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# Walker Products - 2020 Corporate Presentation

Walker Products is a global leader in automotive aftermarket parts with over 90 product categories, 1,400 customers, and 400 team members worldwide. They are dedicated to serving customers with unsurpassed service and quality products. With origins in 1946, they have grown to be one of the largest privately owned aftermarket companies. They invest heavily in testing, quality control, and digital content to ensure high performance parts and support for customers globally.

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0% found this document useful (0 votes)
56 views48 pages

# Walker Products - 2020 Corporate Presentation

Walker Products is a global leader in automotive aftermarket parts with over 90 product categories, 1,400 customers, and 400 team members worldwide. They are dedicated to serving customers with unsurpassed service and quality products. With origins in 1946, they have grown to be one of the largest privately owned aftermarket companies. They invest heavily in testing, quality control, and digital content to ensure high performance parts and support for customers globally.

Uploaded by

joshuah171
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2019 Corporate Presentation

Vision Statement

Walker Products is dedicated to


serving the global automotive markets
with unsurpassed service as your first
choice in quality products.
Heritage & Values
With origins beginning in 1946, Walker
Products has grown to be a global leader of
oxygen sensors, fuel delivery components,
ignition, and engine management products in
the automotive, fleet service, heavy duty, and
Othermotive® markets.
With over 90 product categories, 1,400
customers, and 400 team members
worldwide, Walker claims its position as one
of the largest, privately owned automotive
aftermarket companies today.
The Walker team excels in providing our
customers with unsurpassed service by
remaining dedicated to professionalism,
quality, and support.
“The Walker Promise”
Walker Products retains traditional values
that are a necessity to ensure the success of
our customers.
Our goals, objectives, and actions align with
those of our business partners so that we
can continuously provide unsurpassed
service to those who have committed to
Walker.
We fully recognize that our future is directly
determined by the success of our
partnerships – therefore, our promise is to
commit to your organization and provide all
available resources to help your business
grow.
Your success is our success.
Dedicated Support
Driven by our global
footprint, Walker has
developed dedicated Grand Junction, Colorado Pacific, Missouri
teams to support our Technology Development Center
Sales / Distribution
Manufacturing / Sales / Distribution
Birmingham, England
diverse markets across Sales / Distribution

the globe.
We support all sales,
customer service, Garden Grove, California
Sales & Distribution
logistics, technical,
distribution, and
manufacturing for all Changzhou, China
Sales / Distribution
domestic and Manufacturing

international needs. Toluca, Mexico


Sales & Distribution
Palmetto, Florida
Ignition Wire Manufacturing
Testimonials – Our Values at Work
• “Once again Walker amazed us with the quality of the shipment…”

• “I can tell you that we’ve been doing changeovers a long time and virtually no
company has ever done a better job on the initial shipment…”
• “Walker and your Customer Service team did an excellent job preparing the
changeover materials – the entire team can’t recall a conversion that went as
smooth as this one…”
• “From the packaging, to the labels, to the step-by-step guidance along the
way, all was impressively coordinated…”
• “Walker’s efficiency to follow up to customer requests is some of the best I’ve
seen in the Aftermarket... Way to go Walker.”
Quality & Performance
Dedicated to lean manufacturing &
unsurpassed quality, Walker consistently
retains all ISO & IATF Certifications.
By developing innovative engineering and
manufacturing processes, Walker
continuously controls quality through
rigorous testing practices to provide the
highest quality products that meet or
exceed OEM performance.
Staking our brand recognition on quality,
Walker invests in precise engineering,
manufacturing, and testing procedures.
Quality & Performance
To ensure we offer the highest quality parts
possible, we have heavily invested in our
testing procedures and protocols.
Our Engineering and R&D teams develop in-
house testing equipment to compare
several data points – vehicle requirements,
OE sample data, and Walker part data.
To collect this information, we perform on-
vehicle testing and data logging to gather
exact OE reference information.
These practices ensure unsurpassed quality,
proven by our company-wide defect rate of
less than 1%.
Data & Digital Content
Walker’s dedicated Data and Cataloging
teams have partnered with the leading
data providers around the globe to
provide superior digital content and
cataloging.
We support all global platforms to
ensure accuracy and customer service
for our tens of thousands of active part
numbers.
“Our goal is to help our customers sell to
their customers”
Cataloging
Walker Products also supports all
product offerings with a full range of
traditional, printed catalogs.

We continuously develop and support


category specific, market specific,
product type specific, and custom
catalogs.

“Our goal is to help our customers sell to


their customers”
Market-Ready Inventories
Product Life Cycle

We greatly value our customer’s success


and invest in the top market research

SALES/REPLACEMENT RATE
data to provide proper inventory mixes
to ensure sell-through.
By utilizing industry-leading market
intelligence, we can provide custom
inventories for multi-channel distribution
models to increase ROI and inventory
turn-over rates.
Introduction Growth Maturity Decline
“Our goal is to help our customers sell to TIME/VEHICLE AGE
their customers”
Global Coverage
Walker offers unique programs to
serve the global automotive
aftermarket.

From domestic OE Brands, to


European, Japanese, Korean,
Latin American, Chinese, and
Indian specific car manufacturers.
Extensive Product Offering
OEM Based Oxygen Sensor Program
• USA = 1,482 SKUs
• Over 250 million vehicles covered = 96%
market coverage
• Europe = 1,121 SKUs
• Offers price competitiveness over Teir-1
brands
• 100% OE Based Sensors for precise OE
Fit, Form, and Function
• Intelligent consolidations provides
improved ROI through greater coverage
with fewer SKUs
• Engineered, assembled, and 100%
performance tested in the USA
• Custom sensor development capabilities
OEM Based Oxygen Sensor Program
• Our program offers the highest OEM Market Share
opportunity to receive a direct OTHER
1%
replacement OEM O2 sensor
• Designed as a complete solution to
NTK
the aftermarket’s “Blended O2 27% DENSO
34%
Programs” – one brand, one box, one
numbering sequence, 100% original
• Consolidate ordering, maximize
DELPHI
coverage, increase ROI, reduce 4% BOSCH
34%
inventory investments
OEM Based Oxygen Sensor Program
• Our own Oxygen Sensor
“OE Library” contains
over 9,000 genuine OE
samples for engineering
design and quality
controls
• Provides true insights on
the designs &
technologies – used to
develop a 100% blended
program for true ROI
impacts
OEM Based Oxygen Sensor Program
• Intelligent consolidations O2 Sensors Needed to Cover 80% of Sales
800
for intelligent business 738
700
solutions
600
• Traditional OE brands
500
design excessive
400
programs that require 335
300 273
additional shelf space 235
200
• Walker’s thorough 153

100
engineering standards
0
guarantee OE Fit, Form, Walker Delphi NTK Denso Bosch
and Function
OEM Based Oxygen Sensor Program
• In this example, the Intelligent Consolidations - Example
Walker O2 connector
can replace 8 OE
sensors that utilize
the same base
sensor & wire length
• A true example of OE
parts proliferation.
• Does not alter Fit,
Form, or Function in
any way
OEM Based Oxygen Sensor Program
• In this example, the Walker Intelligent Consolidations – Example II
replacement O2 sensor covers
the same OE references as 11
Teir-1 replacement numbers
• We also utilize wire length
consolidations, but remain strict
in our tolerances
• The average wire length consolidation is
between .75 inches & 2.3 inches (20mm
to 65mm) from the OE
• Guaranteed not to effect fit or
performance in any way
• Another true example of OE
parts proliferation
• Does not alter Fit, Form, or
Function in any way
Aftermarket Oxygen Sensor Program
• USA = 1,482 SKUs
• Over 250 million vehicles covered = 96%
market coverage
• Europe = 993 SKUs
• Offers significant price advantage over
Teir-1 brands
• Industry leading program with precise
OE Fit, Form, and Function
• Intelligent consolidations provides
improved ROI through greater coverage
with fewer SKUs
• Engineered and 100% performance
tested in the USA
• Custom sensor development capabilities
Aftermarket Oxygen Sensor Program

• The Walker Aftermarket O2 offering


utilizes the same intelligent
consolidations as our OEM Based
Program
• Our extensive knowledge of the OE
programs allows us to be the most
successful at this practice
• Unlike others, Walker will never sacrifice
Fit, Form, or Function
Aftermarket Oxygen Sensor Program
“What is the market landscape and demand?”
• Installers/Consumers have proven a strong
interest in aftermarket oxygen sensors
when servicing older vehicle applications,
generally with higher mileage
• These consumers are not brand loyal –
these sales are being lost to the internet
and are not being captured by traditional
OE replacement programs
• With the average vehicle age in the USA
rising to 11.8 years, price sensitive
consumers will shop the market to find the
best deal available
• A key inventory mix will not cannibalize
current O2 business, but rather, identify
the target market/audience not yet
captured through current offerings
Aftermarket Oxygen Sensor Program
“What makes Walker’s program ‘industry
leading’?”
• Aftermarket sensor manufacturers miss the
most important part of the OE success –
purpose engineering and tailored
specifications for the intended application
• Walker has extensive knowledge in OE
systems engineering – crucial for sensitive
designs in O2s
• Other aftermarket O2 manufacturers
continuously face quality issues by using
incorrect materials, designs, and repeating
the “one-size-fits-all” mentality
• Slow Light-Off vs. Fast Light-Off
• Incorrect amperage signals
• Impure/Dirty/Low quality materials like Zirconia
Engine Management Controls
• USA = 1,500 SKUs
• Europe = 500 SKUs
• Innovative Full Service Kits® cover
the top 261 sensors across all
subcategories
• Performance and Endurance
tested against OEM specifications
• 100% OE Fit, Form, and Function
• Specific market programs
available
• Diesel Specific Applications
• European Specific Applications
• Asian Specific Applications
• Custom Catalog Capabilities
Engine Management Controls
• Our own Engine
Management “OE Library”
contains over 4,500
genuine OE samples for
engineering design &
quality controls
• Provides true insights on
the designs and
technologies – used to
develop precise accuracy
on in-house testing
requirements
Engine Management Controls
• Air Temperature – 47 SKUs; 61% VIO Coverage
• Cam/Crank Position – 684 SKUs; 95% VIO Coverage
• Coolant Temperature – 171 SKUs; 81% VIO Coverage
• Idle Air Control/Speed – 231 SKUs; 72% VIO Coverage
• Ignition Knock – 106 SKUs; 55% VIO Coverage
• Manifold Absolute Pressure – 81 SKUs; 48% VIO Coverage
• Oil Pressure – 5 SKUs; 10% VIO Coverage
• Throttle Position – 303 SKUs; 92% VIO Coverage
• Variable Valve Timing – 162 SKUs; 70% VIO Coverage
• Vehicle Speed – 168 SKUs; 62% VIO Coverage
Engine Management Controls
Full Service Kits® (FSK)
• Walker’s exclusive Full Service
Kit® program offers innovative
solutions to installers
• “FSKs” include the base sensor
PLUS the vehicle end pigtail to
repair damaged connectors for
a first-time fix
• FSKs offer significant price
advantages over purchasing the
sensor and pigtail separately
• Internal focus group studies
show that 70% of technicians
would purchase an FSK over
the sensor only
Cam & Crank Position Sensors

• USA = 684 SKUs


• Over 225 million vehicles covered; 95% market
share
• Europe = 263 SKUs
• Mexico = 208 SKUs
• Over 7 million vehicles covered
• India = 263 SKUs
• Running defect rate = 0.6%
Cam & Crank Position Sensors
SKUs
SKUs

887
• Walker Products offers full 900

range program of camshaft 800


684
and crankshaft position 700
568
sensors 600
503
500
• In addition, Walker only 400
offers part numbers that are 300 242

cataloged, in stock, and 200

ready to order 100

0
Walker SMP OE Forecast Spectra Holstein
Products Premium
Mass Air Flow Sensors
• USA = 410 SKUs
• 179 offered as sensor only; 231 as full assemblies
• Over 165 million vehicles covered = 91% market
coverage
• Europe = 286 SKUs
• All units are 100% NEW
• Zero remanufacturing
• No more cores!
• Industry leading program with precise
OE Fit, Form, and Function
• Engineered and 100% performance
tested in the USA
• Top moving SKUs manufactured at
our in-house plant in the USA
Mass Air Flow Sensors
• Our in-house MAF
manufacturing capabilities
allow us to control quality on
our top moving numbers
• Highest volume of sales
• Tight tolerances required – i.e. Nissan
applications
• We continue to add Walker
made part numbers ever year
Mass Air Flow Sensors
SKUs
SKUs
• Walker Products offers the
largest full range program of 450 410

NEW, never remanufactured 400

MAF units 350 328

• Our program is also the


300

250 220 214 215


most competitive in the 200
industry 150
138

• In addition, Walker offers 100

109 units priced below 50

REMAN equivalents 0
Walker SMP BlueStreak Spectra Cardone Cardone
Products (New) Premium (New) (Reman)
Mass Air Flow Sensors
• Walker quality controls are
specifically designed to measure
against OEM data that we collect in
house
• Walker also regularly performs
testing against competitive units in
order to evaluate those in the same
market space
• Having test equipment in different
regions of the country allows us to
test in different environments to
ensure global functionality
• St. Louis, MO = 466’ elevation; humid
• Grand Junction, CO = 4,583’ elevation; dry
Variable Valve Timing
• USA = 191 SKUs
• Over 105 million vehicles covered; 70% market
share
• Variable Valve Timing Solenoids & Cam Phasers
• Engineered and Designed to meet
or exceed OE Fit, Form, and
Function
• Tested for leakage, electrical
resistance, pressure stability, and
oil flow rate
• Validated through our on-vehicle
testing
Exhaust Gas Temperature Sensors
• USA = 131 SKUs
• 100% OE Based
• 4 million vehicles covered; 90% market
coverage
• Europe = 918 SKUs
• 679 OE Based; 239 Aftermarket
• Highest OE coverage of all global
competitors; ensures better
cataloging matches and inventory
turns
• Engineered, assembled, and
tested in the USA
• Custom sensor development
capabilities
Exhaust Gas Temperature Sensors

• Our own EGTS “OE Library”


contains over 1,200 genuine
OE samples for engineering
design & quality controls
• Provides true insights on the
designs and technologies –
used to develop precise
accuracy on in-house testing
requirements
Differential Pressure Sensors
• USA = 7 SKUs
• 500,000 vehicles covered
• Europe = 16 SKUs
• Measures the exhaust pressures
before and after the DPF – works
in conjunction with EGTS for DPF
monitoring
• 100% performance tested in the
USA
Ignition Wires
• ThunderCore™ PRO = 694 SKUs
• 100% OE Replacement Program – Market Trend
• OE Cable, Boots, and Terminals
• Engineered to be an exact match to OE
specifications on Fit, Form, and Function
• Made in the USA

• 27 Combo Kits
• For specific applications needing ignition wires
and COP boots – we offer one set to cover all of
the ignition needs for these vehicles

• Custom and High Performance


Wire Sets
• Easily designed, engineered, and
manufactured to any specifications
required
Ignition Coils
• USA = 293 SKUs
• Over 200 million vehicles covered; 85% market
share
• Model years 1960 through 2019
• Running defect rate = 0.8%
• Cover all ignition coil technology
variations
• Coil on Plug, Cassette, Coil near Plug, Canister,
and Pencil
• Tested with precision equipment to
ensure quality standards to OE Fit,
Form, and Function
Ignition System Components
• Coil on Plug Boots and Sets
• 105 COP Boots
• 100 COP Boot Sets
• Ignition Caps & Rotors
• 68 Distributor Caps
• 47 Distributor Rotors
• Cap and Rotor Kits
• Developing for Automotive and
Othermotive®
• Ignition Wire Components
• Terminals
• Boots and Tops
• Clips and Seals
• Shields
Heavy Duty & Commercial Fleet
• Now Serving the HD & Commercial
Fleet Markets
• 51 SKUs = Heavy Duty Specific
• 600+ SKUs = Light & Medium
Commercial Vehicles
• Exhaust Gas • Throttle Position Sensors
Temperature Sensors • Oil Pressure Sensors
(EGTS) • Exhaust Back Pressure
• Engine Management Switches
Sensors & Switches • Fuel Injection Pressure
• Camshaft & Crankshaft Sensors
Position Sensors • Vehicle Speed Sensors
• Air Temperature Sensors • Variable Valve Timing
• Coolant Temperature Solenoids & Sprockets
Sensors & Switches • Oxygen Sensors
• Coolant Level Sensors • Mass Air Flow Sensors
• Idle Air Control Valves • Ignition Wires & Coils
• Knock Sensors • Fuel Injectors & Repair
• MAP Sensors Kits
Othermotive®
• Sensors for non-automotive
applications such as ATVs, personal
watercraft, commercial lawn and
industrial equipment, motorcycles,
and much more
• 127 SKUs
• Oxygen Sensors
• MAP Sensors
• Coolant Temperature Sensors
• Idle Air Control
• Throttle Position Sensors
• Fuel Injection & Carburetion Repair
Special Markets
• Market-Specific products for various
industries
• Agriculture
• Industrial
• Small Engine
• Marine
• High Performance
• Classic Restoration
• Thousands of SKUs for unique
applications
• Oxygen Sensors
• MAP Sensors
• Coolant Temperature Sensors
• Idle Air Control
• Throttle Position Sensors
• Fuel Injection & Carburetion Repair
• Ignition Coils, Wires, Caps & Rotors (Kits too!)
Fuel System & Carburetion Kits
• Fuel Injection: 209 SKUs
• Manufactured using OE-spec materials to ensure
flawless Fit, Form, and Function
• Individual Fuel Injector Repair Kits
• Bulk Repair Kits for high demand injectors

• Carburetion: 1,172 SKUs


• Largest Carb Kit manufacturer in North America
• Still a multi million-dollar industry in the USA
• Auto, Marine, Agricultural, High Performance,
Small Engine, and Industrial applications
• Custom gaskets and repair kits capabilities
available
• Custom applications, coatings, and colors
Custom Manufacturing
• Screw Machine Components
• Gasket and Stamping
Fabrication
• Wire Harness Manufacturing
• Laser Marking
• Printed Circuit Boards
• 3D Printing
Screw Machine Bungs & Tools
• Custom Screw Machine
• Abundant sizes and quantities
• Round, square, triangular, rectangular,
hexagonal
• 1 to 1,000,000+ piece runs
• Various materials
• Aluminum, steel, stainless steel, brass, nylon,
acrylic, etc.
• Exhaust & Sensor Bungs
• 66 O2 Bungs, Flanges and Assortment Kits
• 7 EGTS Bungs
• 17 Heavy Duty Specific Bungs
• Custom Assortment/Stocking Kits
• Custom Applications and Specifications
• Oxygen Sensor Tools
• 9 O2 Sensor Tools
Gasket Manufacturing
• Custom gasket capabilities
• High tensile composite core
• Fiber based (100% asbestos free)
• Fabric reinforced
• Buna-N
• Viton
• Cork
• Vulcanized fiber
• Rubber coated steel
• Various coatings available
• Nitrile coatings for high performance applications
• Silicone coatings for quick release in harsh
environments
• Clear, red, blue, green, and black
Thank You!

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