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Kinds of Lead and Structures of Headlines

This document discusses different types of leads and headlines used in campus journalism. It identifies 7 types of leads, including conventional/summary leads that answer the basic questions, and novelty leads that attract attention. It also outlines 7 common headline structures, such as flush left, dropline, and inverted pyramid headlines. The goal is to familiarize students with writing compelling leads and properly structured headlines.

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Daniel Gomez Lopez
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63 views

Kinds of Lead and Structures of Headlines

This document discusses different types of leads and headlines used in campus journalism. It identifies 7 types of leads, including conventional/summary leads that answer the basic questions, and novelty leads that attract attention. It also outlines 7 common headline structures, such as flush left, dropline, and inverted pyramid headlines. The goal is to familiarize students with writing compelling leads and properly structured headlines.

Uploaded by

Daniel Gomez Lopez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CIT COLLEGES OF PANIQUI FOUNDATION, INC.

Paniqui, Tarlac

COURSE CODE : MAJOR 7


DESCRIPTIVE TITLE : CAMPUS JOURNALISM
TOPIC : KINDS OF LEAD

INTRODUCTION:

• Knowledge of the importance of the lead


• Familiarity with the different types of lead
• Ability to identify the different types of lead
• Understanding the ability to recognize the feature fact
• Ability to write good and interesting leads
• Appreciation of the values of headlines
• Knowledge of the different kinds of headlines
• Ability to recognize and to criticize headlines styles common the daily
press
• Skill in writing headlines to fit into given spaces
• A working knowledge of headline types and the ability to use them to
advantage
• Ability to punctuate headlines
• Skill in counting units of headlines
• Understanding the school paper’s headline schedule

DISCUSSION:
What is lead
A good lead answers the all the important questions of the reader, indicates the attendant
circumstances if they are all important, and arouses the readers’ interests to continue reading the
story.
Kinds of Lead
1. Conventional or Summary Lead
This kind of lead used in straight news answers right away all or any of the 5 W’s and or the
H.
•WHO lead
•WHAT lead
•WHERE lead
•WHEN lead
•WHY lead
•HOW lead
2.Grammatical Beginning Lead
There are times when the lead is introduced by a kind of grammatical form which is usually a
phrase or a clause used to emphasize a feature.

•Prepositional phrase lead


•Infinitive phrase lead
•Participial phrase lead
•Gerundial phrase lead
•Clause phrase lead

3.Novelty Lead
They are written in such a way that they are attract attention or carry out a definite purpose.

•Astonisher lead •Descriptive lead •Question lead


•Contrast lead •Parody lead
•Epigram lead •Punch lead
•Picture lead •One word lead
•Background lead •Quotation lead

Structure of Headlines
There are different kinds of headlines according to structure. However, for the sake of
consistency, only one kind should be adopted by a newspaper.

Common among these are illustrated and briefly explained as follows.

1. Flush left - both lines are flushed to the left margin. This is also true with a one-line
headline. This has no exact count for the units in each line.

Family planning
seminar held

2. Dropline or Step Form – The first line is flushed left while the second is indented. It
may consist of two or three, and sometimes four lines of types of the same length,
somewhat less than a column in width, so that the first line is flushed to the left, the
second centered, and the third flushed to the right.
Local boy scouts
bleed for a cause

3. Inverted pyramid-This is self-explanatory. Each of the three or four lines in this head is
successively shorter than the line above it.

School launches
Kalinisan
Drive

4. Hanging Indention-The first line is flushed left. This is followed by two indented
parallel lines.

Chief editor
bats for more
development news

5. Crossline or Barline – A one-line headline that runs across the column. The simplest
form, it is a single line across the allotted space. If it runs across the page, it is called a
streamer.

Local students join CLEAN drive

6. Boxed headline-For emphasis or art’s sake, some headlines are boxed:

a. Full box
b. Half box
c. Quarter box

7. Jump story headline-A jump story (a story on another page) has a headline of its own.
This may be the same as the original or it may just be a word, a phrase or a group of
words followed by a series of dots.

Local students…
(From page 1)

REFERENCE/REFERENCES:
LANGUAGE LEARNING MATERIALS DEVELOPMENT, by Dr. Ethel De Leon -Abao,
Dr. Rivika C. Alda, and Dr. Remedios C. Bacus.
Prepared by: Michelle Dela Cruz
Kyle Bryan Aglibot

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