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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

Overview of Data Governance in Business Contexts

L M Jimenez¹, J A Polo¹, N A Duarte¹

1
Remington University Corporation

[email protected]

Abstract. Taking into account the amount of information that is currently handled in business
contexts, it is mandatory to develop a good data governance program. It guarantees that all the
information is available to the company when it needs it, as it needs it and where it needs it.
Through this data governance, the main goal is to increase profits, decrease costs, improve
knowledge management and interact with customers, suppliers, employees and processes.
Besides, this type of programs are not only part of a section in the company, but also they must
have a transversal collaboration to all the technology and business teams. During the first stage
of this research, it seeks to perform a review of the state of the art on the data governance. It
allows to unify criteria through a reference item later, to provide a tool that helps companies to
support the information necessities through the development of data governance projects that
respond to business needs and strategic decision making.

1. Introduction
Nowadays, organizations are changing all the time. Effective decisions play an important and decisive
role in front of competition. It implies a series of attributes of the information quality. It has to be
precise, coherent, consistent, available, easy and immediate accessible, but the variety of formats and
the volume of data in the business contexts have grown considerably in the last years. It is due to
current companies work online worldwide and accumulate a huge amount of information, mainly
about their products, goods, services, customers and their behavior. On the other hand, companies add
unconventional information from social networks, multimedia, heterogeneous data sources and many
of these are unstructured ones.
Consequently, the complexity of the information is meaningful and companies need to find
strategies to organize, manage and rule information as an income of the company and can be used as
an input that supports business strategies. Data governance is an important variable in strategic
management within a corporate government, and it must follow its principles [1]. An efficient data
governance can help people of an organization to create a clear mission, increase confidence in the use
of the organization's data, establish roles and responsibilities, quantifiable principles and indicators
[2]. More and more organizations have realized the growing importance of controlling their data.
However, there is a growing focus on data governance aspects to ensure security, high quality and
better data management [3]. Nevertheless, there is no single standard or approach for the
implementation of data governance programs in organizations nowadays [4][5].
During the initial stage, this research goal is focused on showing a review of the state of the art,
which allows an analysis to unify criteria by means of a reference model in order to guide companies
in the implementation of data government projects.

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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

2. Main concepts of data governance

The Data Government is the field in charge of treating the data as a company asset. It is about the
decision policies so as to improve, protect and take advantage of the data as a business asset. It
involves the orchestration of people, processes, and technology and organization policies, to obtain the
optimal value of the company's data. The Data Government plays the main role in the alinement of
disparate and often conflicting policies that generate anomalies in the master data. It defines who has
the right and responsibility for taking decisions about the company data [6][7][8]. There are several
meanings of data governance, as follows in Table 1.

Table 1. Conceptualization of Data Governance

Concept Source
It is the set of decisions, processes, standards, policies and technologies required to [9]
manage, maintain and exploit some information as a business resource.
A data governance plan hast to be part of an IT program. It involves processes and [10]
controls to ensure that information at the data level is true, accurate, and unique.
Data governance can be defined as an organizational approach to data management that [11]
establishes a set of policies and procedures to include the data entire life cycle.
Data governance can be seen as a formal orchestration of people, processes and [12][13]
technology to allow an organization to take advantage of data as a business asset.

Data governance and data management are different, the second one refers to the implementation
of the decisions made about architecture level, policies and procedures in order to improve and
manage the life cycle of the data in a specific context.

3. Information governance concepts

The information governance is considered as the value driving and it moderates the risk of data
exploitation in organizations. An institution can take advantage of information as a competitive asset
[14]. The governance of information, mainly, is the set of principles, policies and processes through
which an organization guarantees that the information is protected and according to its needs and
business goals [15][16][17][18][19][20][21]. Information is an asset of the organization that includes
both the data and the context in which data has meaning [14]. Architects, system administrators and
data center administrators are key performers in the governance of information; this incorporates
processing, infrastructure management and security requirements [17].

4. What it works and what it doesn´t in data governance

The Data Government is not a new concept. Professionals of knowledge and information management
have faced the quality and confidentiality of data for most of the computing history. Data doesn´t have
not only some value within the application and the users who captures it, but also in the organization.
These functions demanding, and cross-architectures of the same data is forcing companies and IT
leaders to recognize dependencies and perceptions of data value conflict. Many information managers
are betting on data governance to decrease these conflicts [22]. This proposal does not define neither
decision dimensions nor a methodological guide for data governance, but it addresses important issues
that must be considered when designing and implementing data governance.
It is important for a data governance project success to take into account some topics like catalysts
that help to launch a data governance project joined to another: how can a BI project be. An
organizational structure for the project has to be led by a CXO of the company, an exclusive project
manager, accompanied by a responsible for the business and another IT. It is mandatory to identify the

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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

main risks that can cause the data governance initiative failures and decide how to decrease them: the
risks can be aspects such as lack of explicitness about business processes, lack of participation of
business representatives, among others. Defining the team in charge of the master data and who are
involved in the project is necessary. The government of data should be designed according to the
company policies: it means that, if a company decides in a decentralized manner for each field of
business, it is suitable to implement a data governance in the same way. Although the government is
decentralized, decisions should be taken centrally, but the business data can be taken in a decentralized
manner.

5. Data domains
The information architecture, according to [23], describes the principles and guidelines that allow a
coherent implementation of information technology solutions: how data and information are ruled and
shared in the company, as well as, what it needs to guarantee information confidence. There are
several types of data that can be used in each business lines. The data can be structured or unstructured
and it can also be viewed from a perspective of how it is stored. In [23] it explains, how to divide
business information into 5 domains, according to the use and format of the information within a
company. The domains are: metadata, master, operational, unstructured and analytical data.
Metadata is defined as "data on data". It is the information to describe the characteristics of each
piece of corporate data and other entities. The master data refers to the data instances that explain the
main commercial entities, such as customer and product data. Operational data is also known as
transactional data. They are derived from day-to-day business transactions. Unstructured data, also
known as content is usually managed by a business content management application. Analytical data
is usually derived from the transformation of operational systems to address the specific requirements
of decision support applications [23].

6. Reference models
Data governance expresses how the organization manages all the data and information that is
transversal to all its processes [24]. It is not a one-time project, but a constant program. The reference
models provide a set of tools and guides that help organizations through the implementation of data
governance projects to get their business goals.

6.1. Federated enterprise architecture

The information architecture, according to [23], describes the principles and guidelines that allow a
coherent implementation of information technology solutions: how data and information are ruled and
shared in the company, as well as, what it needs to guarantee information confidence. There are
several types of data that can be used in each business lines. The data can be structured or unstructured
and it can also be viewed from a perspective of how it is stored. In [23] it explains, how to divide
business information into 5 domains, according to the use and format of the information within a
company. The domains are: metadata, master, operational, unstructured and analytical data.

6.2. The unified process

Many companies apply a manual procedure to accomplish the instructions for a data governance
program. Obviously, all of them will run it differently, especially due to the different goals of the
companies. Some of them could focus on data quality, others on customers, and the others on ensuring
the privacy of sensitive customer data. Some organizations will adopt a formal Data Governance
program, meanwhile others use something lighter and more tactical.
The unified process of data governance shows 14 steps to set up an effective program, from step
No. 1 to 9 and 14 are required, the other ones are optional. The company selects one or more of the
four optional steps. It means: Government of Master Data, Analytical Government, Security and
Privacy Management and the management of the Information Life Cycle. Finally, the unified process

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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

of data governance has to be checked, and the results showed periodically to the executive promoters
[6].

6.3. ISO 38500

It proposed an IT governance model [19][20][25], to offer a guidance on behavior in decision-making
and responsibility measurements, strategy, acquisitions performance, compliance and behavior of
personnel. It explained that organization's leaders should focus on testing the use of current and future
IT, guiding the preparation and implementation of the government and establishing a model cycle of
evaluation, direction and monitoring. At the same time, ISO believed that IT was also available to data
governance.

6.4. IBM Data Governance Council (IBM DG Council)

It explained a data governance element model and it was divided into four levels: support and central
domains, contributing factors and results. The results are seen as the key to data governance in this
model. The organization could obtain the results and realize the value of the data by means of taking
into account the function of the support domain, the central one and the contributing factors. IBM DG
Council combined the characteristics of the data with its practices and proposed the data governance
maturity model, which divided this model into five levels, including the initial stage, basic, active,
quantitative management and permanent optimization [26].

6.5. Information Systems Audit and Control Association (ISACA)

ISACA [26][27] believes that data governance is an important element for IT. He considers data
governance as a principles-based methodology for process control. COBIT 5 provides an IT and
management framework based on the Top-Down principle and gives the strict distinction between
government and management. Besides, COBIT 5 explains key areas of data governance, such as
stakeholders, contributing factors, governance and management objects, among others.

6.6. DAMA-DMBOK2 Framework

DAMA International defines 11 areas of knowledge for most of data management areas: governance,
architecture, modeling and design data, Operations and data storage, security, integration and
interoperability data, Documents and content, Master Data and Reference, Data Warehouse and
Business Intelligence, Metadata and Data Quality. Each area has topics per section and group
activities. There is also an additional section of Data Management that contains topics to describe the
knowledge requirements for data management professionals. The new area of is integration and
interoperability data [28].

6.7. Decision domains

The data governance design, according to [7], defines 5 related decision making domains. These are as
follows: data principles, data quality, metadata, security and data life cycle. For each of them, it
defines the type of decisions that must be made. It also proposes a set of possible roles in the company
that may be responsible for each one.
Data quality. Data quality impacts the company at an operational and strategic level. Poor quality
in the data generates operational costs and, strategically, the information is not reliable for taking
strategic decisions. The quality of the data refers to its capacity to satisfy the requirements of use
within the company. The quality of the data has multiple dimensions such as: precision, timeliness,
integrity and credibility, among others, these are relative and should be defined according to the
context of data use [7]. Data quality problems are showed in [29]. Despite all the efforts and
investments in technology, the departments of the companies identified a lot of problems related to
data quality and reliability, at the time of the implementation of analytical projects, which
compromises the established deadlines and the investments they made.

Data principles. Data principles establish the link with the business. To align it with the use of the
data, its principles set up its measurement as an asset of the company and define which are the specific

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IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

policies, standards and appropriate guidelines. Data principles also establish and foster opportunities to
share and reuse it. Each one is supported by a fundamental reason and a set of implications [7].

Metadata. It is defined as "data on data". It provides a mechanism to obtain a concise and coherent
description of the data. It helps to understand the meaning or semantics of the data [7].

Data access. Accessing to data is based on the ability of participants to assign a value to different
categories. An effective risk analysis by security agents identifies the company necessities and defines
policies to ensure confidentiality, integrity and data availability [7].

Data life cycle. Being conscious about that all data moves through the stages of the life cycle is
mandatory to the design of data governance. By understanding how data is used, and how long it
should be retained, organizations can develop methods to allocate usage patterns for optimal storage
media in order to decrease the total cost of data storage during their cycle of life [7].

7. Mature Models of Data Governance

There is a series of maturity models to improve the planning and implementation of data governance.
Each one has strengths and can provide valuable perspectives, current characteristics and form the
basis for the subsequent planning of a data governance implementation process. Its review and
evaluation must occur at the beginning of the process to establish an understanding of the final state. It
is necessary to plan a suitable data governance program. The implementation process is a continuous
operational discipline to improve the job as business architecture. The successful implementation of
data governance requires a business perspective [30][31][32].

7.1. The Data Warehousing Institute (TDWI)

TDWI explains that many of the goals and tasks related to data governance can be reduced to four
main imperatives or requirements. They are organized into two organizational imperatives and two
technical requirements [32][33].

Figure 1. Imperatives of data governance. Adapted from [32]

There are two main characteristics in the data governance imperatives classification. First,
everyone has stages which develop over time. This advance means development. Second, imperatives
as a group imply a sequence of time. For example, it is clear that imperative 1 must create an
interdisciplinary team before imperative 2 coordinates the team's objectives with the business
initiatives. Figure. 1.

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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

Figure 2. TWDI maturity model. Adapted from [32]

According to imperatives 3 and 4, [32] it explains: The imperative 3 must rule IT systems before
imperative 4 begins to use IT systems to automate governance processes. Although these dependencies
determine an order to begin the imperatives, they must coexist and interact. The TDWI maturity model
is showed in the Figure. 2 and it is described in Chart 2.

Table 2. Description of stages in the TWDI maturity model

Maturity stages Description
In this stage, organizations depend on manual means applied ad hoc
as a low-level solution for their business or technological concerns.
Prenatal and childhood stages As we move towards the infant stage and over time, a study of the
requirements has led the organization to a specific technology or
practice.
The gulf Leaving this obstacle depends on the organization regularizes the
concepts of solution verified in the previous step.
In this stage, the organization extends its technological initiatives or
Childhood and teenagers stages practices with it has recently committed. However, growth could arise
in a limited context, such as divisions. As a result, growth slows down
in the adolescent stage
The pit Crossing the abyss successfully requires important global changes,
such as business adoption or re-architecture of solutions
In the adult stage, the best practices and the details of technology
Adult and childhood stages implementation established and developed in the adolescent stage
continue to grow. Silo implementations of the previous stage have
been replaced by the wise stage of centralized organizational control
and technology integration

7.2. Analytical Business Maturity Model

[34] It takes a different approach according to the TDWI. It shows the analytical business maturity
model, with five levels of maturity and explains that it allows organizations to specify current and
objective maturity levels and what it needs to be achieved in each phase. The stages are the following:
ad hoc, foundational, competitive, differentiating and breaking, see Figure. 3.

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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

Figure 3. Maturity model of analytical business. Adapted from [34]

In the ad hoc stage, the company is generally behind other companies in the corresponding
information area. It is an initial phase, the company begins to develop the capacity to gather
information in its functional areas. Different from basic reports, information is not available, or it
spends time. Human efforts are usually required to gather the necessary information in order to take
daily business decisions.
In the fundamental stage, the company cannot gather the key information yet and is still behind
most of its competitors. Information is constantly not available to take business decisions and some
human effort is still required to get it. On the contrary, the competitive scenario represents companies
whose capacities in gathering information is online, like most of similar companies. This level of
maturity is also the starting point to establish a certain consistency in the main business metrics in the
company.
In the differentiating stage, a company whose commercial strategies are carried out through the use
of information is considered better than most other companies in its sector. Management has the
ability to be adapted to commercial changes. Business leaders and users have the opportunity to get
the main information and the respective metrics so as to take effective decisions.
Finally, when a company is in the breaking stage, it is generally considered as the best in executing
key business strategies. The information is used in the company for multidimensional decision and key
indicators of predictive performance are used to model the results.

7.3. DataFlux Maturity Model

This is another model of data governance maturity. According to this one, the organization progresses
in the sequence from stage one to stage four, the value increases and simultaneously the risk
associated with "incorrect data" decreases. Table 3. Tony Fisher, president and general manager
DataFlux explains that the term "data governance" can be lost in different conversations such as big
data governance, data and knowledge management, data assets and information assets. DataFlux has
improved its maturity model to highlight a business to manage data as a business asset and achieve the
necessary levels of data quality [35][36][37][38][39].

7.4. Gartner Maturity Model

Gartner's maturity model, see Table 3, explains that business information management is not a project
itself. It is a long-term program that evolves over time. Gartner developed the maturity model to
provide information and guidance to organizations that take information management seriously as a
strategic asset [30][16].

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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

Table 3. DataFlux data governance maturity model

Level Characteristics
There are redundant and duplicate data, sources and divergent records at this
Level 1: Undisciplined stage. The main problem is that poor data and information will lead to
wrong decisions and missed opportunities.
Level 2: Reactive This is the beginning of data governance. The improvements are
experienced at the departmental level.
The company recognizes the value of a unified vision of information. It
Level 3: Proactive thinks of Master Data Management (MDM). The IT and business groups
collaborate in this stage. In this phase, culture is also preparing to change.
Level 4: Ruled The information is unified in the company. Business needs to manage IT
projects. It has a sophisticated data strategy and framework. Employees have
realized that information is a key asset of the company.

Table 4. Gartner maturity model

Level Characteristics
 Strategic decisions are made without adequate information.
 Lack of information architecture, principles, rules and procedures to share
Inconsistent
information.
 Lack of control of information, privacy, security and responsibility.
Consistent  Identifying the value of information.
 Realizing the risks associated with the lack of adequate management of
information and the exchange of information.
 Companies realize the value of information as an organizational asset.
Reactive  Information is shared in multifunctional projects.
 Measurements are taken to exchange data among departments.
Proactive  The roles and structure of the government are structured.
 Data governance is incorporated to the systems development methodology.
Managed  Policies are developed to achieve coherence and are accepted throughout the
organization.
 A government organization has been established to address concerns related to
the management and exchange of multifunctional information
Effectiveness  Senior management considers that a competitive advantage is obtained by
adequately improvement information assets.
 The strategies of the management of business information are linked to the
objectives of productivity and risk management.

7.5. IBM Data Governance Maturity Model

Data governance has reached such importance that IBM has created a data governance Council. One
of the proposals of this council is a data governance maturity model based on the Capacity Maturity
Model (CMM) of the Software Engineering Institute [26][40]. The Maturity Model of the Data
Governance Council defines a set of domains that comprise data governance. The revision of these
domains is a first step to understand the IBM Maturity Model. The 11 domains reside within four main
groups: Outcomes, Enablers, Central Disciplines and Support Disciplines. The interactions among
these groups are showed in the Figure No.4.

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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

Figure 4. Elements of an effective data governance. Adapted from [41]

IBM developed the maturity model (Figure 5). The maturity model is the "criteria" for evaluating
and measuring progress within each of the 11 domains [30].

Figure 5. Maturity model of the IBM Data Governance Council. Adapted from [42]

7.6. Oracle Data Governance Maturity Model

Oracle is well known for its emphasis on a well-designed underlying data architecture. Oracle has data
management experience with the government policies about data. It is showed in [37]. Effective data
governance must correctly align people, processes and technology to convert data into strategic
information and knowledge assets [30].
It is necessary to rule the data applied in a wide variety of heterogeneous applications and business
intelligence systems. Most data quality problems start in these segmented applications. The origin of
this data makes it difficult to manage and creates challenges for data governance [30].
Oracle considers that a data governance maturity model help the company determine where it is
according to the evolution of its data governance discipline and identify the short-term steps required
to move to the next level, see Table 5. Each step has key performance indicators, measurable on real
investment to assume the cost [30].

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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

Table 5. Oracle data governance maturity model

Stage Level Characteristics
1 This stage describes an organization that has understood the data governance
Marginal needs. They will expand the scope of ongoing data quality initiatives and add
data management capabilities.
This stage is featured by data governance initiatives at the division or
department level with functioning data governance teams. It socializes the
2 Balanced successes achieved at this level and helps to increase the progress
requirement. Teams should be organized in the company and
interdisciplinary conflicts have to be solved. Master Data Management
solutions must be implemented.
Companies are applying the best data governance practices. The data
3 Best practices management policies are automatically executed by the Master Data
Management engines and the feedback loops that report the results to the
committees.
This stage integrates the quality data tested in the applications and business
4 Transformational intelligence tools in every business process to achieve the transformational
state for the company

8. Big Data Government

Most of large organizations have multiple application and format data. The mobile revolution is
experiencing today. It has completely changed the way they capture data and build intelligent systems.
Large data tends to be operational in nature and is featured by "3 Vs", large volumes, high speed and a
variety of formats such as structured, unstructured and semi-structured [34][43][44][45]. The figure. 6
shows the three dimensions of Big Data. These three dimensions and related characteristics are a
useful lens to understand the nature of the data and how they can be understood.
Therefore, challenges of Big Data are different and are featured by a combination of the "3 Vs” that
make the information and knowledge of the business difficult to obtain. In addition, when large-scale
data is processed and stored, other dimensions such as government, ethics, security and policies take
part of it [12][45][46][47][48][49][50].

Figure 6. Big data growth dimensions and related characteristics. Adapted from [42]

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Expotecnología 2018 "Research, Innovation and Development in Engineering" IOP Publishing
IOP Conf. Series: Materials Science and Engineering 519 (2019) 012023 doi:10.1088/1757-899X/519/1/012023

9. Conclusions
Reference models, data domains, what it works and what it does not, should be taken into account as a
necessary tool when planning and executing a business data governance strategy or program. These
reference models are useful to organize concepts and establish a perspective about a data governance
initiative in order to fit and respond to business necessities and strategies.
A comprehensive data governance strategy should not only include a reference model, but also
maturity models, business processes and, the organizational context and culture. Maturity models
should be used as a measure of the evolution in data governance by means of the data and information
recognition with one more asset of the company or organization.
The quality of the data depends directly on a comprehensive strategy of data governance and
without it, the objectives, strategies, business indicators cannot be defined, understood, communicated
and measured properly.
There are several reference and maturity models as proposals for planning and executing data
governance programs. They are different based on their characteristics but complementary at the same
time. Each proposal addresses the issue from different perspectives and equally important issues.
Consequently, if someone wants to be part of this type of program, it is necessary to review each of
the proposals, analyze and determine which of the proposals is the most appropriate or choose another
one according to the company needs.
According to the previous work, the opportunity to propose a data governance model for a specific
context is identified in order to facilitate the planning, execution and evolution of a data governance
program in high-level educational institutions.

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