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Nháp Asm 2

Agency Marketing Smart CQ Co., Ltd established in 2021 operates in advertising with over 100 employees. They manage brands and develop products for customer convenience and quality of life. They plan to implement a digital strategy using technologies like websites, social media, AI and IoT to better understand customers, improve products and services, and reach more potential customers. A mobile app will be designed to support the digital strategy by engaging customers and collecting user data.

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Khánh Linh
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55 views2 pages

Nháp Asm 2

Agency Marketing Smart CQ Co., Ltd established in 2021 operates in advertising with over 100 employees. They manage brands and develop products for customer convenience and quality of life. They plan to implement a digital strategy using technologies like websites, social media, AI and IoT to better understand customers, improve products and services, and reach more potential customers. A mobile app will be designed to support the digital strategy by engaging customers and collecting user data.

Uploaded by

Khánh Linh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Asm 2

I. Introduction
- Agency Marketing Smart CQ Co., Ltd was established on September 8, 2021. The
company operates in the field of advertising with a scale of more than 100 employees.
With the increasingly advanced and modern technology needs of people, Agency
Marketing Smart CQ Company is managing and developing, affiliated with many
famous brands, bringing the best quality products to ensure convenience as well as
the quality of life of customers.
- Address: B83 Vu Van Can Street, Van Phuc Ward, Ha Dong District, Hanoi.
- URL: https://marketingsmartcq.net/
II. A transformational digital strategy plan to support the implementation of digital
technologies for the company
1. The ways in which digital technologies can support organizations
- Introduction to the digital technology the company is applying
+ Currently, the only way for a company to connect with customers is through its
website.
+ Website helps promote the company, products and services, with low cost and
convenience. Partners and customers can access the view quickly, without waiting
time. Businesses can support customers through the website such as answering
questions, consulting and can chat online with customers.
- Digital technologies that can support companies
+ Social media (Facebook, Instagram…): increase customer engagement, reach
market segments, and get feedback from target audience without incurring high
research costs.
+ AI technology: analyze and synthesize data to help businesses form more effective
business plans.
+ IoT technology: collect data that can be used to predict demand and make more
efficient and quality products, an opportunity for companies providing value-added
services, helping to expand their capabilities in the market.
2. A digital strategy plan in order to support the implementation of digital
technologies within an organization.
a. Strategic analysis
- External environment (PESTEL analysis)
- Internal resources: Market survey (trend, purpose…)
- SWOT analysis:
+ Strengths: constantly improve both product quality and service quality, catch up
with trends and technologies to bring customers the best quality products.
+ Weaknesses: only use the website, so it has not reached many customers, service is
not clear, cannot attract customers.
+ Opportunity: modern technology develops rapidly
+ Threats: competitor companies with many new services

b. Strategic objectives

- Mission
- Vision
- Objectives (SMART)

c. Strategic definition and implementation

3. How can digital innovation assist organizations in developing a competitive edge


- Reach more potential customers
III. The design of a selected mobile application to support a digital strategy within an
organization
1. Design of a mobile application that supports the overall digital strategy of an
organization.
2. A mobile application, identifying ways in which they support different digital strategies
within organizations.
IV. Conclusion

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