05-02-2024

Traditional Marketing Vs. E-Marketing

Traditional Marketing Online Marketing

• It is difficult to measure. You • It is measurable. You can
know the number of
cannot know how many people who viewed the
people read your advertise online advertise, and the
and how many took favorable number of ones who
action upon viewing it. purchased the product.
• It is more cost-effective.
• It is not cost-effective
• It is fast and efficient for
• It is not so good for brand brand building
building

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Online Marketing/ Internet Marketing/

Digital Marketing
• Online marketing is advertising and marketing the products or services of a
business over Internet.
• In short, All marketing activities done on modern digital channels.
• Online marketing relies upon websites or emails to reach to the users and it is
combined with e-commerce to facilitate the business transactions.
• In online marketing, you can promote the products and services via websites,
blogs, email, social media, forums, and mobile Apps.

• Key points of Digital Marketing

• Over the internet Target customer
• Electronic media Interactivity (engaged audience)

• Features of online Marketing

• Increased traffic Increased conversion
• Reputation and brand management Increase ROI

Why Digital Marketing?

Reach the right audience
Ensure efficient spending on the campaign (cost effective)
measure the traffic and conversion
targeting right audience
Increase usage of internet and digital platform
Content variety

Benefits of Digital Marketing

Drive brand loyalty
Build your brand
Information access
Exposure/ Speed

Limitation/ Drawbacks of Digital Marketing

Privacy
Irritatation
Poor reach

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Online Shopping
Online shopping is the one of the form (way) of under E-Commerce.
It is the type of E-commerce with 2 categories (i)B2B & (ii)B2C online shopping)

Introduction - Online buying behavior is a complex construct and not easy to

understand or to product. Only a few years ago, it seemed obvious that customers
like to get information online, but prefer to make the actual purchase offline. Even
it they bought something over the internet, if the bought product was defective,
they preferred to hand it over to a physical expert to get it repaired. In contrast to
it, now-a-days more and more people are using the internet as a new purchasing
channel.
Online shopping is the process of buying goods and services from merchants who
sell on the Internet
Features of online Shopping (ACT) - (i) Assortment can be unlimited; (ii)
Compare/ Convenience (iii) No touch or feel the product.
Types/ Categories of Online Shopping
1. B2B Online Shopping – Online store is set up to enable businesses to buy from another
businesses, the process is called business to business (B2B) online shopping.
2. B2C Online Shopping - Physical analogy of buying products or services at a regular the
process is called business-to-consumer (B2C) online shopping

Online Marketing/ Internet Marketing/

Digital Marketing
Any marketing that uses electronic devices and can be used by marketing specialists to
convey promotional messaging and measure its impact through your customer journey. In
practice, digital marketing typically refers to marketing campaigns that appear on a
computer, phone, tablet, or other device. It can take many forms, including online
video, display ads, search engine marketing, paid social ads and social media posts. Digital
marketing is often compared to “traditional marketing” such as magazine ads, billboards,
and direct mail. Oddly, television is usually lumped in with traditional marketing.

• Online marketing is advertising and marketing the products or services of a business over Internet.
• In short, All marketing activities done on modern digital channels.
• Online marketing relies upon websites or emails to reach to the users and it is combined with e-
commerce to facilitate the business transactions.
• In online marketing, you can promote the products and services via websites, blogs, email, social
media, forums, and mobile Apps.

• Key points of Digital Marketing

• Over the internet Target customer
• Electronic media Interactivity (engaged audience)

• Features of online Marketing

• Increased traffic Increased conversion
• Reputation and brand management Increase ROI

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Online Marketing/ Internet Marketing/

Web-Marketing
• Online shopping is the one of the way of B2C & B2B which comes under E-
Commerce.
• Types/ Categories of Online Shopping (1) B2B Online Shopping & (2.) B2C Online
Shopping
• Online marketing is advertising and marketing the products or services of a business
over Internet. Online marketing relies upon websites or emails to reach to the users
and it is combined with e-commerce to facilitate the business transactions.
• In online marketing, you can promote the products and services via websites, blogs,
email, social media, forums, and mobile Apps.
• Features of online Marketing
• Increased traffic Increase ROI Increased conversion
• Reputation and brand management
Advantages Disadvantages

Why online Shopping………..?

Cash on delivery Easy shopping Convenience Better
prices Variety Send Gifts

A. Benefits of online Buying

1. Benefits to seller
Access to all markets Constraints free growth
Helps build relationship with customer Helps reduce cost
Enhancing productivity

2. Benefits to customers
Convenience Problems Web marketing faces in India
Legal problem Infrastructural problem
Commercial problem Other problem

B. Drawbacks of Online Shopping

Product quality Messy logistics
Delivery time is not clear Troubles with hidden cost
Websites policies

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Types/ Categories/ Components of Online

Marketing
These are the key components of the Digital Marketing. Organizations can
deploy them in combination or in segregate form, to get high rankings and
business awareness. These elements not only assure brand awareness but
also ensure increased business revenue and productivity

Affiliate Marketing is the process of earning a

commission by promoting other people's (or company's)
products.
In this method, organizations pay one or multiple affiliates
for each lead or conversion. Affiliate marketing basically
involves two or more companies in which one is paying
other for the lead generation.
Blogs inform about the product and services of the
company. Blogs are web pages created by an individual or
a group of individuals. Marketers write blogs for business
promotion and updated on a regular basis and attract a lot
of customers towards company
Content Marketing is all about brand awareness and lead
generation. Marketers write all the information of the
product and services. It includes creation and sharing of
media and publishing the content in order to acquire and
retain customers. For content writing we can take help of
writing experts to make it lucrative for the customers.

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E-mail Marketing E-mail Marketing is an eminent

way of targeting audience. Organizations provide offers
and deal of the product, to their targeted audience as
well as their existing customers. (e-mail, whatsapp, text
messages). It may have product link with the details and
offers of the product.
Google Adwords is a paid service of Google. Google
will show your advertisement on good website and
Marketers can do their advertisement through Google
adwards and promote the product. Google adwords
forms or tools are Text ads, Image ads, GIF ads, content
ads, video ads, pop-up ads, web banner ads.

Mobile Marketing Mobile marketing involves the

process of promoting the products and services of an
organization via mobile phones in the form of SMS,
MMS, OR codes and VVR. It is a great approach
because it can increase brand awareness easily.

Social Media Marketing Now-a-days, social media is a

good way to reach to the audience. Using social media
networks like Face-book, Twitter, Google Plus,
LinkedIn etc, companies can acquire one fourth of the
internet users and can share their offerings with them.
Search Engine Optimization SEO is the list of
activities that are carried out to boost the volume of
traffic on a website through search engines like Google,
Yahoo, Bing, MSN etc.
SEO assures that a particular website can be found, for
the keywords or phrases that users are searching in the
search engine. SEO assures large reach of the website.
Web Analytics is an approach for tracking the user
activity and traffic on a website. Using this approach,
companies can easily track consumer behavior, their
interests, their geographical locations, number of new
on their website. It helps to do favorable changes to the
website. This in turn ultimately leads to strong profits in
long term.

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New Trends of Internet Marketing

Things happen fast on the internet and if you want to stay competitive you need to keep up with the latest trends. This
is specially true for marketing. The barriers are lower than physical markets.
There are plenty of websites offering marketing trends and advice, but choose appropriate one is difficult task.
Video- New trends in internet marketing is the use of video. More and more people have high speed internet
connection now so they can watch videos. Video modes are you-tube, FB messenger etc.
Social Marketing- The most important trend is social marketing. With the rise of Face-book, as well as Linkedin,
twitter. People are focusing their internet experience around these social networking sites. Social marketing makes
advertising a little more difficult than on a normal commercial websites.
Blogging- Another marketing trend that all sort of companies are starting to take advantage of is blogging. Blogs are
free and relatively easy to maintain. They are a great way to put your information out there in a way that is more
casual and seeming more personal than traditional advertising.
E-Branding- Brand building through Electronic channels. Business have now started the potential of electronic means
for building brand awareness. E-branding simply means using electronic channels to support brands.
Innovative Marketing- A principle of enlightened marketing that requires that a company seek real product and
marketing improvement.Ex. Colgate Palmolive
Value Marketing- It says that a company should put most of its resources into value building marketing investments.
Societal Marketing- A principle of enlightened marketing that holds that a company should make marketing decisions
by considering consumers want, the company’s requirement, consumer’s long term interests and society’s long
run investment.
Viral Marketing/ Marketing Buzz- A method of marketing whereby consumers are encouraged to share information
about a company’s goods and services via internet like Buzz Marketing.
Multi-level Marketing- When some direct sales companies use to encourage their existing distributors by paying the
existing distributors a percentage of their recruiters sales.

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ACTIVITY - Video Ads: Shoot, Click, Buy

• What advantages do video ads have over traditional banner

ads?
• Where do sites such as YouTube fit in to a marketing strategy
featuring video ads?
• What are some of the challenges and risks of placing video ads
online?
• Do you think Internet users will ever develop “blindness”
toward video ads as well?