PURPOSIVE

COMMUNICATION
Lets’s OCCIDENTAL MINDORO STATE COLLEGE
COLLEGE OF AGRICULTURE
get Bachelor of Technical-Vocational Teacher Education

stared!
 Course Description
Purposive Communication is a three (3) unit course that
develops students’ communicative competence and
enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a
multicultural audience in a local or global context. This
course equips students with tools for a critical evaluation of
a variety of texts and focuses on the power of language and
the impact of images to emphasize the importance of
conveying messages responsibly.
 Course Description
The knowledge, skills, and insights that students gain from
this course may be used in their other academic endeavors,
their chosen disciplines, and their future careers as they
compose and produce relevant oral, written, and audio-
visual and/or web-based output for various purposes.
 Course Outcomes
At the end of the course, the students should be able
to:
✓ Describe the nature, elements, and functions of verbal
and non-verbal communication in various and
multicultural contexts;
✓ Describe the nature, elements, and functions of verbal
and non-verbal communication in various and
multicultural contexts;
✓ Explain how cultural and global issues affect
communication;
 Course Outcomes
✓ Appreciate the impact of communication on society and
the world;
✓ Determine culturally appropriate terms, expressions, and
images (sensitivity to gender, race, class, etc.);
✓ Adopt cultural and intercultural awareness and sensitivity
in communication of ideas;
✓ Distinguish the different methods of informing;
✓ Write an informative speech;
✓ Show appreciation on the value of achieving effective
communication;
 Course Outcomes
✓ Be familiarized with the ways and steps of
communicating in the workplace;
✓ Determine the uses and importance of the knowing how
to write business letters;
✓ Write appropriate business letters for a specific function;
✓ Be informed about persuasive presentation;
✓ Write a persuasive request;
 Course Outcomes
✓ Define academic writing and differentiate it from other
forms of writing;
✓ Identify the audience, purpose and language used in
academic writing;
✓ Identify different kinds of academic writing output;
✓ Apply various techniques in citing references and
bibliography; and
✓ Write reaction paper and concept paper.
 Course Contents
I. COMMUNICATION PROCESSES, PRINCIPLES, AND
ETHICS
✓ Communication Skills
✓ The Communication Process
✓ Criteria for Effective Feedback
✓ Communication Styles in Various Multicultural Context
✓ The Communication Styles Matrix
✓ Ethics in Communication
 Course Contents
II. COMMUNICATION AND GLOBALIZATION
✓ Local and Global Communication in Multicultural Setting
Communicating in Multicultural Society
✓ Varieties and Registers of Spoken and Written Language
✓ Evaluating Messages
✓ Multimodality
 Course Contents
III. INFORMATIVE COMMUNICATION
✓ Informative Speaking
✓ Characteristics of Effective Informative Speaking
✓ Methods of Informing
✓ Comparison and Contrast
✓ Visual Communication
✓ Understanding the Basics of Visual Design
 Course Contents
IV. COMPONENTS OF EFFECTIVE COMMUNICATION
✓ Effective Communication
✓ Components of Communication
✓ Read Nonverbal Communication
✓ Effective Speaking
✓ Structure of Oral Presentation
 Course Contents
VI. COMMUNICATION IN THE WORKPLACE
✓ Written Communication
✓ Elements of a Business Letter
✓ Kinds of Business Letter
✓ Business Meetings
 Course Contents
VI. COMMUNICATION IN THE WORKPLACE
✓ Written Communication
✓ Elements of a Business Letter
✓ Kinds of Business Letter
✓ Business Meetings
VII. PERSUASIVE PRESENTATION
✓ Requirements in presenting ideas persuasively
✓ Writing Persuasively
✓ Writing a persuasive request
 Course Contents
VIII. COMMUNICATION FOR ACADEMIC PURPOSES
✓ Steps in Writing an Academic Paper
✓ Types of Claims
✓ Book Review
✓ Concept Paper
✓ Understanding the Research Report
✓ Choosing a Subject that you care about
✓ Doing a Preliminary Research
✓ Limiting your Topic to Specific Topic
 Course Contents
VIII. COMMUNICATION FOR ACADEMIC PURPOSES
✓ Writing a Statement for Controlling Purpose
✓ Preparing a List of Possible Sources (A Working
Bibliography)
✓ Taking Notes and Developing a Rough, or Working
Outline
✓ Writing your First Draft
✓ Position Paper
CHAPTER Learning Outcomes
ONE At the end of the lesson, you should
be able to:
1. Explain how communication works,
2. Define all the elements of
Topic 1 communication and how they affect
communication;
Communication 3. Interpret the principles of
Process communication;
4. Demonstrate the communication
ethics; and
5. Describe the functions of verbal and
non-verbal communication in various
and multicultural contexts
 ?
WHAT IS
COMMUNICATION
 Communication
the first one tells
As defined by Cambridge communication is about
Dictionary, communication is the
transmitting a message,
process by which messages or
information are sent from one
person or place to another the second one emphasizes
Additionally, communication is ‘comprehension’ as the
the exchange of information and purpose of communication
the expression of feeling that can
result in understanding
(Cambridge Dictionary).
 COMMUNICATION

is regarded as the backbone of

society. Basically, there is no
society without communication.
Man, as a member of the society,
partake in communication as a
normal part of daily living.
“Man by nature is a social animal; an
individual who is unsocial naturally and not
accidentally is either beneath our notice or
more than human. Society is something
that preceded the individual.
Anyone who either cannot lead
the common life or is so
self-sufficient as not to need to,
and therefore does not partake
society, is either a beast or a god.”
—Aristotle
 When asked about what
communication is, people
first think about verbal
communication where the
sender speaks and the
receiver listens, vice versa.
However, communication is
more than speaking and
listening.
 COMMUNICATION

Verbal Aural Non-verbal Written Visual

 COMMUNICATION

Verbal Aural Non-verbal Written Visual

It is the most usual and most used form

wherein we use our language through sounds
and tone of voice to deliver messages
 COMMUNICATION

Verbal Aural Non-verbal Written Visual

This consists of listening and hearing.

 COMMUNICATION

Verbal Aural Non-verbal Written Visual

This consists of what is not heard but seen

such as facial expression, gestures, behavior
towards the sender/receiver and the like.
 COMMUNICATION

Verbal Aural Non-verbal Written Visual

This is common in businesses and workplace where

communicators are geographically away from each
other. It may be in the forms of email, text messages,
instant messages, blogs, and others
 COMMUNICATION

Verbal Aural Non-verbal Written Visual

This entails signs, symbols, pictures,

graphics, and emojis.
 THE
COMMUNICATION
PROCESS
How does it
work?
FIRST, there should be a
source who is called as the
SENDER. The sender shall
know why communication is
needed and what form of
communication is necessary
to achieve the purpose.
How does it THIRD, ENCODING.
work? Encoding is the process of
creating the message in the
format that could be
SECOND, the MESSAGE. It understood by the receiver
is the information, idea, of the message.
opinion, feeling, that the
source has created for the Also, in this process, the
consumption of the receiver. sender must ensure that the
The message is the reason message contains all the
why communication is necessary information
needed. needed.
How does it
work?
FIFTH, RECEIVER. The
receiver is target recipient
of the message. He is
FOURTH, CHANNEL – the responsible in taking in the
method of communication. accurate meaning of the
The method can be face-to- message by eliminating
face which uses the oral and possible distractions. He may
aural form; text message fail in decoding the correct
which uses the written and meaning as he has a different
visual; and can be non-verbal filter, schema, and level of
(facial expression, gesture, understanding
etc.).
How does it
work? SEVENTH, FEEDBACK –
the response of the receiver
to the sender. The
SIXTH, DECODING. If feedback helps the sender
encoding is the creation of the measure the success of
message, decoding, on the communication process;
other hand, is the process of and lets him adjust the
accurately understanding message the next time
the message received. around for proper
consumption of the receiver.
How does it
work? LASTLY, THE NOISE,
which represents all the
EIGHT, CONTEXT. This refers physical, psychological, or
to the general environment the even interpersonal barriers
sender and receiver are in, that may act as interference
their relationship, and their in achieving effective
culture. Context dictates their communication.
manner of communicating,
the verbal/written/non-verbal
language they employ, and
their behavior in
communication process.
Have you ever talked to a person who did
not believe anything you said?
Imagine talking to a person from another
country whose language you cannot
understand.
Imagine talking to a person who does not
believe anything you say.
 All these situations are challenging since there are
distractions such as different language, inability to speak
and hear, and close-mindedness, which may hinder the
proper delivery and digestion of the message.
 THE
COMMUNICATION
BARRIERS
 BARRIERS OF
COMMUNICATION

Physical Psychological Interpersonal

Physical Barriers
Medium
disturbance/Technical
problem. This may occur when
Noise. Loud sounds and voices we use our cellphones to
may oftentimes disrupt receiver communicate where it may run
from hearing the message that out of battery, lose signal, and
may result to no understanding the like.
or misunderstanding of the
message. Workplace design. The way
the room is organized also
Temperature. It may either be affect communication, whereas
too hot or too cold that we fail to it is more comfortable
focus on the message because communicate to members in a
of how we feel. round table that to cubicles
Physical Barriers
Information overflow. Too
much absorption of information
is also not good for it may
exhaust our brain that it refuses
to receiver information.

Physical disabilities. Deaf,

mute, and blind, – these are the
common physical disabilities
that may intervene in
communication process
Psychological Poor retention. They say that
Barriers one has not listened well if he
cannot remember. Poor
Lack of attention. As recipient retention of the message is a
of the message, we are barrier since production of
oftentimes lost in our sea of response could be interrupted.
thoughts that we fail to give our
full attention; or like children, we Lack of trust. As receiver, we
may have short attention span. sometimes let our judgement
This may result to dictate whether we would listen
communication breakdown or not. We question credibility
especially when communication of speaker, we doubt the
becomes one way in nature. authenticity of the message,
and the like.
Psychological
Barriers
Closed mind and filtering –
we may not be aware but most
of us let this barrier win over us.
Sometimes, instead of giving
our undivided attention to
whoever is speaking, we tend to
assess the credibility of the
speaker and question
everything he is saying. That
may hinder us from absorbing
information/messages.
Interpersonal Competition. This may be
Barriers physical: when noise is much
louder than the message
intended to be listened at; and
Gender issues. Gender issues it may be psychological, when
act as barrier when we distrust our attention is driven to others
the honesty of the speaker while listening; and it may be
because of their gender. For interpersonal, when we regard
instance, women will prefer to ourselves as superior to others
listen to the women when it that we fail to be open minded.
comes to skincare routine,
rather than to men since they Culture. Our ethnic, religious,
may generalize that women and social differences may
know better in such topic more greatly affect effective
than men. communication.
end of the discussion!