FOM Midsem Syllabus
FOM Midsem Syllabus
UNIT 2
1. Dynamic Interaction and Context:
• Importance of understanding the dynamic interactions and context in which
businesses and living beings exist, including interactions with family, friends,
and man-made structures.
2. Adaptation for Success:
• The critical role of adaptation in business success, emphasizing the need to
actively respond to external factors such as policy changes and technological
advancements.
3. Definition of Business Environment:
• Various definitions and perspectives on the business environment by scholars
like Bayard O. Wheeler, Arthur M. Weimer, Glueck and Jauch, and Barry M.
Richman and Melvgn Copen, highlighting its components and influence on
business operations.
4. Business Firm as an Open System:
• Conceptualizing business firms as open systems that interact with their
environment by receiving resources and supplying goods and services.
5. Levels of Environmental Forces:
• Discussion on internal and external environmental forces at national, regional,
or international levels.
6. Opportunities and Threats (SWOT Analysis):
• How environmental forces present opportunities and threats, and the
importance of businesses making internal adjustments to address them.
7. Features of Business Environment:
• Characteristics of the business environment such as its dynamic nature,
diversity, unpredictability, and geographical variation.
8. Importance of Business Environment:
• The significance of understanding and interacting with the business
environment for resource utilization, strategic planning, and identifying
strengths, weaknesses, opportunities, and threats.
9. Factors Affecting Business Environment (PESTLE Analysis):
• An overview of demographic, economic, geographical, ecological, social,
cultural, political, legal, and technological factors impacting the business
environment.
10. Corporate Social Responsibility (CSR):
• Discussion on CSR practices involving environmental efforts, philanthropy,
ethical labor practices, and volunteering, including benefits for organizations
and the community.
11. Corporate Governance:
• Insights into corporate governance, including its definition, participants,
balancing goals, and its importance in aligning business operations with
stakeholders' interests.
12. Porter's Five Forces Model:
• Analysis of Porter's Five Forces model as a tool for understanding competitive
forces in an industry and its implications for strategy formulation.