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Perceptual Map Template Someka Excel V2 Free Version

The document contains a perceptual map template that compares different automobile brands on key attributes like market share, price, quality, power, size, design, delivery, and features. It shows Toyota having the highest market share and mid-range for most attributes. The template allows users to adjust the x and y-axis attributes and size of bubbles to create a perceptual map comparing the brands.

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naveenkreal
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137 views

Perceptual Map Template Someka Excel V2 Free Version

The document contains a perceptual map template that compares different automobile brands on key attributes like market share, price, quality, power, size, design, delivery, and features. It shows Toyota having the highest market share and mid-range for most attributes. The template allows users to adjust the x and y-axis attributes and size of bubbles to create a perceptual map comparing the brands.

Uploaded by

naveenkreal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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PERCEPTUAL MAP TEMPLATE

GET FULL VERSION


DASHBOARD WITH PASSWORD

BRANDS SIZE PARAMETER KEY ATTRIBUTES


Market Share % Price Quality Power Size Designn Delivery Features
Ford 6 30,000 80 10 3 4 8 50
Toyota 12 50,000 50 8 4 3 10 60
Volkswagen 10 60,000 60 7 2 5 4 40
Kia 4 20,000 20 4 1 2 5 50
Nissan 6 30,000 40 5 5 1 6 30

OPTIONS PERCEPTUAL MAP


X-Axis
Attribute Price

HIGH QUALITY
Low-End Definition CHEAP Ford

High-End Definition EXPENSIVE

Toyota
Y-Axis
Volkswagen
Attribute Power
Low-End Definition LOW QUALITY
Nissan
High-End Definition HIGH QUALITY
LOW QUALITY

Kia

Bubble Size Option


Equal Sizes

CHEAP EXPENSIVE
TERMS OF USE
END USER LICENSE AGREEMENT

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CONTACT
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