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Assessing ICT As Tools For Online Marketing

This lesson plan aims to teach students about using information and communication technology (ICT) tools for online marketing. It includes objectives, topics, learning resources, procedures and an assessment. The procedures involve introductory questions, dividing students into groups to analyze different ICT tools, general discussion questions, and group activities presenting or role-playing ICT tool usage. The assessment contains multiple choice questions testing students' understanding of commonly used ICT tools, their purposes, benefits and limitations, and ethical considerations.

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Lydel De Chavez Gatcho
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9K views4 pages

Assessing ICT As Tools For Online Marketing

This lesson plan aims to teach students about using information and communication technology (ICT) tools for online marketing. It includes objectives, topics, learning resources, procedures and an assessment. The procedures involve introductory questions, dividing students into groups to analyze different ICT tools, general discussion questions, and group activities presenting or role-playing ICT tool usage. The assessment contains multiple choice questions testing students' understanding of commonly used ICT tools, their purposes, benefits and limitations, and ethical considerations.

Uploaded by

Lydel De Chavez Gatcho
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lesson Plan: Technology and Livelihood

Education (TLE) Grade 8


Topic: Assessing ICT as Tools for Online Marketing
Objectives
• Knowledge: To understand the importance and functionalities of various ICT
tools in online marketing.
• Skills: To assess and analyze the effectiveness of different ICT tools in online
marketing scenarios.
• Attitudes: To appreciate the significance of ICT in modern marketing techniques.
• Values: To act responsibly while using ICT tools, considering ethics and
effectiveness.
Content/Topic: ICT tools in Online Marketing
Learning Resources/Materials/Equipment
• Laptop/Projector for presentation
• Handouts on ICT tools
• Whiteboard & Markers
Procedures
4.1 Introductory Activity (10 minutes) - Instructions: 1. What tools or platforms do
you commonly see businesses use for online marketing? 2. Do you think all online
marketing tools are equally effective? Why or why not?
4.2 Activity (20 minutes) - Instructions: Divide students into small groups and provide
each group with a handout detailing various ICT tools for online marketing (e.g., social
media platforms, SEO tools, email marketing software). Ask them to discuss the pros
and cons of each in relation to the introductory questions.
4.3 Analysis (15 minutes) - Questions: 1. Which ICT tools do you think are the most
effective for online marketing? 2. Are there any ICT tools that are more suited for
specific industries? 3. What are the ethical considerations when using these ICT tools?
4. How can ICT tools improve customer engagement? 5. What limitations do these ICT
tools have?
4.4 Abstraction (10 minutes) - Multiple-choice questions: 1. Which of the following is
NOT a commonly used ICT tool for online marketing? - A) Social Media - B) SEO - C)
Fax machine 2. Which ICT tool is best for direct communication with customers? - A)
Email - B) SEO - C) Social Media 3. SEO stands for: - A) Seriously Effective Options -
B) Search Engine Optimization - C) Social Engagement Online 4. Ethical considerations
in using ICT tools include: - A) Spamming - B) Data Analytics - C) Graphics Design 5.
Limitations of ICT tools can be: - A) Cost - B) Effectiveness - C) Versatility
4.5 Application (20 minutes) - Instructions: - Group 1 (Reporting): Present a brief
report on a real-life business using ICT tools effectively in online marketing. - Group 2
(Coloring): Draw and color a poster showcasing various ICT tools and their functions. -
Group 3 (Role-Playing): Role-play a scenario where a business chooses the wrong
ICT tools and faces marketing challenges.
4.6 Generalization (5 minutes) - Questions: 1. What roles do ICT tools play in online
marketing? 2. How do businesses choose the right ICT tools? 3. What are the general
benefits and limitations of using ICT in online marketing?
Assessment/Evaluation (10 minutes)

Instructions:
Choose the best answer among the options provided for each question. Write your
answer on a separate sheet of paper.
Which of the following is NOT a commonly used ICT tool for online marketing?
• A) Social Media
• B) SEO
• C) Fax machine
• Answer: C) Fax machine
• Explanation: A fax machine is generally not used for online marketing, whereas
social media and SEO are commonly employed tools.
Which ICT tool is best for direct communication with customers?
• A) Email
• B) SEO
• C) Social Media
• Answer: A) Email
• Explanation: Email allows for a more personalized, direct form of communication
with customers compared to SEO and Social Media.
What does SEO stand for?
• A) Seriously Effective Options
• B) Search Engine Optimization
• C) Social Engagement Online
• Answer: B) Search Engine Optimization
• Explanation: SEO stands for Search Engine Optimization, which is focused on
increasing the visibility of a website on search engine result pages.
Which of the following ethical considerations should you keep in mind when
using ICT tools for online marketing?
• A) Spamming
• B) Data Analytics
• C) Graphics Design
• Answer: A) Spamming
• Explanation: Spamming is an unethical practice, whereas data analytics and
graphics design are tools or processes in online marketing.
Which of the following is a limitation of using ICT tools in online marketing?
• A) Cost
• B) Versatility
• C) None of the above
• Answer: A) Cost
• Explanation: Cost can be a limitation for small businesses. Versatility is actually
an advantage of ICT tools, not a limitation.
Which platform is commonly used for influencer marketing?
• A) Google Ads
• B) Instagram
• C) LinkedIn
• Answer: B) Instagram
• Explanation: Instagram is a popular platform for influencer marketing, which
often involves sponsored posts from individuals who have influence over
potential customers.
What is the primary purpose of using analytics tools in online marketing?
• A) For fun
• B) To measure success
• C) To create graphics
• Answer: B) To measure success
• Explanation: Analytics tools are used to measure the effectiveness of an online
marketing campaign, not for creating graphics or 'for fun.'
Which of the following is NOT an example of social media?
• A) Facebook
• B) Google Search
• C) Twitter
• Answer: B) Google Search
• Explanation: Google Search is a search engine, not a social media platform,
whereas Facebook and Twitter are social media platforms commonly used for
online marketing.
Assignment (5 minutes)
• Questions:
a. Research and write about an industry where ICT tools have transformed
marketing strategies.
b. Discuss a case where the misuse of ICT tools led to a marketing failure.

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