A RESEARCH PAPER ON ‘IMPORTANCE OF

ART AND ARCHITECTURE IN RELEVANCE TO

TOURISM”
Prof. Surekha N. Battul
Associate Professor
A. R. BRULA MAHILA MAHAVIDYALAYA, SOLAPUR
Email: [email protected]
Phone No. 9822115983

Abstract:

Iconic architecture assists in the identification of a place, city or precinct. Structural,

functional and aesthetic aspects of architecture, particularly those that represent
unique features, attract tourists. The aim of this study is to explore the value of iconic
buildings to tourism with particular focus on the recently opened University of
Technology Sydney Business School's Gehry designed Dr Chau Chak Wing (CCW)
building. Five case studies which estimate the economic and social value of buildings
to tourism are examined and the benefits transfer method is used to estimate the value
of the CCW to tourism.
Keywords:

Indian History, Architecture, Tradition India etc.

Introduction

Architecture’s role in Architecture and tourism are very closely related activities. It
can be said to depend on each other. Their mutual relationship is obvious since
ancient times where the architecture, as a tourist attraction, had a very important role.
Temples have been built in honor of the gods, grand theaters, stadiums, the
Colosseum and other monumental public buildings attracted large crowds as
characteristics collected certain culture and society in which they arose. Architecture
was and is an expression of lifestyle and spirit of the times certain epochs and cultures
in which it arises. Many cities throughout Europe (Paris, Rome, Athens, Venice,
Amsterdam and many others) are an ideal example of how the spirit of an era, an era
still lives through the architecture of buildings built in this period, based its entire
tourist offer and its development just on the monuments culture in the field of
architecture, but also on the cultural characteristics of the society belonging to an age
when architecture was created. It can be said that the architecture in this case is source
of information about the history and the element that identifies the city, nation,
country.
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Art and architecture hold significant importance in various aspects of human life and
society. Here are some key reasons why art and architecture are important:
Cultural Expression and Identity: Art and architecture reflect the values, beliefs, and
aesthetics of different cultures and societies. They serve as visual representations of a
community's identity and heritage, expressing its unique traditions and historical
narratives. Through art and architecture, cultural diversity is celebrated and preserved,
fostering a sense of belonging and pride.
Creative Expression and Communication: Art and architecture provide a powerful
means of creative expression and communication. Artists and architects use their
creativity, skills, and imagination to convey emotions, ideas, and messages. Artistic
creations can evoke powerful emotions, spark dialogue, challenge perspectives, and
inspire change. Architecture, in particular, shapes our physical environment and
influences how we experience and interact with spaces.
Humanizing and Enhancing Spaces: Art and architecture have the ability to transform
ordinary spaces into meaningful and engaging environments. They can enhance the
aesthetics of our surroundings, making them visually appealing, inspiring, and
inviting. Through art and architectural design, spaces can be humanized, creating
environments that promote well-being, stimulate the senses, and enrich our lives.
Historical Documentation and Preservation: Art and architecture act as important
historical records, documenting the evolution of societies, civilizations, and artistic
movements. They provide insights into the past, preserving cultural, social, and
architectural heritage for future generations. By studying and appreciating art and
architecture from different time periods, we gain a deeper understanding of our
history and the contributions of those who came before us.
Economic and Touristic Impact: Art and architecture contribute to economic growth
and development. Cultural institutions, art galleries, architectural landmarks, and
events attract tourists and visitors, generating revenue and promoting local
economies. Additionally, the creative industries, including art, design, and
architecture, generate employment opportunities, stimulate innovation, and contribute
to economic vitality.
Personal Enrichment and Inspiration: Engaging with art and architecture can be
personally enriching and inspiring. They stimulate our imagination, encourage critical
thinking, and provide opportunities for self-reflection. Artistic and architectural
experiences can evoke emotions, broaden our perspectives, and encourage creativity
in our own lives.
Indian Architecture evolved in various ages in different parts and regions of the
country. Apart from these natural and obvious evolutions from the pre-historic and
historic periods, evolution of Indian architecture was generally affected by many great
and important historic developments. Naturally, the emergence and decay of great
empires and dynasties in the sub-continent, each in their way influenced the growth

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and shaped the evolution of Indian architecture. External influences have also shaped
the nature of Indian architecture and so has the influence of different regions of the
country. These differences can be seen by the tourists when they go visiting these
places. Architecture is not a modern phenomenon. It began as soon as the early cave
man and woman began to build their own shelters to live in. It also awakened their
search for larger and better-sheltered spaces which they began to build, with an
inherent aesthetic sense, that seemed pleasing to the eye. So there emerged
architecture which was a combination of needs, imagination, capacities of the builders
and capabilities of the workers. It also accommodated the local and regional cultural
traditions and social requirements, economic prosperity, religious practice of different
times. The study of architecture reveals to us the cultural diversities and helps us
understand the rich traditions of India.
Cave architecture
The development of caves architecture is another unique feature and marks an
important phase in the history of Indian architecture. More than a thousand caves
have been excavated between the second century B.C.E. and the tenth century C.E.
Famous among these were Ajanta and Ellora caves of Maharashtra, and the Udaygiri
cave of Orissa. These caves hold Buddhist viharas, chaityas as well as mandapas and
pillared temples of the Hindu gods and goddesses.
Rock-cut temples
The earliest rock-cut temples were excavated in western Deccan in the early years of
the Christian era. The chaitya at Karle with fine high halls and polished decorative
wall is a remarkable example of rock-cut architecture. The Kailash temple at Ellora
built by the Rashtrakutas and the ratha temples of Mahabalipuram built by the
Pallavas are other examples of rock-cut temples. Most probably the stability and
permanence of rocks attracted the patrons of art and builders who decorated these
temples with beautiful sculptures.
Conclusion

In summary, art and architecture play a vital role in cultural expression,

communication, enhancing spaces, historical documentation, economic impact, and
personal enrichment. They contribute to the fabric of society, enrich our lives, and
shape the world in which we live.

References
1. https://www.researchgate.net/publication/298952575_THE_VALUE_OF_AR
CHITECTURE_TO_TOURISM
2. https://www.iaacblog.com/programs/architectures-role-in-tourism-and-city-
branding_/
3. https://www.quora.com/What-is-the-importance-of-art-and-architecture
4. https://nios.ac.in/media/documents/tourism_337_courseE/337_Tourism_Eng/3
37_Tourism_Eng_L8.pdf

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