Module 2
Module 2
2
• Business operations are the
actions that companies carry out
daily to grow the firm's value and
increase profits. These actions
involve ensuring that raw materials
are turned into final goods that meet
the customer's demands.
Alternatively, if a business
is providing services, every step
involved in providing the service to
customers is part of the business
process. 3
A company's business operations are
adjusted to create
sufficient revenue to pay for
expenditures while also generating a
profit for the business's proprietors
and shareholders. Employees
contribute to the business operations
by performing specific tasks that are
important to the process as a whole.
These roles could be in marketing,
finance, or production.
4
• For goods that are produced in • Services differ slightly from
a factory, everything in the goods as they
process of making those are intangible goods offered
goods, from receiving the raw by a business. However, the
materials to the final output, is principle remains the same.
part of the business Everything that is involved
operations. Whatever it takes with providing the service to
to produce a final product is customers is part of
counted as a business the business process.
operation—even cleaning the
factory afterward. 5
• Production is the process of • Economic welfare is created in a
combining various inputs, production process, meaning all
both material (such as metal, economic activities that aim directly or
indirectly to satisfy human wants
wood, glass, or plastics) and and needs. The degree to which the
immaterial (such as plans, needs are satisfied is often accepted
or knowledge) in order to create as a measure of economic welfare. In
output. Ideally this output will be production there are two features
a good or service which which explain increasing economic
has value and contributes to welfare. The first is improving quality-
the utility of individuals. The area price-ratio of goods and services and
of economics that focuses on increasing incomes from growing and
production is called production more efficient market production, and
theory, and it is closely related to the second is total production which
the consumption (or consumer) help in increasing GDP. The most
theory of economics. important forms of production are: 6
•In economics, a market is a composition
of systems, institutions, procedures, social
relations or infrastructures whereby parties engage
in exchange. While parties may exchange goods and
services by barter, most markets rely on sellers offering their
goods or services (including labour power) to buyers in
exchange for money. It can be said that a market is the
process by which the prices of goods and services are
established. Markets facilitate trade and enable the
distribution and allocation of resources in a society. Markets
7
21
2. A Farm
On the other hand, if you think about the business
operations of a farm, they are pretty different. Farms are
involved in the production process, and as a result, they are
faced with different business operations. A farm has to be
concerned with physical labor, which is one of the main
inputs in the production process. A farm also has to also deal
with the distribution of its goods to other businesses. Then
they need to manage their inventory carefully, so goods are
not wasted. Imagine what happens to cucumbers if you 22
23
What are business operations examples?
• Accounting and finance: Accounting and finance activities such as budgeting,
forecasting, and payroll processing.
• Human resources: Hiring, training, and managing employees.
• Manufacturing: Producing goods or services.
• Marketing and sales: Developing and executing marketing strategies to attract
customers and promote products or services.
• Supply chain: Managing the flow of materials and goods from suppliers to
customers.
• Information technology: Developing, maintaining, and managing technology
infrastructure and systems.
• Customer service: Handling customer inquiries, complaints, and feedback. 24
• Regulatory compliance: Ensuring compliance with local, state, and federal laws
and regulations.
The operations of a business vary across industries, and they are
structured according to the requirements of the specific industries.
Mastering the operations of a specific industry can help the business
achieve success. Here is an analysis of business operations in
different industries:
25
1. Retail industry
One of the main goals of a retail business is to stock products that customers
are looking for and at a price that the customers are willing to pay. This means
that the business must maintain an efficient inventory system so that it knows
what is in stock at any given time, while reducing instances of dead stock.
Deadstock refers to products that the company has in stock but that are not in
high demand.
In order to maximize revenues, the business should stock fast-moving items that
customers are willing and happy to pay for. The business should also negotiate
friendly credit terms with suppliers so that they can get the required products on
credit to prevent stock-outs.
26
2. Service industry
The business operations of a service business are divided into the front-end and
back-end side of the business. The management must ensure that the two
divisions are running efficiently to prevent laxity on one side, which can hinder
the achievement of the company’s objectives. On the front end, the business
should focus on streamlining the service delivery to customers to increase their
satisfaction. It should also formulate a means of receiving feedback and
complaints from customers to know their expectations and how to improve
service delivery.
On the back end, the management should employ the right people in each
department. For example, the company should appoint trained and experienced
27
staff to prepare forecasts for client projects to prevent the actual costs from
exceeding client budgets.
3. Manufacturing industry
Manufacturing companies are involved in turning raw materials into physical
products, which are then sold to consumers. One of the things that a
manufacturing company can do to achieve efficiency is to source quality raw
materials from credible suppliers. For perishable and edible products, the
business should look into how raw materials are stored, processed, and shipped
to consumers.
The company can also eliminate bottlenecks that increase processing times to
save time during manufacturing and shipping. If the company is struggling with
shipping logistics, it can outsource shipping and concentrate on other areas of
28
the business that it excels in.
4. Technology industry
The key to streamlining operations of a technology company is hiring the right
staff and training them on how to execute the tasks they are assigned. This
means that the company should put a hiring criterion in place that helps them
hire the best candidates for the job. The company should also come up with an
internal training and mentorship program where senior staff works hand-in-hand
with junior staff to help them perfect their skills.
1 - Evaluate performance
Keeping track of a business's performance and evaluating it
on a regular basis is one of the most important ways to
improve business operations. To evaluate its business
performance, a company needs to develop practical and
actionable methods. A business should assess how well it
did from the moment it set its objectives. The company's
management should define attainable objectives with
34
specific timetables and deadlines.
Improving Business Operations