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Exposure Theory

This theory states that exposure to new ideas and opportunities leads to innovation and entrepreneurship. An individual's education, cultural values, motivation, economic factors, religious beliefs, need for achievement, and risk-bearing capacity influence their exposure to new ideas and opportunities. Exposure can come from factors like education, cultural values, economic conditions, motivation, religious beliefs, tolerance for risk, and the need for achievement. This exposure leads to innovation and the potential for new enterprises.

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Isidore Mapano
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231 views

Exposure Theory

This theory states that exposure to new ideas and opportunities leads to innovation and entrepreneurship. An individual's education, cultural values, motivation, economic factors, religious beliefs, need for achievement, and risk-bearing capacity influence their exposure to new ideas and opportunities. Exposure can come from factors like education, cultural values, economic conditions, motivation, religious beliefs, tolerance for risk, and the need for achievement. This exposure leads to innovation and the potential for new enterprises.

Uploaded by

Isidore Mapano
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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EXPOSURE of Entrepreneurship

THEORY
Presented by
Group 10
EXPOSURE THEORY
This theory states that exposure to new
ideas and opportunities leads to innovation
and creativity thus creates a new enterprise.
An Individual’s education, cultural values,
motivation, economic factors, need for
achievement, religious beliefs and risk
bearing capacity helps in exposing him/her
towards the new ideas and opportunities and
thus leading to innovation and creativity.
Exposure to:
ION
Risk Bearing Capacity, Religious
AT
UC
Belief, Need For Achievement,
ED
Motivation, Economic Factors,
Education, Cultural Values

CULT
URE

NEW
IDEAS BE
LIE
FS
INNOVATOR INVENTOR
INNOVATOR An innovator is someone who takes existing ideas,
products, or technologies and improves upon
them or finds new ways to apply them in the market.
Innovators are more concerned with the
implementation and commercialization of ideas
rather than the initial creation.
Innovators focus on refining, adapting, or
combining existing inventions to create value for
customers or to address unmet needs in the market.
They are often adept at identifying market
opportunities, understanding customer needs, and
developing strategies to bring innovations to market
successfully.
An inventor is someone who creates or
discovers a new product, process, technology, or
idea.
INVENTOR
Inventors are typically focused on the initial
creation or discovery phase.
Inventors often have a strong background in a
specific field, such as engineering, science, or
design, which enables them to develop new
inventions.
Their primary goal is to generate new intellectual
property through patents, copyrights, or
trademarks based on their inventions.
CONCLUSION
EXPOSURE THEORY OF ENTREPRENEURSHIP

In conclusion, exposure theory underscores the importance of increasing visibility


and awareness to maximize the impact and success of entrepreneurial endeavors.
Whether it's showcasing novel inventions or innovative solutions, exposure enhances
the opportunities for collaboration, adoption, and commercialization, thereby
contributing to the overall advancement of entrepreneurship. Furthermore, exposure
facilitates knowledge dissemination, fosters connections within the entrepreneurial
ecosystem, and accelerates the diffusion of innovations, ultimately driving
economic growth and societal progress.
References
Theories of Entrepreneurship –
Entrepreneurship development & Project
Management. (n.d.).
https://ebooks.inflibnet.ac.in/mgmtp09/cha
pter/theories-of-entrepreneurship/

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