CLnL8CSl1?

When Lhe economy Lanks lL's naLural Lo Lhlnk of yourself flrsL ?ou have a famlly Lo feed
a morLgage Lo pay CeLLlng more appears Lo be Lhe order of buslness
lL Lurns ouL LhaL Lhe connecLed economy doesn'L respecL Lhls naLural lnsLlncL lnsLead
we're rewarded for belng generous Cenerous wlLh our Llme and money buL mosL
lmporLanL generous wlLh our arL
lf you make a dlfference people wlll gravlLaLe Lo you 1hey wanL Lo engage Lo lnLeracL
and Lo geL you more lnvolved
lo o Jlqltol wotlJ tbe qlft l qlve yoo olmost olwoys beoeflts me mote tboo lt costs
lf you make a dlfference you also make a connecLlon ?ou lnLeracL wlLh people who
wanL Lo be lnLeracLed wlLh and you make changes LhaL people respecL and yearn for
ArL can'L happen wlLhouL someone who seeks Lo make a dlfference 1hls ls your arL lL's
whaL you do ?ou Louch people or pro[ecLs and change Lhem for Lhe beLLer
1hls year you'll cerLalnly flnd LhaL Lhe more you glve Lhe more you geL

lLA8
Pave you ever wondered who's behlnd LhaL llLLle volce ln your head LhaL Lells you you're ln
Lhls by yourself one person doesn'L make a dlfference so why even Lry?"
Pls name ls lear lear plays Lhe role of anLagonlsL ln Lhe sLory of your llfe you musL rld yourself
of hlm uslng all necessary means
We're ofLen lmpressed by Lhose who appear Lo be fearless 1he people who fly Lo Lhe moon
Chase Lornadoes LnLer dangerous war zones Skydlve Speak ln fronL of Lhousand of people
SLand up Lo cancer 8alse money and adopL a chlld LhaL lsn'L Lhelr flesh and blood
So why are we so lnsplred by Lhem?
8ecause deep down we are Lhem
We share Lhe same characLerlsLlcs
We're all dlvlnely human
unLll lear ls gone (and reallze he may never compleLely leave) make Lhe declslon Lo be
courageous 1he world needs your sLory ln order Lo be compleLe

ulCnl1?
ulgnlLy ls more lmporLanL Lhan wealLh lL's golng Lo be a long long Llme before we can
make everyone on earLh wealLhy buL we can help people flnd dlgnlLy Lhls year (rlghL
now lf we choose Lo)
ulgnlLy comes from creaLlng your own desLlny and from Lhe respecL you geL from your
famlly your peers and socleLy
A farmer able Lo feed hls famlly and earn enough Lo send hls klds Lo school has earned
Lhe respecL of Lhe people ln hls vlllage and more lmporLanL a connecLlon Lo Lhe resL of
us
lL's easy Lo Lake dlgnlLy away from someone buL dlfflculL Lo glve lL Lo Lhem 1he lasL few
years have LaughL us [usL how connecLed Lhe enLlre world ls a prosLlLuLe ln Lhe slums
of nalrobl ls [usL an lmporLanL flgure ln your llfe as Lhe posLman ln Lhe nexL Lown And ln
a world where everyLhlng ls connecLed Lhe mosL lmporLanL Lhls we can do ls LreaL our
fellows wlLh dlgnlLy
Clvlng a poor person food or money mlghL help Lhem survlve anoLher day buL lL
doesn'L glve Lhem dlgnlLy 1here's a beLLer way
CreaLlng ways for people Lo solve Lhelr own problems lsn'L [usL an opporLunlLy ln 2011
lL ls an obllgaLlon

#Je ote too poot to offotJ eJocotloo 8ot ootll we bove eJocotloo we wlll olwoys be poot

vlSlCn
vlslon ls Lhe llfeblood of any organlzaLlon lL ls whaL keeps lL movlng forward lL provldes
meanlng Lo Lhe dayLoday challenges and seLbacks LhaL make up Lhe rumble and Lumble of real
llfe
ln a down economyparLlcularly one LhaL has Laken mosL of us by surprlseLhlngs geL very
LacLlcal We are [usL Lrylng Lo survlve WhaL worked yesLerday does noL necessary work Loday
WhaL works Loday may noL necessary work Lomorrow ueclslons become pragmaLlc
8uL afLer a whlle Lhls wears on people 1hey don'L know why Lhelr efforLs maLLer 1hey cannoL
connecL Lhelr acLlons Lo a larger sLory 1helr work becomes a maLLer of [usL golng Lhrough Lhe
moLlons llvlng from weekend Lo weekend paycheck Lo paycheck
1hls ls where greaL leadershlp makes all Lhe dlfference Leadershlp ls more Lhan lnfluence lL ls
abouL remlndlng people of whaL lL ls we are Lrylng Lo bulldand why lL maLLers lL ls abouL
palnLlng a plcLure of a beLLer fuLure lL comes down Lo polnLlng Lhe way and saylng C'mon we
can do Lhls!"
When Llmes are Lough vlslon ls Lhe flrsL causallLy 8efore condlLlons can lmprove lL ls Lhe flrsL
Lhlng we musL recover

Ln8lCPMLn1
We are all on a search a search for more meanlng ln our llves
1hrough chooslng Lo enrlch oLher people's llves you add meanlng Lo boLh Lhelr llfe and your
own
Some slmple sLeps Lo follow
1 CommlL CommlL Lo llfeLlmerelaLlonshlps LhaL span evenLs companles causes and
geographlc boundarles
2 Care Care for Lhe concerns of oLhers as lf Lhey are your own
3 ConnecL Alm Lo connecL Lhose who wlll beneflL and enrlch each oLher's llves ln equal
measure
4 CommunlcaLe CommunlcaLe candldly 1ell people whaL Lhey should hear raLher Lhan
whaL Lhey wanL Lo hear
3 Lxpand CapaclLy Alm Lo expand people's capaclLy Lo help Lhem glve and geL more from
Lhelr own llves
?ou are only as rlch as Lhe enrlchmenL you brlng Lo Lhe world around you

MCS1
lmaglne any and every fleld posslble 1here are so many brands so many cholces so many
clalms so much cluLLer LhaL Lhe cenLral challenge ls for an organlzaLlon or an lndlvldual ls Lo
rlse above Lhe fray(baLLle) lL's noL good enough anymore Lo be preLLy good" aL everyLhlng
?ou have Lo be Lhe mosL of someLhlng Lhe mosL eleganL Lhe mosL colorful Lhe mosL
responslve Lhe mosL accesslble
lor decades organlzaLlons and Lhelr leaders were comforLable wlLh sLraLegles and pracLlces
LhaL kepL Lhem ln Lhe mlddle of Lhe roadLhaL's where Lhe cusLomers were so LhaL's whaL felL
safe and secure
1oday wlLh so much change and uncerLalnLy so much pressure and new ways Lo do Lhlngs Lhe
mlddle of Lhe road ls Lhe road Lo nowhere
As !lm PlghLower Lhe colorful 1exas popullsL ls fond of saylng 1here's noLhlng ln Lhe
mlddle of Lhe road buL yellow sLrlpes and dead armadlllos"
We mlghL add companles and Lhelr leaders sLruggllng Lo sLand ouL from Lhe crowd as Lhey play
by Lhe same old rules ln a crowded markeLplace
te yoo tbe most of ooytbloq?

S18LnC1PS
lorgeL abouL worklng on your weaknesses locus on supporLlng your sLrengLhs
1he beauLlful Lhlng abouL belng on a Leam ls LhaL belleve lL or noL loLs of people love dolng Lhe
Lhlngs you haLe And haLe dolng Lhe Lhlngs you love So qulL dlllgenLly developlng your
weaknesses lnsLead parLner wlLh someone very unllke you share Lhe work and share Lhe
wealLh and everyone's happy
8elaLedly women are raLher unllke men and ofLen approach problems and opporLunlLles wlLh
a dlfferenL ouLlook ?eL books and coaches ofLen encourage us Lo adopL male sLrengLhs and
lacklng undersLandlng Lo rellnqulsh our own 1he lrony ls sLudles show LhaL more women ln
leadershlp LranslaLes unequlvocally lnLo beLLer buslness resulLs
Wouldn'L lL make more sense for boLh men and women Lo appreclaLe each oLher's sLrengLhs so
we all work on whaL comes naLurally?

8lLL
LducaLlon has a rlpple eecL Cne drop can lnlLlaLe a cascade of posslblllLy each concenLrlc
clrcle galnlng ln slze and Lravellng furLher lf you geL educaLlon rlghL you geL many Lhlngs rlghL
escape from poverLy beLLer famlly healLh and lmproved sLaLus of women
LducaLe a glrl and you educaLe her chlldren and generaLlons Lo follow
?eL for hundreds of mllllons of klds ln Lhe developlng world Lhe rlpple never beglns lnsLead
Lhere's a seemlngly lnescapable whlrlpool of poverLy ln Lhe words of a headmasLer l once meL
ln nepal We are Loo poor Lo aord educaLlon 8uL unLll we have educaLlon we wlll always be
poor"
1haL's why Lhere are 300 mllllon chlldren ln Lhe developlng world who woke up Lhls mornlng
and dld noL go Lo school And why Lhere are over 730 mllllon people unable Lo read and wrlLe
nearly 2/3 of whom are glrls and women
l dream of a world ln whlch we've changed LhaL A world wlLh Lhousands of new schools 1ens
of Lhousands of new llbrarles Lach wlLh equal access for all chlldren
1he besL Llme Lo planL a Lree was LwenLy years ago 1he second besL Llme ls now
obo JooJ ls loooJet xecotlve cboltmoo koom to keoJ wblcb bos bollt ovet 850 scbools
ooJ opeoeJ ovet 7500 llbtotles setvloq J mlllloo cbllJteo ne ls tbe ootbot of Leavlng MlcrosofL
Lo Change Lhe World

Au1CnCM?
ManagemenL lsn'L naLural
l don'L mean LhaL lL's welrd or Loxlc [usL LhaL lL doesn'L emanaLe from naLure ManagemenL"
lsn'L a Lree or a rlver lL's a Lelegraph or a LranslsLor radlo Somebody lnvenLed lL And over Llme
mosL lnvenLlons from Lhe candle Lo Lhe coLLon gln Lo Lhe compacL dlsc lose Lhelr usefulness
ManagemenL ls greaL lf you wanL people Lo comply Lo do speclc Lhlngs a cerLaln way 8uL lL
sLlnks lf you wanL people Lo engage Lo Lhlnk blg or glve Lhe world someLhlng lL dldn'L know lL
was mlsslng lor creaLlve complex concepLual challenges le whaL mosL of us now do for a
llvlng40 years of research ln behavloral sclence and human moLlvaLlon says LhaL selfdlrecLlon
works beLLer And LhaL requlres auLonomy of lL
lf we wanL engagemenL and Lhe medlocrlLy busLlng resulLs lL produces we have Lo make sure
people have auLonomy over Lhe four mosL lmporLanL aspecLs of Lhelr work
1ask WhaL Lhey do
1lme When Lhey do lL
1echnlque Pow Lhey do lL
1eam Whom Lhey do lL wlLh
AfLer a decade of Lruly specLacular underachlevemenL whaL we need now ls less managemenL
and more freedom fewer lndlvldual auLomaLons and more auLonomous(selfdlrecLed)
lndlvlduals
oolel n llok ls tbe ootbot of Jbole New MloJ nls oew book tlve e 5otptlsloq 1totb
boot Jbot Motlvotes us

CkL8
8uSlnLSS lS A CAML
LveryLhlng l know abouL buslness l learned from poker nanclals sLraLegy educaLlon and
culLure
llnAnClALS
- 1he guy who wlns Lhe mosL hands ls noL Lhe guy who makes Lhe mosL money ln Lhe long run
1he guy who never loses a hand ls noL Lhe guy who makes Lhe mosL money ln Lhe long run
Co for poslLlve expecLed value noL whaL's leasL rlsky
?ou wlll wln or lose lndlvldual hands buL lL's whaL happens ln Lhe long Lerm LhaL maLLers
S18A1LC?
Learn Lo adapL Ad[usL your sLyle of play as Lhe dynamlcs of Lhe game change
1he players wlLh Lhe mosL sLamlna and focus usually wln
Pope ls noL a good plan
SLlck Lo your prlnclples
LuuCA1lCn
never sLop learnlng 8ead books Learn from oLhers who have done lL before
Learn by dolng
1heory ls nlce buL noLhlng replaces acLual experlence
!usL because you wln a hand doesn'L mean you're good and you don'L have more learnlng Lo
do ?ou mlghL have [usL goLLen lucky
CuL1u8L
1o become really good you need Lo llve lL breaLhe lL and sleep lL
8e nlce and make frlends lL's a small communlLy
Pave fun
1he game ls a loL more en[oyable when you're Lrylng Lo do more Lhan [usL make money
1ooy nsleb ls tbe cO of 2opposcom ooJ tbe ootbot of tbe soootobepobllsbeJ book
ellvetloq nopploess 1ooys (looqet) bloq post ls vetytbloq l koow boot 8osloess l leotoeJ
ftom loket

MCMLn1uM
Malcolm Cladwell says lL Lakes 10000 hours of pracLlce Lo become an CuLller" Pe ls ofcourse
rlghL My moLher says pracLlce makes perfecL She ls of course rlghL A bllllonalre frlend once
Lold me Lo read one of Lhe besL sLorles on successful llvlng 1he 1orLolse and Lhe Pare Pe says
Lvery Llme l read LhaL book Lhe LorLolse wlns Slow and sLeady wlns Lhe race" Pe ls of course
rlghL
WheLher lL ls brandlng or wealLh bulldlng l call lL 1he MomenLum 1heorem ll/1(C)M
lCCuSLu ln1LnSl1? over 1lML mulLlplled by CCu equals unsLoppable MomenLum
noL many people ln our Auu culLure can sLay lCCuSLu buL Lhose who can are on Lhelr way
Lo wlnnlng Add Lo Lhe focus some serlous pullyourshlrLoand palnL yourselfblueaLLhe
fooLballgame ln1LnSl1? and now you have a person who ls a dlerencemaker 8uL very few
companles or people can malnLaln LhaL lCCuSLu ln1LnSl1? over 1lML lL Lakes Llme Lo be
greaL lL Lakes Llme Lo creaLe crlLlcal mass lL Lakes Llme Lo be an overnlghL success" LasLly you
and l are nlLe whlle CCu ls lnnlLe So mulLlply your eorLs Lhrough Plm and waLch Lhe areas
of your llfe move Loward wlnnlng llke never before
uave 8amsey ls a naLlonally syndlcaLed radlo Lalk show hosL besLselllng auLhor of 1be 1otol
Mooey Mokeovet and hosL of 1be ove komsey 5bow on Lhe lox 8uslness neLwork

CWL8
ower provokes amblvalence owerseeklng ls pollLlcally lncorrecL So power remalns cloaked
ln mysLery and emoLlon Lhe organlzaLlon's lasL dlrLy secreL
!ohn Cardner Lhe founder of Common Cause noLed LhaL noLhlng geLs done wlLhouL power
Soclal change requlres Lhe power Lo moblllze resources 1haL's why leaders are preoccupled
wlLh power As Mlchael MarmoL and oLher epldemlologlcal researchers show possesslng Lhe
power Lo conLrol your work and soclal envlronmenLhavlng auLonomy and conLrol over your
[obls one of Lhe besL predlcLors of healLh and morLallLy
CbLalnlng power requlres wlll and sklllLhe amblLlon Lo do Lhe hard work necessary and Lhe
lnslghL requlred Lo dlrecL your energy producLlvely ower comes from an ablllLy Lo bulld your
repuLaLlon creaLe emclenL and eecLlve neLworks of soclal relaLlons acL and speak ln ways LhaL
bulld lnuence and from an ablllLy Lo creaLe and employ resourcesLhlngs LhaL oLhers wanL
and need
SLop walLlng around for bosses and companles Lo geL beLLer and complalnlng abouL how are
you LreaLed 8ulld Lhe sklllsand use LhemLhaL wlll permlL you Lo creaLe Lhe envlronmenL ln
whlch you wanL Lo llve
e[tey lfe[et ls o ptofessot ot 5toofotJ 8osloess 5cbool ooJ ootbot of ower Pow Lo CeL lL
use lL and keep lL
PA8MCn?
1he word harmony carrles some serlous baggage SofL nambypamby llberal weak Men who
value harmony aren'L consldered macho Women who value harmony are consldered
sLereoLyplcal Success ls Lyplcally dened wlLh words llke hard(sell llne ass) Successful people
are lauded for belng argumenLaLlve selflnLeresLed dlsrupLlve 8uL Lhose assumpLlons are Lhe
dregs of a culLure LhaL celebraLes Lhe lone hero who leads wlLh slngular amblLlon all Lhe whlle
damnlng Lhe sheep who follow hlm ln harmonlous lgnorance
no
Parmony ls a sprlngboard Parmony supporLs Leamwork And Leamwork creaLes energy An
energy LhaL fuels creaLlvlLy When focuslng on harmony success becomes dened by dlerenL
Lerms ConLrlbuLlon uedlcaLlon CooperaLlon
Parmony Lakes bravery an open hearL lL Lakes lylng awake aL nlghL when one of your co
workers ls havlng a rough paLch and dreamlng up ways Lo help
ln Lhe Lrue sense of karma Lo achleve harmony you musL always do Lhe rlghL Lhlng wlLh no eye
on a reward 1he reward wlll come because Lhere ls LrusL on Lhe oLher slde
Parmony creaLes a workplace where you and all Lhe people around you love Lo be
ock covett ls tbe beoJ boocbo ot 800ceoteoJ 5olly nolJotsoo ls tbe compooys teslJeot
wotJsmltb

LvAnCLLlSM
1he fuLure belongs Lo people who can spread ldeas
Pere are Len Lhlngs Lo remember
1 CreaLe a cause A cause selzes Lhe moral hlgh ground and makes people's llves beLLer
2 Love Lhe cause LvangellsL" lsn'L a [ob LlLle lL's a way of llfe lf you don'L love a cause you
can'L evangellze lL
3 Look for agnosLlcs lgnore aLhelsLs lL's Loo hard Lo converL people who deny your cause
Look for people who are supporLlve or neuLral lnsLead
4 Locallze Lhe paln never descrlbe your cause by uslng bull shllLake Lerms llke
revoluLlonary" and paradlgm shlfLlng" lnsLead explaln how lL helps a person
3 LeL people LesL drlve Lhe cause LeL people Lry your cause Lake lL home download lL and
Lhen declde lf lL's rlghL for Lhem
6 Learn Lo glve a demo A person slmply cannoL evangellze a producL lf she cannoL demo lL
7 rovlde a safe rsL sLep uon'L puL up any blg hurdles ln Lhe beglnnlng of Lhe process 1he
paLh Lo adopLlng a cause needs a sllppery slope
8 lgnore pedlgrees uon'L focus on Lhe people wlLh blg LlLles and blg repuLaLlons Pelp anyone
who can help you
9 never Lell a lle CredlblllLy ls everyLhlng for an evangellsL 1ell Lhe LruLheven lf lL hurLs
AcLually especlally lf lL hurLs
10 8emember your frlends 8e nlce Lo Lhe people on Lhe way up because you mlghL see Lhem
agaln on Lhe way down
oy kowosokl ls o foooJloq pottoet ooJ eottepteoeotloteslJeoce ot otoqe 1ecbooloqy
veototes ne ls olso tbe cofoooJet of lltopcom ltevloosly be wos oo pple lellow ot pple
compotet loc oy ls tbe ootbot of oloe books
CCMASSlCn
lL's noLhlng personal lL's [usL buslness"
We spend more Lhan 30 of our llves aL work Why would anyone wanL Lo wake up ln Lhe
mornlng and go Lo work wlLh LhaL aLLlLude? lf you don'L make lL personal and lf you don'L make
lL counL whaL's Lhe polnL?
8uslness ls mlsslng one lmporLanL core value compasslon
8eLween work and famlly l have no Llme for communlLy"
1hls ls someLhlng everyone feels aL some polnL ln Lhelr llves 8uL Lhlnk abouL lL WhaL lf we
made communlLy an lnLegral parL of our buslness? WhaL lf we recognlzed LhaL we can'L have
sLrong buslnesses wlLhouL a sLrong communlLy and we can'L have a sLrong communlLy wlLhouL
compasslon?
1he real way sLrong communlLles are bullL ls Lhrough Lhe compasslon we exLend Lo oLhers 8oLh
Lo Lhose we know and Lo Lhose we don'L know
1he lnLerneL ls amazlng because lL connecLs us all Compasslon for Lhose around us now
exLends globally and beyond our physlcal boundarles
We can all do more for each oLher and be beLLer
8e compasslonaLe Lo everyone no maLLer Lhe level of connecLlon
Make compasslon a core buslness value
SLarL wlLh a smlle Lo a sLranger
SLarL by geLLlng oLhers Lo nod ln agreemenL when you say lf we're noL compasslonaLe Lo one
anoLher whaL's Lhe polnL ln Lhe end?"
Mltcb oel ls lteslJeot of 1wlst lmoqe ooJ ootbot of Slx lxels of SeparaLlon

knCWLLuCL
Pow does news shape Lhe way we see Lhe world?
ulsLorLed bloaLed and noL represenLaLlve of whaL ls happenlng
1oo ofLen Amerlcan commerclal news ls myoplc and lnwardly focused
1hls leads Lo a severe lack of global news And lncreaslngly a shorLage of enLerprlse
[ournallsm" [ournallsLlc depLh bullL over Llme Lhrough orlglnal sources LhaL provldes Lhe
conLexL and enables LhoughLful response
1oo ofLen Lhe news sLlcks Lo crlme dlsasLers lnfoLalnmenL and horserace pollLlcs Many
lmporLanL Loplcs such as educaLlon race and eLhnlclLy sclence envlronmenL and women and
chlldren's lssues are ofLen less Lhan 3 of all news comblned
Much of wldelyseen onllne news lsn'L beLLer lL's ofLen [usL reclrculaLes Lhe same sLorles
1he resulL much of our news can'L be called knowledge medla" conLenL LhaL bullds lnslghL
abouL our world
lL's dlmculL Lo undersLand Lhe world lf you haven'L heard much abouL lL 8uL we also know
many Amerlcans wanL Lo know more
SLoryLelllng ls powerful lL helps us undersLand make cholces and can lnsplre us
!ournallsm as we know lL ls ln Lrouble 1he old models don'L serve us anymore wlLh Lhe conLenL
we need now ls our chance Lo make lL beLLer
8y lnvesLlng aggresslvely and enLrepreneurlally ln Lhe fuLure of knowledge medla ln boLh
[ournallsLlc reporLage and ln powerful sLoryLelllng we can ensure LhaL people geL Lhe fullesL
global perspecLlve 1he 1lme ls now
llso Mlllet ls tbe lteslJeot cO of lkl lobllc koJlo lotetootloool ooJ bet oew bloq ls lobol
Mottets lost lollow bet oo twlttet
LMA1P?
Cur word ls dangerously polarlzed 1here ls an lmbalance of wealLh and power LhaL has resulLed
ln wldespread allenaLlon susplclon and resenLmenL ?eL we are llnked LogeLher more closely
Lhan ever before elecLronlcally pollLlcally and economlcally Cne of Lhe mosL lmporLanL Lasks
of our generaLlon ls Lo bulld a [usL and vlable global order where all peoples can llve LogeLher ln
muLual respecL
We have lL ln our power Lo begln Lhe world agaln by lmplemenLlng Lhe anclenL prlnclple LhaL ls
ofLen called Lhe Colden 8ule Always LreaL all oLhers as you would wlsh Lo be LreaLed yourself
We need Lo make Lhls compasslonaLe and empaLhlc eLhos a vlbranL force ln prlvaLe and publlc
llfe developlng a global democracy where all volces are heard worklng Llrelessly and
pracLlcally for Lhe wellbelng of Lhe enLlre human race and counLerlng Lhe dangerous
myLhology of haLred and fear
AL Lhls crossroads of hlsLory we have a cholce We can elLher emphaslze Lhe excluslve and
chauvlnlsL elemenLs LhaL are found ln all our LradlLlons rellglous or secular or Lhose LhaL Leach
us Lo celebraLe Lhe profound lnLerdependence and unanlmlLy of Lhe human race

koteo tmsttooq ls o bestsellloq ootbot wlooet of 2008 1 ptlze ooJ cteotot of tbe cbottet fot
compossloo

nLC1Ln?
neoLeny ls Lhe reLenLlon of chlldllke aLLrlbuLes ln adulLhood Puman belngs are younger longer
Lhan any oLher creaLure on earLh Laklng almosL LwenLy years unLll we become adulLs Whlle we
reLaln many our chlldllke aLLrlbuLes lnLo adulLhood mosL of us sLop playlng when we become
adulLs and focus on work
When we are young we learn we soclallze we play we experlmenL we are curlous we feel
wonder we feel [oy we change we grow we lmaglne we hope
ln adulLhood we are serlous we produce we focus we ghL we proLecL and we belleve ln
Lhlngs sLrongly
1he fuLure of Lhe planeL ls becomlng less abouL belng emclenL produclng more sLu and
proLecLlng our Lurf and more abouL worklng LogeLher embraclng change and belng creaLlve
We llve ln an age where people are sLarvlng ln Lhe mldsL of abundance and our greaLesL enemy
ls our own LesLosLerone drlven urge Lo conLrol our LerrlLory and our envlronmenLs
lL's Llme we llsLen Lo chlldren and allow neoLeny Lo gulde us beyond Lhe rlgld frameworks and
dogma creaLed by adulLs
olcbl lto ls tbe cO of cteotlve commoos bloqs ot ol ltos JebooJ ls oo lotetoet eottepteoeot
ooJ eotly stoqe lovestot

u l ?
uo lL yourself
Most Joctots ptesctlbe pllls l ptesctlbe empowetmeot
We spend less Lhan an hour per year wlLh our docLorand 8763 wlLhouL lorLunaLely we llve
ln Lhe age of ul? And now we have Lhe Lools Lo creaLe a new healLh experlence ur Coogle ls
always Lhere for us We can connecL wlLh Lhe 300 people ln Lhe counLry all llvlng wlLh Lhe same
rare lllness We can emall our docLor or meeL Lhem by vldeo chaL We can nd Lhe nearesL
farmer's markeL wlLh our lhone We can use Lhe web Lo nd fellow runners ln our
nelghborhood Llvlng healLhy ls geLLlng easler every day
lmaglne lf your docLor acLlng as your consulLanL prescrlbed all Lhese Lools for you Lo be Lhe
mosL empowered CLC of your healLh WhaL lf you pald your docLor for advlce Lo keep you ouL
of Lhelr omce? WhaL lf we looked aL proLecLlng our own healLh Lhe same way we look aL
proLecLlng Lhe envlronmenL? WhaL lf belng healLhy became a soclal noL [usL a personal cause?
LmpowermenL ls Lhe besL prevenLlon
My prescrlpLlon
8x oot beoltb ls op to yoo 5tott smoll eot well eot less Move yoot boJy love yoot lovet 8e o
qooJ ftleoJ let otbets cote oboot yoo 5oy yoote sotty looqb o too 8oy mote expetleoces
tboo tbloqs cteote yoot beoltb oltyootself
oy lotklosoo ls cofoooJet of f ooJ foooJloq pottoet lo luLure Well o oew Jeslqo
ftm otcbltectloq looovotloos lo beoltb ooJ welloess

AuvLn1u8L
l've been Lhlnklng abouL how blg our world ls and how smallmlnded we've become how qulck
we are Lo [udge and how slow Lo undersLand 1echnology places Lhe resources of Lhe world aL
our ngerLlps yeL we have Lrouble seelng pasL Lhe ends of our noses
lor every Lrend Lhere's a counLerLrend worLh conslderlng 8esolve Lo leave Lhe screens of your
vlrLual world momenLarlly behlnd and lndulge your senses wlLh a real world advenLure
SL AugusLlne sald 1he world ls a book and Lhose who don'L Lravel read only one page" My
advlce?
AdvenLure calls 8laze a new Lrall Cross a conLlnenL uare Lo dlscover Lscape Lhe rouLlne
llnd a fresh perspecLlve Co slow gaze absenLmlndedly and savor every momenL Pave some
fun! lnvesL now ln fuLure memorles !ourneys are Lhe mldwlves of LhoughL keep a [ournal
Leave pre[udlce and narrow mlndedness behlnd Make for Lhe horlzon and meeL new people
navlgaLe Lhe unknown Cbserve and open your mlnd ursue a road less Lraveled CuesL for
LruLh 8ely on yourself Sall away from Lhe safe harbor 1ake a rlsk unleash your curloslLy
venLure furLher Why walL? expecL Lhe unexpecLed Say ?es Lo advenLure[ourney wlLh Zeal!
kobyo Jotets ls oo mbossoJot of 1teoJ o cbomploo of eslqo ooJ o cbeetleoJet of
losslbllltles 5bes tbe ootbot of 1he 1rendmasLer's Culde

uuM8
A long Llme ago sLarLlng a company LhaL made sofLware for compuLers was dumb MlcrosofL
and Apple may beg Lo dler A company LhaL manufacLures cars dumb uLLlng a college
yearbook onllne dumb LlmlLlng updaLes Lo [usL 140 characLers dumb
Pere's whaL's easy Lo recognlze a really smarL new buslness concepL as [usL LhaL WhaL's hard
ls recognlzlng LhaL Lhe ldea you Lhlnk ls [usL plaln dumb ls really Lomorrow's huge breakLhrough
8uL whaL makes dumb smarL? 1he ablllLy Lo look aL Lhe world Lhrough a dlerenL lens from
everyone else 1o lgnore rules 1o dlsregard Lhe why's' and 'how's' and 'neversucceeded
befores' 1hen you need convlcLlon and Lhe ablllLy Lo sLand by LhaL convlcLlon when oLher
(smarL) people look you ln Lhe eye and say no way nuh uh"
So how do you Lell a good dumb ldea from a bad dumb one? Cood dumb ldeas creaLe
polarlzaLlon Some people wlll geL lL lmmedlaLely and shower lL wlLh pralse and aecLlon
CLhers wlll say lL's lgnoranL and lmposslble and run for Lhe hllls 1he ercer Lhe polarlzaLlon
Lhe smarLer your dumb ldea
Cf course dumb can be [usL dumb ?ou [usL have Lo be smarL Lo Lell Lhe dlerence
ove 8oltet ls o setlol eottepteoeot ooJ most teceotly foooJet ooJ cO of 8zzqeot nes
wtltteo two books Crapevlne Why 8uzz Was a lad buL Word of MouLh ls lorever ooJ 1he
Word of MouLh Manual volume ll

nC8Cu?
nobody has Lhe answers
nobody ls llsLenlng Lo you
nobody ls looklng ouL for your lnLeresLs
nobody wlll lower your Laxes
nobody wlll x Lhe educaLlon sysLem
nobody knows whaL he ls dolng ln WashlngLon
nobody wlll make us energy lndependenL
nobody wlll cuL governmenL wasLe
nobody wlll clean up Lhe envlronmenL
nobody wlll proLecL us agalnsL LerrorlsL LhreaLs
nobody wlll Lell Lhe LruLh
nobody wlll avold conlcLs of lnLeresL
nobody wlll resLore eLhlcal behavlor Lo Lhe WhlLe Pouse
nobody wlll geL us ouL of AfghanlsLan
nobody undersLands farm subsldles
nobody wlll spend your Lax dollars wlsely
nobody feels your paln
nobody wanLs Lo glve peace a chance
nobody predlcLed Lhe lraq War would be a dlsasLer
nobody expecLed Lhe levees Lo fall
nobody warned LhaL Lhe houslng bubble would collapse
nobody wlll reform Wall SLreeL
nobody wlll sLand up for whaL's rlghL
nobody wlll be your volce
nobody wlll Lell you whaL Lhe oLhers won'L
nobody has a handle on Lhls

nobody buL you LhaL ls

never forgeL a small group of people can change Lhe world

no one else ever has

Mlcob 5lfty ls cofoooJet of tbe letsoool emoctocy lotom ne tweets mlslf

1Pnx
Soclal medla" faclllLaLes dlrecL engagemenL wlLh consumers Lo an unprecedenLed level
fundamenLally shlfLlng Lhe concepL of cusLomer servlce no one expecLed Lhe CLC of epsl Lo
rlng Lhelr doorbell or call on Lhelr blrLhday lL wasn'L feaslble 8uL now Lhe cosL of lnLeracLlon
has plummeLed l can Lhank someone by LexLlng Lhnx" from my cell phone beLween meeLlngs
or hang ouL on usLream answerlng quesLlons or send an [ reply on 1wlLLer All aL mlnlmal
cosL Lvery CLC and buslness musL recognlze LhaL cusLomer servlce ls now Lhelr prlmary
buslness WhaL was unreasonable becomes essenLlal Lhe empowermenL of Lhe lndlvldual
consumer aecLs every brand
ln Lhls world conLenL creaLlon becomes lmperaLlve Lhe lnlLlal engagemenL When you are
LransparenL and engaglng Lhe resulL ls whaL l call Lhe Lhank you" economy l gave away
lnformaLlon for freeonllne vldeos and keynoLes wlLh conLenL slmllar Lo my book MoneLlzlng
LhaL scenarlo sounds dlmculL buL wasn'L eople dldn'L buy 1 book Lhey boughL 4 or 3 coples as
a Lhank you for whaL Lhey had already recelved
l belleve Lhe Lhank you economy wlll become Lhe norm ln 2010 and beyond and brands LhaL
fall Lo ad[usL wlll be lefL ouL ln Lhe cold
oty voyoetcbok ls tbe ootbot of tbe New otk 1lmes bestsellloq book Crush lL! Why now ls Lhe
1lme Lo Cash ln on your asslon ne Jlspeoses bosloess oJvlce oo bls petsoool bloq

A11Ln1lCn
?ou can buy aLLenLlon (adverLlslng)
?ou can beg for aLLenLlon from Lhe medla (publlc relaLlons)
?ou can bug people one aL a Llme Lo geL aLLenLlon (sales)
Cr you can earn aLLenLlon by creaLlng someLhlng lnLeresLlng and valuable and Lhen publlshlng lL
onllne for free a ?ou1ube vldeo a blog a research reporL phoLos a 1wlLLer sLream an ebook
a lacebook page
MosL organlzaLlons have a corporaLe culLure based on one of Lhese approaches Lo generaLlng
aLLenLlon (examples rocLer Camble prlmarlly generaLes aLLenLlon Lhrough adverLlslng
Apple vla 8 LMC vla sales and Zappos vla earnlng aLLenLlon on Lhe Web) CfLen Lhe denlng
organlzaLlonal culLure ls deLermlned because Lhe founder or Lhe CLC has a sLrong polnL of vlew
When Lhe CLC comes up Lhrough Lhe sales Lrack all aLLenLlon problems are llkely Lo become
sales problems
Chances are LhaL you'll have Lo work on your boss Lo geL hlm or her on board wlLh opLlon four
Slnce mosL organlzaLlons overspend on adverLlslng and sales and underlnvesL ln creaLlng greaL
lnformaLlon onllne Lhls eorL ls well worLh your Llme
ovlJ Meetmoo 5cott ls ootbot of 1he new 8ules of MarkeLlng and 8 o 8osloessJeek
bestsellet oow pobllsbeJ lo 24 looqooqe

CPAnCL
A Lroubled Leenager named 8obby was senL Lo see hls hlghschool counselor !ohn Murphy
8obby had been ln Lrouble so many Llmes LhaL he was ln danger of belng shlpped o Lo a
speclal faclllLy for klds wlLh behavloral problems
MosL counselors would have dlscussed 8obby's problems wlLh hlm buL Murphy dldn'L
Mu8P? 8obby are Lhere classes where you don'L geL ln Lrouble?
8C88? l don'L geL ln Lrouble much ln Ms SmlLh's class
Mu8P? WhaL's dlerenL abouL Ms SmlLh's class?
Soon Murphy had some concreLe answers 1 Ms SmlLh greeLed hlm aL Lhe door 2 She
checked Lo make sure he undersLood hls asslgnmenLs 3 She gave hlm easler work Lo compleLe
(Pls oLher Leachers dld none of Lhe Lhree)
now Murphy had a roadmap for change Pe advlsed 8obby's oLher Leachers Lo Lry Lhese Lhree
Lechnlques And suddenly 8obby sLarLed behavlng beLLer
We're wlred Lo focus on whaL's noL worklng 8uL Murphy asked WhaL lS worklng Loday and
how can we do more of lL?"
?ou're probably Lrylng Lo change Lhlngs aL home or aL work SLop agonlzlng abouL whaL's noL
worklng lnsLead ask yourself WhaL's worklng well rlghL now and how can l do more of lL?"
cblp ooJ oo neotb ote tbe ootbots of Made Lo SLlck ooJ tbe soootobeteleoseJ book SwlLch
Pow Lo Change 1hlngs When Change ls Pard

ASSlCn
Some people ask WhaL lf l haven'L found my Lrue passlon?"
lL's dangerous Lo Lhlnk ln Lerms of passlon" and purpose" because Lhey sound llke such huge
overwhelmlng ldeas
lf you Lhlnk love needs Lo look llke 8omeo and !ulleL" you'll overlook a greaL relaLlonshlp LhaL
grows slowlylf you Lhlnk you haven'L found your passlon yeL you're probably expecLlng lL Lo be
overwhelmlng
lnsLead [usL noLlce whaL exclLes you and whaL scares you on a small momenLLomomenL level
lf you nd yourself glued Lo hoLoshop playlng around for hours dlve ln deeper Maybe LhaL's
your new calllng
lf you keep Lhlnklng abouL puLLlng on a conference or belng a Pollywood screenwrlLer and you
nd Lhe ldea Lerrles buL lnLrlgues you lL's probably a worLhy endeavor for you
?ou grow (and Lhrlve!) by dolng whaL exclLes you and whaL scares you everyday noL by Lrylng
Lo nd your passlon
etek 5lvets ls oo eottepteoeot ooJ ptoqtommet keoJ slvetsotqooJ tty mockwotkcom

MACnL1lZL
MarkeLs have been Lhrough a rough paLch laLely 8uL lL's Llme for us Lo glve Lhem a new [ob Lo
do 1he powerful economlc forces LhaL have Lrashed our planeL are Lhe only forces powerful
enough Lo save lL
So are we dolng all we can Lo puL markeLs Lo work Lo drlve down global warmlng polluLlonLhe
mosL serlous envlronmenLal problemwhlle Lhere's sLlll Llme?
We need Lo magneLlze ourselves MarkeLs acLlng llke a magneL creaLe a pull on people and
buslnesses So when a markeL ls deslgned Lo proLecL Lhe envlronmenL lL aLLracLs bralnpower
and caplLal Loward green soluLlons allgnlng prlvaLe lncenLlves wlLh Lhe publlc good
lL's all abouL geLLlng Lhe rules rlghL 1he global warmlng crlsls llke Lhe recenL Lurmoll ln Lhe
nanclal sysLem shows why we need Lo deslgn markeLs well and regulaLe rlsks approprlaLely
A worldwlde carbon markeL wlll combaL global warmlng by pulllng lnvenLors and lnvesLors
and you and me and everyoneLoward lowcarbon energy soluLlons
MarkeLs can unleash people's creaLlvlLy gulde enLrepreneurs and caLalyze lnnovaLlon 8y
harnesslng markeLs Lo proLecL Lhe envlronmenL we can allgn human asplraLlons wlLh planeLary
needsand save ourselves from ourselves
lteJ ktopp ls pteslJeot of LnvlronmenLal uefense lund ooJ coootbot wltb Mltlom noto of
LarLh 1he Sequel tbe New otk 1lmes bestsellet oo lowcotboo eoetqy loveotloos nes oo
1wlttet

CCnlluLnCL
Condence ls rockeL fuel for your buslness llfe CondenL people have a comeLhlsway
charlsma LhaL generaLes a followlng When you possess LoLal condence you are wllllng Lo Lake
rlsks When you have lL you propel yourself and your Leam forward lnLo Lhe fuLure
roblem MosL people don'L culLlvaLe condence lL [usL lands on Lhem due Lo favorable
condlLlons l call Lhls spoL condence Cood Llmes make for condenL people 8ad Llmes crush
Lhem along wlLh Lhelr darlng polnL of vlew
1he secreL Lo unbreakable condence ls a llfesLyle of emoLlonal/menLal dleL and exerclse
1 leeJ oot MloJ ooJ 5to[
SLop readlng negaLlve lnformaLlon llsLenlng Lo negaLlve people or waLchlng cable neLwork
news ?ou are loadlng up wlLh fear 8eplace LhaL lnformaLlon wlLh sLudles abouL Lhe fuLure or
an lmproved you ?ou'll soon emerge as a soluLlon provlder lnsLead of a Chlcken LlLLle
2 xetclse oot totltoJe Moscle
CraLefulness ls a muscle noL a feellng ?ou need Lo work lL ouL dally Lvery mornlng glve
Lhanks Lo Lwo people LhaL helped you yesLerday and one person LhaL wlll asslsL you Loday 1hls
wlll focus your mlnd on whaL you have and you'll soon reallze you are noL alone
1lm Sanders ootbot of Love ls 1he klller App Pow 1o Wln 8uslness lnuence lrlends oo
coo follow blm oo 1wlttet