Title: Unraveling the Complexity of Literature Review on Online Shopping Behavior Models

In the realm of academia and research, the literature review stands as a cornerstone, offering a
comprehensive examination of existing knowledge and insights pertaining to a particular topic. For
those delving into the intricacies of online shopping behavior models, embarking on this journey of
literature review can prove to be both enlightening and challenging.

Exploring the landscape of online shopping behavior models unveils a vast array of theories,
frameworks, and empirical studies. From the pioneering works of early scholars to the latest
advancements in the field, the literature presents a rich tapestry of perspectives and findings.
However, navigating through this wealth of information demands meticulous attention to detail and a
discerning eye to discern the most relevant and impactful contributions.

The complexity of synthesizing literature on online shopping behavior models stems from various
factors. Firstly, the rapid evolution of technology and the dynamic nature of consumer preferences
continually shape the landscape, resulting in a plethora of studies capturing different facets of online
shopping behavior. Secondly, the interdisciplinary nature of the subject draws insights from diverse
fields such as psychology, marketing, sociology, and information technology, adding layers of
complexity to the review process.

Moreover, the sheer volume of literature available on online shopping behavior models can be
overwhelming, making it challenging for researchers to identify seminal works, key trends, and gaps
in existing knowledge. The synthesis of this vast body of literature requires a systematic approach,
involving thorough search strategies, meticulous data extraction, and rigorous analysis to distill
meaningful insights.

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This study assumes that in the context of cross-border online shopping, Chinese consumers’ brand
familiarity (BF) may have an impact on the functional or emotional value of external cues. Further,
the cross-border online purchase intention does not increase consistently with age, education, or
income. Brand familiarity has significantly negative moderating effects between the four cues and
the perceived functional value, while brand familiarity also negatively moderates the relationship
between online promotion cues, social review cues, and perceived emotional value, respectively.
While the papers in the second cluster primarily focus on AR’s overall effectiveness compared to
other communication modes, those of the third cluster zoomed in on the AR technology. For
example, based on research insights, ASR could potentially be more effective in addressing different
senses when utilizing the crossmodal design paradigm ( Ward et al., 2021 ) which is known to
influence decision processes ( Deliza and Macfie, 1996 ) and perceived value ( Teas and Agarwal,
2000 ). They use their experience, as they have solved thousands of the software engineering
assignments, which may help you to solve your complex issues of Behavioral Model. The result
showed that most of the respondents have both positive and negative experience while shopping
online. Most retailing studies focus on the hedonic benefits of the try-on function, while the benefits
of placing and visualizing are less explored. Third, we identify the main components of the consumer
research models that were addressed in the reviewed papers. There are people who do not plan their
consumption according to their hierarchy of needs. Innovation in product labeling and packing often
has a major relationship with demand, which is why there are many methods for this type of action
plan if a company wants to pursue this strategy with regard to its product packaging. Feature papers
are submitted upon individual invitation or recommendation by the scientific editors and must
receive. According to Tu and Chih (2013), “customer satisfaction is perceived as affecting
repurchasing intentions and actions, which, in turn, contributes to an organization’s potential sales
and income.”. In a similar vein, the report of Euromonitor International describes “phygital reality”
as a top 10 global consumer trend in 2021 ( Westbrook and Angus, 2021 ). Fourth, the shopping
situation is important too ( Olsson et al., 2013 ). Relevant aspects are the shopping goal, product
involvement, and the social surrounding (private or public shopping in e-commerce or brick-and-
mortar retailing). It should be noted that the authors John Howard and Jagdish Seth actually used the
term buyer in their model to refer to industrial purchases as well as individual consumers. Mobile
devices, like tablets and smartphones, are already widespread and common in use. Social Behavior
and Personality: an international journal, 45 (5), 705-718. Appropriate content marketing can
enhance the brand image of enterprises and products. The Effects of Online Shopping Context Cues
on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability. The ultimate
objective of an individual is the maximization of satisfaction by investing the minimum money
resources for the satisfaction of his needs and wants. Perhaps these consumers lack cross-border
online shopping experience or skills, or have a better purchasing channel for imported goods than
online shopping. Marketing and retailing literature should monitor, for example, which devices are
the prime candidates for ASR in future business environments. This is an open-access article
distributed under the terms of the Creative Commons Attribution License (CC BY). Find support for
a specific problem in the support section of our website. According to EDT, the satisfaction of
consumers is linked to the expectation and perception of product quality. The proposed research
model and hypotheses are presented in Section 3. Promotions on cross-border e-commerce platforms,
content marketing and recommendations from friends will allow consumers to experience the value
and fun of cross-border online shopping. Here, we can see whether the independent and dependent
variables are linearly related to each other. Customer satisfaction is calculated using the performance
requirements of products or services that are capable of satisfying the needs and desires of customers.
Marketing refers to activities of a company which it undertakes to promote the buying and selling of
the product and service. We started with a systematic search process following the standard
guidelines for systematic reviews ( Moher et al., 2009; Palmatier et al., 2018; Snyder, 2019 ).
Additionally, when used with mobile devices (smartphones or tablets), the AR technology can also
integrate location-based information ( Reitmayr and Drummond, 2006 ). The structural equation
modeling with the path analysis is presented in Figure 4. It is suggested that customer satisfaction
affects repurchase intentions and actions, which, in turn, determine potential sales and revenue for a
company. For data collection, self-administered questionnaires were used for quantitative analysis.
Promotions on cross-border e-commerce platforms, content marketing and recommendations from
friends will allow consumers to experience the value and fun of cross-border online shopping. For
user experience, relevant outcomes involve shopping enjoyment or a positive experience. For this
purpose different models from different research scholars have been studied. Another analysis of
consumer value examines the understanding of customers of the quality and benefits of toothpaste in
relation to price sacrifice. The main focus of this research is the state of mind, mood swings,
variations in feelings, and behavior toward the specific situation of the respondents. This may be
explained by the fact that current designs emphasize internal validity, but external validity should be
taken into focus too. So far, researchers have adopted theories fitting the particular context in which
they conduct their AR studies. Generalizing substitution or complementary effects over the entire
shopping behavior leads to aggregation impacts. Consistent with previous research, the study found
females, the higher educated, the employed, and the higher income individuals to be more likely to
shop. Abstract The origination of the internet created an entire new experience for consumers
regarding gathering information, comparing products or prices and the possibility of purchasing on
the. This is already implemented in tourism apps and may likewise be beneficial in other marketing
applications. Based on the prevailing situation the consumer will develop a certain attitude towards
the product. Fear of online theft and non-reliability is another reason to escape from online shopping
( Karthikeyan, 2016 ). As per the results, most (50.5%) of the people having income below
INR15,000 per month who spend on e-commerce websites. Evidently, the AR functions are more
flexible, so scholars and practitioners should consider different configurations of AR functionalities
in combination with certain product categories and retailing channels. The increased acceptance of
technology in e-Commerce ecosystem is enhancing buy-sell experience for both buyers and sellers.
Based on the theory of clue utilization and the SOR model, this study uses cross-border consumer’s
purchase intention as the final response of consumers to cross-border online shopping context cues.
Table 4 and Table 5 provide the F-test and the effect size results by running nested (hierarchical)
models. Further, an attempt has been made to correlate the consumer behaviour theories and
consumer decision making models to explain the factors affecting the buying decisions of the
consumers. Marketing management provides opportunities to evaluate available resources and exploit
them according to benefits of business. There are several actions that could trigger this block
including submitting a certain word or phrase, a SQL command or malformed data. Tenth, research
on ASR will be an ongoing process as the technology evolves rapidly. Seventeen answers received
from respondents were rejected due to incomplete information, and 350 were finalized for the
analytical process. If the consumers are not ready to buy something, it is not possible to make
business grow and offer those services or products.
This theory is based on Maslow’s theory of the hierarchy of needs. Pricing can be considered one of
the most vital and essential elements that can influence consumer buying behavior or the buyer
decision process ( Dhurup et al., 2014; Sadiq W. et al., 2020 ). Social Review Cues and Consumer-
Perceived Value Social review, a blend of user-generated contents and social networks, is a virtual
community or online platform for people to share ideas, insights, experiences and perspectives with
each other. Future advances may also need to be able to explain ASR effects at different stages of
the customer journey (e.g., Jessen et al., 2020 ). Findings of stage-specific effects in other domains (
Mai et al., 2021 ) imply that the AR-functionalities may be differently relevant across the various
consumption stages. The remaining categories refer to technology acceptance and consumption
behavior. Thus, using this analogy, products can be sold, surprisingly, at a much higher volume. This
study believes that under the cross-border online shopping context, the higher the Chinese
consumers’ familiarity with the brand of imported goods is, the less stimulating and influential the
external leads such as online promotion, content marketing, personalized recommendation, and social
review are. This study examines the consumer buying behvior via the influence of advertisement.
Product packaging serves as an excellent networking medium for target customers, eventually
increasing their knowledge levels. The items in the questionnaire were developed by adjusting
measures validated by other researchers or by converting the definition of the constructs into a
questionnaire format. The marketing outcomes include brand attitudes, purchase intentions, word-of-
mouth, and loyalty. Corporate social responsibility refers to the activities of the company with which
they take responsibility of impact of their operation on the environment and society. Based on the
effective questionnaire collected from 372 Chinese cross-border online shopping consumers, the
model proposed by this research is verified, and the following conclusions are further obtained: (1)
Through the intermediary transmission of perceived value, online shopping context cues have a
significant impact on consumers’ cross-border online purchase intension. When it comes to
packaging, many buyers want a range of product choices. In e-commerce, for example, the virtual
try-on function is greatly valued for certain products (e.g., apparel, accessories, or cosmetics) and can
create hedonic benefits for shoppers. Since the resources are limited, individuals have to make a
choice on what to acquire ahead of the other. With regard to consumption behavior, most researchers
apply a measurement of purchase intention. SPSS software was used to check the quality, validity,
and scale reliability of the instrument. Arundathi K L, in partial fulfillment of the requirements for
the award of the degree of Master of Business Administration, Visvesvaraya Technological
University, Belagavi, Karnataka. (PDF) Theory and Models of Consumer Buying Behaviour: A
Descriptive Study. The model is based on the buyer’s responses to a stimulus (message) sent by a
firm. The 56 reviewed papers report 85 quantitative studies in total. The significance of this study is
that it will contribute to the body of knowledge of the strategies to improve financial management
among students and also the quality of learning. Consumer’s perception regarding online shopping
was identified as dependent variable and privacy, security, time saving and convenience were
considered as independent variables. The number of respondents to the questionnaire, 599 people for
its validity, calculating Cronbach's alpha coefficient, 0.928 is. Based on the findings, component of
consumer behavior in online shopping include: 1- social networks, Internet 2- the marketing mix, 3-
Risk, 4 - perceived value, 5- System Electronic Commerce, 6-, and 7 compared with other methods
of purchase- satisfaction. Convenience, fun and quickness are the prominent factors that have
increased the consumer’s interest in online shopping ( Lennon et al., 2008 ). Moreover, busy
lifestyles and long working hours also make online shopping a convenient and time-saving solution
over traditional shopping. Additionally, the authors develop a number of econometric models to
understand the factors that affect shopping decisions, in general, and in-store and online, in
particular. Students are vulnerable in several ways, and their uncontrolled spending may lead them to
adverse mental health challenges. Collect the required data through questionnaires, and then the face
and content validity, and are using email marketing, and online questionnaire was conducted.The
statistical study of internet shoppers. This comparison of preset expectations with real-sense
performance is the basis of EDT. Similarly, because of the younger Internet consumers, they tend to
pursue new things, curiosity but lack of patience.
For the purpose of this study, data of 23 participants had been collected focusing on the luxury
product of pen and their preferences of the brand, color and price of the pen. The id (or the
instinctive or pleasure seeking element) is the group of inborn desires that a man is born with. This
study is a continuation of expectancy disconfirmation theory (EDT) and social cognitive theory
(SCT). This behavior may not affect the number of sales or the attitude of the consumer toward
buying. The authors magnify, to a macro level, the underlying disaggregate individual shopping
behaviors by implementing the models to synthetic populations, to estimate the potential vehicle
miles traveled and environmental emissions in two metropolitan areas. That is allowed to businesses
for managing day to day processes like inventory management accounting, human activities and
customer relationship management. For this purpose different models from different research scholars
have been studied. The most important difference between online shopping and traditional offline
shopping is the price advantage, which needs to be firmly grasped by cross-border e-commerce
platforms. In order to enhance consumers’ intention to purchase, we can use some promotional
means, such as discounts, group-building, and so on. Obtaining purchase data in the field will help
corroborate the ecological validity of previous findings and provide a more precise estimate of the
AR technology’s impact in real shopping environments. The model attempts to depict rational brand
choice behavior by buyers under conditions of incomplete information and limited abilities. It has
five statements and clearly specifies that most of the people prefer traditional shopping than online
shopping because online shopping is complex and time-consuming. On-line shopping is a recent
phenomenon in the field of E-Business. Finally, all items are well loaded onto their own construct,
but poorly on other constructs. Accordingly, the consumer models used so far are cluttered. Many
people do not trust the online stores, as they are not sure about quality, quantity and durability of the
product. Social media and marketing can be explained as the promotion of any of the commercial
activity for the purpose of earning the profit. The emergence and exponential growth of Internet and
E-commerce has revolutionsed the way of today's living of not only consumers but also of
companies, suppliers and middlemen. Due to low item-to-total correlation (less than 0.50), one item
from Personalized Recommendation Cues and one item from Social review Cues were dropped. In
terms of the impact of external cues on cross-border online purchase intension, the impact exerted by
personalized recommendation cues ranks first, that by social review cues second, and that by content
marketing cues and online promotion cues rank last. Business sources, for example, ad, sales
representatives of the item. Abstract The origination of the internet created an entire new experience
for consumers regarding gathering information, comparing products or prices and the possibility of
purchasing on the. Moreover, complete product and service information such as feature and usage
information, description and dimensions of items can help consumer decide which product to
purchase. All of these factors are correlated with consumer satisfaction. It also include important and
critical task which is useful in. Not only is efficient packaging important for storing and preserving
products, but it is also important for creating an interest in and generating actions toward purchasing
the product. All students of marketing and business management must know this model. Many of
consumers prefer to buy stuff online when they are sure about quality and price. The consumption
behavior also worries parents and regulatory authorities. The purpose of the research was to find out
the problems that consumers face during their shopping through online stores. Further, an attempt
has been made to correlate the consumer behaviour theories and consumer decision making models
to explain the factors affecting the buying decisions of the consumers.
So far, researchers have adopted theories fitting the particular context in which they conduct their
AR studies. Beside this, trust needs to be generated in the customer’s mind, which can be done by
modifying privacy and security policies. The action you just performed triggered the security
solution. It has five statements and clearly specifies that most of the people prefer traditional
shopping than online shopping because online shopping is complex and time-consuming. Customers
can trust any website depending upon its privacy policy, so retailers can provide customers with
transparent security policy, privacy policy and secure transaction server so that customers will not feel
anxious while making online payments ( Pan and Zinkhan, 2006 ). An irrational decision or action is
that which is not founded on any logic and which would not have been made had reason been
applied. We outlined that the four functionalities informing, visualizing, trying-on, and placing are
most relevant for shopping contexts. It also include important and critical task which is useful in.
Most consumers desire a range of product choices when purchasing, in terms of packaging. Based on
the theory of clue utilization and the SOR model, this study uses cross-border consumer’s purchase
intention as the final response of consumers to cross-border online shopping context cues. A focus on
the product packaging design process, packaging material, or the information available on product
packaging positively influences consumer buying behavior. Customer satisfaction is calculated using
the performance requirements of products or services that are capable of satisfying the needs and
desires of customers. SOR theory indicates that environmental stimuli (S) lead to emotional
responses (O), which then drive consumers’ behavioral responses (R). Customers are concerned
about not sharing their financial details on any website ( Roman, 2007; Limbu et al., 2011 ). Online
retailers can ensure payment security by offering numerous payment options such as cash on
delivery, delivery after inspection, Google Pay or Paytm or other payment gateways, etc. E-
commerce is one of the most important IT-based businesses, and the main activities of Internet users.
Buyers are hesitant due to fear of online theft of their personal and financial information, which
makes them feel there will be insecure transaction and uncertain errors may occur while making
online payment. Again, most of these studies made use of existing AR tools as the experimental
treatment. It usually refers to an individual’s emotion or cognitive state. To fill these voids, this
paper synthesizes the relevant literature’s achievement, develops a new holistic theoretical framework
by integrating past empirical findings and enhancing them based on conceptual works, and then
outlines future trajectories and research directions. Notably, the functions of trying-on and placing
both involve a demonstration of the product (like visualizing) but embed the virtual product either in
the image of the consumer (trying-on) or the environment (placing). This may result in a search for
the product or the consumer may evaluate certain attributes of the product. According to Zeithaml
(1988), “quality can be characterized as superiority or excellence in a broad sense.” From the
customer’s perspective, “The price is given up or sacrificed to get the product or service” ( Zeithaml,
1988 ). Data were collected at different times of the day (morning and afternoon) and during
different days of the week (Monday through Saturday) to ensure that the samples were
representative and unbiased. For the purpose of this study, data of 23 participants had been collected
focusing on the luxury product of pen and their preferences of the brand, color and price of the pen.
Note that two papers include both survey and experimental research. The questionnaire consists of
two different sections, in which the first section consists of the introductory questions that gives the
details of socio-economic profile of the consumers as well as their behaviour towards usage of
internet, time spent on the Web, shopping sites preferred while making the purchase, and the second
section consist of the questions related to the research question. Students appear to be spending huge
amounts of resources on items that are unnecessary and which add no value at all to their lives. Value
is a higher-level definition than quality and price because it is more individualistic and personal. Note
that from the first issue of 2016, this journal uses article numbers instead of page numbers.
According to Tu and Chih (2013), “customer satisfaction is perceived as affecting repurchasing
intentions and actions, which, in turn, contributes to an organization’s potential sales and income.”.
The refined instrument, in the form of a self-administered questionnaire, was then used to collect the
sample data. 4.2. Data Collection The survey of this study is for Chinese consumers who have
experience in cross-border online shopping. A gender bias might also arise and distort our
conclusions about ASR. Further, the cross-border online purchase intention does not increase
consistently with age, education, or income. A message from the firm first influences the
predisposition of the consumer towards the product or service. First, we give an overview of the
independent, mediating, moderating, and dependent variables in the consumer behavior models in
ASR. To visualize these results and illustrate how the various applications of AR in retailing are
embedded in a broader network, we employed network analysis ( Figure 1 ). We compared the
significant differences in the proportion of different attributes of demographic variables, such as
gender, age, and education between the two samples. The information of products provided on
online stores is not sufficient to make the buying decision. The categories are extracted through an
inductive process while reviewing the literature. Available at:. Google Scholar Schifferstein, H. N. J.
(2009). Comparing mental imagery across the sensory modalities. According to James and
Vinnicombe (2002), the assurance of objectivity in the scientific procession is compulsory. According
to this report, half of the consumers younger than 45 years have used augmented reality and virtual
reality in 2020 ( Westbrook and Angus, 2021 ). Instant Assignment Help. (Instant Assignment Help,
2024). Any product that may be evaluated in this article, or claim that may be made by its
manufacturer, is not guaranteed or endorsed by the publisher. According to the paper, these
consumption habits among college students are a cause of worry to educators across the country.
Earlier, internet was used as the source for information sharing, but now life is somewhat impossible
without it. TutorsGlobe assure for the best quality compliance to your homework. Descriptive
research studies are those that are concerned with describing the characteristics of a particular
individual or group. Their innovative discoveries and interpretation are leading activities of label
research. Specifically, we distinguish the two major categories that capture the defining properties of
the AR technology, namely, augmentation and interaction. Many consumers are concerned about the
way a product is designed and advertised. It can not only offer knowledge about products and
business entities, but it is also a technique for communicating with consumers and safeguarding
product quality ( Silayoi and Speece, 2007 ). Based on the above mentioned, the hypothesis is
proposed: Hypothesis 1a (H1a). This emphasizes the need to synthesize the fragmented theoretical
basis and develop an AR-specific theoretical basis. In the face of these circumstances, the individual
will have to weigh what they may need ahead of the other. Consumers’ mood, time pressure, or the
presence of other consumers may determine whether (or not) consumers are willing to make use of
AR. So far, researchers have adopted theories fitting the particular context in which they conduct
their AR studies. These papers build on mental imagery ( Schifferstein, 2009 ) and situated cognition
( Robbins and Aydede, 2009 ). RELATED PAPERS UOT: 81 THE FORMATION WAYS OF
ENGLISH SLANGS INGILIS DILIND SL NQL RIN YARANMASI YOLLARI Qurbanova
Gulnar Qorxmaz q?z. It also considers the specific ways in which people learn and sustain behaviors
and the social context in which they do so.
Download Free PDF View PDF Online Shopping and Consumer Behaviour: E-satisfaction and E-
loyalty of Consumers Shopping Online Dr. Abu Bashar Download Free PDF View PDF See Full
PDF Download PDF Loading Preview Sorry, preview is currently unavailable. The SRMR of final
estimated model are equal to 0.070, which indicates that the model has a “good fit”. At the same
time, the introduction of satisfaction leads to the observation of full mediation in the case of product
pricing and partial mediation in product packaging. Feedback is also a very important factor for the
company. In this work, we first present a brief review of this research, which differs from the
current literature in various respects. In their opinion paper, Dwivedi et al. (2021), p. 16) recently
concluded that augmented reality is still in its infancy, but they forecast that it “will be as prevalent
in the marketing of the future as the Internet is today”. During the assessment the consumer allocates
appropriate weight to each information piece. Xiao, Liang, Feipeng Guo, Fumao Yu, and Shengnan
Liu. These studies rely on self-referencing ( Rogers et al., 1977 ) and virtual liminoid ( Jung and
Pawlowski, 2014 ). Through Online Tutoring, you would be able to complete your homework or
assignments at your home. In the online shopping environment, consumers often face a large number
of external leads. The ego (or the control device) maintains a balance between the id and the
superego. Without touching the product, people hesitate to shop from online stores. It shows that for
online consumers, first, they hope the process of purchasing goods online is simple, and the second is
to enjoy the pleasure of online shopping. Customers can trust any website depending upon its
privacy policy, so retailers can provide customers with transparent security policy, privacy policy and
secure transaction server so that customers will not feel anxious while making online payments ( Pan
and Zinkhan, 2006 ). This paper focuses on ASR, so the outcome variables involve shopping-related
consumer reactions and moderators to understand the boundary conditions of the AR technology and
its effects. The third category comprises displays of wearable technologies proximal to the user.
Nonetheless, the diffusion of such devices may intensify, and managers need to know how
consumers respond to such devices and whether they use them to facilitate their judgments and
shopping decisions in online and offline contexts. Sitemap case study creative writing presentation
problem solving rewiew prompts websites tips. For the seasonal effects, fall observes a hike in online
shopping, but a dip in in-store shopping (because of online sales during the holidays). Theory
development Need and rationale of the integrative framework Footing on the findings of our review,
we now contribute to theory development for AR in retailing settings. The results show that the
interaction effects increased R 2 significantly, confirming the significance of the moderating effects
hypothesized by H6a and H6b. Please note that many of the page functionalities won't work as
expected without javascript enabled. This theory is based on Maslow’s theory of the hierarchy of
needs. It brings them a best package and real time shopping benefits. Furthermore, as a unique
property of the AR technology, this augmentation of the real world occurs in real-time ( Azuma,
1997; Carmigniani et al., 2011 ), such that users are able to interact with the virtual objects ( Zhou et
al., 2008 ). For these reasons, augmentation of the real world with a computer-generated layer and
interactivity can be considered the two main features of augmented reality ( Javornik, 2016a ). In
addition, some products are required to be tried like apparels and shoes, but in case of online
shopping, it is not possible to examine and feel the goods and assess its quality before making a
purchase due to which customers are hesitant to buy ( Katawetawaraks and Wang, 2011; Comegys et
al., 2009 ). Alam and Elaasi (2016) in their study found product quality is the main factor, which
worries consumer to make online purchase. It usually refers to an individual’s emotion or cognitive
state. They are controlled by the data inputs to the system with relatively external event processing.
Some of the respondents have purchased books as well as cosmetics, and some were preferring
online sites for travel tickets, movie tickets, hotel bookings and payments also.