Project Proposal

Guidance and
Template
-
Extended diploma in
Creative
Media Production
and Technology
Extended Diploma in
Creative Media Production
and Technology

In producing the project proposal, and in

preparing for the project realisation, you Section 1 - Rationale
should familiarise yourself with Unit 13 of (Approximately 100 words)
the qualification.
This section provides you with an opportunity to reflect
In particular, you should understand the on, review and summarise your progress and
assessment and grading criteria which will be achievements through the first 7 units of the
used to determine standards of achievement. qualification, and the knowledge, skills and
understanding you have acquired: What you know now,
Unit 13 requires you to produce a project and what it means to you, compared with what you
proposal of about 350 words, excluding the knew and could do before you started the
project action plan and bibliography. Project course and how this has influenced your choice of
proposals should not be so succinct that they
pathway and your project proposal.
do not address the requirements listed
below, nor should they be excessively long
and unfocused. Section 2 – Project concept
(Approximately 200 words)
Your project proposal should be sufficiently
challenging to ensure you have the This section provides an opportunity for you to
best possible chance of meeting the clearly explain the concept and aims of your
grading criteria. project, the research and ideas that will
support its development, what you anticipate
Your project proposal should include: producing, the levels and types of resources
- Centre name and number
that you will need and an indication of the
- Candidate name and number
- Project proposal title and date form in which you will complete and
- Main area of activity / pathway, e.g. film, TV, present your project realisation within
games design etc. the allocated timescale.

The project proposal must be word processed and Section 3 - Evaluation

presented under the headings listed here: (Approximately 50 words)

This section provides an opportunity for you to explain

how you will reflect on and evaluate your work, as both
an ongoing activity and at the conclusion of the
project.

You should describe how you intend to record

your decision-making and how you will document
changes to your ideas as the project
progresses. The evaluation section should
reference your stated aims and
be reflective and analytical rather than a
description of actions completed.

When working in collaboration with others, you

should comment on how this may impact
either positively or adversely and outline the
steps you can take to minimise disruption to your own
progress.

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Extended Diploma in
Creative Media Production
and Technology
Project proposal template

Additional requirements, not included in the

350 word limit of the proposal:

Project action plan and timetable:

This section provides you with an opportunity to

outline your planning and organisation over a
period of weeks and the activities you will need to
carry out in order to successfully complete
your project in the agreed time frame. The more
time and thought you give to
planning your project, the more successful it is
likely to be.

It is important that you consider how you will

balance ambition, time and realism in the
realisation of the project. You should also include
what you are going to do, how you will do it
and by when. Remember to include: time spent
sourcing materials and other resources to conduct
research, feedback from tutors and peers, and
when you will carry out independent study.

Bibliography (Harvard Format):

This section provides an opportunity to record the

initial research sources, both primary and
secondary, that you intend to use.

Your sources of research should be as wide

as possible and could include libraries,
galleries, books, magazines, films, computer games,
websites, blogs, social media, radio
programmes, archive material etc. Where
appropriate, you should use the Harvard
system of referencing. The bibliography should be
continuously updated as the
project progresses.

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 Diploma in Creative Media
Production and Technology
Unit 13 Project Proposal
Candidate Name
Holly Chambers

Candidate Number
20165237

Pathway UAL Level 3 Extended Diploma in Creative Media Production & Technology

Project Title Final Major Project

Section 1: Rationale
Over the previous units on this 2-year course, I think I’ve improved massively and learnt a bunch of
(approx. 100 words)
new skills that I hadn’t known before. I feel that my work is improving overall, and I can see this
progress when I look back through my Weebly sites. I have learnt multiple useful skills such as how to
find good quality/ not pixelated images from Google Images or to find free stock images on sites like
Pexels. I have learnt to use multiple software like Adobe photoshop, Adobe illustrator, Adobe InDesign
and Canva. This course has helped me realize that I specialize in design, layouts and photo editing. My
long-term plans are to get experience in the design to help build my own community/ network that will
allow me to get freelance work (extra cash) while I’m travelling. Some ways of getting into the industry
that I’m looking into are apprenticeships or university, so to prepare and get the best chances of this I
aim to do well in this project.

Section 2: Project
My “Final Major Project (FMP)” idea is to set myself up to be able to do freelancing after college. This
Concept
(approx. 200 words)
will include researching how to gain clients, what helps to reassure a client/ make a client trust a
designer to do a project, how I can implement those reassuring tactics for my own work, how to charge
for my work, how others have set themselves up, contact some freelance creatives to ask them for
advice/ tips on invoices and promotion about their journey. I decided for this project to aim to set
myself up as a freelancer because it will be extremely beneficial for me and currently, I don’t have the
skills or knowledge to become one yet. I think my target audience will be anyone who is interested in
paying for my services/ work such as businesses or art lovers, but I will need to think who my target
audience is more. I will reach them through social media so I will need to build a social media presence
(by making accounts, posting my work/ skills and creating promotion ad posts). I also plan to build trust
with my audience by letting them know more about me, so I’ll do this with a personal brand, logo, icon,
website.

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 Diploma in Creative Media
Production and Technology
Unit 13 Project Proposal
Section 3: Evaluation I will evaluate my progress throughout this project with teacher 1-1s, peer feedback, weekly reflections,
(approx. 50 words)
checklists and a few focus groups with a variety of people like my friends, classmates, family members
or the public. I will evaluate whether my final outcomes are successful at the end of the project by
analyzing if I have gained any clients and new skills for freelancing.

Proposed Research
Sources and
hotjar. “11 Web Design Challenges + Solutions to Overcome Each Issue.” Www.hotjar.com,
Bibliography
(Harvard Format) www.hotjar.com/web-design/challenges-and-solutions/. Accessed 29 Feb. 2024.

Knight, Ciara. “Five Years on from #Susanalbumparty, We Still Have Some Questions.”

JOE.co.uk, 21 Nov. 2017, www.joe.co.uk/life/five-years-on-from-susanalbumparty-

we-still-have-some-questions-150083. Accessed 28 Feb. 2024.

S, Dhanush M. “The 14 Most Common Design Challenges (and Expert Tips for Tackling

Them Head On).” Medium, 3 Jan. 2023, dhanushms.medium.com/the-14-most-

common-design-challenges-and-expert-tips-for-tackling-them-head-on-7dfa2a909472.

Accessed 28 Feb. 2024.

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Project Action Plan and Timetable

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 Date Week Activity / What you are intending to do - Resources / What you will need to do it -
Week
Beginning including independent study including access to workshops

Mindmaps
1 04.03.24 Create an idea for my project

A search engine (like Google),

YouTube or social media (like
2 11.03.24 Do basic research for my idea Instagram)

Join useful social media’s that other Phone/ computer storage to download
3 18.03.24
freelancers use, create a survey apps, internet

Paper, pen, mindmaps, internet (look

Start personal branding, understand
through past work)
4 25.03.24 myself more and decide how I want to
display myself

Create posts about my work and create Access to Adobe Creative Cloud,
5 15.04.24
advertisements internet, social media

Behance, Pinterest, social media,

Mini project of creating something and
6 22.04.24
posting it, to show my skills
Adobe Creative Cloud

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