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Weekly Game 4

The document describes two games that can be used to help develop a Value Proposition Canvas. The first game involves creating a persona by drawing a head and labeling areas around it to represent how that persona sees, thinks, hears and feels. The second game involves choosing features from categories and plotting them on a matrix to visualize which had more interest. An optional third activity involves mapping potential actions on an impact vs effort matrix to help evaluate and prioritize ideas.

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11 views

Weekly Game 4

The document describes two games that can be used to help develop a Value Proposition Canvas. The first game involves creating a persona by drawing a head and labeling areas around it to represent how that persona sees, thinks, hears and feels. The second game involves choosing features from categories and plotting them on a matrix to visualize which had more interest. An optional third activity involves mapping potential actions on an impact vs effort matrix to help evaluate and prioritize ideas.

Uploaded by

ILEENVIRUS
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Weekly Game

(Your ultimate goal here is to craft the Value Proposition Canvas!)

The opening play aims to quickly develop their user profile. This will be creating a person with the group by
drawing large circle that will accommodate writing afterwards. It consists of creating a large “head” at the middle of the
canvas and ask the team to give person a name and label large areas around the head - “thinking” - “seeing” - “hearing”
and “feeling.” The team must subscribe from this person’s point of view -- what’s this person’s experience is, moving
through the categories from seeing through feeling. They must embrace the degree of empathy to the person they
created and ask the group to synthesize after this activity. What does this person want? What forces are motivating this
person? What can we do for this person?

The second game is just part of the component of the Value Proposition Canvas. The end goal is to build a
visual matrix that quickly and clearly defines areas of interest for something—it can be a service, a product, a plan, a
website. It consists of asking people to choose a limited number of features from a bigger collection and then plotting
their choices against a matrix. The result can be presented back in a template that resembles a light box, with items
that were chosen more times being lit up by brighter colors and items chosen fewer times by weaker colors. You may
chose other indicators other than the intensity of the colors like putting symbols on the index cards. The leader or the
hipster starts by defining features from the broad categories selected that is part of the solution that the team
hypothesizes. The hipster would write limited number of cards potential features of a broad category. He would then
let each member choose from those features that they think would be the feature/s on the given category. As the game
winds down, color or indicate the card according to the number of times they were chosen. The matrix should now give
you a good—and visual—idea of what areas were received with more interest, and which were not.

OPTIONAL ACTIVITY (you can do this in your spare time)


To close the game for that topic, play the Impact and Effort Matrix. Possible actions are mapped based on two
factors: effort required to implement and potential impact. Some ideas are costly, but may have a bigger long-term
payoff than short-term actions. Categorizing ideas along these lines is a useful technique in decision making, as it
obliges contributors to balance and evaluate suggested actions before committing to them. Given a goal, a group may
have a number of ideas for how to achieve it. This may sound as simple as “What do we need to reach our goal?”
Weekly Game

Ask the group to generate ideas individually on sticky notes. Then, using post-it notes, ask them to present
their ideas back to the group by placing them within a 2×2 matrix that is organized by impact and effort:
Impact: The potential payoff of the action
Effort: The cost of taking the action

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