son doesr't tke the taste @) The hair syle is @ matter of personal taste @ I you taste this dessert, you'l find that its too sweet © D)Read the following passage and write the answers. Hine you noticed that shoes, hats, and socks are cisplayed together next to one another? They are mostly inexpensive items strategically placed there. Since you've already decided to buy a pair of jeans, why not buy a pal of sneakers too? No one can toll you that you chouidn't buy something thet realy eulte you, but remember that the erangement cf tema in a store ie not random, it seeme that product plecement 2s designed to give subtle suggestions to consumers wile they sho 1 Rewrite ® using saem to, Change the form If necessary. 2 Complete the summary of the passage.@ Hs a.dn.vivasam.com [ce eon Read Street Food Business Around the World jortunity to open their own te thei the crowded citio n Vietnam are usualy owned by the @ kapt in the fami. Thes Wn trom the moter Meals from the Sky Melbourne, Australia oe)aes @ Hl a.dn.vivasam.com ates. opular among Cites, Food tracks can mows aroun, and me | food that originated in other countror lke Mi marketing str networking to announce where it wall turn up ne nic S24. What else are sold ont information about them,